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Digital Strategist Jobs in Florida (NOW HIRING)

RR Digital

Google Digital Strategist + Buyer- Mainland US

$83K - $96K/yr

About the Role As a Digital Marketing Strategist, you will be responsible for planning, launching, optimizing, and scaling paid advertising campaigns holistically across paid search and paid social ...

Houston Methodist

Digital Campaign Strategist

Miami, FL · On-site

$75K - $86K/yr

At Houston Methodist, the Digital Campaign Strategist position is responsible for leading, managing and partnering with digital marketing management, marketing business partners and creative teams in ...

Istari Digital

Deployment Strategist

Melbourne, FL · On-site

$76K - $87K/yr

About Istari Istari Digital builds the connective tissue for defense acquisition. Our platform lets ... A Deployment Strategist at Istari is the single accountable owner of a customer program's outcome.

Istari Digital

Deployment Strategist

Melbourne, FL · On-site

$140K - $220K/yr

About Istari Istari Digital builds the connective tissue for defense acquisition. Our platform lets ... A Deployment Strategist at Istari is the single accountable owner of a customer program's outcome.

UNIVISTA INSURANCE

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Senior Digital Marketing Manager

Doral, FL · On-site

$85K - $100K/yr

The ideal candidate is a passionate digital strategist with deep, hands-on expertise in at least one major digital channel. This person combines strategic thinking with technical execution, is ...

UNIVISTA INSURANCE

Be Seen First

Senior Digital Marketing Manager

Doral, FL · On-site

$85K - $100K/yr

The ideal candidate is a passionate digital strategist with deep, hands-on expertise in at least one major digital channel. This person combines strategic thinking with technical execution, is ...

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Digital Strategist information

See Florida salary details

$22K

$68.8K

$101.6K

How much do digital strategist jobs pay per year?

As of Aug 22, 2026, the average yearly pay for digital strategist in Florida is $68,845.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,300.00 and $70,600.00 per year, depending on experience, location, and employer.

What is a digital strategist?

A Digital Strategist is a professional who develops, implements, and manages digital marketing campaigns and strategies to help organizations achieve their online goals. They analyze market trends, target audiences, and digital channels to create effective plans for brand awareness, engagement, and growth. Digital Strategists often work with social media, SEO, content marketing, email campaigns, and data analytics to optimize digital performance. Their role is crucial in ensuring that a company's online presence aligns with its business objectives and stays ahead of competitors.

What is a digital strategist?

Digital strategists specialize in developing new marketing campaigns for online platforms. Their duties include performing detailed market research, assessing past successes and failures, and identifying competitors and their strategies. As a digital strategist, you must know how to create and promote digital content to maximize brand engagement and increase sales or brand awareness. You often collaborate with the marketing and sales departments to develop unified strategies to improve market positioning for the company or brand.

What are the key skills and qualifications needed to thrive as a digital strategist, and why are they important?

To thrive as a Digital Strategist, you need strong analytical skills, a deep understanding of digital marketing channels, and experience developing and executing online campaigns, often backed by a degree in marketing or communications. Familiarity with tools like Google Analytics, advertising platforms (e.g., Google Ads, Facebook Ads), SEO tools, and relevant certifications such as Google Analytics Individual Qualification are highly valued. Creative problem-solving, adaptability, and excellent communication skills help Digital Strategists collaborate across teams and respond to evolving digital trends. These skills ensure that strategies are data-driven, effective, and aligned with business goals in a constantly changing digital landscape.

How does a digital strategist typically collaborate with other teams within an organization?

Digital Strategists work closely with various departments, including marketing, content, design, and analytics, to ensure cohesive and effective digital campaigns. They often serve as the bridge between creative teams and technical experts, translating business goals into actionable digital strategies. Regular meetings, brainstorming sessions, and performance reviews are common, as collaboration is key to aligning digital initiatives with overall business objectives. This cross-functional teamwork not only enhances campaign effectiveness but also provides valuable learning opportunities for career growth.

