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Head Of Performance Marketing Jobs (NOW HIRING)

ClifyX

Head of Marketing - Cybersecurity

Edison, NJ · On-site

Head of Marketing - Cybersecurity Location: Edison, NJ or NYC, NY Duration: Fulltime Note: Will ... Growth & Performance Marketing Leadership * Own end-to-end global marketing strategy with ...

FloSports

Director of Performance Marketing

Austin, TX · On-site

As a key member of the Marketing leadership team, the Director of Performance Marketing will lead FloSports' Paid Media function, driving subscriber growth through highly analytical, performance ...

MetaProp

Head of Marketing

Miami, FL · On-site

$120 - $150/hr

We are looking for a Head of Marketing with experience marketing to a crypto audience and has ... Oversee the end-to-end management of performance marketing channels, ensuring optimal ROI and ...

Nello

Director of Performance Marketing

Director of Performance Marketing Nello Full-time Remote (US) We're glad you're here! And we're excited to get to know you better. Please read carefully the information below about this role! About ...

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Head Of Performance Marketing information

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$34K

$104.4K

$181.5K

How much do head of performance marketing jobs pay per year?

As of Aug 21, 2026, the average yearly pay for head of performance marketing in the United States is $104,448.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $131,500.00 per year, depending on experience, location, and employer.

What does a head of performance marketing do?

A Head of Performance Marketing is responsible for planning, executing, and optimizing digital marketing campaigns focused on achieving measurable results, such as lead generation, sales, or user acquisition. They oversee channels like paid search, social media advertising, display, and affiliate marketing, ensuring that campaigns deliver a strong return on investment. This role typically involves managing a team, analyzing campaign data, developing strategies to improve performance, and collaborating with other departments to align marketing efforts with business goals.

What are the key skills and qualifications needed to thrive as a head of performance marketing, and why are they important?

To thrive as a Head of Performance Marketing, you need deep expertise in digital marketing strategies, data analysis, and campaign optimization, usually backed by a degree in marketing or business. Familiarity with platforms such as Google Ads, Facebook Ads Manager, analytics tools like Google Analytics, and relevant certifications (e.g., Google Ads or Facebook Blueprint) are highly valued. Strong leadership, strategic thinking, and excellent communication skills set top performers apart in this role. These competencies are critical for driving effective campaigns, maximizing ROI, and leading teams to achieve ambitious business growth targets.

How does the head of performance marketing typically collaborate with other departments to drive business growth?

The Head of Performance Marketing works closely with cross-functional teams such as product, sales, data analytics, and creative departments. This collaboration ensures that marketing campaigns are aligned with business objectives, product launches, and customer insights. Regular strategy meetings, data sharing, and joint planning sessions are common practices to optimize campaign performance and integrate feedback from various teams. This role often acts as a bridge, translating business goals into actionable marketing tactics for the team.

What is the difference between Head Of Performance Marketing vs Performance Marketing Manager?

AspectHead Of Performance MarketingPerformance Marketing Manager
ResponsibilitiesOversees overall strategy, team leadership, and cross-channel performance optimizationExecutes campaigns, manages daily operations, and reports on performance metrics
Experience & SkillsSenior-level experience, strategic planning, leadership skills, advanced analyticsMid-level experience, campaign management, data analysis, platform expertise
Work EnvironmentLeadership role, collaborates with executive teams, oversees multiple teamsOperational role, works closely with marketing teams and vendors

While both roles focus on performance marketing, the Head Of Performance Marketing leads strategy and teams, whereas the Performance Marketing Manager handles campaign execution and daily management. The former is a senior leadership position, and the latter is more execution-focused.

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What are the most commonly searched types of Of Performance Marketing jobs?

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Head Of Performance Marketing jobs near you
Infographic showing various Head Of Performance Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 88% Full Time, 9% Part Time, and 2% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $104,448 per year, or $50.2 per hour.

