About the Opportunity
Alloy Personal Training Acworth is seeking an exceptional Director of Training to become the face of our studio and a cornerstone of our local community. This is a career-defining opportunity for someone who wants to build something meaningful for the people of the Acworth area who are ready to invest in their health and quality of life. As a founding leader with a growth-minded ownership group, the right person will find real room to advance as our footprint expands.
At Alloy Acworth, we are committed to delivering a premium, results-driven experience where every member feels seen, supported, and pushed to their best. You'll spend up to 10 hours per week leading small-group personal training sessions (up to 6 clients) while dedicating the majority of your time to growing our membership, deepening community roots, and leading a high-performing coaching team. This role features flexible hours and direct performance bonuses tied to studio success.
Key Responsibilities
- Be the face of Alloy Acworth — show up with energy, warmth, and credibility at every member touchpoint, community event, and partnership conversation
- Drive studio growth — own the full sales cycle from lead to close; manage your pipeline with discipline and urgency; ramp membership to 130–150 and sustain it
- Build a true community — foster a studio culture where members feel known, accountable to one another, and connected to something bigger; champion the "Stronger Together" spirit that defines Alloy
- Own community marketing — plan and execute grassroots and B2B events in the Acworth area; build and maintain partnerships with local healthcare providers, employers, and community organizations
- Deliver a premium member experience — conduct InBody assessments, lead individualized goal-setting sessions, and manage a relationship-based client model that drives retention and referrals
- Lead and develop the coaching team — hire, onboard, train, motivate, and evaluate coaches; hold weekly staff meetings; mentor performance to maximize service quality and member satisfaction
- Report and optimize KPIs — track, analyze, and present key metrics including membership growth, retention rate, lead conversion, and session attendance to franchise ownership; use data to identify trends and guide decisions
- Manage studio operations — oversee day-to-day studio functions including staff scheduling, facility standards, policy compliance, and operational efficiency to ensure a consistently excellent member experience
What We're Looking For
- Genuine passion for community impact
- Confident, consultative sales ability
- Lead management proficiency
- 2–3 years of fitness management experience
- Valid national personal training certification (strongly preferred) — NASM, ACE, ACSM, NSCA, CSCS, ISSA, NCCPT, NCSF, NESTA — or a B.A. in Kinesiology or Exercise Science
- Strong consultation and communication skills
- Comfortable managing business metrics and operational workflows
- Schedule flexibility — morning, evening, and weekend availability as needed during ramp-up and ongoing operations
Tools & Tech
GoHighLevel | Mindbody | Trainerize | InBody | Microsoft 365 / Google Workspace
Experience with GoHighLevel or a similar CRM is strongly preferred. Willingness to learn Alloy's systems is required.
Why Alloy Acworth
- Joining as a founding team member — you'll shape the culture and standards from day one
- Performance bonuses that directly reward your impact on studio growth and member retention
- A proven national franchise model with world-class training, tools, and support
- Owners who are personally invested, deeply aligned on culture, and committed to your success
- A growing community of people who are serious about their health and ready to commit
Company Description
Alloy Personal Training Acworth is owned and operated by Matt and LJ, a husband and wife team with deep roots in discipline, service, and community. Matt brings the focus and mission-driven mindset of a decorated military career, and LJ brings years of fitness expertise as a NASM-certified personal trainer with a passion for helping people show up as their best selves. Together, they're building Alloy Acworth not just as a business, but as a place where the Acworth community can come together, grow stronger, and support one another. They lead with integrity, invest in their people, and hold themselves to the same high standards they set for their studio. If you're looking for owners who are present, purpose-driven, and genuinely in your corner — you've found them.