Direct To Consumer Dtc Jobs (NOW HIRING)

Job Summary

Insulet is seeking a highly motivated Associate Marketing Manager to join its Direct-to-Consumer (DTC) Marketing team for the Omnipod brand. This role involves supporting the planning, development, execution, and optimization of paid media campaigns across both online and offline channels. The Associate Marketing Manager will collaborate closely with external agency partners and internal stakeholders to align on media plans, budget management, and the testing and optimization of strategies and creative. The ideal candidate is detail-oriented, with a strong analytical mindset and creative instincts, eager to contribute to the mission of simplifying the lives of people with diabetes. With experience in digital media and a willingness to explore new platforms, this individual will take ownership of projects while effectively communicating insights to leadership and collaborating with a passionate team to drive impactful DTC marketing efforts.

Position Overview

Insuletisseekinga highly motivated, results-oriented Associate Marketing Manager to join our Direct-to-Consumer (DTC) Marketing teamsupportingtheOmnipodbrand.In this role,you will support theplanning, development,executionand optimization of paid media campaigns across online and offline channels.

This rolewillcollaborate closely with external agency partnersandcross-functionalInsuletstakeholders todrive top-performingpaid campaigns.This includesaligningonmedia plans,budget planning and pacing,testingand optimization of media strategies,creative, and platforms,as well asperformanceinsights.

This role is ideal for adetail-orientedmarketerwith a mix ofstrong analytical instinctsand a creative mindsetwho is eagertosupport our missionto help peoplesimplify their lives with diabetes.You have experience across digital media and arecurious aboutnew platforms.You'reexcited to move fast,take real ownership of projects,and try new things.Youareconfidentgetting "into the weeds" and canhold your own in conversations with agency andanalyticspartners, butcan also translate that dataand insightsintoclear languagefor leadership. You enjoy working independently but also collaborating closely with a team of passionate,welcomingcolleagues whotogether drive a powerful DTC machine.

You will be reporting directly to theSeniorManager,Consumer Marketing, Paid Media.

Key Responsibilities

• Support theplanning, execution, andoptimizationofmedia campaigns across a mix of channels-includingpaid social, paid search,CTV,and emerging platforms, as well aspaidlanding pagecontent.Activelymonitorcampaign performanceandreport onresultsand key learnings.

• Work closely withourdigital media agency on paidmedia planning and execution, testing, optimization, and performancedata.Help communicate results and key learnings to cross functional stakeholders as required.

• Assist with budgettracking and pacing toensure media investments are on track and aligned withgoals.

• Work closely with creative teamsbothinternally and externally to createcampaign assets that will make an impact.

• Participatein the medical, legal, and regulatory (MLR) review process forallcampaign assets,managingtimelinesandfeedback.

• Staycurrent on media trends,newplatforms, and opportunitiesfor testing.

Required:

• Bachelor's degree and a minimum of5+years of related experience in digital paid media, withdemonstratedexperiencein both the analyticaland the creative sides of planning and execution.

• Strong analytical skills andcomfort withinterpretingperformance data.

• Proven skills in managing agency relationships, coordinating with external partners,and working cross-functionally with internal stakeholders.

• Abilityto manage multiple paid media activations simultaneously, coordinate complex timelines, track deliverables, andensure ontime execution.

• Proficiencybuilding campaigns within MetaBusinessManager andGoogleAds(experience inTikTok,Reddit, or SnapchatAds Managera plus but notrequired)

• Comfortableoperating in regulated environments.

Preferred:

• Digital marketing agency experience

• MBA

• Med device orhealthcare marketing experience

• Experienceworking withreportsinPowerBI

Insulet Corporation (NASDAQ: PODD) is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the disposable and waterproof Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet's latest innovation, the Omnipod 5 Automated Insulin Delivery System, is a tubeless automated insulin delivery system, integrated with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero finger sticks, and is fully controlled by a compatible personal smartphone. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas.

Studies have demonstrated the clinical and lifestyle advantages of insulin pump therapy over multiple daily insulin injections (MDI). However, many people still choose MDI therapy largely due to the complexity, cost, and inconvenience of conventional pump technology. The Omnipod is a discreet and easy-to-use system that eliminates many of the issues associated with conventional pumps. By breaking down the barriers to insulin pump therapy, Insulet hopes to provide both a superior treatment option and life-long health benefits for people with insulin-requiring diabetes.

Insulet was founded in 2000 with the mission to improve the lives of people with diabetes and enable customers to enjoy simplicity, freedom, and healthier lives through innovative technology. The Company's world headquarters and state-of-the-art automated manufacturing facility are located in Acton, Massachusetts with global offices in the U.K., France, Germany, Netherlands, Canada, Mexico, Australia, and the United Arab Emirates. Omnipod products are available in 24 countries around the world.

Insulet recently concluded its seventh consecutive year of 20% or more revenue growth, and more than doubled its intellectual property portfolio over the last year. Insulet is proud to be recognized as a 2022 Top Workplace USA; awarded Top Workplaces Cultural Excellence Award for remote work; recognized as a Great Place to Work in four international locations in 2023; and ranked as one of America's most responsible companies by Newsweek.For more information, visit: insulet.com and omnipod.com.

This position is eligible for hybrid working arrangements and requires on-site work from an Insulet office.

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Additional Information:

Compensation & Benefits: For U.S.-based positions only, the annual base salary range for this role is $89,500.00 - $134,200.00 This position may also be eligible for incentive compensation. We offer a comprehensive benefits package, including: Medical, dental, and vision insurance 401(k) with company match Paid time off (PTO) And additional employee wellness programs Application Details: This job posting will remain open until the position is filled. To apply, please visit the Insulet Careers site and submit your application online. Actual pay depends on skills, experience, and education.