ZipRecruiter

Log In

1

Digital Program Director Jobs in Baton Rouge, LA

SASSO

E-Commerce Director

Baton Rouge, LA · On-site

Oversee customer engagement programs including email and SMS marketing, loyalty and referral ... Digital channel optimization * Strong collaboration and partnership skills * Agility and ...

SASSO

E-Commerce Director

Baton Rouge, LA · On-site

Oversee customer engagement programs including email and SMS marketing, loyalty and referral ... Digital channel optimization * Strong collaboration and partnership skills * Agility and ...

SASSO

E-Commerce Director

Baton Rouge, LA · On-site

Oversee customer engagement programs including email and SMS marketing, loyalty and referral ... Digital channel optimization * Strong collaboration and partnership skills * Agility and ...

previous pagenext page

Showing results 21-40

All JobsDigital Program JobsDigital Program Director JobsDigital Program Director Jobs in Baton Rouge, LA

Digital Program Director information

See Baton Rouge, LA salary details

$64.8K

$91.4K

$123.9K

How much do digital program director jobs pay per year?

As of Aug 15, 2026, the average yearly pay for digital program director in Baton Rouge, LA is $91,378.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,100.00 and $111,900.00 per year, depending on experience, location, and employer.

How does a digital program director typically collaborate with cross-functional teams to ensure the success of digital initiatives?

A Digital Program Director regularly works with cross-functional teams, including marketing, IT, design, and analytics, to align project goals and ensure seamless execution of digital programs. They facilitate communication between departments, manage timelines, and resolve any roadblocks that arise. By providing strategic direction and fostering a collaborative environment, they help ensure that all stakeholders are working towards shared objectives and that digital initiatives are delivered on time and within budget.

What is a digital program director?

A Digital Program Director is a professional responsible for overseeing and managing digital initiatives within an organization. This role involves planning, executing, and optimizing digital programs such as marketing campaigns, online content strategies, or digital product launches. Digital Program Directors coordinate cross-functional teams, monitor project progress, and ensure that digital strategies align with the company's goals. They also track performance metrics and adjust strategies to improve outcomes.

What are the key skills and qualifications needed to thrive as a digital program director?

To thrive as a Digital Program Director, you need expertise in digital strategy, project management, and leadership, typically supported by a bachelor’s or master’s degree in marketing, communications, or a related field. Familiarity with project management tools (like Asana or Trello), analytics platforms (such as Google Analytics), and digital marketing systems is essential. Strong communication, problem-solving, and stakeholder management skills help you lead teams and align projects with business goals. These skills ensure the successful execution of digital initiatives that drive organizational growth and innovation.

What is the difference between Digital Program Director vs Digital Marketing Manager?

AspectDigital Program DirectorDigital Marketing Manager
Required CredentialsBachelor's degree; often advanced degrees in business or digital fields; certifications in project management or digital strategyBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpot
Work EnvironmentOversees multiple digital projects and teams, strategic planning, high-level decision makingExecutes marketing campaigns, manages digital channels, focuses on marketing tactics
Employer & Industry UsageUsed in large corporations, agencies, and organizations with complex digital initiativesCommon in marketing departments across various industries

The Digital Program Director focuses on overseeing multiple digital projects and strategic initiatives, while the Digital Marketing Manager concentrates on executing marketing campaigns and managing digital channels. Both roles require digital expertise but differ in scope and responsibilities.

What are the most commonly searched types of Digital Program jobs in Baton Rouge, LA?

The most popular types of Digital Program jobs in Baton Rouge, LA are:

What job categories do people searching Digital Program Director jobs in Baton Rouge, LA look for?

The top searched job categories for Digital Program Director jobs in Baton Rouge, LA are:

What cities near Baton Rouge, LA are hiring for Digital Program Director jobs?

Cities near Baton Rouge, LA with the most Digital Program Director job openings:

Digital Program Director jobs near you
Infographic showing various Digital Program Director job openings in Baton Rouge, LA as of July 2026, with employment types broken down into 1% As Needed, 74% Full Time, 21% Part Time, 1% Temporary, and 3% Contract. Highlights an 94% Physical, 3% Hybrid, and 3% Remote job distribution, with an average salary of $91,378 per year, or $43.9 per hour.

