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Digital Program Director Jobs in Baton Rouge, LA

You support Account Directors while independently owning key responsibilities Key Responsibilities ... Experience with both traditional and digital media * Familiarity with budgets, co-op programs, and ...

... digital, and retail channels ... Collaborate with cross-functional teams to ensure marketing campaigns support direct-to-consumer ...

... digital, and retail channels ... Collaborate with cross-functional teams to ensure marketing campaigns support direct-to-consumer ...

Senior Marketing Specialist

Clinton, LA

$68K - $84K/yr

This is an execution-focused role for an experienced marketer who is comfortable owning programs ... Key Responsibilities Plan, execute, and optimize multi-channel marketing campaigns (digital, social ...

Senior Marketing Specialist

Clinton, LA · On-site

$68K - $84K/yr

This is an execution-focused role for an experienced marketer who is comfortable owning programs ... Key Responsibilities • Plan, execute, and optimize multi-channel marketing campaigns (digital ...

Senior Marketing Specialist

Clinton, LA · On-site

$68K - $84K/yr

This is an execution-focused role for an experienced marketer who is comfortable owning programs ... Key Responsibilities • Plan, execute, and optimize multi-channel marketing campaigns (digital ...

Regularly complete digital training for market brand and programs as directed * Adapt to tech platforms to receive and input information necessary to represent the Diageo brands * Arrive to events on ...

Marketing Intern

Baton Rouge, LA · On-site

$13 - $17.25/hr

Reports To: Marketing Director What You'll Do 1. Fall Event Execution & Programming * On-Site ... Digital Updates: Help maintain the accuracy of the property's website event calendars, tenant ...

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Showing results 1-20

Digital Program Director information

See Baton Rouge, LA salary details

$64.8K

$91.4K

$123.9K

How much do digital program director jobs pay per year?

As of Jul 23, 2026, the average yearly pay for digital program director in Baton Rouge, LA is $91,378.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,100.00 and $111,900.00 per year, depending on experience, location, and employer.

How does a Digital Program Director typically collaborate with cross-functional teams to ensure the success of digital initiatives?

A Digital Program Director regularly works with cross-functional teams, including marketing, IT, design, and analytics, to align project goals and ensure seamless execution of digital programs. They facilitate communication between departments, manage timelines, and resolve any roadblocks that arise. By providing strategic direction and fostering a collaborative environment, they help ensure that all stakeholders are working towards shared objectives and that digital initiatives are delivered on time and within budget.

What is a Digital Program Director?

A Digital Program Director is a professional responsible for overseeing and managing digital initiatives within an organization. This role involves planning, executing, and optimizing digital programs such as marketing campaigns, online content strategies, or digital product launches. Digital Program Directors coordinate cross-functional teams, monitor project progress, and ensure that digital strategies align with the company's goals. They also track performance metrics and adjust strategies to improve outcomes.

What are the key skills and qualifications needed to thrive as a Digital Program Director, and why are they important?

To thrive as a Digital Program Director, you need expertise in digital strategy, project management, and leadership, typically supported by a bachelor’s or master’s degree in marketing, communications, or a related field. Familiarity with project management tools (like Asana or Trello), analytics platforms (such as Google Analytics), and digital marketing systems is essential. Strong communication, problem-solving, and stakeholder management skills help you lead teams and align projects with business goals. These skills ensure the successful execution of digital initiatives that drive organizational growth and innovation.

What is the difference between Digital Program Director vs Digital Marketing Manager?

AspectDigital Program DirectorDigital Marketing Manager
Required CredentialsBachelor's degree; often advanced degrees in business or digital fields; certifications in project management or digital strategyBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpot
Work EnvironmentOversees multiple digital projects and teams, strategic planning, high-level decision makingExecutes marketing campaigns, manages digital channels, focuses on marketing tactics
Employer & Industry UsageUsed in large corporations, agencies, and organizations with complex digital initiativesCommon in marketing departments across various industries

The Digital Program Director focuses on overseeing multiple digital projects and strategic initiatives, while the Digital Marketing Manager concentrates on executing marketing campaigns and managing digital channels. Both roles require digital expertise but differ in scope and responsibilities.

