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Executive Marketing Analytics Jobs in Decatur, GA

Beazer Homes

Marketing Analytics Mgr

Atlanta, GA · On-site

The Marketing Analytics Manager is responsible for owning performance measurement and insight ... Define dashboard structure, metrics, views, and refresh cadence to support executive visibility ...

Beazer Homes

Marketing Analytics Mgr

Atlanta, GA · Remote

The Marketing Analytics Manager is responsible for owning performance measurement and insight ... Define dashboard structure, metrics, views, and refresh cadence to support executive visibility ...

Waystar

Marketing Analytics Manager

Atlanta, GA

Prepare executive-ready dashboards and reporting outputs to support monthly, quarterly, and annual performance reviews WHAT YOU\'LL NEED * 5-8 years of experience in marketing analytics, marketing ...

Patientco

Marketing Analytics Manager

Atlanta, GA · On-site

Prepare executive-ready dashboards and reporting outputs to support monthly, quarterly, and annual performance reviews WHAT YOU'LL NEED * 5-8 years of experience in marketing analytics, marketing ...

Home Depot

Manager, Marketing Analytics

Atlanta, GA · On-site

The Manager, Marketing Analytics will lead the team responsible for marketing insight generation ... Possess executive-level communication and presentation skills * Demonstrated strength in creating ...

Hiscox

Senior Marketing Analyst

Atlanta, GA

$98K - $121K/yr

Implement Google Analytics and integrate business performance metrics on key new websites to ... Translate complex data into actionable insights and executive presentations to guide business ...

PRGX Global, Inc

Vice President, Marketing

Atlanta, GA · On-site

... senior executive role. * Proven track record of directly influencing revenue growth through ... Strong understanding of digital marketing, analytics, and customer segmentation. * Exceptional ...

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All JobsExecutive Marketing Analytics JobsExecutive Marketing Analytics Jobs in Decatur, GA

Executive Marketing Analytics information

See Decatur, GA salary details

$36.1K

$65.4K

$111.3K

How much do executive marketing analytics jobs pay per year?

As of Jun 23, 2026, the average yearly pay for executive marketing analytics in Decatur, GA is $65,353.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,900.00 and $84,900.00 per year, depending on experience, location, and employer.

What are Executive Marketing Analytics?

Executive Marketing Analytics refers to the strategic use of data analysis and insights at the leadership level to guide marketing decisions and drive business growth. Professionals in this role analyze market trends, campaign performance, and customer behaviors to inform executive strategies and optimize marketing investments. They often translate complex data into actionable recommendations for senior management, ensuring that marketing efforts align with overall business objectives. Their work helps organizations maximize return on marketing spend and maintain a competitive edge.

How does an Executive in Marketing Analytics typically collaborate with other departments to drive business strategy?

As an Executive in Marketing Analytics, you will frequently work cross-functionally with teams like sales, product development, and finance. Your role involves translating complex data insights into actionable recommendations that inform campaign strategies, budget allocation, and product positioning. Effective communication and stakeholder management are key, as you'll often present findings to senior leadership and guide decision-making processes. This collaboration ensures that marketing initiatives are aligned with broader business objectives and that data-driven strategies are implemented across the company.

What are the key skills and qualifications needed to thrive as an Executive Marketing Analytics professional, and why are they important?

To thrive as an Executive Marketing Analytics professional, you need advanced analytical skills, a strong foundation in statistics, and experience with marketing strategies, often supported by a degree in marketing, statistics, or business analytics. Proficiency with analytics platforms like Google Analytics, SQL, Tableau, and familiarity with marketing automation tools are typically required. Strong leadership, communication, and strategic thinking skills help translate complex data insights into actionable business recommendations and collaborate across teams. These abilities drive data-driven decision-making and maximize marketing ROI in a competitive business environment.

What is the difference between Executive Marketing Analytics vs Marketing Analyst?

AspectExecutive Marketing AnalyticsMarketing Analyst
Required CredentialsBachelor's or Master's in Marketing, Business, or Analytics; often with experience in data analysis toolsBachelor's in Marketing, Business, or related field; proficiency in data analysis software
Work EnvironmentStrategic roles in corporate or agency settings, focusing on high-level data insightsOperational roles, analyzing marketing data to support campaigns
Employer & Industry UsageUsed in marketing departments of large corporations, agencies, and consultanciesCommon in marketing teams across various industries, including retail, tech, and finance

Executive Marketing Analytics focuses on strategic, high-level data interpretation to guide marketing decisions, while Marketing Analysts handle day-to-day data analysis to support marketing campaigns. Both roles require strong analytical skills, but the executive level involves broader strategic responsibilities.

What is the highest paying job in business analytics?

The highest paying roles in business analytics often include Chief Data Officer, Director of Analytics, or Senior Data Scientist, with salaries exceeding $150,000 annually. These positions typically require advanced skills in data management, analytics tools, and leadership experience. Compensation varies based on industry, location, and level of expertise.

What are the 4 types of marketing analytics?

In the field of marketing analytics, four main types are descriptive, diagnostic, predictive, and prescriptive analytics. Descriptive analytics analyze past data to understand what happened, diagnostic explores why it happened, predictive forecasts future trends, and prescriptive recommends actions based on data insights. As an Executive Marketing Analytics professional, proficiency in these types helps optimize marketing strategies and decision-making processes.

Do marketing analysts get paid well?

Marketing analysts, including those in executive roles, typically earn competitive salaries that vary by industry, experience, and location. They often have skills in data analysis, marketing tools, and reporting, which contribute to higher compensation levels compared to entry-level positions.

What can I do with a marketing analytics degree?

