Director Marketing Analytics Jobs in Decatur, GA

Job Summary:
Edible Brands is a company focused on enriching everyday life through celebration, nourishment, and wellness. The Senior Director of Marketing Analytics will lead the analytical and data product efforts behind the marketing and customer strategy, ensuring effective measurement and insights that drive brand growth.
Responsibilities:
• Own end-to-end campaign and media performance measurement across paid, owned, and earned channels — delivering clear ROI visibility to marketing leadership across all brands.
• Own end-to-end marketing channel tracking and attribution, ensuring accurate measurement of performance from media spend through to revenue, including implementation, validation, and ongoing optimization of tracking infrastructure across all platforms.
• Lead media mix modeling (MMM) efforts to optimize marketing spend allocation across channels and brands, partnering with internal teams and external vendors as needed.
• Develop and maintain customer segmentation models, lifetime value frameworks, and cohort analyses that inform lifecycle marketing, CRM, paid media, and eCommerce strategy.
• Build and maintain executive-ready dashboards and reporting that give leadership real-time visibility into customer behavior, campaign performance, and marketing effectiveness.
• Own and evolve our personalization strategy across digital and marketing channels, translating customer data into tailored experiences that drive engagement and conversion.
• Oversee and execute digital analytics infrastructure and measurement across web and app properties, ensuring accurate tracking, attribution, and insight generation leveraging tools such as Adobe Analytics, GA4, and Segment.
• Partner with CRM, lifecycle marketing, paid media, and eCommerce teams to deliver actionable audience insights that enable targeted, relevant customer communications at scale.
• Own and administer Segment (Customer Data Platform) — including data pipeline integrity, audience creation, and integration with downstream marketing and personalization tools.
• Own and manage Adobe Analytics and Google Analytics 4 (GA4) — including implementation, configuration, data integrity, and ongoing optimization to ensure accurate performance measurement and attribution.
• Evaluate, recommend, and implement additional MarTech tools that advance our analytics and personalization capabilities, in partnership with the VP of AI & Data Engineering.
• Serve as the primary business owner for the marketing data stack, ensuring tools are configured, governed, and adopted effectively across teams.
• Build, lead, and develop an analytics team that directly supports Edible Arrangements® and Rōti®, while serving as a consulted and informed partner on analytics strategy for edibles.com™.
• Establish a strong working relationship with the VP of AI & Data Engineering, leveraging shared data infrastructure while advocating for the analytical needs of the marketing organization.
• Translate complex data into clear, compelling stories that drive alignment and action across marketing, brand, and executive audiences.
• Recruit, develop, and mentor analytical talent, building a team culture of curiosity, rigor, and impact.
Qualifications:
Required:
• 8+ years of progressive experience in customer analytics, digital analytics, or marketing analytics
• At least 4 years in a senior leadership or people management role
• Proven track record delivering actionable insights and measurable marketing impact in a multi-brand or multi-channel consumer environment
• Hands-on experience owning and administering a Customer Data Platform
• Experience designing and managing voice of customer programs using tools such as Qualtrics or equivalent platforms
• Deep expertise in media mix modeling — either building models internally or managing external partners and interpreting outputs to drive spend decisions
• Strong background in customer segmentation, LTV modeling, personalization strategy, and lifecycle analytics
• Experience managing and developing team members, including coaching, performance management, and fostering a collaborative, high-performing team environment
• Proficiency in SQL (required) and Python or R for data analysis and modeling
• Expert-level experience with visualization tools — Tableau and/or Power BI
• Familiarity with Azure cloud data environments and working within shared data infrastructure
• Expert-level ownership of web and digital analytics platforms (e.g., Adobe Analytics, Google Analytics 4)
• Working knowledge of Paid Media, CRM and marketing automation platforms and how they connect to the broader data ecosystem
Preferred:
• Segment experience strongly preferred
• Experience in eCommerce, retail, or consumer brands strongly preferred
Company:
Edible Brands is a Holding Company. Founded in 1999, the company is headquartered in Sandy Springs, USA, with a team of 51-200 employees. The company is currently Growth Stage.