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Director Performance Marketing Jobs in Riverside, CA

Tax Alchemy

Head of Marketing

Irvine, CA · Remote

$90K - $115K/yr

The Head of Marketing will ensure that every touchpoint reflects our premium, direct, and ... Deep experience in performance marketing, with a strong understanding of ROAS, CPL, and LTV and a ...

eJam

Head of Brand & Retail Marketing

Santa Ana, CA · On-site

$180K - $220K/yr

Performance scales what you build. You build what's worth scaling. This role oversees Brand Strategy, Creative Direction, Organic Social, Content, Influencer Marketing, PR & Communications, and ...

eJam

Head of Brand & Retail Marketing

Santa Ana, CA · On-site

$180K - $220K/yr

Performance scales what you build. You build what's worth scaling. This role oversees Brand Strategy, Creative Direction, Organic Social, Content, Influencer Marketing, PR & Communications, and ...

eJam

Head of Brand & Retail Marketing

Santa Ana, CA · On-site

$180K - $220K/yr

Performance scales what you build. You build what's worth scaling. This role oversees Brand Strategy, Creative Direction, Organic Social, Content, Influencer Marketing, PR & Communications, and ...

Xponential Fitness

Lifecycle Marketing Manager

Irvine, CA · On-site

$110K - $125K/yr

Senior Director, Integrated Marketing Salary Range: $110,000 - $125,000 Work Schedule: Monday ... Use customer insights and performance data to continuously improve engagement and campaign ...

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All JobsPerformance Marketing JobsDirector Performance Marketing JobsDirector Performance Marketing Jobs in Riverside, CA

Director Performance Marketing information

See Riverside, CA salary details

$35.5K

$109K

$189.4K

How much do director performance marketing jobs pay per year?

As of Jul 16, 2026, the average yearly pay for director performance marketing in Riverside, CA is $108,967.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,600.00 and $137,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of Performance Marketing, and why are they important?

To thrive as a Director of Performance Marketing, you need deep expertise in digital marketing strategy, data analytics, and campaign optimization, usually backed by a relevant degree and substantial professional experience. Mastery of marketing platforms (such as Google Ads, Facebook Ads Manager), analytics tools (like Google Analytics), and CRM systems, along with certifications such as Google Ads or Facebook Blueprint, is highly valued. Strong leadership, analytical thinking, and effective communication are standout soft skills for this role. These abilities are crucial for driving measurable business growth, managing high-performing teams, and adapting quickly to the evolving digital landscape.

How does a Director of Performance Marketing typically collaborate with other departments to achieve campaign goals?

A Director of Performance Marketing works closely with cross-functional teams such as creative, analytics, product, and sales to ensure campaigns align with broader business objectives. They regularly coordinate with creative teams to develop effective ad assets, partner with analytics to measure and optimize performance, and communicate with product managers to understand upcoming launches or promotions. This collaborative approach ensures that marketing strategies are data-driven, cohesive, and responsive to both customer needs and market trends. Effective communication and project management skills are essential to navigate these interdepartmental relationships and drive successful outcomes.

What does a Director of Performance Marketing do?

A Director of Performance Marketing is responsible for developing and overseeing digital marketing strategies that are focused on measurable results, such as lead generation, customer acquisition, and revenue growth. They manage campaigns across various channels, including paid search, social media, display advertising, and affiliate marketing, ensuring that each channel delivers optimal ROI. Additionally, they analyze campaign data, optimize budgets, and lead a team of marketers to achieve business objectives. Collaboration with other departments, such as sales and product teams, is also a key part of the role. Their main goal is to drive growth through data-driven decision making and continuous campaign optimization.

What is the difference between Director Performance Marketing vs Performance Marketing Manager?

