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Director Of Database Marketing Jobs (NOW HIRING)

Seminolehardrock

Responsible for the ongoing development and maintenance of database segmentation models. * Accurately create and modify existing database queries to extract data for direct marketing programs.

Winnavegas Casino Resort

Database Specialist

Sloan, IA · On-site

$20.67 - $27.88/hr

The Database Specialist works closely with the Director of Database Marketing, Database Administrator, Database Supervisor to ensure database accuracy, promotional integrity, and compliance with all ...

SolarWinds

Database Marketing Analyst

Austin, TX

Position Summary The Database Marketing Analyst accelerates the business at the intersection of data management, marketing technology, and email strategy, working to centralize email operations ...

SolarWinds

Database Marketing Analyst

Austin, TX · On-site

Our purpose is to enrich the lives of the people we serve-including our employees, customers ... Position Summary The Database Marketing Analyst accelerates the business at the intersection of ...

Seminolehardrock

To see our fill list of Team Member Benefits please visit our career site: This position provides technical and organizational support for the Director Database Marketing, including but not limited ...

RadNet, Inc.

Casino Database Marketing Manager

Las Vegas, NV · On-site

$85 - $120/hr

Manage direct marketing and database operations, including mailers, reinvestment matrices, file uploads, mail house and analytics * Ensure a consistent reinvestment strategy across all components of ...

Posted today

RadNet, Inc.

$85 - $120/hr

Manage direct marketing and database operations, including mailers, reinvestment matrices, file uploads, mail house and analytics * Ensure a consistent reinvestment strategy across all components of ...

Posted today

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Director Of Database Marketing information

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How much do director of database marketing jobs pay per year?

As of Aug 21, 2026, the average yearly pay for director of database marketing in the United States is $62,500.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,000.00 and $69,000.00 per year, depending on experience, location, and employer.

What does a director of database marketing do?

A Director of Database Marketing oversees the strategy, development, and execution of marketing campaigns that rely on customer and prospect data. They manage database segmentation, data analytics, and the use of technology to target and personalize marketing efforts. This role often involves collaborating with IT, sales, and creative teams to optimize campaigns and ensure compliance with data privacy regulations. Their ultimate goal is to maximize customer engagement and drive revenue growth through data-driven marketing strategies.

How does a director of database marketing collaborate with other departments to drive campaign success?

A Director of Database Marketing regularly works with cross-functional teams, including sales, IT, analytics, and creative departments, to ensure marketing campaigns are data-driven and targeted effectively. They coordinate with IT for database management, partner with analytics for insights and reporting, and collaborate with creative teams to tailor messaging. Strong communication and project management skills are essential, as this role often acts as a bridge between technical and non-technical teams to align strategies and maximize campaign ROI.

What are the key skills and qualifications needed to thrive as a director of database marketing, and why are they important?

To thrive as a Director of Database Marketing, you need deep expertise in data analysis, campaign strategy, and CRM management, typically supported by a degree in marketing, business, or a related field. Proficiency with marketing automation platforms, SQL, data visualization tools, and advanced analytics systems is essential, along with certifications like Salesforce or HubSpot. Strong leadership, strategic thinking, and excellent communication skills help you collaborate across departments and drive campaign effectiveness. These skills and qualities are crucial for leveraging data-driven insights to maximize customer engagement and deliver measurable business results.
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Director Of Database Marketing jobs near you
Infographic showing various Director Of Database Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $62,500 per year, or $30 per hour.

Database Marketing Manager

Chamonix Casino Hotel

Cripple Creek, CO • On-site

$70K - $115K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 11 days ago

Job description

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:
Database Management & Data Integrity:
  • Oversee the integrity, accuracy, and security of the casino marketing database.
  • Ensure clean and compliant data hygiene, including NCOA, duplication, and regulatory validations.
  • Campaign file management and vendor transfer coordination.
  • Manage integrations across CMS (e.g., Synkros), PMS, POS, and digital systems.
  • Establish campaign QA standards
  • Own marketing calendar execution accuracy

Player Segmentation, Modeling & Targeting:
  • Build and refine player segments based on gaming behavior, lifetime value, visitation patterns, and predictive models.
  • Develop advanced segmentation strategies aligned with competitive trends in Black Hawk, including:
  • KPI goal setting and ownership (ADT growth, trip frequency, reactivation rate, churn rate)
  • Test and learn methodology (A/B testing framework)
  • Lifecycle marketing strategy (new member onboarding, birthday campaigns, etc.)
  • AI supported clustering
  • Produce accurate list pulls for direct mail, email, SMS, kiosk offers, and loyalty campaigns.