What are the most commonly searched types of Digital Program jobs in Baton Rouge, LA? The most popular types of Digital Program jobs in Baton Rouge, LA are:
What job categories do people searching Digital Program Director jobs in Baton Rouge, LA look for? The top searched job categories for Digital Program Director jobs in Baton Rouge, LA are:
What cities near Baton Rouge, LA are hiring for Digital Program Director jobs? Cities near Baton Rouge, LA with the most Digital Program Director job openings:
Infographic showing various Digital Program Director job openings in Baton Rouge, LA as of July 2026, with employment types broken down into 83% Full Time, 14% Part Time, and 3% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $91,378 per year, or $43.9 per hour.
Account Manager

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 21 days ago


Job description

The Account Manager is a core driver of client success at The Moran Group. This role is ideal for someone who thrives at the intersection of strategy, execution, and relationships-someone who can move quickly between topics, keep details straight, and serve as a trusted extension of both the client and the Account Director.

Account Managers act as the connective tissue between clients and internal teams. You'll help translate client goals into clear plans, manage complex workflows, analyze performance, and ensure nothing falls through the cracks-all while maintaining a high standard of service and professionalism.

Candidates must have a minimum of 18 months of full-time agency experience and proven client service experience.


Why This Role Matters
  • You are often the day-to-day face of the agency to the client
  • Your organization and follow-through directly impact client trust and results
  • You help turn strategy into action-on time and on budget
  • You support Account Directors while independently owning key responsibilities
Key Responsibilities

Client Communication & Relationship Management

  • Serve as a primary liaison between clients and internal agency teams
  • Manage day-to-day client communication with clarity, confidence, and professionalism
  • Anticipate client needs and proactively raise questions, risks, or opportunities

Project & Workflow Management

  • Oversee broadcast and digital projects from kickoff through launch
  • Request, review, proof, and coordinate approvals across creative, media, and production teams
  • Manage trafficking, timelines, and deliverables to ensure flawless execution

Meeting Preparation & Leadership

  • Prepare clear, well-organized client presentations aligned to a defined agenda
  • Confidently present materials to clients, with or without an Account Director present
  • Capture, distribute, and manage meeting notes, action items, and follow-ups

Performance & Results

  • Review, analyze, and communicate campaign results
  • Translate data into insights and recommendations, often within client-facing presentations
  • Use performance data to inform next steps and strategic decisions

Media, Offers & Compliance

  • Assist with budget management, including digital budgets, co-op, estimates, and reporting
  • Coordinate legal and offer approvals, including disclaimers, FTC guidelines, and state regulations

Research, Analysis & Strategic Support

  • Conduct data analysis and research to support strategy and planning
  • Jump between projects and subject areas efficiently without losing attention to detail

Task, Deadline & Team Management

  • Manage multiple projects with overlapping deadlines
  • Maintain strong organizational systems to track tasks, timelines, and approvals
  • Participate in training and support team development across roles
What We're Looking For

Required

  • Minimum of 18 months full-time experience in an advertising agency
  • Proven client service experience
  • Strong attention to detail and follow-through
  • Strategic thinker who can also execute
  • Ability to shift quickly between topics, priorities, and clients
  • Excellent written and verbal communication skills
  • Strong organizational and time-management skills
  • Comfort working with data, reports, and presentations
  • Team-oriented, conscientious, and accountable

Preferred

  • Experience with both traditional and digital media
  • Familiarity with budgets, co-op programs, and performance reporting
Benefits
  • Generous, flexible paid time off
  • Competitive compensation
  • Paid training and ongoing development
  • 401(k) with company match
  • Cell phone reimbursement
  • Health, dental, and vision insurance
  • Flexible spending account and additional benefits
About The Moran Group

The Moran Group is a fully integrated advertising agency with more than 40 years of experience helping clients grow and lead in their markets. We manage everything in-house-from strategy and media to creative and production-allowing our teams to do thoughtful, connected work that delivers real results.

If you're detail-oriented, strategically minded, fast on your feet, and deeply committed to excellent client service, this role offers meaningful responsibility, growth, and impact.

Employment Type: FULL_TIME