A marketing analytics degree prepares individuals for roles such as marketing analyst, data analyst, or marketing strategist, focusing on interpreting data to improve marketing campaigns. Skills in data analysis tools like Excel, SQL, or Tableau are often required, and certifications in analytics or marketing can enhance job prospects. Graduates can work in various industries, including retail, technology, and advertising, often within marketing or data teams.
What are the most commonly searched types of Marketing Analytics jobs in Decatur, GA? The most popular types of Marketing Analytics jobs in Decatur, GA are:
Executive Marketing Analytics jobs near you
Marketing Analytics Mgr

Marketing Analytics Mgr

Beazer Homes

Atlanta, GA • On-site

Full-time

Posted 4 days ago

Job description

Overview
Company Overview:
Built on a solid, family foundation, we've been building homes across the United States for more than 25 years, but our history started way before that in the 1600s with an English builder named George Beazer. Nine generations later, the Beazer family and name continues to stand for quality homebuilding, craftsmanship, and innovation. Our focus is on individual communities. We strategically build each community to be near places that our customers care about, so that a home is more than a house.
Job Summary:
The Marketing Analytics Manager is responsible for owning performance measurement and insight delivery across Beazer's digital and lifecycle experiences. This role ensures that marketing, sales, and field teams have clear, trusted, action-oriented insights to guide decisions at both a national and local level. This role owns Beazer's marketing dashboard, translates complex data into usable insight, and enables smarter prioritization across b.com, email, and SMS. The Marketing Analytics Manager moves the organization beyond reporting toward consistent, decision-ready analytics.
Primary Duties & Responsibilities
Marketing Dashboard Ownership
  • Own Beazer's marketing performance dashboard as the single source of truth for digital and lifecycle performance visibility
  • Define dashboard structure, metrics, views, and refresh cadence to support executive visibility, corporate marketing decision-making, and field and division-level performance assessment
  • Continuously evolve dashboards, reporting logic, and insight delivery based on business priorities, leadership feedback, and changing performance needs

National & Local Analytics
  • Deliver performance insights at both the national level and local level, including division, metro, and community performance analysis
  • Enable field and marketing leaders to understand what is working in their market, where friction or drop-off exists, and how local performance compares to benchmarks
  • Balance standardized reporting with flexibility to support local business questions and decision-making needs

Digital & Lifecycle Analytics
  • Measure and analyze customer behavior and experience performance across b.com, email, and SMS in partnership with digital and lifecycle teams
  • Support experimentation and optimization by defining measurement approaches, evaluating outcomes, and identifying opportunities for improvement

Insights Generation & Storytelling
  • Translate data into clear narratives, recommendations, and next steps that help leadership, marketing, and customer experience teams act with confidence
  • Raise the quality, consistency, and usefulness of analytics shared across the organization by emphasizing clarity, credibility, and decision relevance

Data Integration & Enablement
  • Partner with IT, Marketing Automation, and platform owners to ensure data accuracy, accessibility, and integration across Salesforce, web analytics, and related systems
  • Identify gaps in instrumentation, data quality, and data access and recommend improvements that strengthen measurement and insight generation

AI-Enabled Analytics Support
  • Support AI-driven insight generation and pattern detection in alignment with the Director's strategy, applying analytics rigor to evaluate recommendations and outputs
  • Ensure responsible, accurate, and business-relevant use of data in advanced analytics applications
  • Performs other duties as assigned

Education & Experience
  • Bachelor's degree in Marketing, Business, Analytics, Statistics, Data Science, or a related field required
  • 5+ years of progressive experience in marketing analytics, digital analytics, business intelligence, or a related field, including experience supporting marketing and customer experience decision-making
  • Proven experience building and managing dashboards, performance reporting, and insight delivery for multiple stakeholder groups
  • Experience analyzing customer and performance data across digital channels such as websites, email, SMS, or marketing automation platforms
  • Experience translating complex data into business recommendations and presenting findings clearly to leadership and cross-functional partners
  • Experience working with marketing technology and analytics platforms, including web analytics tools and marketing automation systems; Salesforce Marketing Cloud experience preferred
  • Experience partnering with IT, Marketing Automation, or data teams to support data quality, instrumentation, integration, and reporting improvements
  • Experience supporting testing, optimization, or advanced analytics initiatives; familiarity with AI-supported analytics and insight generation preferred

Skills & Abilities
  • Strong marketing analytics and performance measurement capabilities with the ability to define KPIs, build reporting frameworks, and deliver decision-ready insights
  • Demonstrated expertise in dashboard design, data visualization, and communicating performance clearly to executive, corporate, and field audiences
  • Strong analytical and problem-solving skills with the ability to interpret customer behavior, identify trends, diagnose friction points, and translate findings into actionable recommendations
  • Experience analyzing digital and lifecycle channels, including web, email, and SMS, with a focus on customer journey performance rather than activity alone
  • Ability to translate complex data into clear narratives, practical implications, and next-step recommendations for non-technical stakeholders
  • Strong attention to detail and commitment to data quality, consistency, and accuracy across reporting and analysis
  • Experience partnering with IT, marketing technology, and platform owners to improve data integration, instrumentation, and reporting accessibility
  • Working knowledge of AI-enabled analytics concepts and the ability to evaluate AI-supported outputs with sound judgment, rigor, and responsibility

Physical Requirements
The work environment for this role is primarily office-based, with most tasks completed on a computer. However, the position involves regular travel to divisions and communities, which may include air travel, site visits, industry events, off-site meetings, and field operations oversight. Travel is a core component of the role, and the individual should be comfortable working across multiple markets and transitioning between on-site and remote work. This role offers a balance between a stable office environment and the dynamic nature of field marketing leadership.

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