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Bank Marketing Jobs (NOW HIRING)

Director of Marketing

San Diego, CA ยท On-site

$136K - $184K/yr

This role serves as the Bank's primary marketing leader, working closely with executive leadership, market leaders, relationship managers, and key business partners to ensure our brand, messaging ...

Director of Marketing

El Segundo, CA ยท On-site

$136K - $184K/yr

This role serves as the Bank's primary marketing leader, working closely with executive leadership, market leaders, relationship managers, and key business partners to ensure our brand, messaging ...

Director of Marketing

La Jolla, CA ยท On-site

$136K - $184K/yr

This role serves as the Bank's primary marketing leader, working closely with executive leadership, market leaders, relationship managers, and key business partners to ensure our brand, messaging ...

Director of Marketing

Beverly Hills, CA ยท On-site

$136K - $184K/yr

This role serves as the Bank's primary marketing leader, working closely with executive leadership, market leaders, relationship managers, and key business partners to ensure our brand, messaging ...

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Bank Marketing information

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$22K

$47.5K

$74K

How much do bank marketing jobs pay per year?

As of Sep 4, 2026, the average yearly pay for bank marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What is a bank marketing?

A Bank Marketing job involves developing and executing strategies to attract and retain customers for a financial institution. Professionals in this role create advertising campaigns, manage digital marketing efforts, analyze customer data, and promote banking products like loans, credit cards, and savings accounts. They work closely with sales and product teams to enhance brand awareness and customer engagement. Strong analytical, communication, and creative skills are essential in this role.

What does a bank marketing do?

A typical day in Bank Marketing involves developing and implementing marketing campaigns for various banking products, analyzing customer data to tailor messaging, and collaborating closely with product managers, compliance teams, and digital designers. You might spend time planning promotional materials, measuring campaign performance, meeting with branch managers to discuss local initiatives, and brainstorming new outreach strategies. The role often requires balancing multiple projects in a dynamic environment with deadlines and regulatory requirements. This diversity of tasks provides a stimulating workday and plenty of opportunities to develop new skills and advance within the marketing or financial services field.

What are the key skills and qualifications needed to thrive in bank marketing, and why are they important?

To thrive in Bank Marketing, you need a solid background in marketing principles, data analysis, and financial products, typically supported by a degree in marketing, business, or a related field. Familiarity with marketing automation tools, CRM systems, and analytics software such as Google Analytics and Salesforce is highly valuable. Strong communication, creativity, and project management skills are important soft skills that set candidates apart. These competencies help ensure the effective planning and execution of marketing campaigns that drive customer engagement and growth for the bank.

More about Bank Marketing jobs

What cities are hiring for Bank Marketing jobs?

Cities with the most Bank Marketing job openings:

What are the most commonly searched types of Bank Marketing jobs?

The most popular types of Bank Marketing jobs are:

What states have the most Bank Marketing jobs?

States with the most job openings for Bank Marketing jobs include:

Infographic showing various Bank Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Senior Manager, Product Manager - Bank Marketing Adtech

Capital One Group

Manhattan, NY โ€ข On-site

$219 - $250/hr

Other

Posted 23 days ago


Key responsibilities

  • Build, monitor, and enhance the advertising technology (adtech) stack to support digital marketing growth and efficiency goals.

  • Support the Bank Marketing team in delivering marketing experiences by leading a team of strategists, product managers, and engineers to scale marketing across digital channels.

  • Reimagine and innovate product solutions by focusing on customer needs, leveraging technology, and solving complex problems to deliver outcomes.


Job description

## Senior Manager, Product Manager - Bank Marketing AdtechApplylocations: McLean, VA: Richmond, VA: New York, NY: Wilmington, DEtime type: Full timeposted on: Posted Todayjob requisition id: R248321Senior Manager, Product Manager - Bank Marketing Adtech### Product Management at Capital One is a booming, vibrant craft that requires reimagining the status quo, finding value creation opportunities, and driving innovative and sustainable customer experiences through technology. We believe our portfolio of businesses and investments in growth and transformation will result in a company with the scale, brand, capabilities, talent, and values to succeed as the digital revolution transforms our society and our industry.**About the Team** The Bank Marketing Technology team empowers marketers to reach their audiences in more meaningful, efficient and relevant ways than ever, with personalized, intelligent experiences across channels. We blend the art of innovative storytelling with the collective science of technology, data, digital experience, machine learning, measurement, experimentation, automation and marketing workflow management. This role is responsible for vision-setting, building, monitoring and enhancing our advertising technology (adtech) stack in order to fuel our digital marketing growth and efficiency goals across products. You will be supporting Capital Oneโ€™s Bank Marketing team in delivering amazing marketing experiences, and leading a team of marketing strategists, product managers, and engineers to scale Bank marketing across digital channels**Capital One Product Framework**In this role, youโ€™ll be expected to demonstrate proficiency in five key areas which we consider to be the foundation for successful Product management:* **Human Centered** - Obsesses about internal and external customer needs to reimagine and innovate product solutions* **Business Focused -** Delivers game-changing outcomes by focusing on leverage and execution excellence* **Technology Driven -** Leverages technology to deliver innovative and resilient solutions that enable both near term and long term value* **Integrated Problem Solving** - Identifies and resolves complex problems to deliver outcomes while mitigating product risks* **Transformational Leadership -** Leads cross functional teams to solve customer problems and drive organizational alignment**Basic Qualifications:*** Currently has, or is in the process of obtaining one of the following with an expectation that the required degree will be obtained on or before the scheduled start date: + A Bachelor's or Masterโ€™s Degree in a quantitative field (Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer Engineering, Software Engineering, Mechanical Engineering, Information Systems or a related quantitative field), Business or Marketing **OR*** Bachelor's degree in any field and at least 4 years of Product Management experience**Preferred Qualifications:*** Experience translating business strategy and analysis into consumer facing digital products*At this time, Capital One will not sponsor a new applicant for employment authorization for this position.*The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.McLean, VA: $200,700 - $229,100 for Sr. Mgr, Product Management; $164,800 - $188,100 for Manager, Product ManagementNew York, NY: $219,000 - $249,900 for Sr. Mgr, Product Management; $179,700 - $205,100 for Manager, Product ManagementRichmond, VA: $182,500 - $208,300 for Sr. Mgr, Product Management; $149,800 - $171,000 for Manager, Product ManagementWilmington, DE: $182,500 - $208,300 for Sr. Mgr, Product Management; $149,800 - $171,000 for Manager, Product ManagementCandidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidateโ€™s offer letter.This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York Cityโ€™s Fair Chance Act; Philadelphiaโ€™s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.comCapital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site. #J-18808-Ljbffr