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Direct Mail Manager

Stuart, FL · On-site

$40K - $55K/yr

Direct Mail Marketing Manager OX Floors - Concrete Coatings Position Summary OX Floors is seeking a ... Coordinate with mail houses, printers, list providers, designers, and other vendors. * Manage ...

At least 1 year of experience in sales or project management. * 1 to 2 years of experience in print production and/or direct mail production. * Strong knowledge of Print Production (sheetfed, heatset ...

At least 1 year of experience in sales or project management. * 1 to 2 years of experience in print production and/or direct mail production. * Strong knowledge of Print Production (sheetfed, heatset ...

Reporting to Operations Manager, the role is responsible and accountable for all aspects of the day-to-day management of the mail and printing service across all client facilities. The manager is ...

At least 1 year of experience in sales or project management. * 1 to 2 years of experience in print production and/or direct mail production. * Strong knowledge of Print Production (sheetfed, heatset ...

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Direct Mail Print Production information

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How much do direct mail print production jobs pay per hour?

As of Sep 4, 2026, the average hourly pay for direct mail print production in the United States is $28.75, according to ZipRecruiter salary data. Most workers in this role earn between $20.19 and $35.58 per hour, depending on experience, location, and employer.

What is direct mail print production?

Direct mail print production refers to the process of designing, printing, and preparing marketing materials—such as postcards, brochures, or catalogs—for mailing directly to customers or prospects. This role involves coordinating with designers, printers, and mailing services to ensure the materials are produced accurately and delivered on schedule. The goal is to create high-quality printed pieces that effectively communicate a brand’s message and generate customer engagement. Direct mail print production professionals must pay close attention to detail, manage multiple projects, and stay updated on postal regulations and best practices.

What are the key skills and qualifications needed to thrive as a direct mail print production specialist?

To thrive as a Direct Mail Print Production Specialist, you need expertise in print production processes, attention to detail, and experience with project management, often supported by a background in graphic arts or communications. Familiarity with print management software, variable data printing, and knowledge of USPS regulations are typically required. Strong organizational, time management, and communication skills set top performers apart in this field. These abilities ensure campaigns are executed accurately, on time, and within budget, maximizing client satisfaction and marketing effectiveness.

What are some common challenges faced in direct mail print production roles, and how can applicants prepare to address them?

Professionals in Direct Mail Print Production often encounter challenges such as tight deadlines, managing multiple print jobs simultaneously, and ensuring high-quality output despite last-minute changes. To succeed, applicants should be comfortable working in a fast-paced environment, possess strong organizational skills, and have a keen eye for detail when reviewing proofs and print samples. Familiarity with print production software, knowledge of postal regulations, and effective communication with vendors and internal teams are also critical to overcoming these challenges and ensuring campaigns are executed smoothly.

What is the difference between Direct Mail Print Production vs Mailpiece Designer?

AspectDirect Mail Print ProductionMailpiece Designer
CredentialsPrint production certifications, graphic design knowledgeGraphic design certifications, knowledge of mailing standards
Work EnvironmentPrint shops, mailing facilitiesDesign studios, marketing departments
Industry UsagePrinting and mailing companies, marketing firmsAdvertising agencies, print shops

Direct Mail Print Production focuses on the physical creation and mailing of mailpieces, including printing, finishing, and mailing logistics. Mailpiece Designer specializes in designing the layout and visual aspects of mailpieces to optimize response rates. While both roles require knowledge of mailing standards and printing processes, production emphasizes execution, whereas design emphasizes creative layout and compliance.

More about Direct Mail Print Production jobs

What cities are hiring for Direct Mail Print Production jobs?

Cities with the most Direct Mail Print Production job openings:

What are the most commonly searched types of Direct Mail Print Production jobs?

The most popular types of Direct Mail Print Production jobs are:

What states have the most Direct Mail Print Production jobs?

States with the most job openings for Direct Mail Print Production jobs include:

What job categories do people searching Direct Mail Print Production jobs look for?

The top searched job categories for Direct Mail Print Production jobs are:

Infographic showing various Direct Mail Print Production job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 14% Part Time, and 6% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $59,795 per year, or $28.7 per hour.

Direct Mail Manager

OX Floors

Stuart, FL • On-site

$40K - $55K/yr

Full-time

Medical

Posted 9 days ago

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Key responsibilities

  • Develop and execute direct mail strategies to generate residential concrete coating leads.

  • Manage the entire direct mail process from list selection through delivery, coordinating with vendors and ensuring timely, accurate mailings.

  • Analyze data to identify high-potential neighborhoods, segment audiences, and track campaign performance to optimize results.


