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Director Marketing Analytics Jobs in Decatur, GA

Home Depot

Manager, Marketing Analytics

Atlanta, GA · On-site

The Manager, Marketing Analytics will lead the team responsible for marketing insight generation ... Direct Manager/Direct Reports: * This position typically reports to Sr. Manager * This position has ...

Hertz

Analyst, Marketing Analytics

Atlanta, GA · On-site

$65K/yr

Reporting to the Director, Growth Marketing, this role will own marketing channel analytics, customer analytics, and performance reporting, while partnering closely with our media agency to support ...

MERGE

Director, Marketing

Atlanta, GA · Hybrid

As our Director, Health Marketing At MERGE, we are more than a marketing and technology agency; we ... Data & Analytics: Collaborate on building streamlined dashboards to track website performance and ...

MERGE

Director, Marketing

Atlanta, GA · On-site

As our Director, Health Marketing At MERGE, we are more than a marketing and technology agency; we ... Data & Analytics: Collaborate on building streamlined dashboards to track website performance and ...

Hertz

Director, Marketing Programs

Atlanta, GA · On-site

As part of this growth journey, we're seeking a Director of Marketing Programs to lead the ... Partner with Analytics and Growth teams to connect brand programs to downstream conversion and ...

Home Depot

Senior Analyst, Marketing Analytics

Atlanta, GA · On-site

$97.40K - $120.20K/yr

The Senior Analyst, Marketing Analytics leads the strategy for quantifying the impact of paid ... Direct Manager/Direct Reports: * Reports to Manager, Channel Analytics * Position has 0 Direct ...

Prime Outlets

Director, Marketing-V

Atlanta, GA · On-site

The Director of Marketing will also be responsible for providing sales support and implementation ... Forecast and maximize marketing dollars by analyzing sales performance of the center and our ...

Simon Property Group

Director, Marketing-V

Atlanta, GA · On-site

The Director of Marketing will also be responsible for providing sales support and implementation ... Forecast and maximize marketing dollars by analyzing sales performance of the center and our ...

VML

Associate Director, CRM Analytics

Atlanta, GA · On-site

The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and ... As an Associate Director, CRM Analytics, you will help lead measurement, reporting, testing, and ...

PruittHealth

Corporate Marketing Director

Norcross, GA · On-site

Corporate Marketing Director PruittHealth | Corporate Communications PruittHealth is seeking a ... Own performance marketing, analytics, and ROI optimization * Oversee website, SEO/SEM, lead ...

New

Atlanta Track Club

Digital Marketing Manager

Atlanta, GA · On-site

$55K - $65K/yr

Reporting to the Director - Marketing and Communications, the Manager - Digital Marketing is ... Use registration data and marketing analytics to measure performance, identify opportunities and ...

Visa

Director, Working Capital Marketing

Atlanta, GA · Hybrid

Analytics, Insights & Performance * Establish clear KPIs and success metrics for commercialization ... marketing experience, with a minimum of 4-5 years in a leadership or director-level role

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Director Marketing Analytics information

See Decatur, GA salary details

$98.1K

$129.7K

$156.2K

How much do director marketing analytics jobs pay per year?

As of May 30, 2026, the average yearly pay for director marketing analytics in Decatur, GA is $129,679.00, according to ZipRecruiter salary data. Most workers in this role earn between $120,100.00 and $138,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of Marketing Analytics, and why are they important?

To thrive as a Director of Marketing Analytics, you need expertise in data analysis, marketing strategy, and leadership, often supported by a degree in marketing, statistics, or business and substantial experience in analytics roles. Proficiency with analytics platforms (like Google Analytics, Adobe Analytics), data visualization tools (such as Tableau or Power BI), and statistical software (like SQL, R, or Python) is typically required. Strong communication, critical thinking, and stakeholder management skills help you translate complex data into actionable business insights. These abilities are essential for driving data-informed marketing decisions that support organizational growth and competitive advantage.

How does a Director of Marketing Analytics typically collaborate with other departments to drive business growth?

A Director of Marketing Analytics works closely with teams such as marketing, sales, finance, and product development to align analytics strategies with broader business objectives. They translate complex data insights into actionable recommendations, helping these departments optimize campaigns, allocate budgets efficiently, and identify new market opportunities. Regular cross-functional meetings and collaborative projects are common, ensuring that data-driven decisions are integrated throughout the organization. This collaborative approach not only enhances marketing effectiveness but also fosters a culture of data-driven decision-making company-wide.

What does a Director of Marketing Analytics do?

A Director of Marketing Analytics leads a team responsible for analyzing marketing data to guide strategic decisions and improve campaign effectiveness. They oversee data collection, develop analytical models, and provide actionable insights to optimize marketing performance. The role often involves collaborating with cross-functional teams, setting key performance indicators (KPIs), and presenting findings to executives. Their work helps organizations understand customer behavior, measure return on investment, and drive business growth.

What is the difference between Director Marketing Analytics vs Marketing Analyst?

AspectDirector Marketing AnalyticsMarketing Analyst
Required CredentialsBachelor's or Master's in Marketing, Data Analytics, or related field; extensive experienceBachelor's degree in Marketing, Business, or related field; entry to mid-level experience
Work EnvironmentStrategic leadership, cross-department collaboration, senior managementData collection, reporting, campaign analysis, supporting marketing teams
Employer & Industry UsageLarge corporations, marketing agencies, tech companiesMarketing departments across various industries, agencies

The main difference between a Director Marketing Analytics and a Marketing Analyst lies in their level of responsibility and scope. The Director oversees strategic analytics initiatives, manages teams, and influences high-level decisions, while the Marketing Analyst focuses on data collection, analysis, and supporting marketing campaigns. Both roles require strong analytical skills, but the director's role is more leadership-oriented and strategic.