E-Commerce Director

SASSO

Baton Rouge, LA • On-site

Full-time

Re-posted 24 days ago

Job description

SASSO is partnering with one of our clients to identify an experienced E-commerce Director to lead end-to-end online retail strategy and execution for a portfolio of sports equipment and lifestyle brands poised for rapid growth and expansion. This senior-level role will oversee direct-to-consumer e-commerce sales through individual brand websites, leveraging the Shopify platform to deliver exceptional online experiences and drive revenue growth. The ideal candidate brings proven success in scaling D2C e-commerce operations, with additional experience managing sales through major online retailers such as Amazon, Walmart, Target, and DICK’S Sporting Goods and others.


ESSENTIAL DUTIES AND RESPONSIBILITIES


  • Develop and execute the comprehensive e-commerce strategy for all brands, aligning annual objectives with growth targets and seasonal demand.
  • Oversee D2C sales performance on individual brand websites, ensuring best-in-class Shopify store operations, merchandising, and user experience.
  • Manage performance across third-party online retail channels, including Amazon, Walmart, Target, and DICK’S and others, optimizing sales strategies to maximize visibility and profitability.
  • Influence product assortment, pricing, promotions, and discount strategies based on performance analytics, competitive intelligence, and consumer trends.
  • Build and implement playbooks tailored to seasonal and audience-specific campaigns, adapting to market shifts, competitor activity, and real-time data.
  • Lead integrated marketing efforts across paid media, creative development, and performance campaigns, ensuring alignment with full-funnel strategies and revenue goals.
  • Own the customer acquisition funnel, optimizing Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS) through strategic management of paid and owned channels.
  • Oversee customer engagement programs including email and SMS marketing, loyalty and referral program development, ratings and reviews management, and lifecycle campaigns to increase retention and lifetime value
  • Direct influencer and affiliate marketing programs, identifying partnerships that drive reach, engagement, and measurable sales impact.
  • Lead conversion rate optimization (CRO) efforts, including A/B testing across Shopify product and landing pages to maximize conversion performance.
  • Partner with internal teams, agencies, and vendors to ensure alignment on product launches, promotions, and campaign messaging.
  • Manage direct reports, including e-commerce specialists, and coordinate with cross-functional teams to ensure seamless execution.
  • Develop and maintain a performance reporting framework for leadership, tracking key metrics including CAC, LTV, ROAS, churn, and conversion rate to inform strategic decisions.
  • Monitor emerging technologies, platforms, and trends to identify opportunities for innovation in e-commerce operations.


QUALIFICATIONS

Education and Experience:

  • Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
  • 7+ years of e-commerce leadership experience, ideally in sports, consumer goods, or related industries.
  • Proven track record of delivering measurable revenue growth in multi-brand D2C environments.
  • Required: Hands-on expertise with the Shopify platform, including store setup, management, and optimization.
  • Preferred: Experience managing online sales through Amazon, Walmart, Target, DICK’S Sporting Goods, and other major retail platforms.
  • Strong financial acumen with experience in P&L management, forecasting, and performance analysis.
  • Exceptional leadership skills with the ability to motivate cross-functional teams and manage external vendors.
  • Strong communication, negotiation, and relationship-building abilities.

Behavioral Competencies:

  • Strategic thinking and business acumen
  • Data-driven decision making
  • Leadership and team development
  • Market analysis and competitive insight
  • Digital channel optimization
  • Strong collaboration and partnership skills
  • Agility and adaptability in a fast-paced environment


WORK ENVIRONMENT AND PHYSICAL DEMANDS

  • This is a hybrid role based in Baton Rouge, LA. Candidates in Louisiana and Texas are encouraged to apply, with the expectation of periodic in-person collaboration to support team integration and strategic alignment.
  • Occasional travel may be required for internal or client meetings, engagement events, or project related initiatives.
  • Requires extended periods of computer use and virtual meeting participation.