Digital Merchandising Manager Jobs in Wisconsin (NOW HIRING)

Product Information Management (PIMLY Ownership) 

• Serve as the primary administrator and business owner of the PIMLY platform.

·        Manage the product content lifecycle from creation through ongoing maintenance and optimization.

·        Coordinate product data collection and updates from Product Management, Product Development, Marketing, and other stakeholders.

·        Ensure product information is accurate, complete, consistent, and aligned across all digital channels.

Product Detail Page (PDP) Optimization 

• Create, maintain, and continuously improve Product Detail Page (PDP) content.

·        Develop compelling product descriptions that clearly communicate features, benefits, applications, and customer value.

·        Maintain product attributes, specifications, dimensions, certifications, installation information, and supporting documentation.

·        Ensure PDP content aligns with customer search intent and supports ecommerce conversion goals.

Digital Asset & Image Management 

·       Manage product imagery within PIMLY and support digital asset systems.

·       Coordinate creation, optimization, and publication of product photography, lifestyle imagery, application photos, technical drawings, installation guides, product videos, BIM, and CAD resources.

·       Ensure assets meet company branding, quality, accessibility, and e-commerce standards.

SEO & Product Discoverability 

·        Establish and maintain product content standards and governance processes.

·        Conduct ongoing audits to identify missing, outdated, or inconsistent product information.

·        Ensure compliance with ecommerce, marketplace, and Google Merchant Center requirements.

·        Develop KPIs and scorecards related to product content, completeness, and quality.

·        Recommend process improvements to streamline product content workflows.

Data Quality & Governance 

• Direct CRO initiatives using tools such as Microsoft Clarity and Salesforce dashboards to analyze user behavior, refine funnels, and improve overall user experience for specifiers and buyers.

Website & Digital Experience 

• Manage website content updates and ongoing website improvements.

·        Support website personalization and customer experience initiatives.

·        Monitor website usability and recommend enhancements.

·        Analyze website behavior using GA4 and other digital analytics tools.

·        Conduct periodic audits for SEO, accessibility, content quality, and user experience.

Ecommerce Operations 

• Support administration and optimization of Salesforce Commerce Cloud (SFCC).

·        Monitor ecommerce performance metrics and customer purchasing behavior.

·        Partner with Sales and Product teams to improve online merchandising.

·        Assist with testing and deployment of new ecommerce functionality.

·        Identify opportunities to improve product discoverability and conversion rates.

Analytics & Reporting 

·       Develop and maintain dashboards for website, ecommerce, and product content performance.

·       Report on product page engagement, search rankings, product content completeness, conversion rates, ecommerce performance, and organic traffic growth.

·       Translate data into actionable recommendations for stakeholders.

Cross-Functional Collaboration 

• Partner with Product Management to launch new products and update existing product information.

·        Collaborate with Marketing Communications to ensure product messaging consistency.

·        Work with IT and external vendors to support PIMLY, website, and e-commerce enhancements.

·        Support continuous improvement initiatives across digital channels.

Required :

• Bachelor's degree in Marketing, Ecommerce, Business, Communications, or related field.

·        2-5 years of experience managing product content, ecommerce, digital marketing, or website platforms.

·        Experience working in a Product Information Management (PIM) system.

·        Strong understanding of product content strategy and digital merchandising.

·        Experience with SEO and content optimization.

·        Strong organizational and project management skills.

Preferred:

• Experience with PIMLY or other enterprise PIM platforms.

·        Salesforce Commerce Cloud (SFCC) experience.

·        Salesforce Marketing Cloud (SFMC) experience.

·        Knowledge of Google Merchant Center requirements.

·        Experience with product taxonomy and attribute management.

·        Experience managing digital assets and DAM platforms.

·        Basic HTML and CMS knowledge.

·        Experience with Google Analytics (GA4) and digital reporting.

·        Experience with SEO and content optimization