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Director Of Digital Production Jobs (NOW HIRING)

ZS

Director, Digital Products

Manhattan, NY · On-site

$235K - $250K/yr

Director, Digital Products ZS is a place where passion changes lives. As a management consulting ... Our work spans a wide of digital solution archetypes including digital health products (e.g ...

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Director Of Digital Production information

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$47.5K

$122.1K

$196.5K

How much do director of digital production jobs pay per year?

As of Aug 15, 2026, the average yearly pay for director of digital production in the United States is $122,077.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,000.00 and $150,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a director of digital production, and why are they important?

To thrive as a Director Of Digital Production, you need expertise in digital media production, project management, and a solid understanding of multimedia workflows, typically supported by a relevant degree and extensive experience. Familiarity with industry-standard tools such as Adobe Creative Suite, project management platforms like Asana or Trello, and knowledge of digital asset management systems are crucial. Outstanding leadership, problem-solving, and communication skills help guide creative teams and ensure a clear vision across projects. These skills are essential for delivering high-quality digital content on time and within budget, while effectively leading teams in a fast-paced, evolving environment.

What is the difference between Director Of Digital Production vs Digital Producer?

AspectDirector Of Digital ProductionDigital Producer
ResponsibilitiesOversees entire digital projects, manages teams, sets strategic goalsExecutes digital projects, manages day-to-day tasks, coordinates with teams
Required SkillsLeadership, project management, strategic planningTechnical skills, project coordination, communication
Work EnvironmentSenior management, cross-departmental collaborationCreative teams, production teams, client communication
Common UsageUsed in larger organizations, agencies, media companiesUsed in production firms, digital agencies, media outlets

The main difference is that the Director Of Digital Production focuses on strategic oversight and leadership of digital projects, while the Digital Producer handles the execution and day-to-day management of those projects. Both roles require strong project management skills, but the director typically has broader responsibilities and higher-level decision-making authority.

How does a director of digital production typically collaborate with creative and technical teams to deliver projects on time?

A Director of Digital Production plays a key role in bridging creative vision and technical execution. They coordinate closely with creative teams, such as designers and copywriters, to ensure project objectives align with client goals, while also working with developers and IT specialists to manage timelines, resources, and technical feasibility. Regular meetings, clear communication channels, and effective project management tools are essential to keeping everyone aligned. This collaborative approach helps anticipate and resolve challenges early, ensuring that digital projects are delivered on schedule and meet quality standards.

What does a director of digital production do?

A Director of Digital Production oversees the creation and execution of digital media projects, such as websites, mobile apps, video content, and interactive experiences. They manage teams of producers, designers, and developers to ensure projects are delivered on time, within budget, and to the required quality standards. This role involves strategic planning, resource allocation, workflow optimization, and collaboration with clients or internal stakeholders to achieve business goals. Additionally, they stay up-to-date with emerging technologies and industry trends to drive innovation in digital production.
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What cities are hiring for Director Of Digital Production jobs?

Cities with the most Director Of Digital Production job openings:

What states have the most Director Of Digital Production jobs?

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What job categories do people searching Director Of Digital Production jobs look for?

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Director Of Digital Production jobs near you
Infographic showing various Director Of Digital Production job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 8% Part Time, 3% Contract, and 2% Nights. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $122,077 per year, or $58.7 per hour.

Director of Digital Marketing

Genesis Health Clubs

Wichita, KS • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 12 days ago

Genesis Health Clubs rating

5.2

Company rating: 5.2 out of 10

Based on 27 frontline employees who took The Breakroom Quiz

53rd of 63 rated gym and leisure clubs

Job description

Benefits:
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discounts
  • Health insurance
  • Paid time off
  • Vision insurance

