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Director Digital Ad Operations Jobs (NOW HIRING)

Roku

Ad Operations Associate

Santa Monica, CA · On-site

$94K - $122K/yr

Expertise with GAM and digital ad serving tools for video and display * Experience in display and ... If you require reasonable accommodation at any point in the hiring process, please direct your ...

Roku

Ad Operations Associate

Boston, MA · On-site

$94K - $122K/yr

Expertise with GAM and digital ad serving tools for video and display * Experience in display and ... If you require reasonable accommodation at any point in the hiring process, please direct your ...

Roku

Ad Operations Associate

New York, NY · On-site

$94K - $122K/yr

Expertise with GAM and digital ad serving tools for video and display * Experience in display and ... If you require reasonable accommodation at any point in the hiring process, please direct your ...

Roku

Ad Operations Associate

Santa Monica, CA · On-site

$94K - $122K/yr

About the role Roku is seeking an Ad Operations Associate to join our growing Marketing Ad Ops team ... Experience with GAM and digital ad serving tools for video and display * Expert organization ...

Roku

Ad Operations Associate

Austin, TX · On-site

Experience with GAM and digital ad serving tools for video and display * Expert organization ... If you require reasonable accommodation at any point in the hiring process, please direct your ...

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How much do director digital ad operations jobs pay per year?

As of Jun 8, 2026, the average yearly pay for director digital ad operations in the United States is $107,680.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,500.00 and $135,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of Digital Ad Operations, and why are they important?

To excel as a Director of Digital Ad Operations, you need deep expertise in digital advertising, campaign management, analytics, and a proven track record in ad operations leadership—often supported by a bachelor's degree in marketing or a related field. Mastery of ad tech platforms such as Google Ad Manager, DSPs, SSPs, and industry certifications like IAB Digital Media Buying & Planning are typically required. Strong leadership, problem-solving, and communication skills help drive cross-functional collaboration and team performance. These competencies ensure optimized ad delivery, revenue growth, and seamless execution in a complex, fast-changing digital landscape.

What are some common challenges faced by a Director of Digital Ad Operations, and how can they be addressed?

A Director of Digital Ad Operations often encounters challenges such as managing complex ad tech stacks, ensuring campaign delivery across multiple platforms, and addressing discrepancies in reporting data. To overcome these, it's crucial to foster close collaboration with sales, account management, and technical teams, implement robust quality assurance processes, and stay current with evolving ad technologies. Building standardized workflows and investing in staff training also greatly contribute to smoother operations and enhanced campaign performance.

What does a Director of Digital Ad Operations do?

A Director of Digital Ad Operations oversees the planning, execution, and optimization of digital advertising campaigns for an organization. They manage a team responsible for ad trafficking, campaign setup, targeting, reporting, and ensuring ads run smoothly across multiple platforms. This role also involves collaborating with sales, marketing, and technology teams to maximize ad performance and revenue. Additionally, Directors of Digital Ad Operations often evaluate new technologies and platforms to improve efficiency and effectiveness in digital advertising.
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Director Digital Ad Operations jobs near you
Director, Digital Advertising Operations

Director, Digital Advertising Operations

Hearst

Charlotte, NC • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 13 days ago

Hearst rating

6.7

Company rating: 6.7 out of 10

Based on 24 frontline employees who took The Breakroom Quiz

49th of 65 rated media

Job description

Hearst Television is seeking a Director, Digital Advertising Operations to lead the management, optimization, and integration of our digital advertising operations team. In this role, you will manage our digital advertising operations end to end-from order intake through trafficking, optimization and reporting. You will collaborate with cross-functional teams to support new product development, streamline workflows, and drive automation and innovation in digital ad operations. You will report to the Vice President, Advertising Operations and Information Services.

This role will be based in Charlotte, NC. This role requires in-office presence. 

Key Responsibilities

  • Take operational ownership of all digital ad platforms and processes from order entry through fulfillment, reporting, and invoicing.
  • Align trafficking and campaign management standard operating procedures with downstream systems (Order Management Systems, billing, data warehouse, BI) and maintain change control.
  • Coordinate new product rollouts and platform updates, ensuring proper data flow into reporting, billing, and Power BI dashboards.
  • Implement and maintain a cohesive change management process for initiatives impacting ad servers and related platforms.
  • Plan and execute platform migrations and upgrades; lead User Acceptance Testing, cutovers, and post-launch stabilization.
  • Oversee platform setup, configuration, and maintenance across ad servers (e.g., Google Ad Manager), DSPs (e.g., DV360, The Trade Desk), OMS/workflow, and analytics tools.
  • Monitor delivery, pacing, margins, and revenue at risk; drive optimizations, manage makegoods, and ensure on-time, accurate reconciliations.
  • Drive automation (alerts, QA, trafficking, reconciliations) and build clear, up-to-date documentation and SOPs.
  • Manage vendor relationships and contracts; track license utilization and platform performance against KPIs.
  • Lead, coach, and scale a high-performing operations team; set SLAs, capacity plans, and career development paths.

Qualifications

  • 8+ years in digital advertising operations/ad tech/platform management; 5+ years in a leadership role.
  • Expertise with Google Ad Manager and programmatic platforms (DV360, The Trade Desk), OMS/workflow tools, and trafficking processes.
  • Proficiency with analytics/reporting (Power BI, Tableau, GA4); strong attention to data accuracy and reconciliations.
  • Excellent cross-functional communication, stakeholder management, and documentation skills.
  • Familiarity with tag management (e.g., Google Tag Manager) and troubleshooting ad tags.
  • Knowledge of VAST/VPAID, viewability/IVT, brand safety, header bidding, PMPs, and audience targeting.
  • Experience with platform migrations, change management, and UAT best practices.

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why behind the scenes, we believe in being an organization that fosters collaboration and communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

  • Medical | Dental | Vision
  • 401(k) matching
  • Emotional Wellness Support
  • Paid Time Off
  • Paid Parental Leave
  • LGBTQ+ Health Services 
  • Additional benefits to meet your and your family's needs
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

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