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Digital Merchandising Manager Jobs in Colorado (NOW HIRING)

Mars

Shopper Marketing Manager

Louisville, CO · On-site

Manage Retail Media & Digital Commerce Integration .Partnerwith retail media, eCommerce, and merchandising teams tobuildintegrated shopper campaigns across retailer ecosystems, ensuring alignment ...

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Digital Merchandising Manager information

See Colorado salary details

$32.1K

$61.3K

$104.1K

How much do digital merchandising manager jobs pay per year?

As of Sep 5, 2026, the average yearly pay for digital merchandising manager in Colorado is $61,339.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,600.00 and $64,700.00 per year, depending on experience, location, and employer.

What is a digital merchandising manager?

A Digital Merchandising Manager is responsible for optimizing the presentation and promotion of products on a company's digital platforms, such as websites and mobile apps. They analyze online shopping behaviors, manage product placement and categorization, and collaborate with marketing and design teams to enhance the customer experience. Their goal is to drive online sales by ensuring products are attractively displayed, easy to find, and aligned with consumer trends. Digital Merchandising Managers also use data analytics to assess the effectiveness of merchandising strategies and make informed adjustments.

How does a digital merchandising manager typically collaborate with marketing and product teams to optimize online sales?

Digital Merchandising Managers work closely with both marketing and product teams to ensure that online product assortments, promotions, and content align with broader business goals. They often coordinate with marketing to plan effective campaigns, analyze consumer data, and adjust digital displays to drive engagement and conversions. Regular meetings and shared analytics dashboards help maintain alignment, while input from product teams ensures accurate and compelling product information. This collaboration is essential for delivering a seamless, on-brand shopping experience that boosts sales and customer satisfaction.

What are the key skills and qualifications needed to thrive as a digital merchandising manager, and why are they important?

To thrive as a Digital Merchandising Manager, you need a strong background in e-commerce, data analysis, and product merchandising, usually supported by a degree in marketing, business, or a related field. Experience with content management systems (CMS), analytics tools like Google Analytics, and merchandising platforms is highly valuable. Creativity, attention to detail, and strong communication skills help in crafting compelling online shopping experiences and collaborating across teams. These skills and qualities are crucial for driving online sales, optimizing the customer journey, and ensuring business growth in a competitive digital landscape.

What is the difference between Digital Merchandising Manager vs E-commerce Merchandising Specialist?

AspectDigital Merchandising ManagerE-commerce Merchandising Specialist
CredentialsBachelor's degree in marketing, business, or related field; experience in digital marketingSimilar educational background; focus on e-commerce platforms
Work EnvironmentOversees digital product presentation, collaborates with marketing and sales teamsFocuses on online product listings, optimizing e-commerce site content
Industry UsageUsed across retail, fashion, electronics, and morePrimarily in retail and online marketplaces
Search & Comparison IntentOften searched for in relation to digital marketing and online sales strategiesCommonly compared when optimizing online product displays and sales

The Digital Merchandising Manager and E-commerce Merchandising Specialist roles share similar credentials and work environments, but the manager typically oversees broader digital strategies, while the specialist focuses on online product presentation and optimization.

What are the most commonly searched types of Digital Merchandising jobs in Colorado?

The most popular types of Digital Merchandising jobs in Colorado are:

What are popular job titles related to Digital Merchandising Manager jobs in Colorado?

For Digital Merchandising Manager jobs in Colorado, the most frequently searched job titles are:

What job categories do people searching Digital Merchandising Manager jobs in Colorado look for?

The top searched job categories for Digital Merchandising Manager jobs in Colorado are:

What cities in Colorado are hiring for Digital Merchandising Manager jobs?

Cities in Colorado with the most Digital Merchandising Manager job openings:

Digital Merchandising Manager jobs near you
Infographic showing various Digital Merchandising Manager job openings in Colorado as of August 2026, with employment types broken down into 87% Full Time, 11% Part Time, 1% Temporary, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $61,339 per year, or $29.5 per hour.

Shopper Marketing Manager

Mars

Louisville, CO • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 2 days ago

Mars Inc. rating

7.7

Company rating: 7.7 out of 10

Based on 39 frontline employees who took The Breakroom Quiz

127th of 444 rated food and drinks producers

Job description

Job Description:

Champion Petfoods is expanding! We are excited to announce we are looking for a Shopper Marketing Manager to join our rapidly growing company.

Champion Petfoods is an award-winning pet food maker with a reputation of trust spanning 35+ years. Founded in a small town in Alberta, Canada, Champion - with its ORIJEN and ACANA brands - is a key player in the global premium pet food industry across three major geographic regions.

We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award-winning company.

Here's the Scoop - Summary

We are seeking a strategic and commercially driven Shopper Marketing Manager to lead the development and execution of customer-specific shopper marketing strategies across key retail partners in the US.

This role will be responsible for translating brand and consumer strategies into impactful omnichannel activations across in-store, eCommerce, retail media, and digital touchpoints to drive conversion.

