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Digital Leader Jobs (NOW HIRING)

RedRover

Director of Digital

Memphis, TN · On-site

Director of Digital (Paid Media + SEO + Digital Optimization) RedRover is seeking a results-obsessed digital leader to guide our pack toward peak performance in digital strategy, optimization, and ...

RedRover

Director of Digital

Memphis, TN

Director of Digital (Paid Media + SEO + Digital Optimization) RedRover is seeking a results-obsessed digital leader to guide our pack toward peak performance in digital strategy, optimization, and ...

MyEyeDr.

Sr. Director, Digital Experience

Vienna, VA · On-site

This role is perfect for a marketing-minded digital leader who combines creative vision with technical fluency to deliver best-in-class digital and ecommerce experiences that bring our brand to life ...

MyEyeDr.

Sr. Director, Digital Experience

Vienna, VA · Hybrid

This role is perfect for a marketing-minded digital leader who combines creative vision with technical fluency to deliver best-in-class digital and ecommerce experiences that bring our brand to life ...

MyEyeDr.

Sr. Director, Digital Experience

Raleigh, NC · On-site

This role is perfect for a marketing-minded digital leader who combines creative vision with technical fluency to deliver best-in-class digital and ecommerce experiences that bring our brand to life ...

MyEyeDr.

Sr. Director, Digital Experience

Raleigh, NC · Hybrid

This role is perfect for a marketing-minded digital leader who combines creative vision with technical fluency to deliver best-in-class digital and ecommerce experiences that bring our brand to life ...

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Digital Leader information

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$33K

$76.6K

$130K

How much do digital leader jobs pay per year?

As of Jun 1, 2026, the average yearly pay for digital leader in the United States is $76,639.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,500.00 and $130,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Digital Leader, and why are they important?

To thrive as a Digital Leader, you need a solid understanding of digital strategy, business transformation, and leadership, often supported by experience in IT management or digital innovation roles. Familiarity with tools like data analytics platforms, CRM systems, and project management software, as well as certifications such as Agile or PMP, is valuable. Visionary thinking, strong communication, and the ability to inspire and manage change are standout soft skills in this position. These skills are crucial for driving digital transformation, fostering innovation, and leading organizations successfully through technological change.

How does a Digital Leader typically collaborate with cross-functional teams to drive digital transformation initiatives?

Digital Leaders play a central role in uniting various departments—such as IT, marketing, operations, and sales—to align on digital transformation goals. They facilitate open communication, encourage innovation, and ensure that each team's input is integrated into the broader digital strategy. Regular meetings, workshops, and agile project management tools are commonly used to keep everyone informed and engaged. By fostering a collaborative environment, Digital Leaders help break down silos and accelerate the adoption of new technologies across the organization.

What are Digital Leaders?

Digital Leaders are individuals within an organization who drive digital transformation and innovation. They help guide their teams through the adoption of new technologies, promote digital skills, and foster a culture that embraces change. Digital Leaders often collaborate across departments to implement digital strategies that enhance efficiency, improve customer experiences, and maintain a competitive edge. Their role is crucial in ensuring that organizations remain agile and relevant in the fast-evolving digital landscape.

What is the difference between Digital Leader vs Digital Strategist?

AspectDigital Leader
Primary FocusOversees digital transformation and strategic initiatives across an organization
ResponsibilitiesLeading digital innovation, aligning digital goals with business objectives, managing teams
Required SkillsLeadership, strategic thinking, digital technology expertise, project management
Work EnvironmentExecutive-level, cross-departmental collaboration, often in corporate or enterprise settings

While both roles focus on digital initiatives, a Digital Leader drives overall digital transformation at an organizational level, whereas a Digital Strategist develops specific digital plans and campaigns. The Digital Leader has broader responsibilities, including leadership and strategic alignment, making this role more senior and cross-functional.

More about Digital Leader jobs
What cities are hiring for Digital Leader jobs? Cities with the most Digital Leader job openings:
What states have the most Digital Leader jobs? States with the most job openings for Digital Leader jobs include:
What job categories do people searching Digital Leader jobs look for? The top searched job categories for Digital Leader jobs are:
Digital Leader jobs near you
Infographic showing various Digital Leader job openings in the United States as of May 2026, with employment types broken down into 2% As Needed, 77% Full Time, 12% Part Time, 1% Temporary, and 8% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $76,639 per year, or $36.8 per hour.

