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Direct Mail Manager Jobs in Florida (NOW HIRING)

OX Floors

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Direct Mail Manager

Stuart, FL · On-site

$40K - $55K/yr

Direct Mail Marketing Manager OX Floors - Concrete Coatings Position Summary OX Floors is seeking a results-driven Direct Mail Marketing Expert to develop, manage, optimize, and scale direct mail ...

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Marketing Copywriter

Destin, FL · On-site

This role plays a critical part in partnering with the Direct Mail Marketing Manager to bring marketing strategies, campaign concepts, and brand messaging to life through clear, compelling copy that ...

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Marketing Copywriter

Destin, FL · On-site

This role plays a critical part in partnering with the Direct Mail Marketing Manager to bring marketing strategies, campaign concepts, and brand messaging to life through clear, compelling copy that ...

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Media Sales Consultant

Pensacola, FL · On-site

$60 - $80/hr

Design and execute integrated campaigns combining direct mail, digital, and e-commerce solutions to ... Experience managing a large, active pipeline of prospects . * A forward-thinking, tech-savvy ...

Broward County Tax Collector

Mail Clerk

Fort Lauderdale, FL · On-site

$15.25 - $18.75/hr

... and direct service to the residents of Broward County. Every dollar collected is managed with ... Prepare outgoing mail including tax notices, delinquency letters, certified mail, and bulk mailings.

Wilen

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Postal Coordinator

Deerfield Beach, FL · On-site

$17 - $21.75/hr

Wilen is driven by industry-leading agency services and cutting-edge direct mail production. We ... All lawful directives of your supervisor or a member of Company management. · QC Mail.dats (eDocs ...

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Media Sales Consultant

Tampa, FL · On-site

$60 - $80/hr

Design and execute integrated campaigns combining direct mail, digital, and e-commerce solutions to ... Experience managing a large, active pipeline of prospects . * A forward-thinking, tech-savvy ...

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Key Account Manager

Saint Petersburg, FL · On-site

$80 - $100/hr

Oversee direct mail print production operations, coordinating timelines, inventory, and quality ... Maintain accurate CRM records and ensure financial accuracy in forecasting, billing, and ...

Social Influence LLC

Estimator

Sarasota, FL · On-site

$60 - $80/hr

... managing estimating workflows and helping improve production efficiency. Job Summary: The Estimator will be responsible for preparing accurate and timely estimates for commercial print, direct mail ...

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All JobsDirect Mail JobsDirect Mail Manager JobsDirect Mail Manager Jobs in Florida

Direct Mail Manager information

See Florida salary details

$20.2K

$46.8K

$81.1K

How much do direct mail manager jobs pay per year?

As of Sep 8, 2026, the average yearly pay for direct mail manager in Florida is $46,796.00, according to ZipRecruiter salary data. Most workers in this role earn between $32,500.00 and $60,900.00 per year, depending on experience, location, and employer.

What is a direct mail manager?

A direct mail manager is a member of the marketing team who works on direct mail marketing campaigns, which are designed to market a client’s goods or services directly to the consumers with whom they’d like to do business. As a direct mail manager, you are responsible for overseeing design work on various advertising campaigns, like a printed brochure, with the goal of grabbing the attention of the consumers in question. Your duties and responsibilities are high level and include implementing and executing best practices, overseeing a team, and supervising and understanding every facet of a multi-variant campaign.

What does a direct mail manager do?

A Direct Mail Manager is responsible for planning, executing, and optimizing direct mail marketing campaigns for a company or organization. Their duties include overseeing campaign strategy, coordinating with designers and printers, managing mailing lists, monitoring budgets, and analyzing campaign performance. They work to ensure that direct mail efforts effectively reach target audiences and achieve marketing objectives, such as increasing sales or customer engagement. Direct Mail Managers need strong organizational, analytical, and communication skills to succeed in this role.

What are the key skills and qualifications needed to thrive as a direct mail manager, and why are they important?

A Direct Mail Manager needs expertise in marketing strategy, data analysis, and campaign management, often supported by a degree in marketing or communications. Familiarity with CRM platforms, direct mail automation tools, and postal regulations is typically required. Strong organizational skills, attention to detail, and effective communication set successful candidates apart. These skills are crucial for executing targeted campaigns, optimizing response rates, and ensuring compliance within budget and timelines.

What are some common challenges a direct mail manager faces when coordinating large-scale campaigns?

Direct Mail Managers often encounter challenges such as ensuring data accuracy for targeted mailings, managing strict production timelines, and balancing budget constraints with campaign goals. Coordinating with vendors, designers, and analytics teams requires strong organizational skills and attention to detail to avoid costly errors or delays. Additionally, adapting to evolving postal regulations and integrating direct mail efforts with digital marketing strategies are important for maximizing campaign effectiveness.

What is the difference between Direct Mail Manager vs Direct Marketing Coordinator?

AspectDirect Mail ManagerDirect Marketing Coordinator
ResponsibilitiesOversees direct mail campaigns, manages mailing lists, and analyzes campaign performance.Assists in executing direct marketing campaigns, including mail, email, and digital efforts.
Required SkillsProject management, data analysis, communication, and knowledge of mailing processes.Campaign coordination, communication skills, and familiarity with marketing tools.
Work EnvironmentOffice setting, often collaborating with marketing and mailing vendors.Office environment, supporting marketing team activities.
CertificationsOften requires marketing or project management certifications; familiarity with mailing regulations.Less emphasis on certifications; focus on marketing knowledge and coordination skills.

The Direct Mail Manager typically leads and manages direct mail campaigns, requiring strategic oversight and technical knowledge. The Direct Marketing Coordinator supports campaign execution and coordination, focusing on assisting the team. Both roles work closely within marketing teams but differ in scope and responsibility.