The ideal candidate brings deep CPG experience, strong commercial acumen, retail media expertise, and a proven ability to partner cross-functionally across Sales, Brand, Category, and Digital teams.

We are looking for a highly collaborative leader with strong retailer understanding, agency management experience, and a passion for building best-in-class shopper programs that deliver measurable business results.

What a typical day looks like:

  • Develop Customer-Specific Shopper Marketing Strategies.Build annual shopper marketing plans aligned to brand priorities, customer strategies, and channel growthobjectives.

  • Lead Retail Activation Planning & Execution.Design and execute omnichannelshopperactivations across in-store, eCommerce, retail media, andkeyshopper touchpoints to drive conversion.

  • Partner Closely with Sales / Key Account Teams. Act as a strategic business partnertoSales, developing customer-selling stories, retailer-specific programs, andJoint Business Plans (JBPs).

  • Translate Consumer Insights into Shopper Activations.Leverageshopper,consumer, and category insights toidentifypurchase barriers/opportunities, translating them into impactful programs that influence path-to-purchase behavior.

  • Lead agency partners &Activation Development.Develop strategic briefs and lead external shopper marketing,creative, and retail mediapartners to build integrated activations that drive shopper conversion.

  • Manage Retail Media & Digital Commerce Integration.Partnerwith retail media, eCommerce, and merchandising teams tobuildintegrated shopper campaigns across retailer ecosystems, ensuring alignment across the full shopper journey.

  • Oversee Merchandising& PromotionalPrograms.Develop andoptimizepromotions, display strategies, and merchandising initiatives to maximize incremental sales.

  • Measure ROI and Performance Effectiveness.Track activation performance using KPIs such as sales lift, ROI, incrementality, conversion, TDP growth, and promotional efficiency.

  • Manage Shopper Marketing Budget & Investment Allocation. Own budget planning, spend tracking, and optimization to ensure efficient investment across customers and channels.

  • Collaborate Cross-Functionally. Partner with Brand, CategoryManagement, Sales, and Supplyto ensure aligned, scalable,and executable programs.

  • Build Best-in-Class Retailer Relationships.Develop strong relationships with retailer marketingand commercialteamsto unlockshopper activation opportunities,better placements, and joint growth opportunities.

What are we looking for?

  • 10+ years of experiencein CPG, preferably across Shopper Marketing, Customer Marketing, Brand Marketing, and/or Trade Marketing.

  • Proven experience developing and leading omnichannel shopper marketing programs, integrating in-store, eCommerce, retail media, and digital activation to drive conversion and brand growth.

  • Strong experience integrating shopper marketing into customer business plans, Joint Business Plans (JBPs), innovation launches, and channel growth strategies, with the ability to influence customer and internal commercial agendas.

  • Strong commercial acumen, with the ability to connect shopper activations to business outcomes including revenue growth, incrementality, ROI, TDP gains, velocity, and promotional efficiency.

  • Hands-on experience developing and leading retail media campaigns, withstrongunderstanding of audience strategy, media optimization, attribution, and lower-funnel conversion.

  • Strong analytical and shopper insights capabilities, includingproficiencyin syndicated and retailer data sources such as Nielsen,Circana, panel data, loyalty data, and point-of-sale analytics.

  • Proven ability to lead cross-functional teams, partnering effectively acrossBrand,Salesand Digitalteams to drive alignment and execution.

  • Experience working directly with major US retailers and their marketing/commercial teams, withstrongunderstandingofcustomer-specific activationprinciples.

  • Experience managing shopper marketingbudgetincluding investment planning, allocation, and management.

What can you expect from Champion?

  • Safety:a strong commitment to ensure all people are provided with a safe, healthy and respectful environment.

  • Earnings:Salary range from USD$105,000 to USD$144,000, 401k with Company, and donation matching.

  • Industry Competitive Benefits:Medical, Dental, Vision and Employee Assistance Programs to meet your individual or family needs.

  • Continuing Education:In House & Online Learning & Development, as well as an Education Assistance Program.

  • Quality:a dedication to uphold the highest standards of authenticity, nutritional integrity, and food safety, to earn the trust of Pet Lovers everywhere.

  • Other Perks:Free Bag of Premium Pet Food each month, Free Parking and more!

What are you waiting for? Join the pack!

Come as you are.

We value diversity in all forms and know the power it can bring. Workplace equality allows for creative ideas to bloom, diverse points of views to be heard, and increases overall happiness. That sounds pretty good to us.

Champion is an equal opportunity employer. Regardless of your race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are wanted here.

#cpfind

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to, market location, job-related knowledge, skills, and experience.The total compensation package for this position mayalso include other elements, if eligible, including variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Eligibility for these additional elements depend on the position offeredand the employee's work schedule (i.e., part-time schedule, store associate). Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

USD 0.00 - USD 0.00Employment Type: Full time

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