What is the difference between Digital Strategist vs Content Marketer?

AspectDigital StrategistContent Marketer
Primary FocusDeveloping digital marketing strategies across channelsCreating and distributing content to engage audiences
Skills & CertificationsSEO, analytics, digital advertising, strategic planningContent creation, SEO, social media, storytelling
Work EnvironmentMarketing agencies, corporate marketing teams, digital firmsContent agencies, marketing teams, media companies
Industry UsageUsed across various industries for digital campaignsPrimarily in media, advertising, and online brands

The Digital Strategist focuses on planning and executing comprehensive digital marketing strategies, while the Content Marketer specializes in creating engaging content to attract and retain audiences. Both roles often collaborate but serve different core functions within digital marketing efforts.

Is a digital strategist a good career?

A digital strategist is a professional who develops and implements online marketing and branding plans using tools like analytics, SEO, and social media platforms. The role offers opportunities for creativity, strategic thinking, and growth in a rapidly evolving digital landscape, often requiring skills in data analysis and content management. It can be a rewarding career for those interested in digital marketing and technology trends.

What education do you need to be a digital strategist?

A digital strategist typically holds a bachelor's degree in marketing, communications, business, or a related field. Relevant skills in data analysis, social media, and digital marketing tools are also important, and some roles may prefer or require certifications in areas like Google Analytics or digital marketing platforms.
More about Digital Strategist jobs

What are the most commonly searched types of Digital Strategist jobs in Florida?

The most popular types of Digital Strategist jobs in Florida are:

What are popular job titles related to Digital Strategist jobs in Florida?

For Digital Strategist jobs in Florida, the most frequently searched job titles are:

What job categories do people searching Digital Strategist jobs in Florida look for?

The top searched job categories for Digital Strategist jobs in Florida are:

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Cities in Florida with the most Digital Strategist job openings:

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For Digital Strategist jobs in FL, the most frequently searched job titles are:

Digital Strategist jobs near you
Infographic showing various Digital Strategist job openings in Florida as of August 2026, with employment types broken down into 84% Full Time, 12% Part Time, 1% Temporary, and 3% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $68,845 per year, or $33.1 per hour.

Google Digital Strategist + Buyer- Mainland US

RR Digital

Remote

$83K - $96K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 5 days ago

Job description

A Quick Note Before You Apply
Candidates must be based in the United States and authorized to work without sponsorship.
About RR Digital
RR Digital is a fast-growing digital marketing agency helping law firms grow through innovative marketing strategies, data-driven decision-making, and operational excellence.
We partner with ambitious law firms across the country to drive measurable business growth through paid media, SEO, web development, and marketing technology. Our team values ownership, continuous improvement, collaboration, and a results-first mindset.
We're building a team of talented professionals who enjoy solving complex problems, moving quickly, and making a meaningful impact for our clients.
About the Role
As a Digital Marketing Strategist, you will be responsible for planning, launching, optimizing, and scaling paid advertising campaigns holistically across paid search and paid social channels.
Your core focus will be on driving high-intent lead generation via Paid Search (Google Ads & Local Service Ads), while also building, managing, and scaling Paid Social campaigns (primarily Meta Ads).
You'll work closely with our Paid Advertising team to develop omni-channel media plans, identify high-converting keywords and target audiences, allocate budgets, monitor performance, and uncover optimization opportunities that drive bottom-line results for our law firm clients.
This is a highly hands-on role for someone who thrives on diving into complex campaign structures, mastering search intent, and taking full ownership of media performance.
What You'll Do
  • PPC & Search Strategy (Primary Focus): Build, manage, and optimize Google Ads (Search, Performance Max, Local Services Ads, Demand Gen, YouTube) tailored for high-intent legal lead generation.
  • Paid Social Strategy: Build, manage, and scale paid social campaigns primarily across Meta (Facebook & Instagram), with opportunities to expand onto platforms like LinkedIn, TikTok, or Reddit.
  • Omni-Channel Execution: Develop holistic paid media strategies based on client goals, ensuring paid search and paid social work together to maximize full-funnel performance.
  • Continuous Optimization: Perform daily monitoring and hands-on optimization across search terms, negative keywords, bidding strategies (tCPA, tROAS), audience targeting, creative assets, and ad copy.
  • Data Analysis & Performance Tracking: Analyze key performance metrics including CPL, CPA, conversion rates, impression share, Quality Score, and lead quality to scale accounts efficiently.
  • Testing & Experimentation: Execute continuous A/B testing across search copy, ad extensions, audience segments, creative assets, and landing page experiences.
  • Technical Setup: Troubleshoot tracking, attribution, conversion actions, Google Tag Manager (GTM), GA4, Google Ads tags, and Meta pixels.
  • Reporting & Stakeholder Communication: Maintain accurate campaign setup, budget management, and reporting processes. Present performance insights, strategies, and clear updates to internal teams and clients.

