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Director Marketing Analytics Jobs in Decatur, GA

Sangoma

Director of Marketing

Atlanta, GA · Remote

Director of Marketing - Remote US or Canada Sangoma is a global leader in business communications ... Marketing Operations & Analytics * Oversee marketing technology platforms, campaign execution ...

Kantar

Director, Customer Analytics

Atlanta, GA · On-site

Job Details Director, Customer Analytics Location: (Hybrid) Atlanta, GA Key Responsibilities ... Translate complex customer, transactional, and marketing datasets into actionable business insights ...

Home Depot

Manager, Marketing Science

Atlanta, GA · On-site

Marketing Science associates are skilled in advanced analytics and analytical tools and languages ... Direct Manager/Direct Reports: * This position reports to the Senior Manager * This position has 3+ ...

Eptura

Demand Generation Specialist

Atlanta, GA · On-site +1

Reporting to the Director, Marketing Campaign and ABM Management, this role will be responsible for ... Performance Analysis & Optimization * Track campaign performance and report on key metrics ...

New

Cisco

Senior Director, AI Marketing

Atlanta, GA · On-site

$28K/mo

As Senior Director of AI Marketing, you will be a senior cross-functional partner helping advance ... In partnership with Analyst Relations, Product Marketing, PR, and other narrative owners ...

Crunchtime

Senior Director, Growth Marketing

Atlanta, GA · On-site

... Director of Demand Generation to build the next generation of B2B marketing at Crunchtime. You'll ... Strong analytical mindset with experience translating data into business decisions. * Experience ...

Aptean

Senior Director, Product Marketing

Alpharetta, GA · On-site

$140 - $210/hr

About the Role Our Global Marketing team is looking for a Director, Product Marketing to lead and ... Skilled in competitive research, market analysis, and translating insights into differentiated ...

Campus

Sr. Director, Growth Marketing

Alpharetta, GA · On-site

$180 - $260/hr

Job title: Sr Director, Growth Marketing Location: Scottsdale, AZ or Alpharetta, GA Who we are ... Partner with Analytics Manager to oversee HubSpot and the broader martech ecosystem, ensuring ...

New

WebMD

Associate Marketing Manager

Atlanta, GA · On-site

$70K - $74K/yr

Reporting into the Sr. Director of Marketing, the Manager supports strategic innovation track for WebMD and Medscape, with main functions including management of marketing analytics and reporting ...

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Director Marketing Analytics information

See Decatur, GA salary details

$98.1K

$129.7K

$156.2K

How much do director marketing analytics jobs pay per year?

As of Aug 21, 2026, the average yearly pay for director marketing analytics in Decatur, GA is $129,679.00, according to ZipRecruiter salary data. Most workers in this role earn between $120,100.00 and $138,200.00 per year, depending on experience, location, and employer.

What does a director of marketing analytics do?

A Director of Marketing Analytics leads a team responsible for analyzing marketing data to guide strategic decisions and improve campaign effectiveness. They oversee data collection, develop analytical models, and provide actionable insights to optimize marketing performance. The role often involves collaborating with cross-functional teams, setting key performance indicators (KPIs), and presenting findings to executives. Their work helps organizations understand customer behavior, measure return on investment, and drive business growth.

How does a director of marketing analytics typically collaborate with other departments to drive business growth?

A Director of Marketing Analytics works closely with teams such as marketing, sales, finance, and product development to align analytics strategies with broader business objectives. They translate complex data insights into actionable recommendations, helping these departments optimize campaigns, allocate budgets efficiently, and identify new market opportunities. Regular cross-functional meetings and collaborative projects are common, ensuring that data-driven decisions are integrated throughout the organization. This collaborative approach not only enhances marketing effectiveness but also fosters a culture of data-driven decision-making company-wide.

What are the key skills and qualifications needed to thrive as a director of marketing analytics, and why are they important?

To thrive as a Director of Marketing Analytics, you need expertise in data analysis, marketing strategy, and leadership, often supported by a degree in marketing, statistics, or business and substantial experience in analytics roles. Proficiency with analytics platforms (like Google Analytics, Adobe Analytics), data visualization tools (such as Tableau or Power BI), and statistical software (like SQL, R, or Python) is typically required. Strong communication, critical thinking, and stakeholder management skills help you translate complex data into actionable business insights. These abilities are essential for driving data-informed marketing decisions that support organizational growth and competitive advantage.

What is the difference between Director Marketing Analytics vs Marketing Analyst?

AspectDirector Marketing AnalyticsMarketing Analyst
Required CredentialsBachelor's or Master's in Marketing, Data Analytics, or related field; extensive experienceBachelor's degree in Marketing, Business, or related field; entry to mid-level experience
Work EnvironmentStrategic leadership, cross-department collaboration, senior managementData collection, reporting, campaign analysis, supporting marketing teams
Employer & Industry UsageLarge corporations, marketing agencies, tech companiesMarketing departments across various industries, agencies

The main difference between a Director Marketing Analytics and a Marketing Analyst lies in their level of responsibility and scope. The Director oversees strategic analytics initiatives, manages teams, and influences high-level decisions, while the Marketing Analyst focuses on data collection, analysis, and supporting marketing campaigns. Both roles require strong analytical skills, but the director's role is more leadership-oriented and strategic.

What are the most commonly searched types of Marketing Analytics jobs in Decatur, GA?

The most popular types of Marketing Analytics jobs in Decatur, GA are:

What are popular job titles related to Director Marketing Analytics jobs in Decatur, GA?

For Director Marketing Analytics jobs in Decatur, GA, the most frequently searched job titles are:

What job categories do people searching Director Marketing Analytics jobs in Decatur, GA look for?

