About this role:
Wells Fargo is seeking a Product Management Director tolead Value-driven Customer Engagement forWells Fargo Branded Credit Card business. In this role, you will have an opportunity to make a significant impact by transforming the strategy, marketing, and product capabilities by defining, developing, and implementingexistingcustomerengagementstrategies andcapabilities. Learn more about the career areas and business divisions at wellsfargojobs.com.
In this role, you will:
Define and execute theexisting card customersengagement strategy and roadmap focused on maximizing customer lifetime value, retention, and portfolio profitability
Define and executevalue-driven offer strategies for existing customers,optimizingengagement, spend behavior, and portfolio performance
Drive the evolution of a data driven decisioningandprofitability frameworks for targetingand offer optimizationfor existing customers
Drivetest-and-learn frameworks and experimentationto continuously improve engagement strategies using data, analytics, and customer insights
Establish robustmeasurement frameworksto quantify engagement uplift, usage growth, and long-term customer value, linking initiatives to financial outcomes
Partner acrossCredit,Marketing, Risk, Finance, Tech, and Operations to delivercoordinated, customer-centric strategies
Be responsible for ensuring all key regulatory and business requirements are met effectively for all implemented ideas
Interface with external agencies, regulatory bodies as needed
Collaborate with and influence all levels of professionals including senior leadership to predict current and future needs and achieve consistent application of definitions, measurement, and interpretation
Lead a team of direct reports as well as cross-functional resources
Develop and guide a culture of talent development to meet business objectives and strategy
Required Qualifications:
10+ years of Product Management or leadership experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
4+ years of management or leadership experience
Desired Qualifications:
Credit Card industry experience, preferably at multiple leading credit card issuers
Experience in credit card lending roles, with strong background in profitability-driven decisioning across data-driven performance marketing, customer engagement, offer optimization, credit risk, and profitability maximization frameworks
Proven experience owning existing customer engagement and retention strategies within credit cards, with accountability for defining and executing value-driven offer strategies (e.g., retention, spend, and balance growth initiatives)
Experience applying a credit/lending mindset (APR offers, attrition, balances, portfolio impact)
Experience in roles leading launches or implementation of new products or capabilities, or integrations/transformations of technology platforms
Experience in data science or analytics roles involving projects with data infrastructure (data, platforms, models, monitoring tools)
Experience in multiple credit card segments (consumer across full risk spectrum, small business, commercial, partnerships/co-brands)
Strong understanding and application of risk and regulatory considerations within credit card portfolios
Expertise in credit, product, and marketing data and analysis, with the ability to translate insights into business decisions
Demonstrated ability to partner across marketing, credit/risk, and finance to align strategies with portfolio and P&L objectives
Outstanding problem solving and decision-making skills based on analysis, rigorous logic, market and consumer dynamics, and operational assessments
Strong conceptual thinking and ability to drive clarity in ambiguity while dealing with credit and operational problems
Demonstrated excellence in verbal and written communication, influencing senior leaders through concise, datadriven presentations and clear strategic storytelling
Demonstrated success leading and developing high-performing teams
Job Expectations:
Ability to travel up to15% of the time
This position offers a hybrid work schedule
This position is not eligible for Visa sponsorship
Job posting may come down early due to volume of applicants.
Locations:
2200 Concord Pike, Wilmington, DE 19803
550 S Tryon Charlotte, NC 28202
111432-TX-Las Colinas Bldg A, Irving Campus
Required locations listed above.
Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.
$185,000.00 - $300,000.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. VisitBenefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
Posting End Date:
27 Jun 2026
*Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visitDisability Inclusion at Wells Fargo.
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.