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Bank Marketing Director Jobs in Riverside, CA (NOW HIRING)

Auction.com

Director, Lifecycle Marketing

Irvine, CA · On-site

$180K - $190K/yr

As the nation's leading online platform for buying and selling residential bank-owned and ... The Director, Seller Acquisition & Lifecycle Marketing will be at the center of that mission ...

Axos Bank

Marketing Coordinator

Irvine, CA · On-site

$24 - $32/hr

The Marketing Coordinator will work cross-functionally with teams spanning digital marketing, brand ... Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading ...

City National Bank

Preferred Banking RM

Irvine, CA · On-site

$78K - $126K/yr

... Bank's affluent and future high net worth personal banking relationships through outbound and ... Minimum 7 years of direct sales experience required. * Minimum 7 years of experience in a financial ...

Qcells

Director, Compliance Risk

Irvine, CA · On-site +1

The role requires deep expertise in consumer lending regulations within a bank partnership (B2B2C ... servicing, marketing practices). * Drive continuous improvement through data-driven insights ...

Qcells

Director, Compliance Risk

Irvine, CA · On-site

$145K - $195K/yr

The role requires deep expertise in consumer lending regulations within a bank partnership (B2B2C ... servicing, marketing practices). * Drive continuous improvement through data-driven insights ...

Berkadia

Director Investment Sales

Irvine, CA · On-site +1

Promote the sale of commercial real estate through diverse marketing channels. * Prepare and ... Collaborate with Mortgage Bankers to enhance business development and strengthen the Berkadia brand.

Cathay Bank

Customer Service and Sales Manager

Diamond Bar, CA · On-site

$53K - $60K/yr

DIRECT REPORTS The incumbent supervises Relationship Bankers and all Operations staff (depending on ... Support business development colleagues, and perform marketing activities as needed in efforts to ...

Cathay Bank

AVP/VP, Branch Manager

Ontario, CA · On-site

$80K - $110K/yr

... bank. DIRECT REPORTS The incumbent supervises the entire staff within the branch. ESSENTIAL ... Work with marketing dept. to develop sales programs and/or campaigns. * Hold weekly sales/service ...

Berkadia

Director Investment Sales

Irvine, CA · On-site

Promote the sale of commercial real estate through diverse marketing channels. * Prepare and ... Collaborate with Mortgage Bankers to enhance business development and strengthen the Berkadia brand.

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All JobsBank Marketing JobsBank Marketing Director JobsBank Marketing Director Jobs in Riverside, CA

Bank Marketing Director information

See Riverside, CA salary details

$35.5K

$109K

$189.4K

How much do bank marketing director jobs pay per year?

As of Aug 27, 2026, the average yearly pay for bank marketing director in Riverside, CA is $108,967.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,600.00 and $137,200.00 per year, depending on experience, location, and employer.

What does a Bank Marketing Director do?

A Bank Marketing Director is responsible for developing and executing marketing strategies to promote a bank’s products and services. Their duties include overseeing advertising campaigns, managing branding efforts, analyzing market trends, and leading a marketing team to achieve business objectives. They work closely with other departments to ensure that marketing initiatives align with the bank's overall goals and regulatory requirements. The role requires both creative and analytical skills, as well as a strong understanding of the financial industry.

What are the key skills and qualifications needed to thrive as a Bank Marketing Director?

To thrive as a Bank Marketing Director, you need expertise in marketing strategy, analytics, financial products, and a relevant degree such as marketing, business, or finance. Familiarity with CRM systems, digital marketing platforms, and certifications like Certified Financial Marketing Professional (CFMP) are typically required. Strong leadership, communication, and creative problem-solving skills help distinguish top performers in this role. These skills are crucial to effectively drive customer acquisition, brand growth, and competitive positioning in the financial sector.

How does a Bank Marketing Director typically collaborate with other departments to drive successful campaigns?

A Bank Marketing Director works closely with departments such as product management, compliance, sales, and digital teams to ensure marketing campaigns align with business goals and regulatory requirements. This collaboration often involves regular strategy meetings, sharing customer insights, and coordinating on messaging to maintain brand consistency. By fostering open communication and cross-functional teamwork, the Marketing Director helps streamline campaign execution and maximizes the impact of marketing initiatives. This role also frequently gathers feedback from frontline staff to refine outreach efforts and better address customer needs.

What is the difference between Bank Marketing Director vs Bank Marketing Manager?

AspectBank Marketing DirectorBank Marketing Manager
ResponsibilitiesOversees overall marketing strategy, brand positioning, and high-level campaignsExecutes marketing plans, manages campaigns, and supervises marketing staff
Required CredentialsBachelor's degree, often MBA, with extensive marketing experienceBachelor's degree in marketing or related field, with relevant experience
Work EnvironmentSenior leadership, strategic planning, cross-department collaborationOperational, team management, campaign execution
Industry UsageCommonly used in large banks and financial institutionsUsed across banks of all sizes for marketing roles

The Bank Marketing Director focuses on strategic leadership and high-level planning, while the Bank Marketing Manager handles day-to-day campaign execution and team supervision. Both roles require marketing expertise, but the director's role is more strategic and senior.