Job description

Direct Mail Marketing Manager

OX Floors – Concrete Coatings

Position Summary

OX Floors is seeking a results-driven Direct Mail Marketing Expert to develop, manage, optimize, and scale direct mail campaigns that generate qualified leads and booked appointments for our concrete coating business.

This person will own the direct mail channel from strategy and audience targeting through creative, mailing, tracking, reporting, and optimization. The ideal candidate understands how to use direct mail to reach homeowners at the right time, in the right neighborhoods, with the right offer—and can clearly measure the return on every campaign.

Key Responsibilities

Direct Mail Strategy

  • Develop and execute direct mail strategies to generate residential concrete coating leads.
  • Identify high-value neighborhoods, ZIP codes, homeowner demographics, and target markets.
  • Build mailing strategies around home value, age of home, property characteristics, and other relevant data.
  • Develop campaigns for new markets, existing markets, and reactivation of previous customers and leads.
  • Create testing strategies for offers, messaging, formats, frequency, and audiences.

Campaign Management

  • Manage the entire direct mail process from list selection through delivery.
  • Coordinate with mail houses, printers, list providers, designers, and other vendors.
  • Manage campaign calendars, budgets, quantities, and mailing schedules.
  • Ensure mail pieces are accurate, compelling, professionally designed, and delivered on schedule.
  • Manage recurring and segmented mail campaigns based on market and customer data.

Creative & Offers

  • Develop direct-response messaging designed to generate calls, form submissions, and appointments.
  • Test postcards, letters, oversized mailers, flyers, magnets, and other direct mail formats.
  • Develop and test promotional offers, calls-to-action, guarantees, financing messaging, and seasonal campaigns.
  • Work closely with the marketing team to maintain OX Floors branding while maximizing response rates.

Data & Targeting

  • Analyze customer and lead data to identify the highest-performing geographic areas.
  • Build and maintain accurate mailing lists.
  • Segment audiences based on homeowner characteristics and previous campaign performance.
  • Use data to identify neighborhoods with the highest potential for concrete coating projects.
  • Continuously improve targeting based on actual sales and revenue data.

Tracking & Analytics

  • Establish tracking systems for every direct mail campaign.
  • Track leads, calls, appointments, estimates, sales, revenue, cost per lead, cost per appointment, and ROI.
  • Use unique phone numbers, URLs, QR codes, promo codes, landing pages, and other tracking methods.
  • Provide weekly and monthly performance reports.
  • Identify underperforming campaigns and make immediate recommendations for improvement.
  • Measure campaigns based on revenue and profitability—not just response rate.

Optimization & Growth

  • Continuously A/B test mail pieces, offers, audiences, and mailing frequency.
  • Identify winning campaigns and scale them into additional markets.
  • Determine the ideal mailing frequency for different customer segments.
  • Work with sales and call center teams to ensure direct mail leads are properly tracked and followed up.
  • Develop strategies to improve lead quality and appointment conversion.

Performance Metrics

The Direct Mail Marketing Expert will be responsible for improving and tracking:

  • Qualified leads generated
  • Calls generated
  • Appointments booked
  • Cost per lead
  • Cost per appointment
  • Appointment-to-sale conversion
  • Revenue generated
  • Customer acquisition cost
  • Return on ad spend (ROAS)
  • Campaign profitability
  • Response rate
  • Revenue per mailing list segment

Qualifications

  • 3+ years of hands-on direct mail marketing experience preferred.
  • Proven experience managing direct-response marketing campaigns.
  • Strong understanding of mailing lists, audience segmentation, geographic targeting, and data analysis.
  • Experience working with USPS/direct mail vendors and print/mail fulfillment companies.
  • Strong understanding of marketing attribution and campaign tracking.
  • Experience with CRM systems and lead-tracking platforms.
  • Strong analytical and problem-solving skills.
  • Ability to manage multiple campaigns, vendors, deadlines, and budgets.
  • Excellent written communication and copywriting skills.
  • Experience in home improvement, construction, flooring, roofing, remodeling, or other home-service industries is a major plus.

Ideal Candidate

The ideal candidate is data-driven, highly analytical, creative, and focused on ROI. You understand that a beautiful postcard isn't successful unless it produces profitable customers.

You should be comfortable looking at a neighborhood, analyzing the homeowner data, determining who OX Floors should target, creating the offer, launching the campaign, tracking the results, and then making decisions based on the numbers.

Position Type

Full-Time

Company: OX Floors
Industry: Concrete Coatings / Home Improvement
Department: Marketing
Reports To: Chief of Marketing