 Genesis Health Clubs is seeking a hands-on, results-driven Director of Digital Marketing to build, launch, manage, optimize, and report on paid digital advertising campaigns across Google Ads, Meta Ads, and other performance marketing channels. 
This is an execution-heavy role for someone who is highly comfortable working directly inside ad platforms. The right candidate knows how to build campaigns from the ground up, structure ad sets, write or refine ad copy, test creative, manage budgets, track conversions, analyze performance, and optimize campaigns to generate qualified leads and online membership sales
This role is ideal for someone who can move quickly, test intelligently, and use data to improve results across multiple locations, offers, audiences, and markets. 
 Key Responsibilities 
Paid Ads Campaign Buildout & Execution 
● Build, launch, and manage paid campaigns directly inside platforms including Google Ads, Meta Ads Manager, YouTube, display, retargeting, and other relevant digital channels. 
● Create campaign structures that support lead generation, online membership sales, free trials, personal training offers, seasonal promotions, and location-specific campaigns. 
● Set up campaigns, ad groups, ad sets, audiences, keywords, placements, budgets, bids, UTMs, conversion goals, and tracking parameters.
● Write and refine ad copy, headlines, descriptions, calls-to-action, and creative direction for campaign testing. 
● Ensure campaigns are launched accurately, on time, and aligned with business goals. 
 Google Ads Management 
● Build and optimize Google Search campaigns for high-intent membership, gym, fitness, personal training, family membership, swim, tennis, pickleball, wellness, and location-based searches. 
● Manage keyword research, match types, negative keywords, ad extensions/assets, bidding strategies, budget pacing, Quality Score improvement, and search term analysis. 
● Build and manage Performance Max, YouTube, Display, Local, and remarketing campaigns where appropriate. 
●Track and improve cost per lead, conversion rate, impression share, click-through rate, cost per click, and lead quality. 
 Meta Ads Management 
● Build and manage Meta campaigns across Facebook and Instagram for lead generation, awareness, retargeting, traffic, and conversion objectives. 
● Develop audience strategies using interests, behaviors, lookalikes, custom audiences, website visitors, engagement audiences, and CRM-based lists where available. 
● Test creative formats including static ads, video ads, reels, carousel ads, lead forms, landing page campaigns, and retargeting sequences. ● Monitor and optimize campaign performance based on CPL, CTR, frequency, creative fatigue, audience quality, lead quality, and conversion outcomes. 
 Testing & Optimization 
● Create and manage structured A/B tests for audiences, offers, creative, copy, landing pages, forms, placements, and calls-to-action. 
● Monitor campaigns daily and make optimization decisions based on performance trends. 
● Scale winning campaigns and pause or revise underperforming campaigns quickly. 
● Test campaign variables with discipline so results are clear and actionable. 
●Create and manage structured A/B tests for audiences, offers, creative, copy, landing pages, forms, placements,
 Tracking, Attribution & Reporting 
● Set up and manage tracking using UTMs, pixels, conversion events, Google Tag Manager, Google Analytics 4, Meta Pixel, Google Ads conversions, and CRM reporting tools. 
● Partner with the HubSpot Specialist to ensure lead sources, campaign attribution, and conversion data are accurately captured. 
● Track campaign performance from ad click to lead submission, sales follow-up, appointment booking, and membership conversion where possible. 
● Build regular reports showing spend, impressions, clicks, CTR, CPC, CPL, conversion rate, lead quality, and campaign ROI. 
● Translate campaign data into clear recommendations for creative, budget, audience, and offer adjustments. 
 Multi-Location Campaign Management 
● Manage campaigns across multiple Genesis Health Clubs locations and markets. 
● Customize campaigns by club, geography, audience, amenity, offer, and market need. 
● Help identify which locations need additional lead support, which campaigns are performing best, and where budget should be shifted. 
● Maintain clear campaign naming conventions, tracking standards, and reporting structures across all locations. 
 Collaboration With Marketing & Sales 
● Work with the creative team to request and test high-performing assets. 
● Collaborate with the HubSpot Specialist to ensure leads are routed properly and follow-up workflows are functioning. 
● Partner with sales leadership to understand lead quality, appointment rates, closing rates, and campaign feedback. 
● Use sales feedback to improve targeting, messaging, offers, and landing page performance. 
 Qualifications 
Required Experience 
● 3–5+ years of hands-on paid media experience. 
● Strong experience building and managing campaigns directly inside Google Ads and Meta Ads Manager. 
● Proven experience creating lead generation campaigns with measurable results. 
● Experience with campaign setup, audience targeting, keyword research, budget pacing, bid strategies, conversion tracking, retargeting, and optimization. 
● Strong understanding of A/B testing, campaign attribution, landing page performance, and lead quality analysis. 
● Ability to manage multiple campaigns, markets, and priorities at the same time. 
 Preferred Experience 
● Experience in fitness, wellness, healthcare, multi-location businesses, franchising, retail, hospitality, or service-based marketing. 
● Experience driving leads, appointments, consultations, online sales, memberships, or other measurable conversions. 
● Experience with HubSpot, GA4, Google Tag Manager, Looker Studio, CallRail, WordPress, landing pages, and CRM attribution. 
● Experience with YouTube, Performance Max, geofencing, programmatic/display, or local search campaigns. 
● Experience working with both national campaigns and local market campaigns. 

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