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Executive Marketing Analytics Jobs in Decatur, GA

Hertz

Analyst, Marketing Analytics

Atlanta, GA · On-site

$65K/yr

Develop executive-ready reporting on performance vs targets * Highlight key drivers of growth and ... Analytics as a strategic partner to Growth Marketing What We're Looking For : Experience * 2-4+ ...

Patientco

Marketing Analytics Manager

Atlanta, GA

Prepare executive-ready dashboards and reporting outputs to support monthly, quarterly, and annual performance reviews WHAT YOU'LL NEED * 5-8 years of experience in marketing analytics, marketing ...

Home Depot

Manager, Marketing Analytics

Atlanta, GA · On-site

The Manager, Marketing Analytics will lead the team responsible for marketing insight generation ... Possess executive-level communication and presentation skills * Demonstrated strength in creating ...

Hiscox

Senior Marketing Analyst

Atlanta, GA

$98.60K - $121.60K/yr

Implement Google Analytics and integrate business performance metrics on key new websites to ... Translate complex data into actionable insights and executive presentations to guide business ...

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Executive Marketing Analytics information

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$36.1K

$65.4K

$111.3K

How much do executive marketing analytics jobs pay per year?

As of May 30, 2026, the average yearly pay for executive marketing analytics in Decatur, GA is $65,353.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,900.00 and $84,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Executive Marketing Analytics professional, and why are they important?

To thrive as an Executive Marketing Analytics professional, you need advanced analytical skills, a strong foundation in statistics, and experience with marketing strategies, often supported by a degree in marketing, statistics, or business analytics. Proficiency with analytics platforms like Google Analytics, SQL, Tableau, and familiarity with marketing automation tools are typically required. Strong leadership, communication, and strategic thinking skills help translate complex data insights into actionable business recommendations and collaborate across teams. These abilities drive data-driven decision-making and maximize marketing ROI in a competitive business environment.

How does an Executive in Marketing Analytics typically collaborate with other departments to drive business strategy?

As an Executive in Marketing Analytics, you will frequently work cross-functionally with teams like sales, product development, and finance. Your role involves translating complex data insights into actionable recommendations that inform campaign strategies, budget allocation, and product positioning. Effective communication and stakeholder management are key, as you'll often present findings to senior leadership and guide decision-making processes. This collaboration ensures that marketing initiatives are aligned with broader business objectives and that data-driven strategies are implemented across the company.

What are Executive Marketing Analytics?

Executive Marketing Analytics refers to the strategic use of data analysis and insights at the leadership level to guide marketing decisions and drive business growth. Professionals in this role analyze market trends, campaign performance, and customer behaviors to inform executive strategies and optimize marketing investments. They often translate complex data into actionable recommendations for senior management, ensuring that marketing efforts align with overall business objectives. Their work helps organizations maximize return on marketing spend and maintain a competitive edge.

What is the difference between Executive Marketing Analytics vs Marketing Analyst?

AspectExecutive Marketing AnalyticsMarketing Analyst
Required CredentialsBachelor's or Master's in Marketing, Business, or Analytics; often with experience in data analysis toolsBachelor's in Marketing, Business, or related field; proficiency in data analysis software
Work EnvironmentStrategic roles in corporate or agency settings, focusing on high-level data insightsOperational roles, analyzing marketing data to support campaigns
Employer & Industry UsageUsed in marketing departments of large corporations, agencies, and consultanciesCommon in marketing teams across various industries, including retail, tech, and finance

Executive Marketing Analytics focuses on strategic, high-level data interpretation to guide marketing decisions, while Marketing Analysts handle day-to-day data analysis to support marketing campaigns. Both roles require strong analytical skills, but the executive level involves broader strategic responsibilities.

What are the most commonly searched types of Marketing Analytics jobs in Decatur, GA? The most popular types of Marketing Analytics jobs in Decatur, GA are:
Executive Marketing Analytics jobs near you
Analyst, Marketing Analytics

Analyst, Marketing Analytics

Hertz

Atlanta, GA • On-site

$65K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Hertz rating

6.3

Company rating: 6.3 out of 10

Based on 191 frontline employees who took The Breakroom Quiz

116th of 139 rated vehicle equipment hire

Job description

Hertz Car Sales is transforming how consumers buy used vehicles - offering confidence, quality, and convenience backed by one of the world's most trusted mobility brands. As part of this growth journey, we're seeking a Marketing Analytics Analyst. The successful candidate will sit at the intersection of marketing, data, and business strategy, translating complex data into clear, actionable insights that drive measurable growth.