More about Direct Mail Manager jobs

What are popular job titles related to Direct Mail Manager jobs in Florida?

For Direct Mail Manager jobs in Florida, the most frequently searched job titles are:

What job categories do people searching Direct Mail Manager jobs in Florida look for?

The top searched job categories for Direct Mail Manager jobs in Florida are:

What cities in Florida are hiring for Direct Mail Manager jobs?

Cities in Florida with the most Direct Mail Manager job openings:

Direct Mail Manager jobs near you
Infographic showing various Direct Mail Manager job openings in Florida as of August 2026, with employment types broken down into 100% Full Time. Highlights an 89% In-person, and 11% Remote job distribution, with an average salary of $46,796 per year, or $22.5 per hour.

Direct Mail Manager

OX Floors

Stuart, FL • On-site

$40K - $55K/yr

Full-time

Medical

Posted 13 days ago

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Key responsibilities

  • Develop and execute direct mail strategies to generate residential concrete coating leads.

  • Manage the entire direct mail process from list selection through delivery, coordinating with vendors and ensuring timely, accurate mailings.

  • Analyze data to identify high-potential neighborhoods, segment audiences, and track campaign performance to optimize results.

Job description

Direct Mail Marketing Manager

OX Floors – Concrete Coatings

Position Summary

OX Floors is seeking a results-driven Direct Mail Marketing Expert to develop, manage, optimize, and scale direct mail campaigns that generate qualified leads and booked appointments for our concrete coating business.

This person will own the direct mail channel from strategy and audience targeting through creative, mailing, tracking, reporting, and optimization. The ideal candidate understands how to use direct mail to reach homeowners at the right time, in the right neighborhoods, with the right offer—and can clearly measure the return on every campaign.

Key Responsibilities

Direct Mail Strategy

  • Develop and execute direct mail strategies to generate residential concrete coating leads.
  • Identify high-value neighborhoods, ZIP codes, homeowner demographics, and target markets.
  • Build mailing strategies around home value, age of home, property characteristics, and other relevant data.
  • Develop campaigns for new markets, existing markets, and reactivation of previous customers and leads.
  • Create testing strategies for offers, messaging, formats, frequency, and audiences.

Campaign Management

  • Manage the entire direct mail process from list selection through delivery.
  • Coordinate with mail houses, printers, list providers, designers, and other vendors.
  • Manage campaign calendars, budgets, quantities, and mailing schedules.
  • Ensure mail pieces are accurate, compelling, professionally designed, and delivered on schedule.
  • Manage recurring and segmented mail campaigns based on market and customer data.

Creative & Offers

  • Develop direct-response messaging designed to generate calls, form submissions, and appointments.
  • Test postcards, letters, oversized mailers, flyers, magnets, and other direct mail formats.
  • Develop and test promotional offers, calls-to-action, guarantees, financing messaging, and seasonal campaigns.
  • Work closely with the marketing team to maintain OX Floors branding while maximizing response rates.

Data & Targeting

  • Analyze customer and lead data to identify the highest-performing geographic areas.
  • Build and maintain accurate mailing lists.
  • Segment audiences based on homeowner characteristics and previous campaign performance.
  • Use data to identify neighborhoods with the highest potential for concrete coating projects.
  • Continuously improve targeting based on actual sales and revenue data.

Tracking & Analytics

  • Establish tracking systems for every direct mail campaign.
  • Track leads, calls, appointments, estimates, sales, revenue, cost per lead, cost per appointment, and ROI.
  • Use unique phone numbers, URLs, QR codes, promo codes, landing pages, and other tracking methods.
  • Provide weekly and monthly performance reports.
  • Identify underperforming campaigns and make immediate recommendations for improvement.
  • Measure campaigns based on revenue and profitability—not just response rate.

Optimization & Growth

  • Continuously A/B test mail pieces, offers, audiences, and mailing frequency.
  • Identify winning campaigns and scale them into additional markets.
  • Determine the ideal mailing frequency for different customer segments.
  • Work with sales and call center teams to ensure direct mail leads are properly tracked and followed up.
  • Develop strategies to improve lead quality and appointment conversion.

Performance Metrics

The Direct Mail Marketing Expert will be responsible for improving and tracking:

  • Qualified leads generated
  • Calls generated
  • Appointments booked
  • Cost per lead
  • Cost per appointment
  • Appointment-to-sale conversion
  • Revenue generated
  • Customer acquisition cost
  • Return on ad spend (ROAS)
  • Campaign profitability
  • Response rate
  • Revenue per mailing list segment

Qualifications

  • 3+ years of hands-on direct mail marketing experience preferred.
  • Proven experience managing direct-response marketing campaigns.
  • Strong understanding of mailing lists, audience segmentation, geographic targeting, and data analysis.
  • Experience working with USPS/direct mail vendors and print/mail fulfillment companies.
  • Strong understanding of marketing attribution and campaign tracking.
  • Experience with CRM systems and lead-tracking platforms.
  • Strong analytical and problem-solving skills.
  • Ability to manage multiple campaigns, vendors, deadlines, and budgets.
  • Excellent written communication and copywriting skills.
  • Experience in home improvement, construction, flooring, roofing, remodeling, or other home-service industries is a major plus.

Ideal Candidate

The ideal candidate is data-driven, highly analytical, creative, and focused on ROI. You understand that a beautiful postcard isn't successful unless it produces profitable customers.

You should be comfortable looking at a neighborhood, analyzing the homeowner data, determining who OX Floors should target, creating the offer, launching the campaign, tracking the results, and then making decisions based on the numbers.

Position Type

Full-Time

Company: OX Floors
Industry: Concrete Coatings / Home Improvement
Department: Marketing
Reports To: Chief of Marketing