Director of Digital

RedRover

Memphis, TN • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 7 days ago

Job description

Director of Digital (Paid Media + SEO + Digital Optimization)
RedRover is seeking a results-obsessed digital leader to guide our pack toward peak performance in digital strategy, optimization, and reporting. You're driven to rigorously test, continuously improve outcomes, and uncover insights that fuel innovation. You thrive at the intersection of strategy, technology, AI, and performance-and you're known for balancing big-picture vision with hands-on execution.
This is a senior player/coach role for someone who can lead digital strategy and execution across email, advertising, organic and paid search, website development (UX/UI and CRO), organic and paid social, and CRM optimization while also serving as an AI champion-actively applying AI tools to accelerate analysis, optimization, testing, and reporting. You'll stay close enough to the work to spot (and fix) performance issues fast, rolling up your sleeves wherever needed rather than operating solely as a coach or reviewer.
Position Overview
RedRover Sales & Marketing Strategy is an internationally award-winning, fast-growing B2B agency on a national expansion path.
The Director of Digital will own our agency's iterative testing and digital optimization process and lead the strategy and development of dashboards and performance reporting. You will also manage and mentor a multidisciplinary team of digital specialists (PPC, SEO, FED, UX/UI) toward the achievement of RedRover's signature guaranteed metrics.
Bottom line: you're responsible for making whatever campaign adjustments are necessary to achieve the outcomes the agency guarantees.
What You'll Do (Key Responsibilities)
1) Lead Digital Optimization & Iterative Testing
  • Lead the agency's digital optimization effort, ensuring weekly split testing within every campaign and continual refinement across client programs.
  • Regularly audit performance of digital assets and campaigns; create test roadmaps and push improvements through to results.
  • Champion a relentless culture of experimentation-this isn't "set it and forget it" testing; it's systematic iteration of every conceivable variable.

2) Own Paid Media Strategy & Performance (Hands-On)
  • Direct paid media strategy and execution across platforms (Google Ads, Bing, LinkedIn, Meta, etc.).
  • Oversee keyword/audience research and competitive insights to inform targeting and spend strategy.
  • Guide ad copy and creative performance standards aimed at improving CTR, CPC, CVR, CPL, and ROAS.
  • Monitor and optimize bidding, budgeting, pacing, and platform configurations to hit performance goals.

3) Direct Integrated Digital Strategy (Paid + Organic)
  • Align PPC and SEO strategy to maximize search visibility and conversion impact across the funnel.
  • Lead technical/on-page/off-page SEO direction in partnership with specialists, ensuring strategies enhance
  • Collaborate with strategy, creative, UX/UI, and development teams so digital campaigns align with client goals and brand objectives.

4) Lead Reporting, Dashboards & Insight Storytelling
  • Oversee and drive development of dashboards, analytics tools, and automated reporting systems.
  • Translate complex multi-platform data into clear, compelling visual reporting clients/ internal teams can act on.
  • Analyze trends, surface performance insights, and recommend strategic optimizations with confidence.

5) Manage & Grow the Digital Bench
  • Manage and mentor a team of digital experts (PPC, SEO, FED, UX/UI), setting performance expectations and growth paths.
  • Lead cross-functional collaboration and ensure commitments are met on time, with no surprises.
  • Bring forward new technologies, methodologies, and best practices that keep RedRover ahead.

6) Own and Execute the Digital Roadmap for RedRover
  • Lead the evolution of RedRover into an AI-first firm by actively applying emerging technologies to improve performance, speed, and insight. Build and scale the systems, talent, and processes required to support continuous innovation-while remaining hands-on where it matters most.
  • Build the organization to support technology and innovation.

Required Knowledge, Skills & Abilities
  • Deep expertise leading digital strategy across paid social, PPC, SEO, UX/UI, digital campaign management, and optimization; comfortable being hands-on when needed.
  • Extensive experience running split-testing at scale with measurable performance lift.
  • Proven ability to develop and manage comprehensive digital reporting and dashboard systems.
  • Strong leadership and mentoring skills with multidisciplinary digital teams, including international talent.
  • Proficiency with GA4, GTM, Search Console, HubSpot, Unbounce, SEMRush (or equivalent).
  • Excellent communication and presentation skills, especially simplifying complex data into decisions.
  • Demonstrated alignment with RedRover's Pack DNA: Results-Driven, Tenacious Ownership, Agents of Change, Self-Disciplined & Accountable, Positive Culture Builders and Highly Coachable.

Bonus Points
  • Experience with B2B categories such as manufacturing, professional services, technology, logistics, or industrial markets.
  • CRO and landing-page optimization expertise.
  • Experience building repeatable testing frameworks or playbooks for teams.
  • Strong familiarity with WRIKE or comparable PM tools.

Why RedRover
We're a high-performance, culture-driven B2B agency that guarantees outcomes and backs it with relentless optimization. You'll lead a pack that cares about results and about each other.
Benefits include: competitive compensation, healthcare/dental/vision, generous PTO that grows with tenure, vacation expense reimbursement, pet insurance, daycare reimbursement, fitness benefits, paid parental leave, retirement contributions, and flexible hours.

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