The top searched job categories for Director Marketing Analytics jobs in Decatur, GA are:

What cities near Decatur, GA are hiring for Director Marketing Analytics jobs?

Cities near Decatur, GA with the most Director Marketing Analytics job openings:

Director Marketing Analytics jobs near you

Director, Shopper Marketing Leader

Koch Industries

Atlanta, GA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 2 days ago

New

Koch Industries rating

8.0

Company rating: 8.0 out of 10

Based on 53 frontline employees who took The Breakroom Quiz

138th of 543 rated manufacturers

Job description

Your Job
Georgia-Pacific Consumer Business is seeking a Shopper Marketing Leader to lead our Shopper Marketing capability and help advance the integration of national media and shopper marketing into a more unified, consumer-centric operating model. This role will be responsible for leading the Shopper Marketing team, establishing planning frameworks and governance processes, and ensuring retailer-specific activation plans are aligned with broader media, brand, and commercial objectives. The position is based in Atlanta, GA and reports to the VP of Integrated Media & Marketing Analytics.
The Shopper Marketing Leader will play a critical role in shaping how Georgia-Pacific allocates shopper marketing investments, prioritizes resources across retailers, and integrates shopper marketing into the broader media planning process. This role will partner closely with Brand Building, Sales, Integrated Media, and Marketing Analytics to drive business growth through more effective planning, stronger governance, and deeper collaboration.
What You Will Do
The Shopper Marketing Leader will serve as the capability leader for Shopper Marketing, responsible for team leadership, annual planning governance, retailer investment frameworks, and strategic initiatives across the shopper ecosystem. This role will lead a team of Shopper Marketing Managers while helping evolve Georgia-Pacific's retail media and shopper marketing capabilities.
Specific responsibilities include:
Shopper Marketing Strategy & Annual Planning
  • Lead the Shopper Marketing annual planning process, establishing retailer strategies, investment priorities, planning calendars, and governance processes
  • Provide strategic thought leadership and guide recommendations on retailer marketing opportunities, RMN investments, and shopper activation strategies
  • Partner with Sales and Brand teams to align shopper marketing priorities with customer growth objectives and brand strategies
  • Ensure retailer plans are developed within a consistent framework while maintaining flexibility to address customer-specific opportunities

Retail Media Governance & Annual Planning
  • Lead the ongoing development and governance of the RMN Maturity Framework and related shopper marketing investment principles
  • Establish planning guardrails, best practices, and standardized ways of working across shopper marketing activities. Develop scalable frameworks that improve decision-making, resource allocation, and investment effectiveness
  • Identify new retailer media capabilities, measurement approaches, and emerging opportunities that can improve business performance
  • Serve as the primary shopper marketing subject matter expert for retail media trends, measurement, and shopper activation strategies

Integrated Planning & Cross-Functional Leadership
  • Support integration of national media and shopper marketing plans to create more connected consumer experiences across the purchase journey
  • Partner with Integrated Media leaders to align shopper marketing plans around shared audiences, business priorities, retailer events, and key calendar moments
  • Enable audience-first and full-funnel planning approaches where retailer capabilities support deeper integration
  • Drive alignment between retailer-specific activations and enterprise marketing effectiveness goals

Measurement, Insights & Optimizations
  • Leverage retailer, media, and analytical data to identify performance trends, optimization opportunities, and emerging risks across the portfolio
  • Partner with Marketing Analytics to establish standardized KPI frameworks, reporting approaches, and learning agendas
  • Use insights from MMM, incrementality testing, retailer reporting, and shopper performance metrics to guide future investment decisions
  • Establish learning priorities and test-and-learn roadmaps that improve the effectiveness of shopper marketing investments

Strategic Initiatives & Innovation
  • Oversee multi-touchpoint shopper marketing programs supporting strategic business initiatives, innovation launches, cultural moments, and retailer tentpole events
  • Identify opportunities to leverage emerging RMN capabilities, retailer first-party data, clean rooms, and advanced measurement solutions
  • Champion experimentation and innovation that improve media effectiveness, shopper engagement, and conversion performance
  • Partner with retailers and RMNs to identify new opportunities for growth and joint value creation

Team Leadership & Talent Development
  • Lead, coach, and develop a team of Shopper Marketing managers supporting key retail customers.
  • Establish capability priorities, performance expectations, and development plans.
  • Foster collaboration across Shopper Marketing, Integrated Media, Sales, and Brand teams.
  • Serve as the escalation point and strategic advisor for major retailer opportunities and challenges.

Who You Are (Basic Qualifications)
  • Bachelor's Degree or higher
  • 7+ years of experience in shopper marketing, sales planning, marketing/brand management, ecommerce, or related disciplines
  • Experience managing direct reports
  • Experience leading annual planning processes, investment decisions, and cross-functional business initiatives
  • Understanding of retail media networks, shopper marketing measurement, and retailer marketing activation

What Will Put You Ahead
  • Experience leading shopper marketing teams within a CPG organization
  • Deep knowledge of major retail media networks including Walmart Connect, Amazon Ads, Kroger Precision Marketing, Target Roundel, Instacart, and others
  • Experience building operating models, governance frameworks, and planning processes
  • Experience leveraging MMM, incrementality testing, retail media analytics, and shopper insights to influence investment decisions
  • Demonstrated success leading organizational change, capability building, and cross-functional integration initiatives

At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.
Hiring Philosophy
All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here .
Who We Are
At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.
Our Benefits
Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.
Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.
Equal Opportunities
Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information. (For Illinois E-Verify information click here , aquí , or tu ).
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