Director of Performance Marketing

Expo Home Improvement

Farmers Branch, TX • On-site

Full-time

Re-posted 17 days ago

Job description

Job Type
Full-time
Description
The Director of Performance Marketing is a high-impact leadership role responsible for owning and optimizing all performance marketing channels at Expo Home Improvement. This individual will take day-to-day ownership of paid media, lead generation, and channel performance - freeing our Fractional CMO to focus on broader brand strategy and executive priorities. This is not a strategy-only role. We need someone who can build, execute, measure, and iterate. The right candidate combines deep home improvement industry knowledge with hands-on performance marketing expertise and the leadership presence to drive a team.
Key Responsibilities
Channel Ownership & Performance
  • Own all performance marketing channels including paid search, paid social, display, OTT/streaming, direct mail, and third-party lead generation
  • Drive cost-of-marketing (COM) efficiency across all channels, with a target of reducing blended COM to 15% or below
  • Establish channel-level attribution, reporting, and optimization cadence
  • Identify underperforming channels and restructure or eliminate spend accordingly

Lead Generation & Revenue Impact
  • Own the full funnel from lead generation through appointment set, with close collaboration with Sales on conversion metrics
  • Partner with Sales leadership to align lead quality, appointment volume, and revenue outcomes
  • Build and manage lead scoring, routing, and follow-up processes in partnership with CRM and operations teams

Analytics & Reporting
  • Establish real-time visibility into marketing performance across all channels (Salesforce + Acumatica environment)
  • Deliver weekly and monthly performance dashboards to the CMO and President
  • Build and maintain a channel-level P&L view tied to installed revenue

Team & Agency Management
  • Manage internal marketing team members and external agency/vendor relationships
  • Set clear performance expectations, conduct regular reviews, and develop team capabilities
  • Evaluate agency performance and make recommendations on in-house vs. outsourced capabilities

Strategic Planning
  • Partner with the Fractional CMO on annual marketing planning, budget allocation, and brand positioning
  • Contribute to the company's path from $66M to $87M+ in revenue through scalable marketing programs
  • Stay current on home improvement industry trends, competitor activity, and emerging channels

About Expo Home Improvement
Expo Home Improvement, a top-rated Texas-based home remodeling company, specializes in high-quality bathroom, kitchen, and window remodels for residential customers since 2006. We are recognized for exceptional craftsmanship, outstanding customer service, and a commitment to enhancing the lives of homeowners. Recognized as a Top Place to Work in the nation, our people-first approach fosters a supportive culture that drives excellence and growth. Beyond transforming homes, we are dedicated to building lasting relationships and making a positive impact in the communities we serve.
Requirements
  • 5+ years of performance marketing experience, with at least 2 years in the home improvement, home services, or adjacent industry (windows, roofing, HVAC, solar, remodeling, etc.)
  • Proven track record of managing $3M+ in annual paid media spend with measurable ROI outcomes
  • Deep expertise in Google Ads, Meta Ads, and multi-channel attribution
  • Experience with CRM systems (Salesforce preferred) and connecting marketing data to sales outcomes
  • Strong analytical skills - comfortable building and owning performance dashboards
  • Demonstrated ability to manage and develop a marketing team

Preferred:
  • Experience in a high-volume, in-home sales model (demos, appointments, closers)
  • Familiarity with Acumatica or similar ERP/job management systems
  • Experience working alongside or managing relationships with a fractional CMO or senior marketing leader
  • Background in direct response marketing including direct mail and broadcast

Working Conditions
  • Primarily based at our corporate headquarters, with occasional local travel
  • Office setting with frequent coordination across departments and vendors. Must be able to manage multiple priorities in a fast-paced environment, often with tight deadlines.
  • Work is performed in a professional office settings require extensive use of computers, data platforms, and communication tools.
  • The role involves sitting, typing, and viewing a computer screen for extended periods.
  • Requires strong attention to detail and the ability to analyze large amounts of performance, revenue, and lead-generation data to drive business decisions and marketing optimization.
  • May require occasional evenings or weekends as business needs.

Equal Opportunity Employer
Expo Home Improvement provides equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, national origin, age, disability status, or any other characteristic protected by law.
Americans with Disabilities Act (ADA)
Expo Home Improvement complies with the ADA and will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations.

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