ZipRecruiter

Log In

1

Director Marketing Analytics Jobs in Decatur, GA

Beazer Homes

Marketing Analytics Mgr

Atlanta, GA · On-site

The Marketing Analytics Manager is responsible for owning performance measurement and insight ... Support AI-driven insight generation and pattern detection in alignment with the Director ...

Beazer Homes

Marketing Analytics Mgr

Atlanta, GA · Remote

The Marketing Analytics Manager is responsible for owning performance measurement and insight ... Support AI-driven insight generation and pattern detection in alignment with the Director ...

Home Depot

Manager, Marketing Analytics

Atlanta, GA · On-site

The Manager, Marketing Analytics will lead the team responsible for marketing insight generation ... Direct Manager/Direct Reports: * This position typically reports to Sr. Manager * This position has ...

MERGE

Director, Marketing

Atlanta, GA · Hybrid

As our Director, Health Marketing At MERGE, we are more than a marketing and technology agency; we ... Data & Analytics: Collaborate on building streamlined dashboards to track website performance and ...

Home Depot

Senior Analyst, Marketing Analytics

Atlanta, GA · On-site

$97K - $120K/yr

The Senior Analyst, Marketing Analytics leads the strategy for quantifying the impact of paid ... Direct Manager/Direct Reports: * Reports to Manager, Channel Analytics * Position has 0 Direct ...

VML

Associate Director, CRM Analytics

Atlanta, GA · On-site

The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and ... As an Associate Director, CRM Analytics, you will help lead measurement, reporting, testing, and ...

Atlanta Track Club

Digital Marketing Manager

Atlanta, GA · On-site

$55K - $65K/yr

Reporting to the Director - Marketing and Communications, the Manager - Digital Marketing is ... Use registration data and marketing analytics to measure performance, identify opportunities and ...

Visa

Director, Working Capital Marketing

Atlanta, GA · On-site

Analytics, Insights & Performance * Establish clear KPIs and success metrics for commercialization ... marketing experience, with a minimum of 4-5 years in a leadership or director-level role

Visa

Director, Working Capital Marketing

Atlanta, GA · Hybrid

Analytics, Insights & Performance * Establish clear KPIs and success metrics for commercialization ... marketing experience, with a minimum of 4-5 years in a leadership or director-level role

Aptean

Director, Product Marketing

Alpharetta, GA · On-site

Overview Director, Product Marketing - Food & Beverage ERP Alpharetta, GA (Onsite) Are you ready ... Skilled in competitive research, market analysis, and translating insights into differentiated ...

Aptean

Director, Product Marketing

Alpharetta, GA

Overview Director, Product Marketing - Food & Beverage ERP Alpharetta, GA (Onsite) Are you ready ... Skilled in competitive research, market analysis, and translating insights into differentiated ...

next page

Showing results 1-20

All JobsDirector Marketing Analytics JobsDirector Marketing Analytics Jobs in Decatur, GA

Director Marketing Analytics information

See Decatur, GA salary details

$98.1K

$129.7K

$156.2K

How much do director marketing analytics jobs pay per year?

As of Jun 23, 2026, the average yearly pay for director marketing analytics in Decatur, GA is $129,679.00, according to ZipRecruiter salary data. Most workers in this role earn between $120,100.00 and $138,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of Marketing Analytics, and why are they important?

To thrive as a Director of Marketing Analytics, you need expertise in data analysis, marketing strategy, and leadership, often supported by a degree in marketing, statistics, or business and substantial experience in analytics roles. Proficiency with analytics platforms (like Google Analytics, Adobe Analytics), data visualization tools (such as Tableau or Power BI), and statistical software (like SQL, R, or Python) is typically required. Strong communication, critical thinking, and stakeholder management skills help you translate complex data into actionable business insights. These abilities are essential for driving data-informed marketing decisions that support organizational growth and competitive advantage.

How does a Director of Marketing Analytics typically collaborate with other departments to drive business growth?

A Director of Marketing Analytics works closely with teams such as marketing, sales, finance, and product development to align analytics strategies with broader business objectives. They translate complex data insights into actionable recommendations, helping these departments optimize campaigns, allocate budgets efficiently, and identify new market opportunities. Regular cross-functional meetings and collaborative projects are common, ensuring that data-driven decisions are integrated throughout the organization. This collaborative approach not only enhances marketing effectiveness but also fosters a culture of data-driven decision-making company-wide.

What does a Director of Marketing Analytics do?

A Director of Marketing Analytics leads a team responsible for analyzing marketing data to guide strategic decisions and improve campaign effectiveness. They oversee data collection, develop analytical models, and provide actionable insights to optimize marketing performance. The role often involves collaborating with cross-functional teams, setting key performance indicators (KPIs), and presenting findings to executives. Their work helps organizations understand customer behavior, measure return on investment, and drive business growth.

What is the difference between Director Marketing Analytics vs Marketing Analyst?

AspectDirector Marketing AnalyticsMarketing Analyst
Required CredentialsBachelor's or Master's in Marketing, Data Analytics, or related field; extensive experienceBachelor's degree in Marketing, Business, or related field; entry to mid-level experience
Work EnvironmentStrategic leadership, cross-department collaboration, senior managementData collection, reporting, campaign analysis, supporting marketing teams
Employer & Industry UsageLarge corporations, marketing agencies, tech companiesMarketing departments across various industries, agencies

The main difference between a Director Marketing Analytics and a Marketing Analyst lies in their level of responsibility and scope. The Director oversees strategic analytics initiatives, manages teams, and influences high-level decisions, while the Marketing Analyst focuses on data collection, analysis, and supporting marketing campaigns. Both roles require strong analytical skills, but the director's role is more leadership-oriented and strategic.

