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Digital Merchandising Assistant Jobs in Wisconsin

Digital Merchandising & PIM Specialist

Muskego, WI ยท On-site

$109K - $109K/yr

... โ€ข Assist with testing and deployment of new ecommerce functionality. โ€ข Identify opportunities to improve product discoverability and conversion rates. Analytics & Reporting โ€ข Develop and ...

Manager, Retail Merchandising

Fond Du Lac, WI ยท Hybrid

$16.25 - $19.25/hr

Retail Strategy, Merchandising, Visual & Digital Execution * Serve as the DRI for retail visual ... * Assist in executing national marketing programs that drive traffic and lead generation at the ...

Manager, Retail Merchandising

Fond Du Lac, WI ยท Hybrid

$16.25 - $19.25/hr

Retail Strategy, Merchandising, Visual & Digital Execution * Serve as the DRI for retail visual ... * Assist in executing national marketing programs that drive traffic and lead generation at the ...

Manage inventory and availability when applicable; assist in the transition of product change notices or product obsolescence for these channels; and manage digital merchandising requirements per ...

Manage inventory and availability when applicable; assist in the transition of product change notices or product obsolescence for these channels; and manage digital merchandising requirements per ...

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Digital Merchandising Assistant information

What does a digital merchandising assistant do?

A Digital Merchandising Assistant supports the execution and optimization of product displays and promotions on e-commerce platforms. They help ensure that products are accurately listed, organized, and visually appealing to enhance the online shopping experience and drive sales. Their tasks may include updating product information, coordinating with marketing teams, analyzing sales data, and assisting with inventory management. This role often requires attention to detail, strong organizational skills, and proficiency with digital tools and content management systems.

What are the key skills and qualifications needed to thrive as a digital merchandising assistant, and why are they important?

To thrive as a Digital Merchandising Assistant, you need a solid understanding of e-commerce, product data management, and merchandising principles, often supported by a relevant degree or experience in retail or marketing. Familiarity with content management systems (CMS), analytics platforms like Google Analytics, and basic image editing tools is typically required. Attention to detail, strong organization, and effective communication skills help you excel in managing product listings and collaborating with cross-functional teams. These skills are crucial for ensuring accurate, appealing online product displays that drive sales and enhance the customer experience.

How does a digital merchandising assistant typically collaborate with marketing and buying teams?

A Digital Merchandising Assistant works closely with both marketing and buying teams to ensure that online product assortments align with promotional campaigns and inventory availability. They regularly attend cross-functional meetings to discuss product launches, coordinate digital content updates, and share insights on sales performance. This collaboration helps optimize product placement on the website and ensures a consistent brand message across all digital channels. Strong communication and organization skills are essential for managing these interdepartmental relationships effectively.

What is the difference between Digital Merchandising Assistant vs E-commerce Coordinator?

AspectDigital Merchandising AssistantE-commerce Coordinator
CredentialsRelevant marketing or merchandising certifications, degree in marketing or businessSimilar certifications, often with additional logistics or supply chain knowledge
Work EnvironmentRetail or online retail companies, marketing teamsOnline retail platforms, e-commerce departments
Employer & Industry UsageUsed in retail, fashion, electronics sectorsCommon in online retail, marketplace platforms
Search & Comparison IntentOften compared for entry-level roles in digital merchandisingRelated roles focusing on online sales management

The Digital Merchandising Assistant primarily focuses on visual presentation, product placement, and online product listings. The E-commerce Coordinator handles broader online sales strategies, order processing, and customer service. While both roles support online retail, the Assistant role is more specialized in merchandising tasks, making it ideal for those starting in digital retail environments.

What is a digital merchandising assistant?

A digital merchandising assistant supports online product presentation and sales by managing digital content, updating product listings, and analyzing sales data. They often use e-commerce platforms and tools like Excel or analytics software to optimize product displays and improve customer experience.

What are the most commonly searched types of Digital Merchandising jobs in Wisconsin?

The most popular types of Digital Merchandising jobs in Wisconsin are:

What are popular job titles related to Digital Merchandising Assistant jobs in Wisconsin?

For Digital Merchandising Assistant jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Digital Merchandising Assistant jobs in Wisconsin look for?