How much does a bank marketing director get paid?

A bank marketing director typically earns between $80,000 and $150,000 annually, depending on experience, location, and the size of the institution. Senior roles or those in major financial centers may offer higher compensation, often including bonuses and benefits. Strong skills in digital marketing, data analysis, and leadership are important for this role.

What job categories do people searching Bank Marketing Director jobs in Riverside, CA look for?

The top searched job categories for Bank Marketing Director jobs in Riverside, CA are:

What cities near Riverside, CA are hiring for Bank Marketing Director jobs?

Cities near Riverside, CA with the most Bank Marketing Director job openings:

Bank Marketing Director jobs near you

Director, Lifecycle Marketing

Irvine, CA • On-site

Auction.com
Real Estate • 51 - 200 employees
Learn more about Auction.comexternal

$180K - $190K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 28 days ago

Job description

At Auction.com, we're transforming real estate. As the nation's leading online platform for buying and selling residential bank-owned and foreclosure properties, we connect buyers, sellers, and investors with innovative technology. With over $70 billion in assets, our success is driven by a culture of innovation, collaboration, and impact. We go beyond the bid empowering our people to thrive and shape the future of the industry
JOB DESCRIPTION
SmartSale was built on a straightforward belief: that homeowners facing financial hardship deserve the same competitive marketplace dynamics as any other seller. By pairing Auction.com's national buyer network with local agent expertise and a structured digital process, SmartSale gives distressed sellers a real path forward - one that protects equity and restores a sense of control at one of the most difficult moments of their lives. The Director, Seller Acquisition & Lifecycle Marketing will be at the center of that mission, building the marketing engine that connects vulnerable homeowners to this program when they need it most.
We are seeking a strategic, analytically driven Director, Seller Acquisition & Lifecycle Marketing to drive seller acquisition, engagement, nurture, and conversion for our SmartSale program. This leader will own the strategy and execution of marketing programs that generate high-quality home seller leads, move them through the lifecycle, and increase conversion from lead to listing.
The ideal candidate has a strong analytical mindset and proven expertise in lead generation, lifecycle marketing, nurture strategy, audience segmentation, funnel optimization, and marketing automation. This role collaborates closely with sales, analytics, operations, creative, and customer-facing teams to build scalable programs that grow SmartSale supply and improve marketing-driven conversion.
Reports to: General Manager, SmartSale
KEY RESPONSIBILITIES
• Supply-Side Lead Generation Strategy - Develop and execute a comprehensive lead generation strategy across paid, owned, earned, partner, and referral channels to attract, prioritize, and convert high-value seller audiences for the SmartSale program.
• Seller Audience Segmentation - Conduct audience research and maintain segmentation strategies that inform campaign targeting, messaging, nurture paths, and lifecycle programs - evaluating which seller segments are most likely to convert to listings and closed transactions.
• Lifecycle Marketing & Nurture Strategy - Design and manage highly segmented nurture journeys across email, SMS, phone, retargeting, and direct mail to engage prospective sellers from initial inquiry through appointment-setting and listing conversion.
• Data, Reporting & Funnel Optimization - Build and manage reporting dashboards that track campaign effectiveness, funnel progression, and seller behavior, using performance data to identify gaps and develop programs that improve lead response, qualification, and conversion rates.
• Lead Quality, Scoring & Conversion Management - Define lead quality criteria, scoring models, and prioritization frameworks with sales and analytics, increasing the volume of qualified seller leads while improving cost efficiency, conversion rates, and lead routing.
• Content & Messaging Strategy for Seller Acquisition - Direct the development of content that educates and motivates prospective sellers throughout the funnel - from landing pages and email journeys to case studies and direct response assets - ensuring messaging reflects the financial and emotional complexity many SmartSale sellers are navigating.
• Cross-Functional Collaboration - Serve as the marketing lead for SmartSale supply-side growth, aligning with sales on lead handoff quality and conversion feedback loops, and communicating results, learnings, and strategic recommendations to the GM of SmartSale and senior leadership.
The good faith base salary range for this role at the time of posting and hire is $180,000.00 - $190,000.00 per year. Actual compensation offered will be determined based on a number of factors, including but not limited to a candidate's qualifications, skills, competencies, experience, and geographic location.
In addition to base salary, this position is eligible for an annual performance bonus.
Auction.com also offers a comprehensive benefits package for eligible employees, including (but not limited to):
  • Medical, dental, and vision insurance.
  • Auction.com contributes an amount equal to 25% of your eligible contributions in our 401k plan.
  • Paid Time Off (PTO), including 12 paid holidays.

The availability and value of benefits may vary and are subject to the terms and conditions of the applicable plan documents.
The Company reserves the right to modify compensation and benefits programs at any time, consistent with applicable law.
Learn more about our benefits and culture at:
https://www.auction.com/lp/careers/
Auction.com is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other characteristic protected by applicable law.
To all recruitment agencies: Auction.com does not accept agency resumes unless you are part of our preferred partner network. Please do not forward resumes to our jobs alias, Auction.com employees or any other company location. Auction.com is not responsible for any fees related to unsolicited resumes.
To review our California Personnel Privacy Statement and Notice at Collection, please click here.

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