Requirements
Requirements
Required Qualifications
  • 5+ years of experience managing performance-driven paid media campaigns, with a strong, proven track record in Google Ads (Search/PPC).
  • Deep, hands-on experience with Google Ads Manager, Google Analytics 4 (GA4), and Meta Ads Manager.
  • Proven experience scaling lead generation campaigns while maintaining efficiency and ROI targets.
  • Technical proficiency with campaign attribution, conversion tracking, GTM, and performance reporting platforms (e.g., Looker Studio, Domo, Tableau, or Power BI).
  • Mastery of search engine marketing (SEM) fundamentals: match types, negative keyword strategies, Quality Score optimization, and automated bidding strategies.
  • Strong understanding of performance marketing, lead generation, and multi-touch user journeys.
  • Strong analytical, organizational, and problem-solving skills with excellent attention to detail.
  • Ability to work independently, manage multiple client accounts, and take ownership of performance.
Preferred Qualifications
  • Experience managing paid search and paid social campaigns for the legal vertical is a significant plus
  • Experience marketing legal services or working within highly regulated, competitive industries with high CPCs.
  • Agency experience managing multiple client accounts simultaneously.
  • Google Ads and Meta Paid Ads Certifications
  • Experience with Google Local Service Ads
Who You Are
  • A PPC Specialist at Heart: You love keyword research, bid strategies, and tweaking search campaigns to squeeze out maximum ROI.
  • A Holistic Marketer: You understand how Paid Search and Paid Social complement each other in a client's growth strategy.
  • Data-Driven & Analytical: You don't guess-you let data drive your optimizations, bid changes, and scaling strategies.
  • Self-Motivated Leader: You take proactive initiative, troubleshoot tracking or performance drops independently, and bring solutions to the table.
  • Clear Communicator: You can explain technical PPC/Social metrics and strategic trade-offs to clients clearly and confidently.
What Success Looks Like
  • Search and social campaigns are launched accurately, structured cleanly, and hit KPIs on schedule.
  • Google Ads accounts demonstrate steady improvement in lead quality, Quality Score, and cost-per-acquisition (CPA).
  • Cross-channel opportunities for client growth and account scaling are proactively identified and executed.
  • Tracking, conversion setup, and reporting are accurate, reliable, and actionable.
  • Clients receive measurable business growth, clear updates, and high transparency into campaign performance.

Benefits
  • 401(k): Match 100% of employee contributions up to 4%
  • Unlimited Manager-Approved Paid Time Off
  • Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month)
  • Dental & Vision Insurance: Guardian
  • Company-provided MacBook
  • Fully Remote

Work Authorization
Candidates must be authorized to work in the United States without current or future sponsorship requirements. At this time, RR Digital is unable to provide visa sponsorship or employment-based immigration support for this role.

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