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Director Of Database Marketing Jobs (NOW HIRING)

Meruelo Group

Database Marketing Specialist

Reno, NV · On-site

SUMMARY The Database Marketing Specialist is responsible for executing data-driven marketing ... direct mail printers. Adapt to varying work schedules as required by the cyclical nature of the ...

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How much do director of database marketing jobs pay per year?

As of Aug 21, 2026, the average yearly pay for director of database marketing in the United States is $62,500.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,000.00 and $69,000.00 per year, depending on experience, location, and employer.

What does a director of database marketing do?

A Director of Database Marketing oversees the strategy, development, and execution of marketing campaigns that rely on customer and prospect data. They manage database segmentation, data analytics, and the use of technology to target and personalize marketing efforts. This role often involves collaborating with IT, sales, and creative teams to optimize campaigns and ensure compliance with data privacy regulations. Their ultimate goal is to maximize customer engagement and drive revenue growth through data-driven marketing strategies.

How does a director of database marketing collaborate with other departments to drive campaign success?

A Director of Database Marketing regularly works with cross-functional teams, including sales, IT, analytics, and creative departments, to ensure marketing campaigns are data-driven and targeted effectively. They coordinate with IT for database management, partner with analytics for insights and reporting, and collaborate with creative teams to tailor messaging. Strong communication and project management skills are essential, as this role often acts as a bridge between technical and non-technical teams to align strategies and maximize campaign ROI.

What are the key skills and qualifications needed to thrive as a director of database marketing, and why are they important?

To thrive as a Director of Database Marketing, you need deep expertise in data analysis, campaign strategy, and CRM management, typically supported by a degree in marketing, business, or a related field. Proficiency with marketing automation platforms, SQL, data visualization tools, and advanced analytics systems is essential, along with certifications like Salesforce or HubSpot. Strong leadership, strategic thinking, and excellent communication skills help you collaborate across departments and drive campaign effectiveness. These skills and qualities are crucial for leveraging data-driven insights to maximize customer engagement and deliver measurable business results.
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Director Of Database Marketing jobs near you
Infographic showing various Director Of Database Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $62,500 per year, or $30 per hour.

Director of Strategic Marketing

Miami Valley Gaming

Lebanon, OH • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 11 days ago

Job description

Join the electrifying world of Miami Valley Gaming in Lebanon, OH, as our Full Time Director of Strategic Marketing! This is your chance to lead dynamic marketing initiatives that captivate our guests and elevate their gaming experience. Collaborate with a passionate team in an energetic onsite environment that thrives on creativity and fun.
You will have the opportunity to craft innovative strategies that drive growth and forge lasting connections with our customers. Step into a role where your ideas can truly take flight and make an impact in the bustling casino industry. With every campaign you launch, you'll be part of an exhilarating journey that brings people together and creates unforgettable memories.
You can get great benefits such as Medical, Dental, Vision, 401(k), Life Insurance, Health Savings Account, Flexible Spending Account, Paid Time Off, and Employee Discounts. Embrace the thrill of working amidst the excitement of gaming and entertainment, and shape the future of strategic marketing with us.
Your day to day as a Director of Strategic Marketing
As the Director of Strategic Marketing at Miami Valley Gaming, you will take the reins in spearheading the property's customer strategy and database marketing initiatives, driving profitable growth through innovative advertising and community-focused marketing efforts. You'll be at the forefront of developing effective segmentation and targeting strategies, leading a talented team while collaborating with HR and other departments to enhance engagement initiatives. Partnering closely with the Director of Casino Marketing, you will oversee the Database Marketing, Advertising, Creative, and Community Outreach functions. Your strategic vision will shape comprehensive advertising strategies across multiple channels, ensuring maximum ROI and customer interaction. Additionally, you will bolster brand presence in the community through impactful outreach and partnerships, ensuring alignment with our core values.
With a focus on analytics, performance measurement, and compliance with gaming regulations, this role is your opportunity to create extraordinary experiences and make a lasting impact in the gaming industry.
Would you be a great Director of Strategic Marketing?
To thrive as the Director of Strategic Marketing at Miami Valley Gaming, candidates must possess a blend of essential skills and experiences. Strong public relations and customer service skills are crucial, along with a solid work ethic and the ability to cultivate productive relationships throughout the organization. Exceptional oral and written communication abilities will enable you to effectively articulate strategies and insights. A proven track record in developing successful marketing strategies that drive revenue growth and enhance brand awareness is a must. You should have a deep understanding of casino industry trends and consumer behavior, paired with a strategic, analytical mindset that embraces data-driven decision-making.
Experience managing marketing budgets, along with strong leadership capabilities to inspire and motivate teams, will set you apart. A bachelor's degree in a relevant field and 5-7 years of progressive senior marketing experience within the casino or related industries are strongly preferred. Proficiency in CRM and marketing automation tools, along with advanced analytics skills, will further enhance your success in this dynamic role.
Knowledge and skills required for the position are:
  • Public relations and customer service skills.
  • Proven track record of developing and executing successful marketing strategies that drive revenue growth and increase brand awareness.
  • Strong understanding of casino industry trends, consumer behavior and competitive dynamics.
  • Strategic and analytical thinker with a data-driven approach to decision making and problem solving.
  • Strong business acumen and financial literacy with experience managing marketing budgets and resources effectively.
  • Bachelor's degree in Marketing, Advertising, Communications, Finance, Business, or a related field preferred.
  • Five to seven years of progressive senior marketing leadership experience within the casino/hotel industry or a related entertainment or hospitality environment with direct accountability for revenue generation and growth performance.
  • Advanced expertise in CRM and database marketing leveraging segmentation, predictive modeling, and reinvestment optimization to drive profitable player growth; strong analytical fluency with marketing performance dashboards, reinvestment ratios, ROI metrics, and control group testing methodologies.
  • Prior casino marketing experience strongly preferred.
  • Proficiency with Microsoft Office, CRM platforms, marketing automation tools, and business intelligence/reporting systems (e.g. Tableau, Power BI).
Our team needs you!
If you feel that this job is what you're looking for, applying is a piece of cake - just follow the instructions on this page. Good luck!

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