AspectDirector Performance MarketingPerformance Marketing Manager
ResponsibilitiesOversees overall strategy, team leadership, and high-level campaign planningExecutes campaigns, manages daily operations, and optimizes performance
Required CredentialsBachelor's/Master's in Marketing, Business, or related field; extensive experienceBachelor's in Marketing or related field; relevant experience in digital marketing
Work EnvironmentStrategic, leadership-focused, often in senior marketing teamsHands-on, campaign-focused, often in digital marketing teams
Industry UsageCommon in larger organizations and agenciesWidespread across companies of all sizes

The main difference between a Director Performance Marketing and a Performance Marketing Manager lies in scope and responsibility. The director focuses on strategic oversight and leadership, while the manager handles day-to-day campaign execution. Both roles require relevant marketing credentials and experience, but the director typically has a broader strategic role within the organization.

What are the most commonly searched types of Performance Marketing jobs in Riverside, CA? The most popular types of Performance Marketing jobs in Riverside, CA are:
What are popular job titles related to Director Performance Marketing jobs in Riverside, CA? For Director Performance Marketing jobs in Riverside, CA, the most frequently searched job titles are:
What job categories do people searching Director Performance Marketing jobs in Riverside, CA look for? The top searched job categories for Director Performance Marketing jobs in Riverside, CA are:
What cities near Riverside, CA are hiring for Director Performance Marketing jobs? Cities near Riverside, CA with the most Director Performance Marketing job openings:
Director Performance Marketing jobs near you
Sr. Manager, Performance Marketing & Digital Growth

Sr. Manager, Performance Marketing & Digital Growth

Zymo Research Corporation

Tustin, CA

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 29 days ago

Job description

Job Summary:

 

Zymo Research is seeking a Sr. Manager, Performance Marketing & Digital Growth to lead the strategy, performance, and optimization of our most important digital growth channels.

This person will help build the performance engine behind Zymo's digital marketing channels, with direct ownership of paid media strategy, paid search performance, SEO/AEO strategy, channel insights, reporting, optimization, and budget recommendations. They will also provide performance guidance across related organic channels, including email, organic social, content distribution, landing pages, and nurture paths.

This is a player-manager role for someone who can set strategy, guide execution, diagnose performance, lead a direct report, and stay close enough to the work to ensure continuous improvement.

Join us in making a meaningful impact!

Essential Duties and Responsibilities:

 

Zymo Research is seeking a Senior Manager, Channel Strategy & Performance Marketing to lead the strategy, performance, and optimization of our most important digital growth channels.

This person will help build the performance engine behind Zymo's digital marketing channels, with direct ownership of paid media strategy, paid search performance, SEO/AEO strategy, channel insights, reporting, optimization, and budget recommendations. They will also provide performance guidance across related organic channels, including email, organic social, content distribution, landing pages, and nurture paths.

This is a player-manager role for someone who can set strategy, guide execution, diagnose performance, lead a direct report, and stay close enough to the work to ensure continuous improvement.

What You'll Own

 

Paid Media & Channel Strategy

Own strategy and performance for paid digital channels, including Google Ads, paid social, YouTube, display, retargeting, and third-party media. Lead campaign architecture, keyword strategy, budget recommendations, bidding strategy, audience targeting, conversion tracking, and optimization.

SEO, AEO & Discoverability

Lead SEO and AEO strategy in partnership with web, content, and scientific communications teams. Improve Zymo's visibility across traditional search, AI-driven answer engines, product pages, application pages, campaign pages, and technical content.

 

Cross-Channel Performance

 

Evaluate how paid media, SEO, email, organic social, content, landing pages, and nurture paths work together across the customer journey. Provide performance guidance to channel owners without necessarily owning day-to-day execution of every organic channel.

Insights, Reporting & Optimization

Own channel-level reporting and translate performance data into clear recommendations. Diagnose what is working, what is underperforming, why it is happening, and what should change. Key metrics may include CPA, CPL, ROAS, conversion rate, CTR, quality score, impression share, attribution, conversion quality, pipeline contribution, and revenue impact.

Tracking & Measurement

Partner with analytics, CRM, web, and development stakeholders to improve tracking integrity across GA4, Google Tag Manager, UTMs, pixels, forms, landing pages, campaigns, and CRM handoffs. Ensure marketing performance data is reliable, actionable, and connected to business outcomes.

