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Channel Marketing Manager Jobs in Riverside, CA (NOW HIRING)

Assa Abloy

Channel Marketing Manager

Lake Forest, CA · On-site

The Channel Marketing Manager owns the strategy, development, and execution of Baldwin's showroom channel, a critical driver of brand experience and high-value customer engagement. This role is ...

Sandisk

Channel Marketing Specialist

Irvine, CA

$69K - $85K/yr

Manage timelines, assets, and coordination across multiple stakeholders * Track campaign ... channel or partner marketing * Experience supporting retail marketing and in-store execution

Sandisk

Channel Marketing Specialist

Irvine, CA · On-site

$93K - $158K/yr

Manage timelines, assets, and coordination across multiple stakeholders * Track campaign ... channel or partner marketing * Experience supporting retail marketing and in-store execution

Sandisk

Channel Marketing Specialist

Irvine, CA · On-site

$69K - $85K/yr

Manage timelines, assets, and coordination across multiple stakeholders * Track campaign ... channel or partner marketing * Experience supporting retail marketing and in-store execution

Razer USA Ltd

Senior Retail Marketing Manager

Irvine, CA · On-site

$91.66 - $152.76/hr

Develop and implement retail and channel marketing plans supporting corporate objectives and growing market share and profitability. * Develop and manage channel partner programs, promotions ...

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All JobsChannel Marketing JobsChannel Marketing Manager JobsChannel Marketing Manager Jobs in Riverside, CA

Channel Marketing Manager information

See Riverside, CA salary details

$19.8K

$113.6K

$169K

How much do channel marketing manager jobs pay per year?

As of Aug 10, 2026, the average yearly pay for channel marketing manager in Riverside, CA is $113,625.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,100.00 and $146,100.00 per year, depending on experience, location, and employer.

How does a channel marketing manager typically collaborate with sales and partner teams to drive results?

Channel Marketing Managers work closely with both internal sales teams and external partners to develop co-marketing initiatives, align messaging, and ensure effective execution of campaigns. They regularly coordinate joint planning sessions, share insights on market trends, and monitor program performance to optimize strategies. This collaborative approach is essential for driving partner engagement and achieving sales targets. Strong communication and relationship-building skills are key to success in this role.

What are the key skills and qualifications needed to thrive as a channel marketing manager, and why are they important?

To thrive as a Channel Marketing Manager, you need expertise in marketing strategy, partner relationship management, and a solid understanding of sales channels, often supported by a degree in marketing or business. Familiarity with CRM systems, marketing automation platforms, and data analytics tools is typically required. Outstanding communication, negotiation, and project management skills help you build strong partnerships and drive cross-functional initiatives. These abilities are crucial for maximizing partner performance, increasing market reach, and ensuring cohesive go-to-market strategies.

What is a channel marketing manager?

A channel marketing manager oversees the development and implementation of a manufacturer’s channel marketing strategy. In marketing, a “channel” is a route through which a manufacturer sells their product. As a channel marketing manager, your job is to establish new channel partnerships to help maximize sales, and therefore profit. Your responsibilities include fostering strong relationships with each channel partner, such as wholesalers and retailers, and seizing each opportunity to develop a new profitable partnership. You must also work with other departments to establish guidelines for channel partnerships that best suit the company. You need at least a bachelor’s degree in marketing for this career.

Is a channel marketing manager a high paying job?

A channel marketing manager typically earns a competitive salary that varies by industry, location, and experience level. In general, it is considered a mid- to high-level marketing role with potential for higher compensation for those with specialized skills, certifications, or extensive experience.

What is the difference between Channel Marketing Manager vs Product Marketing Manager?

AspectChannel Marketing ManagerProduct Marketing Manager
Primary FocusDeveloping marketing strategies for distribution channelsPositioning and promoting specific products
Work EnvironmentCollaborates with sales, distribution partners, and marketing teamsWorks closely with product development, sales, and customer support
Required SkillsChannel strategy, partner management, marketing campaignsProduct knowledge, messaging, market research
Industry UsageCommon in tech, consumer goods, and retail sectorsPrevalent across various industries including tech and manufacturing

While both roles involve marketing expertise, the Channel Marketing Manager focuses on building relationships and strategies with distribution channels, whereas the Product Marketing Manager concentrates on promoting and positioning specific products. Understanding these differences helps organizations assign the right responsibilities and candidates for each role.

More about Channel Marketing Manager jobs
What are popular job titles related to Channel Marketing Manager jobs in Riverside, CA? For Channel Marketing Manager jobs in Riverside, CA, the most frequently searched job titles are:
What job categories do people searching Channel Marketing Manager jobs in Riverside, CA look for? The top searched job categories for Channel Marketing Manager jobs in Riverside, CA are:
What cities near Riverside, CA are hiring for Channel Marketing Manager jobs? Cities near Riverside, CA with the most Channel Marketing Manager job openings:
Channel Marketing Manager jobs near you
Infographic showing various Channel Marketing Manager job openings in Riverside, CA as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 13% Part Time, and 3% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $113,625 per year, or $54.6 per hour.