What are the most commonly searched types of Marketing Analytics jobs in Decatur, GA? The most popular types of Marketing Analytics jobs in Decatur, GA are:
What are popular job titles related to Director Marketing Analytics jobs in Decatur, GA? For Director Marketing Analytics jobs in Decatur, GA, the most frequently searched job titles are:
What job categories do people searching Director Marketing Analytics jobs in Decatur, GA look for? The top searched job categories for Director Marketing Analytics jobs in Decatur, GA are:
What cities near Decatur, GA are hiring for Director Marketing Analytics jobs? Cities near Decatur, GA with the most Director Marketing Analytics job openings:
Director Marketing Analytics jobs near you
Manager, Marketing Analytics

Manager, Marketing Analytics

Home Depot

Atlanta, GA • On-site

Full-time

Posted 2 days ago

Home Depot rating

7.5

Company rating: 7.5 out of 10

Based on 6,226 frontline employees who took The Breakroom Quiz

5th of 39 rated national retailers

Job description

With a career at The Home Depot, you can be yourself and also be part of something bigger.
Position Purpose:
The Manager, Marketing Analytics will lead the team responsible for marketing insight generation and analysis in support of Home Depot's marketing, merchandising, operations, and other cross-functional groups. The incumbent will lead a team working to leverage a combination of marketing measurement models like MMM, MTA, LTA, OAM and channel platform ROAS to generate insights and recommendations designed to spur the business forward.
The Manager, Marketing Analytics will work with business partners to prioritize and execute against reporting enhancements and analytical projects required to deliver business results. In addition, this role will work extensively in partnership with the product management team, engineering and key vendors to determine short-term and long-term needs for tools that support evolving analytics & reporting needs.
Key Responsibilities:
  • 20% Responsible for presenting analysis and test results and resulting
  • recommendations to peers and senior management. Leverage data to assist in defining site enhancement requirements and be able to present a compelling business case for securing those investments.
  • 10% Communicate opportunities to drive financial goals cross-functionally by
  • making suggestions that support site-wide objectives.
  • 20% Lead conversion planning and forecasting on a weekly, monthly, seasonal, and annual level. Lead ongoing ad hoc analysis of critical business issues that impact marketing performance; translate analysis into executable recommendations.
  • 10% Draw reasonable and actionable conclusions from analytic summaries and recommend changes to existing policies and processes based on analytic conclusions and understanding of business requirements and drivers. Support recommendations with clear business case that demonstrates bottom-line value.
  • 10% Prioritize and manage execution of requests for report enhancements and
  • analysis from business partners. Establish and evangelize improved data-driven views of performance.
  • 10% Collaborate with peers to ensure consistency of information, methodologies and reports. Share best practices and develop systems knowledge to deliver new reports and enhance existing reports to meet needs.
  • 10% Manage analytic project prioritization based on business needs. Maintain and prioritize a list of enhancements requested for all measurement technology in place at Home Depot.
  • 10% Share leadership for the teams responsible for analytics (reporting and analysis) and, over-time, structured site (A/B, MVT) testing.

Direct Manager/Direct Reports:
  • This position typically reports to Sr. Manager
  • This position has 3 Direct Reports

Travel Requirements:
  • Typically requires overnight travel less than 10% of the time.

Physical Requirements:
  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:
  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
  • No travel required

Minimum Qualifications:
  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.
  • Manages a team of 1-5 direct reports
  • Accountable for direct supervision of the work activities of others, in addition to personnel issues (including selection, termination, performance appraisal and professional development of subordinates)

Preferred Qualifications:
  • MBA or Masters preferred
  • Demonstrated experience managing a team of technically advanced analytical professionals
  • Experience managing an A/B testing program and working with database-driven sites and content management tools
  • Experience in relevant marketing analytics and models
  • Ability to communicate with both business and technical resources, particularly the skill of expressing complex issues with clarity & simplicity
  • Flexible and responsive; able to perform in a fast paced, dynamic work environment and meet aggressive deadlines
  • Open to idea exploration with strong problem-solving/analytical abilities
  • Leadership and supervisory skills
  • Possess executive-level communication and presentation skills
  • Demonstrated strength in creating partnerships and in building relationships with other functions and associates within the organization

Minimum Education:
  • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience:
  • 5

Competencies:
  • Decision Quality
  • Collaborates
  • Drives Engagement
  • Ensures Accountability
  • Plans and Aligns
  • Communicates Effectively
  • Customer Focus
  • Develops Talent
  • Drives Results
  • Manages Conflict

What Home Depot employees say

Pay

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Hours and flexibility

Workplace

Get the full story on Breakroom

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About Home Depot

Sourced by ZipRecruiter

The Home Depot is the world’s largest home improvement specialty retailer, operating a vast network of warehouse-format stores across the United States, Canada, and Mexico. Founded in 1978, the company has established itself as the primary resource for building materials, lawn and garden products, and home décor. Its business model caters to two distinct customer bases: Do-It-Yourself (DIY) homeowners and "Pro" customers, such as professional contractors and tradespeople. Beyond product sales, the company offers an extensive suite of services, including professional installation and one of the largest tool rental operations in North America.

Industry

Retail and manufacturing

Company size

10,000+ Employees

Headquarters location

Atlanta, GA, US

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