Digital Merchandising Manager Jobs in Appleton, WI

Description
About Us:
Trilliant Food & Nutrition is a leading manufacturer of premium coffees and powdered beverages, proudly headquartered in Little Chute, Wisconsin. With a legacy rooted in quality, innovation, and service, Trilliant delivers branded and private label solutions across retail, foodservice, and e-commerce channels.
Horseshoe Beverage Company, based in Neenah, WI, is a leading ready-to-drink beverage manufacturer dedicated to delivering an exceptional beverage experience. By combining industry-leading talent and cutting-edge equipment, we drive innovation and consistently deliver the highest quality products to our customers-first and fast.
Our brand portfolio includes Victor Allen's®, Dutch Bros® beverages and Nurri™, our better-for-you protein beverage line. We are passionate about beverages - and about building a team that's just as energized. We invite you to explore opportunities at Trilliant or Horseshoe, to see if your talents and career aspirations may fit with our openings.
Our Core Values:
Position Overview:
Trilliant Food & Nutrition is looking for an Associate Brand Manager to support strategic initiatives and day-to-day execution for our Nurri product portfolio, including general oversight of Nurri's owned social and digital platforms. The ideal candidate is energized by uncovering consumer insights, contributing to category strategy, and working cross-functionally to bring winning ideas to market.
Responsibilities:
Shopper Marketing & Sales Go-to-Market Execution
• Assist with the development and execution of annual product line strategies and plans.
• Collaborate with Sales and Marketing teams to execute go-to-market plans that maximize retail and e-commerce performance.
• Develop retail activation strategies ("shopper marketing") and support promotional execution to drive velocity.
• Lead cross functional team on development and execution of sell sheets and merchandising playbooks.
Social & Digital Platform Management
• Own the strategic direction and content calendar for Nurri's owned social and digital platforms, partnering with agency partners to translate brand priorities into channel-specific content.
• Manage day-to-day agency relationships responsible for content creation, community management, and paid social execution, ensuring deliverables stay on-brand, on-time, and on-budget.
• Review and approve social and digital content for brand voice, tone, and guideline adherence prior to publishing.
• Guide influencer and ambassador partnership strategy, partnering with agency on sourcing, briefing, and performance tracking.
• Monitor social and digital platform performance (organic and paid) and translate learnings into recommendations for the brand team.
Performance Tracking, Reporting & Analysis
• Analyze data and market trends to provide insights and concise recommendations through formal and informal updates.
• Monitor brand KPIs, including sales, market share, distribution, social and digital engagement, and consumer sentiment.
• Prepare regular performance summaries and dashboards for internal stakeholders.
• Conduct competitive analysis and category research to identify consumer insights and whitespace opportunities.
Brand Execution
• Assist in annual planning and forecasting to inform business strategies and product roadmaps.
• Identify brand-building opportunities across new products, marketing initiatives, and emerging channels.
• Manage brand approvals across packaging and marketing campaigns, ensuring adherence to brand guidelines.
• Maintain a clear understanding of the brand's tone, values, and visual identity-and uphold them in all executions.
• Ensure brand strategy and execution align with Nurri's vision and Trilliant's commercial objectives.
Qualifications:
• 1-2 years of experience in CPG brand management.
• Exceptional leadership, communication, and stakeholder management skills.
• Bachelor's degree required; MBA or advanced degree preferred.
• Up to 20% travel required.
• CPG beverage and/or nutrition experience, preferred.
• Experience managing, launching or scaling emerging brands, preferred.
• Experience overseeing agency-led social media, content, or influencer marketing programs, preferred.
Hours, Location and Pay:
We offer a competitive base pay rate and benefits package for full-time employees. This role works standard business hours Monday - Friday at our Little Chute, WI manufacturing facility. Additional hours as needed to support business needs. Travel up to 20% required.
Why Join Us:
This is a rare opportunity to help build and scale an emerging, better-for-you beverage brand from the ground up. You'll have the platform, autonomy, and resources to help shape Nurri's future-while collaborating closely with a passionate, fast-moving brand team.
Physical and Mental Demands:
• While performing the duties of this job, the employee is frequently required to sit, hear, use hands to type data, use a personal computer and telephone. This employee may occasionally have to operate business machines and lift and/move up to 50 pounds.
• Specific vision abilities required in this job include close vision and the ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Mental demands include multi-tasking, decision making, problem solving, comparing, copying, computing, compiling, analyzing, coordinating, and synthesizing data.
• Potential for exposure to chemicals, heights, loud noises, mechanical equipment, wet environments, and other potential hazards exists.
Safety Statement:
At Trilliant and Horseshoe, safety is every employee's first responsibility. We expect all employees to adhere to all safety practices, have the moral courage to stop other individuals from performing unsafe acts, and immediately report unsafe conditions.
Disclosures:
• The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
• Responsible for following food safety/regulatory policies and procedures, executing responsibilities as identified in standard operating procedures, and reporting food safety/regulatory concerns to the Production or Quality Manager.
• Trilliant Food & Nutrition and Horseshoe Beverage Company are Drug Free Workplaces. All applicants are subject to a drug screen and background check as a condition of employment.
• Trilliant Food and Nutrition and Horseshoe Beverage participate in the E-Verify process.
• EEO/AA including Vets and Disabled
• If you need a reasonable accommodation for any part of the employment process, please contact us by email at HR@trilliantfood.com and let us know the nature of your request and your contact information.
• Trilliant Food and Nutrition and Horseshoe Beverage are Equal Opportunity Employers.
• The principles of the OECD and UN have been taken into consideration and used as guidance in our human rights practices and procedures.