The top searched job categories for Digital Merchandising Assistant jobs in Wisconsin are:

What cities in Wisconsin are hiring for Digital Merchandising Assistant jobs?

Cities in Wisconsin with the most Digital Merchandising Assistant job openings:

Digital Merchandising & PIM Specialist

InPro Corporation

Muskego, WI โ€ข On-site

$109K - $109K/yr

Other

This job post hasย expired 1 day ago.ย Applications are no longer accepted.


Job description

Description

Product Information Management (PIMLY Ownership)

  • Serve as the primary administrator and business owner of the PIMLY platform.

* Manage the product content lifecycle from creation through ongoing maintenance and optimization.

* Coordinate product data collection and updates from Product Management, Product Development, Marketing, and other stakeholders.

* Ensure product information is accurate, complete, consistent, and aligned across all digital channels.

Product Detail Page (PDP) Optimization

  • Create, maintain, and continuously improve Product Detail Page (PDP) content.

* Develop compelling product descriptions that clearly communicate features, benefits, applications, and customer value.

* Maintain product attributes, specifications, dimensions, certifications, installation information, and supporting documentation.

* Ensure PDP content aligns with customer search intent and supports ecommerce conversion goals.

Digital Asset & Image Management

* Manage product imagery within PIMLY and support digital asset systems.

* Coordinate creation, optimization, and publication of product photography, lifestyle imagery, application photos, technical drawings, installation guides, product videos, BIM, and CAD resources.

* Ensure assets meet company branding, quality, accessibility, and e-commerce standards.

SEO & Product Discoverability

* Establish and maintain product content standards and governance processes.

* Conduct ongoing audits to identify missing, outdated, or inconsistent product information.

* Ensure compliance with ecommerce, marketplace, and Google Merchant Center requirements.

* Develop KPIs and scorecards related to product content, completeness, and quality.

* Recommend process improvements to streamline product content workflows.

Data Quality & Governance

  • Direct CRO initiatives using tools such as Microsoft Clarity and Salesforce dashboards to analyze user behavior, refine funnels, and improve overall user experience for specifiers and buyers.

Website & Digital Experience

  • Manage website content updates and ongoing website improvements.

* Support website personalization and customer experience initiatives.

* Monitor website usability and recommend enhancements.

* Analyze website behavior using GA4 and other digital analytics tools.

* Conduct periodic audits for SEO, accessibility, content quality, and user experience.

Ecommerce Operations

  • Support administration and optimization of Salesforce Commerce Cloud (SFCC).

* Monitor ecommerce performance metrics and customer purchasing behavior.

* Partner with Sales and Product teams to improve online merchandising.

* Assist with testing and deployment of new ecommerce functionality.

* Identify opportunities to improve product discoverability and conversion rates.

Analytics & Reporting

* Develop and maintain dashboards for website, ecommerce, and product content performance.

* Report on product page engagement, search rankings, product content completeness, conversion rates, ecommerce performance, and organic traffic growth.

* Translate data into actionable recommendations for stakeholders.

Cross-Functional Collaboration

  • Partner with Product Management to launch new products and update existing product information.

* Collaborate with Marketing Communications to ensure product messaging consistency.

* Work with IT and external vendors to support PIMLY, website, and e-commerce enhancements.

* Support continuous improvement initiatives across digital channels.

Required :

  • Bachelor's degree in Marketing, Ecommerce, Business, Communications, or related field.

* 2-5 years of experience managing product content, ecommerce, digital marketing, or website platforms.

* Experience working in a Product Information Management (PIM) system.

* Strong understanding of product content strategy and digital merchandising.

* Experience with SEO and content optimization.

* Strong organizational and project management skills.

Preferred:

  • Experience with PIMLY or other enterprise PIM platforms.

* Salesforce Commerce Cloud (SFCC) experience.

* Salesforce Marketing Cloud (SFMC) experience.

* Knowledge of Google Merchant Center requirements.

* Experience with product taxonomy and attribute management.

* Experience managing digital assets and DAM platforms.

* Basic HTML and CMS knowledge.

* Experience with Google Analytics (GA4) and digital reporting.

* Experience with SEO and content optimization


Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.