What are the most commonly searched types of Marketing Analytics jobs in Decatur, GA? The most popular types of Marketing Analytics jobs in Decatur, GA are:
What are popular job titles related to Director Marketing Analytics jobs in Decatur, GA? For Director Marketing Analytics jobs in Decatur, GA, the most frequently searched job titles are:
What job categories do people searching Director Marketing Analytics jobs in Decatur, GA look for? The top searched job categories for Director Marketing Analytics jobs in Decatur, GA are:
What cities near Decatur, GA are hiring for Director Marketing Analytics jobs? Cities near Decatur, GA with the most Director Marketing Analytics job openings:
Director Marketing Analytics jobs near you
Marketing Analytics Mgr

Marketing Analytics Mgr

Beazer Homes

Atlanta, GA • On-site

Full-time

Posted 4 days ago

Job description

Overview
Company Overview:
Built on a solid, family foundation, we've been building homes across the United States for more than 25 years, but our history started way before that in the 1600s with an English builder named George Beazer. Nine generations later, the Beazer family and name continues to stand for quality homebuilding, craftsmanship, and innovation. Our focus is on individual communities. We strategically build each community to be near places that our customers care about, so that a home is more than a house.
Job Summary:
The Marketing Analytics Manager is responsible for owning performance measurement and insight delivery across Beazer's digital and lifecycle experiences. This role ensures that marketing, sales, and field teams have clear, trusted, action-oriented insights to guide decisions at both a national and local level. This role owns Beazer's marketing dashboard, translates complex data into usable insight, and enables smarter prioritization across b.com, email, and SMS. The Marketing Analytics Manager moves the organization beyond reporting toward consistent, decision-ready analytics.
Primary Duties & Responsibilities
Marketing Dashboard Ownership
  • Own Beazer's marketing performance dashboard as the single source of truth for digital and lifecycle performance visibility
  • Define dashboard structure, metrics, views, and refresh cadence to support executive visibility, corporate marketing decision-making, and field and division-level performance assessment
  • Continuously evolve dashboards, reporting logic, and insight delivery based on business priorities, leadership feedback, and changing performance needs

National & Local Analytics
  • Deliver performance insights at both the national level and local level, including division, metro, and community performance analysis
  • Enable field and marketing leaders to understand what is working in their market, where friction or drop-off exists, and how local performance compares to benchmarks
  • Balance standardized reporting with flexibility to support local business questions and decision-making needs

Digital & Lifecycle Analytics
  • Measure and analyze customer behavior and experience performance across b.com, email, and SMS in partnership with digital and lifecycle teams
  • Support experimentation and optimization by defining measurement approaches, evaluating outcomes, and identifying opportunities for improvement

Insights Generation & Storytelling
  • Translate data into clear narratives, recommendations, and next steps that help leadership, marketing, and customer experience teams act with confidence
  • Raise the quality, consistency, and usefulness of analytics shared across the organization by emphasizing clarity, credibility, and decision relevance

Data Integration & Enablement
  • Partner with IT, Marketing Automation, and platform owners to ensure data accuracy, accessibility, and integration across Salesforce, web analytics, and related systems
  • Identify gaps in instrumentation, data quality, and data access and recommend improvements that strengthen measurement and insight generation

AI-Enabled Analytics Support
  • Support AI-driven insight generation and pattern detection in alignment with the Director's strategy, applying analytics rigor to evaluate recommendations and outputs
  • Ensure responsible, accurate, and business-relevant use of data in advanced analytics applications
  • Performs other duties as assigned

Education & Experience
  • Bachelor's degree in Marketing, Business, Analytics, Statistics, Data Science, or a related field required
  • 5+ years of progressive experience in marketing analytics, digital analytics, business intelligence, or a related field, including experience supporting marketing and customer experience decision-making
  • Proven experience building and managing dashboards, performance reporting, and insight delivery for multiple stakeholder groups
  • Experience analyzing customer and performance data across digital channels such as websites, email, SMS, or marketing automation platforms
  • Experience translating complex data into business recommendations and presenting findings clearly to leadership and cross-functional partners
  • Experience working with marketing technology and analytics platforms, including web analytics tools and marketing automation systems; Salesforce Marketing Cloud experience preferred
  • Experience partnering with IT, Marketing Automation, or data teams to support data quality, instrumentation, integration, and reporting improvements
  • Experience supporting testing, optimization, or advanced analytics initiatives; familiarity with AI-supported analytics and insight generation preferred

Skills & Abilities
  • Strong marketing analytics and performance measurement capabilities with the ability to define KPIs, build reporting frameworks, and deliver decision-ready insights
  • Demonstrated expertise in dashboard design, data visualization, and communicating performance clearly to executive, corporate, and field audiences
  • Strong analytical and problem-solving skills with the ability to interpret customer behavior, identify trends, diagnose friction points, and translate findings into actionable recommendations
  • Experience analyzing digital and lifecycle channels, including web, email, and SMS, with a focus on customer journey performance rather than activity alone
  • Ability to translate complex data into clear narratives, practical implications, and next-step recommendations for non-technical stakeholders
  • Strong attention to detail and commitment to data quality, consistency, and accuracy across reporting and analysis
  • Experience partnering with IT, marketing technology, and platform owners to improve data integration, instrumentation, and reporting accessibility
  • Working knowledge of AI-enabled analytics concepts and the ability to evaluate AI-supported outputs with sound judgment, rigor, and responsibility

Physical Requirements
The work environment for this role is primarily office-based, with most tasks completed on a computer. However, the position involves regular travel to divisions and communities, which may include air travel, site visits, industry events, off-site meetings, and field operations oversight. Travel is a core component of the role, and the individual should be comfortable working across multiple markets and transitioning between on-site and remote work. This role offers a balance between a stable office environment and the dynamic nature of field marketing leadership.

Apply