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Bank Marketing Jobs (NOW HIRING)

Poppy Bank

Marketing Manager

Santa Rosa, CA · On-site

$100K - $120K/yr

Bank's marketing consultants play a significant role in developing marketing materials, and that relationship requires effective and efficient coordination by the Marketing Manager. Will ensure a ...

Poppy Bank

Marketing Manager

Santa Rosa, CA · On-site

$100K - $120K/yr

Bank's marketing consultants play a significant role in developing marketing materials, and that relationship requires effective and efficient coordination by the Marketing Manager. Will ensure a ...

Poppy Bank

Marketing Manager

Santa Rosa, CA

$100K - $120K/yr

Bank's marketing consultants play a significant role in developing marketing materials, and that relationship requires effective and efficient coordination by the Marketing Manager. Will ensure a ...

State Bank Financial

Marketing Director

La Crosse, WI · On-site

Ready to help redefine what community banking can look like? Apply today and let's grow together ... Direct and oversee marketing-related contracts. While not an exhaustive list, this may include ...

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Bank Marketing information

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$22K

$47.5K

$74K

How much do bank marketing jobs pay per year?

As of Jun 10, 2026, the average yearly pay for bank marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the Bank Marketing position, and why are they important?

To thrive in Bank Marketing, you need a solid background in marketing principles, data analysis, and financial products, typically supported by a degree in marketing, business, or a related field. Familiarity with marketing automation tools, CRM systems, and analytics software such as Google Analytics and Salesforce is highly valuable. Strong communication, creativity, and project management skills are important soft skills that set candidates apart. These competencies help ensure the effective planning and execution of marketing campaigns that drive customer engagement and growth for the bank.

What do marketers do in banks?

Bank marketers develop strategies to promote banking products and services, attract new customers, and retain existing clients. They analyze market trends, create advertising campaigns, and use tools like customer data analysis and digital marketing platforms to reach target audiences.

What does a typical day look like for someone working in Bank Marketing?

A typical day in Bank Marketing involves developing and implementing marketing campaigns for various banking products, analyzing customer data to tailor messaging, and collaborating closely with product managers, compliance teams, and digital designers. You might spend time planning promotional materials, measuring campaign performance, meeting with branch managers to discuss local initiatives, and brainstorming new outreach strategies. The role often requires balancing multiple projects in a dynamic environment with deadlines and regulatory requirements. This diversity of tasks provides a stimulating workday and plenty of opportunities to develop new skills and advance within the marketing or financial services field.

What is a Bank Marketing job?

A Bank Marketing job involves developing and executing strategies to attract and retain customers for a financial institution. Professionals in this role create advertising campaigns, manage digital marketing efforts, analyze customer data, and promote banking products like loans, credit cards, and savings accounts. They work closely with sales and product teams to enhance brand awareness and customer engagement. Strong analytical, communication, and creative skills are essential in this role.

More about Bank Marketing jobs
What cities are hiring for Bank Marketing jobs? Cities with the most Bank Marketing job openings:
What are the most commonly searched types of Bank Marketing jobs? The most popular types of Bank Marketing jobs are:
What states have the most Bank Marketing jobs? States with the most job openings for Bank Marketing jobs include:
What job categories do people searching Bank Marketing jobs look for? The top searched job categories for Bank Marketing jobs are:
Bank Marketing jobs near you
Infographic showing various Bank Marketing job openings in the United States as of June 2026, with employment types broken down into 91% Full Time, and 9% Part Time. Highlights an 95% Physical, 3% Hybrid, and 2% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.
Marketing Manager