Direct Marketing Program Management
  • Lead the end-to-end execution of promotional and offer-driven campaigns.
  • Budget oversight responsibility
  • Forecasting mail volumes, redemption rates, production and postage expenses
  • Creating proforma and postforma analysis and program recommendations.
  • Collaborate with Marketing, Casino Operations, and Guest Services to ensure proper offer setup, QA, and tracking.
  • Manage workflows with the marketing team, external mail vendors, and digital partners.
  • Stay current on industry trends, tools, and technologies to enhance marketing analytics and reporting capabilities.

Analytics, Insights & Performance Optimization:
  • Deliver ongoing reporting and analysis, including proforma ROI, reinvestment, offer redemption, theoretical value, and incremental revenue impact.
  • Deliver monthly marketing performance reviews, including program-level analysis and recommendations.
  • Benchmark performance relative to regional competitors and evolving gaming trends.
  • Communicate insights through presentations and data visualizations for leadership decision-making.
  • Forecast modeling support for finance.

Compliance & Regulatory Adherence:
  • Ensure all marketing activity complies with:
  • Colorado Limited Gaming Act,
  • Internal Control Minimum Procedures,
  • Chamonix Casino Resort policies and code of conduct
  • Uphold strict data privacy, confidentiality, and audit-ready documentation practices.

Collaboration, Communication & Cross Functional Alignment:
  • Work closely with Slots, Table Games, Hotel, F&B, VIP, and Finance to develop integrated marketing initiatives.
  • Provide clear communication of timelines, expectations, and data logic to nontechnical stakeholders.
  • Support VIP Marketing with analytical tools and VIP reports.
  • Provide performance analysis for all marketing programs, including promotions, events, and entertainment.
  • Support hotel yield strategy via database targeting.
  • Perform other related duties and special projects assigned.

Physical Requirements:
  • Must be able to sit, stand, or walk for extended periods of time throughout the shift.
  • Ability to lift, carry, push, or pull up to 25 pounds as needed for event setup or marketing materials.
  • Frequent use of standard office equipment, including computers, phones, printers, and copiers.
  • Must be able to work in a fast-paced, sometimes noisy, casino environment with varying levels of lighting and temperature.
  • Occasional travel within the region may be required for offsite promotions or training.

Required Qualifications:
  • Must be able to obtain a Colorado Division of Gaming Support License.
  • 2-4+ years of casino database marketing, analytics, CRM, or related gaming experience.
  • Prior leadership or vendor oversight experience.
  • Knowledge of data security, privacy regulations, and best practices in database marketing.
  • Prior experience supporting marketing teams with campaign analysis and player segmentation in a casino environment.
  • Proficiency with Konami SYNKROS or similar casino management systems is highly preferred.
  • Experience with QCI, Oracle Analytics and/or SQL, and advanced Excel (pivot tables, formulas, VBA/macros).
  • Working knowledge of SQL or willingness to train to meet operational needs.
  • Strong analytical and problem-solving ability and communication skills.
  • Excellent communication and collaboration skills, including the ability to translate data into actionable insights.
  • Detail-oriented and able to manage multiple deadlines.

Preferred Qualifications:
  • Predictive modeling, automation, or AI segmentation experience.
  • Colorado gaming market background
  • Power BI/Excel/Tableau proficiency
  • Knowledge of VIP analytics week and any shift of the day.

BENEFITS AND COMPENSATION
$70,000-$115,000 annually based on experience. This position is onsite.
Full House Resorts offers all full-time employees and eligible family members a comprehensive and valuable benefits program that includes medical, dental, vision, life, disability, FSA, and a 401k retirement plan, which includes a matching contribution after one (1) year of service; a generous paid time off program; paid transportation from Colorado Springs and Woodland Park; free local gym membership; tuition reimbursement; fabulous resort perks; and more.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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