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Director Performance Marketing Jobs in Riverside, CA

Stand up performance marketing: Build and scale a performance marketing function covering paid ... Direct SEO and organic growth strategy in partnership with Web/Product teams, improving organic ...

Marketing Director

Irvine, CA · Hybrid

$85K - $90K/yr

Marketing Director Location: Irvine / Hybrid Base Salary: $ 85,000-90,000 DOE Job hours: Fulltime M ... Weighting To support our values-driven culture and performance expectations, the following core ...

This role is responsible for overseeing community-level marketing performance across the portfolio ... The Director will report to the Vice President of Marketing and Community Engagement and partner ...

Track key performance indicators (KPI's) to monitor the effectiveness of marketing and business ... Experience directing creative assets, brand standards, and media production. Ability to manage and ...

Track key performance indicators (KPI's) to monitor the effectiveness of marketing and business ... Experience directing creative assets, brand standards, and media production. Ability to manage and ...

The Director, Seller Acquisition & Lifecycle Marketing will be at the center of that mission ... using performance data to identify gaps and develop programs that improve lead response ...

Showing results 21-40

Director Performance Marketing information

See Riverside, CA salary details

$35.5K

$109K

$189.4K

How much do director performance marketing jobs pay per year?

As of Aug 10, 2026, the average yearly pay for director performance marketing in Riverside, CA is $108,967.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,600.00 and $137,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a director of performance marketing, and why are they important?

To thrive as a Director of Performance Marketing, you need deep expertise in digital marketing strategy, data analytics, and campaign optimization, usually backed by a relevant degree and substantial professional experience. Mastery of marketing platforms (such as Google Ads, Facebook Ads Manager), analytics tools (like Google Analytics), and CRM systems, along with certifications such as Google Ads or Facebook Blueprint, is highly valued. Strong leadership, analytical thinking, and effective communication are standout soft skills for this role. These abilities are crucial for driving measurable business growth, managing high-performing teams, and adapting quickly to the evolving digital landscape.

How does a director of performance marketing typically collaborate with other departments to achieve campaign goals?

A Director of Performance Marketing works closely with cross-functional teams such as creative, analytics, product, and sales to ensure campaigns align with broader business objectives. They regularly coordinate with creative teams to develop effective ad assets, partner with analytics to measure and optimize performance, and communicate with product managers to understand upcoming launches or promotions. This collaborative approach ensures that marketing strategies are data-driven, cohesive, and responsive to both customer needs and market trends. Effective communication and project management skills are essential to navigate these interdepartmental relationships and drive successful outcomes.

What does a director of performance marketing do?

A Director of Performance Marketing is responsible for developing and overseeing digital marketing strategies that are focused on measurable results, such as lead generation, customer acquisition, and revenue growth. They manage campaigns across various channels, including paid search, social media, display advertising, and affiliate marketing, ensuring that each channel delivers optimal ROI. Additionally, they analyze campaign data, optimize budgets, and lead a team of marketers to achieve business objectives. Collaboration with other departments, such as sales and product teams, is also a key part of the role. Their main goal is to drive growth through data-driven decision making and continuous campaign optimization.

What is the difference between Director Performance Marketing vs Performance Marketing Manager?

AspectDirector Performance MarketingPerformance Marketing Manager
ResponsibilitiesOversees overall strategy, team leadership, and high-level campaign planningExecutes campaigns, manages daily operations, and optimizes performance
Required CredentialsBachelor's/Master's in Marketing, Business, or related field; extensive experienceBachelor's in Marketing or related field; relevant experience in digital marketing
Work EnvironmentStrategic, leadership-focused, often in senior marketing teamsHands-on, campaign-focused, often in digital marketing teams
Industry UsageCommon in larger organizations and agenciesWidespread across companies of all sizes

The main difference between a Director Performance Marketing and a Performance Marketing Manager lies in scope and responsibility. The director focuses on strategic oversight and leadership, while the manager handles day-to-day campaign execution. Both roles require relevant marketing credentials and experience, but the director typically has a broader strategic role within the organization.

