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Digital Content Producer Jobs (NOW HIRING)

Tribune Media

Digital Content Producer

Memphis, TN · On-site

TheDigital Produceris part of a team that produces and promotes news content on WREG.com, the digital platform for News Channel 3 in Memphis, and on the social media accounts for the website and ...

WOWK-TV

Digital Content Producer

Memphis, TN

TheDigital Produceris part of a team that produces and promotes news content on WREG.com, the digital platform for News Channel 3 in Memphis, and on the social media accounts for the website and ...

Tribune Media

Digital Content Producer

Raleigh, NC · On-site

WNCN CBS 17 Raleigh has an opening for a Digital Content Producer. We are looking for someone who is ready to bring their digital content skills to a dynamic, fast-paced news environment? We want ...

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Digital Content Producer information

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$31.5K

$59.2K

$95K

How much do digital content producer jobs pay per year?

As of Aug 15, 2026, the average yearly pay for digital content producer in the United States is $59,196.00, according to ZipRecruiter salary data. Most workers in this role earn between $43,000.00 and $70,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a digital content producer, and why are they important?

To thrive as a Digital Content Producer, you need expertise in content creation, digital marketing, and storytelling, often supported by a degree in communications, journalism, or a related field. Familiarity with content management systems (CMS), SEO tools, basic graphic design software, and analytics platforms is typically required. Strong organizational skills, creativity, and the ability to collaborate effectively with cross-functional teams set top performers apart. These skills ensure engaging, high-quality content that aligns with audience needs and achieves business goals in a fast-evolving digital landscape.

What is a digital content producer?

Digital content producers develop and post content online to promote their company. They are found in many different industries; specific job duties vary, depending on the company and industry. As a digital content producer, your primary goal is to create marketing content to increase product or company awareness and draw traffic to your website and social media pages. Qualifications to become a digital content production include experience in web copywriting and marketing, and familiarity with all social media outlets.

What are some common challenges faced by digital content producers when working with cross-functional teams?

Digital Content Producers often collaborate with marketing, design, and technical teams, which can present challenges such as aligning diverse priorities, managing feedback from multiple stakeholders, and ensuring content meets both creative and strategic objectives. Effective communication and strong project management skills are crucial for balancing deadlines and maintaining quality. Being adaptable and proactive in addressing feedback helps foster smoother collaboration and more successful content outcomes.

What does a digital content producer do?

A Digital Content Producer is responsible for creating, editing, and managing content for digital platforms such as websites, social media, and email newsletters. They work with text, images, video, and audio to engage audiences and support organizational goals. Their role often involves planning content strategies, optimizing content for search engines, and using analytics to measure performance. Digital Content Producers collaborate with designers, writers, marketers, and other stakeholders to ensure consistent and effective messaging.

What is the difference between Digital Content Producer vs Content Writer?

AspectDigital Content ProducerContent Writer
Primary RoleCreates, manages, and oversees digital content across platforms, including multimedia and interactive media.Focuses on writing and editing textual content for websites, blogs, and articles.
Skills & CertificationsProficiency in content management systems, multimedia tools, and basic SEO; often requires a degree in communications or related fields.Strong writing, editing, and SEO skills; typically requires a degree in journalism, English, or communications.
Work EnvironmentCollaborates with designers, marketers, and developers in digital marketing teams.Works primarily in writing, editing, and research within editorial teams or freelance settings.

While both roles involve content creation, Digital Content Producers manage a broader range of digital media and oversee content strategies, whereas Content Writers focus mainly on producing written content. Understanding these differences helps in choosing the right career path or job search focus.

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Digital Content Producer jobs near you
Infographic showing various Digital Content Producer job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 83% Full Time, 12% Part Time, and 4% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $59,196 per year, or $28.5 per hour.

Digital Content Producer

Nebraska Broadcasters Association

Hoover, AL

Full-time

Posted 25 days ago

Job description

WBMA is seeking a Digital Content Producer to be a part of our amazing multi-platform team. Our goal is to offer digital and social users coverage they care about, the kind that impacts their lives and which they cannot find anywhere else. In this role, you will be responsible for day-to-day production of content for our website, app, and social media platforms. You will work with the entire newsroom team on multi-platform strategy and support day-of content and ongoing editorial initiatives and news planning needs. Additionally, the ideal candidate will be comfortable producing and publishing sports content, with a working knowledge of local, college, and professional sports, as sports coverage is an important part of our digital strategy. This position does involve weekend hours.

Essential Duties and Requirements:
-Solid news judgment and ability to collect and confirm information from primary source.

-Knowledge of local, college, and professional sports, with the ability to write, publish, and optimize engaging sports content across digital and social platforms.

-Able to write compelling and accurate copy on deadline
-Able to multitask, juggle competing priorities, and manage time efficiently
-Possess strong communication skills
-Able to keep track and consistently execute digital strategies and goals
-Collaborative team-player willing to pitch in where needed
-Proficiency with non-linear editing (i.e. Adobe, Avid) and newsroom systems such as iNews
-Understanding of CMS tools, SEO guidelines for multiple platforms
-Understanding of how to use video and graphics to support content on all platforms
-Experience with newsgathering and logistics, booking interviews, and managing a content calendar
May require working early mornings or nights
Experience:
- Must have at least two (2) years of previous newsroom experience at a commercial TV station or digital news platform.

- Familiarity with content management systems, social media platforms, photo and video editing.
- Bachelor's degree preferred, additional practical experience considered.
- Spanish fluency a plus.

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

 
About Us

 
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.

 
About the Team

 
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.
Nebraska Broadcasters Association logo

About Nebraska Broadcasters Association

Sourced by ZipRecruiter

The Nebraska Broadcasters Association (NBA) is a key player in the communications industry located in Omaha, NE, US. Officially established in 1934, it was founded with the mission of fostering effective cooperation among broadcasters in Nebraska, advocating for their rights and promoting the highest standards of broadcasting. NBA is the voice for Nebraska’s free over-the-air radio and television broadcasters, serving the public interest since 1934. As a non-profit association, it relies on dues from member broadcasting stations to fulfill its purpose. Among its notable achievements, the association has played a major role in supporting broadcasters and ensuring they maintain adherence to regulations.

Industry

Media and telecom

Company size

1 - 10 Employees

Headquarters location

Omaha, NE, US

Year founded

1934

Social media

Twitter

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