Channel Marketing Manager

Assa Abloy

Lake Forest, CA • On-site

Full-time

Re-posted 11 days ago

Job description

Job Summary
Baldwin Hardware is Chann 80-year-old leading brand in the luxury door hardware space primarily sold in showrooms and hardware specialists online at BaldwinHardware.com As one of the largest players in the industry, Baldwin Hardware presents a unique opportunity at the crossroads of High-End Design, Hardware, and the delicate balance between Function and Beauty. Our products are not just essential elements of interior spaces but also masterpieces that redefine the concept of luxury in the door hardware industry.
We have an exciting job opportunity with Baldwin Hardware. We are searching for a dynamic individual to join our team and help shape the future of luxury hardware. The Channel Marketing Manager owns the strategy, development, and execution of Baldwin's showroom channel, a critical driver of brand experience and high-value customer engagement. This role is responsible for shaping how Baldwin shows up across trade, builder, and luxury showroom environments-ensuring a consistent, premium brand experience while driving measurable growth in sell-through and partner engagement. Acting as a central hub across Sales, Product, Digital, and Brand teams, this role leads the development of channel-specific strategies spanning merchandising, pricing alignment, new product commercialization, and partner programs. The Channel Marketing Manager plays a key role in navigating channel complexity, including showroom dynamics, partner segmentation, and pricing integrity, while identifying opportunities to elevate both physical and digital experiences within the channel.
Primary Duties and Responsibilities
(70%) Develop and execute Channel Marketing strategies
  • Own the development and execution of showroom channel merchandising strategies that enhance brand presentation and drive sell-through performance
  • Lead cross-functional alignment across Sales, Product, Digital, and Brand teams to ensure cohesive execution of channel strategies
  • Adept at synthesizing complex issues and input into succinct summaries and action plans.
  • Assume the project management role through the development and maintenance of complete and accurate project plans that ensure the timely implementation of merchandising programs, tradeshows, and collateral print material for new product launches.
  • Develop and execute annual showroom channel plans that increase partner engagement, brand visibility, and incremental revenue
  • Lead cross functional teams in developing store fixtures, promotional & point of purchase materials. Seek new methods and improvements for communicating with end users and architects in the showroom.
  • Work closely with Product, Brand, and Digital Marketing Managers to support ongoing priorities, including internal communication process, product presentations, trade shows, research and competitive intelligence

(10%) Channel Strategy & Governance
  • Define showroom channel strategy, including customer segmentation, assortment alignment, and experience standards
  • Manage channel dynamics including pricing integrity, reseller policy execution, and unauthorized seller mitigation
  • Partner with sales leadership to align on growth priorities, program structure, and customer investment strategies

(10%) Channel Management
  • Manages outside vendors as required for development in delivery of packaging and merchandising materials
  • Maintain and enhance the functionality and content on retailer websites through established vendor portals
  • Assist product team with market research, mix analysis, and competitive insight during this process.
  • Develop and manage trade shows and events including, promotional plan, booth layout, premiums, and logistics
  • Work with Sales and Business Intelligence team to maximize CRM platform

(10%) Business processes
  • Drive profitability through process improvement and management.
  • Utilize performance metrics and analytics to gauge program effectiveness and make adjustments to future proposals
  • Manage annual budget, monthly forecasting and marketing purchase order process
  • Contributes to financial and business initiatives through established rhythms and assigned projects. Examples include pricing review, S&OP, and P&L performance.

Education and Experience Profile
  • Bachelor's degree in marketing, Business Administration, or other related discipline. We will consider other degrees with relevant experience.
  • 4 - 7 years of business experience, including experience in Product Marketing, Brand Marketing, Sales, Trade Marketing and/or Consumer Packaged Goods (CPG/FMG), preferably in the home improvement or luxury home goods industry. You should have the ability to manage a diverse customer group and portfolio.
  • Experience with "Showroom," "Trade," "MRO," "CO-OP," "Big Box" or luxury home goods retailer is a bonus

Required Skills
  • Practiced strategic thinking and planning capability and experience
  • Superior presentation skills and comfort with a variety of audiences, both internal and customer facing
  • Advanced interpersonal talents and excellent written and verbal communication skills
  • Ability to work with diverse multi-national teams effectively
  • Solid merchandising sense and problem-solving skills
  • Project Management experience within a milestone driven organization
  • Strong financial acumen including solid P&L experience
  • Firm grasp of concepts related to brand and product marketing, market research, product training, promotion, and pricing strategies
  • Solid MS Office skills including Excel, Word and PowerPoint
  • The ability to navigate in a large corporation while thriving in a smaller, entrepreneurial business

Work Environment:
  • Open to travel as needed. Up to 25% of the role.

Pay Range: $109,306 to $171,768.
This "base salary range" is a reasonable estimate for this position at the time of posting. Pay within each range is based on a variety of factors including, but not limited to, to primary work job-related knowledge, skills, experience, business requirements and geographic location. ASSA ABLOY conducts regular review of compensation ranges and therefore reserves the right to alter this range at any given time.
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
ASSA ABLOY is an Equal Employment Opportunity.
We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces - physical and virtual - safer, more secure, and easier to access.
As an employer, we value results - not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions - supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.
As we welcome new people on board, it's important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

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