What are the most commonly searched types of Performance Marketing jobs in Riverside, CA? The most popular types of Performance Marketing jobs in Riverside, CA are:
What are popular job titles related to Director Performance Marketing jobs in Riverside, CA? For Director Performance Marketing jobs in Riverside, CA, the most frequently searched job titles are:
What job categories do people searching Director Performance Marketing jobs in Riverside, CA look for? The top searched job categories for Director Performance Marketing jobs in Riverside, CA are:
What cities near Riverside, CA are hiring for Director Performance Marketing jobs? Cities near Riverside, CA with the most Director Performance Marketing job openings:

VP, Marketing

Newegg

Diamond Bar, CA • On-site

Full-time

Posted 13 days ago


Newegg rating

7.8

Company rating: 7.8 out of 10

Based on 6 frontline employees who took The Breakroom Quiz


Job description

Key Responsibilities:
  • Own end-to-end marketing strategy: Own the full marketing P&L across brand and performance, setting the annual strategy, channel mix, and budget allocation across paid, owned, and earned media to hit customer acquisition, retention, and revenue targets at optimized cost.
  • Stand up performance marketing: Build and scale a performance marketing function covering paid search, paid social, affiliate/partnerships, and retail media, with clear CAC, ROAS, and LTV targets and a rigorous test-and-learn discipline across channels.
  • Lead organic and SEO strategy: Direct SEO and organic growth strategy in partnership with Web/Product teams, improving organic traffic quality and reducing paid dependency over time.
  • Build the measurement backbone: Oversee marketing analytics and MarTech, including attribution modeling, media mix modeling, and dashboarding, to establish a single measurement framework that both brand and performance teams are accountable to.
  • Continue to own brand and communications: Lead brand marketing and communications, including PR, Events, Social Media, Community, Content Marketing, Broadcast, OOH, and Print, to build brand equity and drive customer acquisition alongside performance channels.
  • Drive retention marketing: Own lifecycle and CRM marketing (email, SMS, push, loyalty) to improve repeat purchase rate and customer lifetime value across the existing customer base.
  • Manage the agency ecosystem: Manage relationships with external media, performance, and creative agencies, holding them to shared KPIs and consolidating vendor spend where it improves efficiency or leverage.
  • Integrate across the business: Partner cross-functionally with Merchandising, Web Operations, Product, Graphic Design, and Customer Service to align promotional calendars, pricing/offer strategy, and site experience with marketing campaigns.
  • Protect brand consistency: Maintain and evolve corporate brand guidelines and voice across every channel, in partnership with Creative Services, so brand campaigns and performance creative stay consistent.
  • Build the team: Build, mentor, and retain a marketing leadership team across brand and performance disciplines, developing the next generation of channel leads and setting a high bar for performance.
  • Represent marketing at the leadership level: Represent marketing strategy, spend, and results to the executive team and board, translating channel-level performance into a business-level narrative with forward-looking recommendations.

Qualifications & Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • Minimum of 12 years of marketing experience, with a strong background in brand strategy, PR, and content marketing.
  • At least 9 years of supervisory experience leading marketing teams.
  • Proven expertise in developing brand strategies, including brand promise creation, product architecture, and visual identity management.
  • Strong experience with PR, Events, Social Media, Community Engagement, and Broadcast Marketing.
  • Demonstrated success in media relations, brand refresh execution, and strategies to increase brand recognition.
  • Deep understanding of media industry trends and ability to navigate brand challenges effectively.
  • Proficiency in social media marketing tools (e.g., Hootsuite Enterprise, Radian6, Adobe Analytics, Shoutlet).
  • Knowledge of PR wire distribution platforms (BusinessWire, Meltwater) and media monitoring tools (Cision, etc.).
  • Strong project management skills with the ability to manage multiple priorities in a deadline-driven environment.
  • Excellent written, analytical, and presentation skills.
  • Strong interpersonal skills to collaborate effectively across all levels of the organization and with external stakeholders.

Preferred Qualifications:
  • Experience in agency environments is a plus.
  • Proven ability to handle high-stress situations and resolve personnel issues effectively.
  • Strong analytical mindset with a data-driven approach to marketing decision-making.

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