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Digital Merchandising Manager Jobs in Appleton, WI

Fleet Farm

Search and Browse Analyst

Appleton, WI · On-site

You'll work closely with Merchandising, eCommerce, Digital Product, Marketing, IT, UX, and vendor ... Ability to manage multiple priorities in a fast-paced retail environment. * Experience with Algolia ...

Hoffmaster Group, Inc.

Omnichannel Manager

Oshkosh, WI · On-site

E-commerce best practices, Digital merchandising, Retail media, Digital shelf management, Omnichannel retail strategies * Advanced analytical and problem-solving skills. * Strong communication and ...

HOFFMASTER

Omnichannel Manager

Oshkosh, WI · On-site

$90 - $130/hr

Manage Hoffmaster's consumer division dropship business across assigned retailer accounts, serving ... digital merchandising. * Lead online assortment analysis to identify product gaps, new item ...

New

Fleet Farm

Drop Ship Manager

Appleton, WI · On-site

Drop Ship Manager About Fleet Farm Fleet Farm is a leading Midwest retailer serving customers ... Partner with Digital Merchandising to ensure product content, inventory availability, and ...

MCG

Part Time Merchandiser-Bellevue, WI

Bellevue, WI · On-site

$15.75 - $18.50/hr

... store management & personnel Replenish stock & organize displays according to merchandising ... Digital photo capabilities Same day reporting & photo submission via our online reporting system ...

MCG

Part Time Merchandiser-Bellevue, WI

Bellevue, WI

$15.75 - $18.50/hr

... store management & personnel Replenish stock & organize displays according to merchandising ... Digital photo capabilities Same day reporting & photo submission via our online reporting system ...

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Digital Merchandising Manager information

See Appleton, WI salary details

$29.3K

$56K

$95K

How much do digital merchandising manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for digital merchandising manager in Appleton, WI is $55,953.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $59,000.00 per year, depending on experience, location, and employer.

What is a digital merchandising manager?

A Digital Merchandising Manager is responsible for optimizing the presentation and promotion of products on a company's digital platforms, such as websites and mobile apps. They analyze online shopping behaviors, manage product placement and categorization, and collaborate with marketing and design teams to enhance the customer experience. Their goal is to drive online sales by ensuring products are attractively displayed, easy to find, and aligned with consumer trends. Digital Merchandising Managers also use data analytics to assess the effectiveness of merchandising strategies and make informed adjustments.

How does a digital merchandising manager typically collaborate with marketing and product teams to optimize online sales?

Digital Merchandising Managers work closely with both marketing and product teams to ensure that online product assortments, promotions, and content align with broader business goals. They often coordinate with marketing to plan effective campaigns, analyze consumer data, and adjust digital displays to drive engagement and conversions. Regular meetings and shared analytics dashboards help maintain alignment, while input from product teams ensures accurate and compelling product information. This collaboration is essential for delivering a seamless, on-brand shopping experience that boosts sales and customer satisfaction.

What are the key skills and qualifications needed to thrive as a digital merchandising manager, and why are they important?

To thrive as a Digital Merchandising Manager, you need a strong background in e-commerce, data analysis, and product merchandising, usually supported by a degree in marketing, business, or a related field. Experience with content management systems (CMS), analytics tools like Google Analytics, and merchandising platforms is highly valuable. Creativity, attention to detail, and strong communication skills help in crafting compelling online shopping experiences and collaborating across teams. These skills and qualities are crucial for driving online sales, optimizing the customer journey, and ensuring business growth in a competitive digital landscape.

What is the difference between Digital Merchandising Manager vs E-commerce Merchandising Specialist?

AspectDigital Merchandising ManagerE-commerce Merchandising Specialist
CredentialsBachelor's degree in marketing, business, or related field; experience in digital marketingSimilar educational background; focus on e-commerce platforms
Work EnvironmentOversees digital product presentation, collaborates with marketing and sales teamsFocuses on online product listings, optimizing e-commerce site content
Industry UsageUsed across retail, fashion, electronics, and morePrimarily in retail and online marketplaces
Search & Comparison IntentOften searched for in relation to digital marketing and online sales strategiesCommonly compared when optimizing online product displays and sales

The Digital Merchandising Manager and E-commerce Merchandising Specialist roles share similar credentials and work environments, but the manager typically oversees broader digital strategies, while the specialist focuses on online product presentation and optimization.

What are popular job titles related to Digital Merchandising Manager jobs in Appleton, WI?

For Digital Merchandising Manager jobs in Appleton, WI, the most frequently searched job titles are:

What job categories do people searching Digital Merchandising Manager jobs in Appleton, WI look for?

The top searched job categories for Digital Merchandising Manager jobs in Appleton, WI are:

What cities near Appleton, WI are hiring for Digital Merchandising Manager jobs?

Cities near Appleton, WI with the most Digital Merchandising Manager job openings:

Digital Merchandising Manager jobs near you

Search and Browse Analyst

Fleet Farm

Appleton, WI • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 26 days ago

Key responsibilities

  • Optimize onsite search, browse, navigation, and taxonomy to improve product discovery and customer engagement.

  • Analyze search behavior, customer journeys, and website performance to identify trends and opportunities.

  • Support seasonal launches, promotional events, assortment changes, and new product introductions through optimized search and browse experiences.