Team & Cross-Functional Leadership

Manage and develop one direct report initially. Partner closely with Creative, Web, Integrated Campaigns, Product Marketing, Commercial, Sales, and Scientific Communications to ensure digital channels are aligned with customer needs, campaign priorities, and commercial goals. Establish repeatable planning, QA, optimization, and reporting practices that improve consistency, accountability, and speed across digital programs.

What We're Looking For

  • 7+ years of experience owning digital channel strategy, performance marketing, paid media, or growth marketing strategy, not just campaign execution.
  • Deep hands-on Google Ads, including search campaign architecture, keyword strategy, bidding, conversion tracking, quality score, and optimization.
  • Proven ability to set paid search and digital performance strategy, including budget allocation, channel mix, testing plans, and performance recommendations.
  • Experience managing paid media budgets with accountability for ROI, CPA, CPL, ROAS, pipeline contribution, revenue impact, or similar business metrics.
  • Strong analytical judgment with the ability to diagnose performance issues across targeting, keywords, creative, landing pages, tracking, messaging, offers, funnel quality, and market fit.
  • Working knowledge of SEO and how paid media, organic search, email, social, content, landing pages, retargeting, and nurture paths work together to drive acquisition and conversion.
  • Experience using dashboards, campaign reports, analytics platforms, and marketing performance data to generate strategic recommendations.
  • Clear communication skills with the ability to translate data into actionable guidance for leadership and cross-functional teams.
  • 2+ years of experience managing or directing at least one direct report, contractor, agency, or channel specialist.

Preferred Qualifications

  • B2B marketing experience, especially in technical, scientific, healthcare, biotech, life science, SaaS, or complex product environments.
  • Familiarity with GA4, Google Tag Manager, UTM governance, CRM tracking, pixel management, attribution, and broader marketing measurement infrastructure.
  • Experience with LinkedIn Ads, YouTube, display, retargeting, third-party media partners, and paid social strategy.
  • Familiarity with AEO, AI search visibility, answer engine optimization, and landing page conversion optimization.

About Us:

 

Since its inception in 1994, Zymo Research has been proudly serving the scientific community by providing innovative, reliable, and high-quality research tools and products. Whether it's DNA, RNA, epigenetics, microbiomics, protein, or yeast-based research, our philosophy remains the same: To provide the highest quality products in the industry while ensuring they are both simple to use and reliable in their performance.

Recognized as a Top Workplace by the Orange County Register in 2021, 2022, and named a Top Workplace USA in 2023, Zymo Research continues to be a vibrant community where employees thrive, feel connected, and are inspired by their work. If you are passionate about contributing to scientific advancement and want to be part of an exceptional team in a dynamic, growing company, we'd love to hear from you!

 

Compensation, Benefits, and Perks:                                 

The estimated base compensation range for this position is $135,000 to $165,000 annually at the time of posting. Actual compensation details will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors.

Zymo Research also offers competitive benefits and perks including:

  • Medical, Dental, Vision, and Life Insurance Coverages
  • EAP Sessions
  • Vacation Time plus Company Holidays
  • Paid Sick Leave
  • Generous 401(K) with matching 
  • Employee Referral Bonus
  • Complimentary fruit, snacks, and beverages
  • Complimentary catered lunches on Thursdays 
  • Complimentary EV Charging 
  • Cell phone stipend


 

Equal Employment Opportunity Employer:

Zymo Research welcomes candidates of all backgrounds. These include sex, age, color, race, religion, marital status, national origin, ancestry, sexual orientation, gender, gender identity, gender expression, physical & mental disability, medical condition, genetic information, military and veteran status, or any other protected status as defined by federal, state, or local law.

 

Location:

Onsite - Zymo Research - 2961 Dow Avenue, Tustin, CA 92780

Disclaimer: At Zymo, we take the integrity of our hiring process seriously. Please be aware of fraudulent recruitment activities that may use our name to deceive job seekers. We will never ask for payment, sensitive personal information, or financial details during the recruitment process.

All legitimate communications will come from an official Zymo or TriNet Hiring email address. If you are contacted by anyone claiming to represent us using a free email service (e.g., Gmail, Yahoo, Hotmail) or asking for payment, please treat this as fraudulent and report it immediately to careers@zymoresearch.com

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