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Digital Media Producer information

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$37.5K

$69.9K

$112K

How much do digital media producer jobs pay per year?

As of Aug 11, 2026, the average yearly pay for digital media producer in the United States is $69,894.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,000.00 and $85,000.00 per year, depending on experience, location, and employer.

How much do digital media producers make?

Digital media producers typically earn a median annual salary of around $50,000 to $80,000, depending on experience, location, and industry. Entry-level roles may start lower, while experienced producers working in larger markets or specialized fields can earn higher salaries, especially with skills in video editing, content management, and multimedia tools.

What is the difference between Digital Media Producer vs Video Editor?

AspectDigital Media ProducerVideo Editor
CredentialsDegree in media, communications, or related field; experience with multimedia toolsOften similar; degree or training in film, video production, or editing software
Work EnvironmentCollaborates across departments, manages projects, oversees content creationFocuses on editing footage, post-production tasks, and refining videos
Industry UsageUsed in media companies, marketing agencies, digital content firmsCommon in film, TV, advertising, and digital media production

While both roles involve digital content, a Digital Media Producer manages entire projects and oversees content creation, whereas a Video Editor specializes in editing footage to produce polished videos. The roles often overlap but differ in scope and responsibilities.

Is it hard to get a job in digital media?

Securing a job as a digital media producer can be competitive, requiring skills in content creation, editing, and familiarity with tools like Adobe Creative Suite or Final Cut Pro. Building a strong portfolio and gaining experience through internships or freelance work can improve job prospects in this field.

What are the key skills and qualifications needed to thrive as a digital media producer, and why are they important?

To thrive as a Digital Media Producer, you need expertise in multimedia content creation, project management, and a solid understanding of digital marketing, often supported by a degree in communications or a related field. Familiarity with tools such as Adobe Creative Suite, content management systems (CMS), video editing software, and analytics platforms is highly valued. Creativity, strong communication, and the ability to multitask under tight deadlines are vital soft skills for this role. These skills ensure the production of engaging content, smooth project execution, and effective collaboration across teams in a fast-evolving digital landscape.

What does a digital media producer do?

A Digital Media Producer is responsible for creating, managing, and delivering multimedia content across digital platforms such as websites, social media, and streaming services. Their work involves coordinating projects from concept to completion, overseeing video, audio, graphics, and interactive elements. They collaborate with creative teams, manage production schedules, and ensure the final product meets both technical standards and audience needs. Digital Media Producers often need strong skills in project management, communication, and familiarity with digital production tools.

What are some common challenges digital media producers face when managing multiple projects simultaneously?

Digital Media Producers often juggle several projects at once, each with its own deadlines, creative requirements, and team members. One of the main challenges is balancing the needs of various stakeholders while ensuring consistent quality and timely delivery. Effective time management, clear communication, and adaptability are essential skills for overcoming these obstacles. Utilizing project management tools and maintaining detailed schedules can help streamline workflows and reduce stress in this fast-paced role.

What does a digital media producer do?

As a digital media producer, your responsibilities include directing and producing media content, much like a digital journalist, for short-form storytelling and providing editing support as needed to create digital-first client deliverables. You provide creative support for each photographer and writer and help define the best systems, methods, and employees or suppliers needed to get the work done. You also organize complex source materials into coherent multimedia pieces, from web video to audio content, based on client requests and the standards set by your creative board. Other duties include participating in photo and video shoots, updating files on servers, creating timelines, and always being committed to improvement by taking ideas from clients and managers.

More about Digital Media Producer jobs
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What states have the most Digital Media Producer jobs? States with the most job openings for Digital Media Producer jobs include:
What job categories do people searching Digital Media Producer jobs look for? The top searched job categories for Digital Media Producer jobs are:
What are popular job titles related to Digital Media Producer jobs? For Digital Media Producer jobs, the most frequently searched job titles are:
Digital Media Producer jobs near you
Infographic showing various Digital Media Producer job openings in the United States as of August 2026, with employment types broken down into 83% Full Time, and 17% Part Time. Highlights an 83% In-person, and 17% Remote job distribution, with an average salary of $69,894 per year, or $33.6 per hour.

DIGITAL MEDIA EDITOR/PRODUCER - KTIV

GRAY TELEVISION

Sioux City, IA

Full-time

Posted 16 days ago

Gray Television rating

6.8

Company rating: 6.8 out of 10

Based on 69 frontline employees who took The Breakroom Quiz

49th of 76 rated media

Job description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KTIV:

KTIV News 4 is the #1 station in Sioux City, Iowa, and the local leader in news coverage on air, online, and on the go. We are "Siouxland's News Source”.

Job Summary/Description:

This position works on multiple platforms: producing news content for digital platforms and producing content for on-air. Duties will include acquiring content and producing content for on-air and digital platforms.

Duties/Responsibilities include, but are not limited to:

* Shoot, edit, and publish compelling video for digital and broadcast platforms, including turning same-day stories quickly under deadline.
* Write and produce digital-first story packages (headlines, captions, web copy, and social copy) optimized for engagement and accuracy.
* Cover breaking news in the field and in-house; coordinate with producers/reporters to ensure strong storytelling across TV, web, app, and social/OTT.
* Maintain high journalistic standards (fact-checking, attribution, ethics) and follow Gray/KTIV editorial and AI-use guidelines.
* Manage equipment (camera/phone kits, mics, lighting) and basic troubleshooting; maintain organized media workflows and file naming.
* Track performance (views, retention, shares) and use data to improve future content and story selection.

Qualifications/Requirements:

* 1–3+ years creating video content in a newsroom, sports, or digital media environment (editing-heavy roles a plus) are preferred but not essential.
* Proficiency with video editing tools (e.g., Adobe Premiere Pro/Final Cut) and strong fundamentals in shooting, lighting, and audio.
* Excellent news judgment and the ability to write clear, conversational copy suited for digital audiences.
* Comfortable publishing to CMS/social platforms and working in a fast-paced, deadline-driven setting (nights/weekends/holidays as needed).
* Valid driver’s license and ability to lift/carry typical field gear.
* Team-first attitude, strong communication skills, and willingness to learn new workflows and platforms.
* Producing content for on-air newscasts is beneficial

If you feel you’re qualified and want to work with a great group of people,  go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

KTIV-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

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