A Day in the Life:

Reporting to the Director, Growth Marketing, this role will own marketing channel analytics, customer analytics, and performance reporting, while partnering closely with our media agency to support Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testing.
The ideal candidate combines hands-on analytical rigor with strategic thinking and thrives in a fast-paced, performance-driven environment where marketing accountability and ROI are paramount.

The starting salary for this position is $65k, commensurate with relevant work experience.

What You'll Do:

Marketing Channel Analytics & Performance Management

  • Own end-to-end analysis of marketing performance across channels (Search, Social, Programmatic, CTV, Marketplaces, CRM)
  • Develop and maintain reporting frameworks and dashboards to track KPIs including prospects, conversion, CAC, ROI, and contribution to sales
  • In partnership with our media agency, deliver weekly, monthly, and campaign-level performance insights with recommendations for optimization
  • Identify opportunities to improve channel mix, targeting, and budget allocation
  • Partner with media agency to evaluate geographic performance and scaling opportunities

Customer & Lifecycle Analytics

  • Analyze customer behavior across the funnel from acquisition through repeat purchase
  • In partnership with the Director, CRM and Lifecycle Marketing, develop segmentation frameworks (e.g., first-time buyers, financing segments) for activation across email and paid media channels
  • Identify drivers of prospect growth and conversion
  • Provide some support for personalization and CRM strategies with data-driven insights
  • Partner with data teams to enhance customer data models and audience strategies

Measurement, Attribution & Agency Partnership (MMM / MTA)

  • Serve as internal lead supporting MMM and MTA with agency partners
  • Translate business questions into analytical frameworks
  • Interpret outputs to inform budget allocation and channel contribution
  • Support incrementality testing and experiment design
  • Ensure insights are operationalized into marketing decisions

Reporting, Insights & Executive Storytelling

  • Translate data into clear business narratives and recommendations
  • Develop executive-ready reporting on performance vs targets
  • Highlight key drivers of growth and optimization opportunities
  • Support budget planning and forecasting with data insights

Data Infrastructure & Tools

  • Partner with Hertz Data and MarTech teams to ensure reliable data pipelines
  • Standardize KPIs and measurement frameworks
  • Drive adoption of analytics tools and reporting automation

What Success Looks Like:

  • Clear visibility into marketing performance and ROI
  • Improved budget allocation and media efficiency
  • Insights that improve prospect volume and conversion
  • Integration of MMM, MTA, and testing into decisions
  • Analytics as a strategic partner to Growth Marketing

What We're Looking For:

Experience

  • 2-4+ years in marketing or growth analytics
  • Experience with paid media and digital marketing analytics
  • Experience with MMM, MTA, or incrementality testing
  • Experience working with media or analytics agencies
  • Experience in eCommerce, automotive, or consumer businesses preferred

Technical Skills

  • Advanced SQL and Excel
  • Experience with Tableau, Looker, or similar tools
  • Familiarity with marketing platforms (Google Ads, Meta)

  • Understanding of attribution, experimentation, and forecasting

Core Competencies

  • Strong analytical and problem-solving skills
  • Ability to connect data to business outcomes
  • Strong communication and stakeholder influence
  • Detail-oriented with a bias for action
  • Collaborative cross-functional mindset

What You'll Get:

  • Up to 40% off the base rate of any standard Hertz Rental   

  • Paid Time Off

  • Medical, Dental & Vision plan options

  • Retirement programs, including 401(k) employer matching

  • Paid Parental Leave & Adoption Assistance

  • Employee Assistance Program for employees & family

  • Educational Reimbursement & Discounts

  • Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness

  • Perks & Discounts -Theme Park Tickets, Gym Discounts & more

The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
 
US EEO STATEMENT 
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture - and our success and reputation as a company. 
Individuals are encouraged to apply for positions because of the characteristics that make them unique. 
EOE, including disability/veteran

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