Marketing Manager

Poppy Bank

Santa Rosa, CA • On-site

$100K - $120K/yr

Full-time

Posted 11 days ago

Job description

Job Type
Full-time
Description
Responsible for coordination of all the Bank's marketing strategies: branding, social media, digital presence, website, marketing materials, and public relations activities, both external and internal. Bank's marketing consultants play a significant role in developing marketing materials, and that relationship requires effective and efficient coordination by the Marketing Manager. Will ensure a seamless flow of information and content between the Bank and consultants to ensure a timely delivery of marketing materials. This position requires that the individual work in office, independently, and with minimal supervision.
This position manages all other personnel in the marketing department and requires exposure to sensitive information necessitating considerable use of discretion, judgment, and confidentiality.
Ensures compliance within all Bank policies and procedures, as well as all applicable state and federal banking regulations.
Essential Duties and Responsibilities:
  • Managing all members of the marketing department to ensure the objectives of the department are met, including assigning projects/tasks, providing mentoring and guidance, tracking progress toward completion, and holding staff accountable for their actions
  • Reviewing and approving timecards as necessary and managing time off for staff
  • General objects of the marketing department falling under the responsibility of this position include the following
  • Track all marketing initiatives to ensure the department objectives are met and marketing materials are delivered timely
  • Coordinate with consultants to develop collateral materials including advertisements, flyers, brochures, event-specific materials, promotional gifts/giveaways, bank letterhead, business cards, etc.
  • In coordination with marketing consultants, update content on the Bank's website, internet marketing, and social media, including branding, social media incorporation, all content and copy accuracy for Bank and community levels
  • Develop, implement, and manage the social media strategy to align with the company's strategic goals and ensure new content is regularly posted on social media to promote brand awareness
  • Define the most important KPIs and measure the success of marketing initiatives
  • Incorporate CRA (Community Reinvestment Act) opportunities into the Bank's marketing strategies wherever possible
  • Serve as the day-to-day point of contact for outside vendors and internal management members related to advertising and media
  • Help plan and attend internal and external events to ensure proper bank representation
  • Keep informed of developments in the fields of marketing, communications and public relations and use this information to help the Bank operate with initiative and innovation
  • Work with senior management, branch staff and others to develop and maintain a strategic perspective, based on marketplace, bank direction, and programs and services
  • Minimum of 10 hours CRA volunteer hours per year. Volunteer hours are typically scheduled within business hours. This is compensable time and mileage is reimbursed
  • Other duties may be assigned

Supervisory Responsibilities: Manages marketing employees and external vendors and acts as liaison with advertising agencies and media outlets
Qualifications:
  • Bachelor's degree in communications, marketing, public relations, advertising or related field, or equivalent experience
  • Minimum 5-10 years of hands-on digital communications/marketing experience required (including social media, website, online communication design/development, copywriting)
  • Highly proficient in social media outlets including, but not limited to, LinkedIn, Facebook and Instagram
  • Proficiency with Microsoft Office products required
  • Proficiency in Adobe Design Standard Software and other technical software
  • Effective interpersonal, verbal, and exceptional written communication skills
  • Strong project management skills, well-organized, with an excellent eye for detail
  • Self-directed and able to work with minimal supervision
  • Have an excellent ability to prioritize and work on multiple projects and tasks in a fast-paced environment to successfully meet deadlines
  • Ability to travel to various locations

Physical/Mental Demands & Work Environment:
The incumbent in the course of performing this position frequently spends time writing, typing, speaking, listening, operating basic business equipment, seeing (such as close, color and peripheral vision, depth perception and adjusted focus), sitting, walking, standing, reading documents or instruments, detailed work, problem solving, client contact, reasoning, math, language, presentations, verbal and written communication, analytical reasoning, stress, multiple concurrent tasks, and constant interruptions. The incumbent for this position will occasionally lift up to 50-75 pounds, pull, squat, kneel and reach. The incumbent is in a non-confined office-type setting in which he or she is free to move about at will. The work environment is typically quiet to a moderate noise level.
Travel is required. It is primarily local during the business day, and occasionally there will be out-of-area and overnight travel.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Management reserves the right to change this position description at any time.
Requirements
See qualifications above.
Poppy Bank provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
For San Francisco Postings, review 2026 Fair Chance Ordinance .
2026 CA Privacy Notice to Applicants/Employees
Salary Description
$100,000 - $120,000 DOE

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