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Director Digital Development Jobs (NOW HIRING)

Umusic

Director, Digital Design

Santa Monica, CA · On-site

The Director, Digital Design is responsible for leading the execution and delivery of best-in-class ... development. * Oversee the design delivery of multiple concurrent projects, balancing timelines ...

Umusic

Director, Digital Design

Philadelphia, PA · On-site

The Director, Digital Design is responsible for leading the execution and delivery of best-in-class ... development. * Oversee the design delivery of multiple concurrent projects, balancing timelines ...

Sally Beauty

Director, Digital Analytics

Plano, TX

... Development, Data Science, Consumer Insights to ensure these teams have data-informed goals, and ... Digital Experimentation & CRO : Partner on A/B testing strategy and post-campaign performance ...

Lowe's

Director, Digital Fulfillment

Mooresville, NC · On-site +1

Your Impact The Director - Digital Fulfillment leads the team accountable for the strategy ... Build standards for analyst and manager development. Set targets for success in role as well as ...

Sally Beauty

Director, Digital Analytics

Plano, TX

... Development, Data Science, Consumer Insights to ensure these teams have data-informed goals, and ... Digital Experimentation & CRO : Partner on A/B testing strategy and post-campaign performance ...

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$100K

$138.2K

$172.5K

How much do director digital development jobs pay per year?

As of May 30, 2026, the average yearly pay for director digital development in the United States is $138,166.00, according to ZipRecruiter salary data. Most workers in this role earn between $115,000.00 and $163,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of Digital Development, and why are they important?

To thrive as a Director of Digital Development, you need expertise in software development, project management, and digital strategy, often backed by a relevant degree and significant leadership experience. Familiarity with agile methodologies, cloud platforms, content management systems, and tools like Jira or GitHub is typically required. Exceptional communication, strategic thinking, and team leadership set standout professionals apart in this role. These skills enable effective management of digital initiatives, drive innovation, and ensure alignment with business objectives in a rapidly evolving digital landscape.

What are the typical challenges faced by a Director of Digital Development when leading cross-functional teams?

A Director of Digital Development often navigates challenges such as aligning diverse teams—like designers, developers, and product managers—towards unified project goals. Balancing innovation with technical feasibility, managing tight deadlines, and ensuring effective communication across departments are common hurdles. Success in this role requires strong leadership, the ability to resolve conflicts, and experience in adapting strategies as project requirements evolve. Building trust and fostering collaboration are key to driving high-performance digital initiatives.

What does a Director of Digital Development do?

A Director of Digital Development oversees the planning, execution, and management of an organization's digital projects and strategies. This role typically involves leading teams of developers, designers, and project managers to build and maintain digital products such as websites, apps, and online platforms. The director collaborates with other departments to ensure digital initiatives align with business goals, stays updated on technology trends, and manages budgets and timelines. Their work is crucial in driving digital transformation and ensuring a company's digital presence remains competitive and effective.

What is the difference between Director Digital Development vs Digital Project Manager?

AspectDirector Digital DevelopmentDigital Project Manager
ResponsibilitiesOversees digital strategy, development teams, and long-term digital initiativesManages specific digital projects, timelines, and deliverables
Required SkillsLeadership, strategic planning, technical knowledge, team managementProject planning, coordination, communication skills, technical understanding
Work EnvironmentExecutive-level, cross-departmental collaboration, strategic focusProject teams, client interactions, tactical execution
Common UsageIndustry-wide, senior digital rolesProject-specific roles within digital teams

The main difference is that the Director Digital Development focuses on strategic leadership and long-term digital initiatives, while the Digital Project Manager handles the day-to-day management of specific digital projects. Both roles require technical understanding, but the director's role is broader and more strategic.

What cities are hiring for Director Digital Development jobs? Cities with the most Director Digital Development job openings:
What are the most commonly searched types of Digital Development jobs? The most popular types of Digital Development jobs are:
What states have the most Director Digital Development jobs? States with the most job openings for Director Digital Development jobs include:
Director Digital Development jobs near you
Director, Digital Performance

Director, Digital Performance

Primrose School

Atlanta, GA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 26 days ago

Primrose Schools rating

5.5

Company rating: 5.5 out of 10

Based on 464 frontline employees who took The Breakroom Quiz

15th of 21 rated private schools and tutoring

Job description

Benefits:
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Paid time off

DIRECTOR, DIGITAL PERFORMANCE
WHAT A DIFFERENCE
At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. Primrose provides a life-changing early learning experience for children and their families. We believe who children become is as important as what they know.
We believe who YOU are is as important as what you know We make every effort to ensure everyone feels they belong in our Primrose community. Our commitment to Belongingness means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives.
WHAT YOU WILL DO
As Director, Digital Performance, you will lead the strategy, optimization, and governance of Primrose's consumer-facing digital ecosystem including websites, CRM, business listings, and emerging digital platforms. In close partnership with Technology, you will ensure scalable architecture, seamless integrations, and high-performing digital experiences that drive engagement, lead generation, and conversion. You will champion AI-enabled innovation, data-driven decision-making, and disciplined platform governance to maintain Primrose's competitive advantage. This is a full-time role.
  • Lead the website development roadmap, overseeing redesigns, new functionality, templates, UX structure, experimentation (A/B and multivariate testing) and continuous optimization.
  • Manage external web development agency and platform vendors, ensuring scalable architecture, reliable integrations, and strong QA practices.
  • Oversee analytics infrastructure (GA4, GTM) to ensure accurate measurement and actionable insights across digital channels.
  • Establish governance standards across digital platforms, ensuring privacy compliance, ethical AI use, data integrity, and regulatory adherence.
  • Direct SEO/GEO strategy and performance (local + national), driving improvements in visibility, traffic quality, and conversion.
  • Lead CRM and lifecycle marketing strategy, scaling nurture programs and improving lead quality through data-informed engagement.
  • Optimize end-to-end digital customer journeys using UX research, behavioral analytics, and journey mapping to create frictionless experiences.
  • Champion AI-driven marketing innovation, identifying and deploying solutions that enhance personalization, content strategy, lead generation, and operational efficiency.
  • Serve as the digital marketing subject matter expert for school-level teams, guiding rollout strategies, best practices, and resolution of escalated digital platform needs.
  • Monitor market trends and competitive benchmarks, translating insights into platform enhancements and performance strategies.

WHO WE ARE LOOKING FOR
  • Bachelor's degree in marketing, advertising, or related field
  • Advanced knowledge of Google Analytics 4 and Google Tag Manager
  • Minimum 10+ years' experience in digital marketing at an agency or brand
  • Experience with content management systems, particularly Wordpress
  • Experience managing a team and outside agencies/vendors
  • Ability to manage time and competing priorities while delivering service excellence
  • Ability to be organized and autonomous
  • Ability to collaborate and be resourceful
  • Proficiency in Microsoft Office Suite
  • Verbal and written communication skills

WHAT YOU WILL GET
  • Commission or bonuses based on personal and company performance
  • 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
  • Full-time team members are eligible for health, dental and vision insurance
  • 401k with company matching up to 3.5% and company provided life insurance
  • Employee Assistance Program

At our headquarters, which we call the Support Center, and in regional support roles throughout the country, we seek to build teams of individuals who establish trusted relationships, demonstrate accountability, have a service mindset, and exhibit agility and curiosity.
We are proud to have a team bringing thought leadership and guidance through marketing, operations, education, information technology, real estate, franchise development, finance, accounting, legal, franchise administration and human resources.

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