Fleet Farm rating

5.4

Company rating: 5.4 out of 10

Based on 229 frontline employees who took The Breakroom Quiz

538th of 739 rated retailers

Job description

Search & Browse Analyst
About Fleet Farm
Fleet Farm is a leading Midwest retailer serving customers across a wide range of categories, including outdoor recreation, sporting goods, automotive, hardware, home improvement, and everyday essentials. Our ecommerce business continues to grow, creating opportunities for talented digital professionals to help shape how customers discover, navigate, and shop Fleet Farm online.
Position Summary
The Search & Browse Analyst plays a key role in creating an intuitive, engaging, and high-performing online shopping experience. This position is responsible for optimizing how customers discover products across Fleet Farm's digital experience through onsite search, navigation, taxonomy, category pages, filtering, and browse functionality.
You'll work closely with Merchandising, eCommerce, Digital Product, Marketing, IT, UX, and vendor partners to analyze customer behavior and site performance, identify opportunities, and implement improvements that increase product discoverability, conversion, and online sales.
This is an opportunity for someone who enjoys combining analytics, digital merchandising, and customer behavior to make it easier for customers to find the products they need.
What You'll Do
Search & Browse Optimization
  • Optimize onsite search, browse, navigation, and taxonomy to improve product discovery and customer engagement.
  • Analyze search behavior, customer journeys, and website performance to identify trends and opportunities.
  • Develop recommendations to improve search relevance, product rankings, filtering, facets, taxonomy, and navigation.
  • Execute merchandising rules, search boosts, redirects, synonyms, and promotional campaigns within the site's search platform.
  • Support seasonal launches, promotional events, assortment changes, and new product introductions through optimized search and browse experiences.

Digital Merchandising
  • Partner with Merchandising to ensure products are accurately categorized, tagged, and presented for optimal discoverability.
  • Identify opportunities to improve product visibility and the customer shopping journey.
  • Support category pages and browse experiences to help customers easily navigate Fleet Farm's online assortment.
  • Collaborate with cross-functional partners to ensure product discovery supports business priorities and customer needs.

Analytics & Performance
  • Analyze large datasets and customer behavior to identify trends, opportunities, and performance issues.
  • Monitor key performance indicators including search conversion, click-through rate, zero-result searches, revenue, average order value, and customer engagement.
  • Develop dashboards, reports, and actionable insights for business leaders and cross-functional partners.
  • Translate data into clear recommendations that improve search performance, product discoverability, and ecommerce results.
  • Identify opportunities to automate reporting and improve operational processes.

Testing & Continuous Improvement
  • Participate in A/B testing and experimentation to measure the effectiveness of search and browse enhancements.
  • Evaluate results and make recommendations based on customer behavior and performance data.
  • Partner with Digital Product, UX, IT, Marketing, and vendor partners to implement search and customer experience improvements.
  • Stay informed on emerging trends, customer behavior, technologies, and best practices related to ecommerce search and digital merchandising.

What You'll Bring
  • Bachelor's degree in Business, Marketing, Merchandising, Analytics, Information Systems, or a related field, or equivalent experience.
  • 2+ years of experience in eCommerce, digital merchandising, analytics, retail merchandising, or a related field.
  • Advanced proficiency in Microsoft Excel, including pivot tables, lookups, and data analysis.
  • Experience interpreting large datasets and translating insights into actionable business recommendations.
  • Strong analytical, problem-solving, and organizational skills.
  • Excellent communication skills with the ability to present findings to both technical and non-technical audiences.
  • Ability to manage multiple priorities in a fast-paced retail environment.
  • Experience with Algolia is preferred; experience with Bloomreach or similar ecommerce search platforms is also valuable.
  • Experience with Google Analytics 4 and ecommerce analytics is preferred.
  • Strong understanding of digital merchandising and ecommerce search optimization.

Why Fleet Farm?
At Fleet Farm, you'll have the opportunity to work at the intersection of eCommerce, Merchandising, Digital Product, Marketing, UX, and Technology.
In this role, you'll directly influence how customers discover and shop our products online. Your analysis and recommendations will help improve search results, product discovery, navigation, and the overall digital customer experience.
You'll have the opportunity to see your work translate into measurable improvements in customer engagement, conversion, revenue, and online shopping performance while building expertise in ecommerce analytics and digital merchandising.
Benefits
Fleet Farm offers a comprehensive benefits package designed to support the health, financial well-being, and overall quality of life of our team members. Benefits may include:
  • Medical, dental, and vision coverage
  • 401(k) with company match
  • Paid time off and paid holidays
  • Annual incentive/bonus opportunities, where applicable
  • Employee discount
  • Life and disability insurance
  • Flexible spending account
  • Professional development and career growth opportunities

Eligibility and benefit offerings are subject to plan terms and applicable requirements.
This is a 100% onsite position at Fleet Farm's Store Support Center in Appleton, Wisconsin.
Equal Employment Opportunity
Fleet Farm is an Equal Employment Opportunity Employer. We are committed to providing equal employment opportunities to all qualified applicants and team members without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected status.
We are committed to providing reasonable accommodations to qualified individuals with disabilities throughout the application and employment process.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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About Fleet Farm

Sourced by ZipRecruiter

Fleet Farm, headquartered in Appleton, Wisconsin, is a retail chain catering to life in the North Central United States. The company was founded by Stewart Mills Sr. and his sons, Stewart Jr. and Henry, in 1955. Introducing a one-stop comprehensive “fleet pricing” model, the company has since grown into over 40 locations across several states, becoming an iconic brand in the region. Fleet Farm operates within the retail industry, offering a comprehensive range of products and services that cater to customers' needs outdoor gear, farming and pet supplies, home improvement tools, automotive goods, hunting and fishing equipment, and even snacks and clothing.

Industry

Retail

Company size

5,001 - 10,000 Employees

Headquarters location

Appleton, WI, US

Year founded

1955

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