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Digital Ad Operations Jobs (NOW HIRING)

Hearst

Digital Ad Platforms Specialist

New York, NY · On-site

$83K - $105K/yr

Hearst Television is seeking a Digital Ad Platform Specialist to manage and optimize our digital ... You will collaborate with cross-functional teams to support ad operations, enhance workflows, and ...

Entravision

Ad Operations Specialist

Burbank, CA · On-site

Burbank, California Summary Entravision's Ad Operations team is looking for a new Digital Trafficker to join our team! This role will include day-to-day responsibilities of trafficking and managing ...

Entravision

Ad Operations Specialist

Burbank, CA · On-site

Burbank, California Summary Entravision's Ad Operations team is looking for a new Digital Trafficker to join our team! This role will include day-to-day responsibilities of trafficking and managing ...

Apply Early

NBCUniversal

Minimum 3 years of experience in a Digital Ad Operations, Ad Technology, or equivalent role * Proficiency in MS Word, Outlook and PowerPoint. High proficiency in advanced Excel functionality (pivot ...

Red Edge

Digital Advertising Manager

Arlington, VA · On-site

Mid-career expertise in digital advertising and ad operations. * Technical Chops: In-depth, advanced knowledge of Google Ads, Google Analytics, Meta Business Manager, and the broader digital media ...

Red Edge

Digital Advertising Manager

Arlington, VA · On-site

Mid-career expertise in digital advertising and ad operations. * Technical Chops: In-depth, advanced knowledge of Google Ads, Google Analytics, Meta Business Manager, and the broader digital media ...

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Red Edge LLC

Digital Advertising Manager

Arlington, VA · On-site

Mid-career expertise in digital advertising and ad operations. * Technical Chops: In-depth, advanced knowledge of Google Ads, Google Analytics, Meta Business Manager, and the broader digital media ...

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Digital Ad Operations information

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$64K

$74.4K

$92K

How much do digital ad operations jobs pay per year?

As of Jul 6, 2026, the average yearly pay for digital ad operations in the United States is $74,375.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,000.00 and $75,000.00 per year, depending on experience, location, and employer.

What are some common daily responsibilities for someone working in Digital Ad Operations?

In a Digital Ad Operations role, you can expect to manage the setup, trafficking, and optimization of digital ad campaigns across various platforms. Daily tasks often include monitoring campaign delivery and performance, troubleshooting technical issues, analyzing campaign data, and coordinating with account managers, sales teams, and creative teams to ensure all assets are running smoothly. You may also be responsible for generating performance reports, implementing ad tags, and ensuring compliance with industry standards. Effective collaboration and proactive communication with other departments are key components of a successful day in this role.

What are the key skills and qualifications needed to thrive in the Digital Ad Operations position, and why are they important?

To thrive in Digital Ad Operations, you need a solid understanding of digital advertising platforms, campaign management, data analysis, and attention to detail—often supported by a bachelor’s degree in marketing, communications, or a related field. Technical proficiency with ad serving platforms (such as Google Ad Manager, DV360, or The Trade Desk), analytics tools, and knowledge of ad tagging and tracking are typically required. Excellent problem-solving skills, effective communication, and the ability to multitask are important soft skills for this fast-paced role. These competencies are essential to ensure seamless ad delivery, optimize campaign performance, and collaborate efficiently with internal teams and external partners.

What is a Digital Ad Operations job?

A Digital Ad Operations job involves managing the execution, optimization, and reporting of digital advertising campaigns. Professionals in this role work with ad servers, trafficking systems, and programmatic platforms to ensure ads are delivered correctly and perform efficiently. They collaborate with internal teams, advertisers, and platforms to troubleshoot issues, track performance metrics, and maximize campaign effectiveness. Strong analytical skills, attention to detail, and technical knowledge of digital advertising technologies are essential for success in this role.

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Digital Ad Operations jobs near you
Digital Ad Platforms Specialist

Digital Ad Platforms Specialist

Hearst

New York, NY • On-site

$83K - $105K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 11 days ago

Hearst rating

6.8

Company rating: 6.8 out of 10

Based on 25 frontline employees who took The Breakroom Quiz

48th of 67 rated media

Job description

Hearst Television is seeking a Digital Ad Platform Specialist to manage and optimize our digital advertising platforms. In this role, you will be responsible for the setup, maintenance, and troubleshooting of ad platforms, ensuring seamless campaign execution and data accuracy. You will collaborate with cross-functional teams to support ad operations, enhance workflows, and ensure proper integration with reporting and analytics systems. This position requires a strong understanding of ad tech platforms, campaign management, and data-driven decision-making. You will report to the Director, Digital Ad Platforms.

This role requires in-office presence. Candidates may be considered for this role at any Hearst Television location. 

Key Responsibilities

  • Collaborate with internal corporate sales and product teams to support the development of new digital products.
  • Act as the primary point of contact for the digital ad product team, with responsibilities including:
    • Assisting in the research and development (R&D) of new digital products for HTV's owned-and-operated (O&O) sites, core news and streaming apps, and audience extension platforms.
    • Enhancing and improving existing digital products.
    • Coordinating all necessary platform setup tasks for new product rollouts, including end-to-end testing of ordering, trafficking, and reporting processes.
  • Participate in and document all discussions with potential vendors and platforms to ensure alignment and clarity.
  • Take the lead on certifications for third-party vendors and platforms.
  • Create, manage, and maintain all digital ad products within HTV's OMS, including:
    • Creating new products as directed.
    • Updating and enhancing existing products.
    • Managing the deprecation of sunset products.
    • Ensuring compliance with naming conventions and other parameters that impact downstream systems and reporting accuracy.

Qualifications

  • 3+ years of experience in digital advertising operations, ad tech, or platform management roles.
  • Expertise in digital advertising platforms such as Google Ad Manager, DV360, The Trade Desk, or similar tools.
  • Strong knowledge of order management systems (OMS), workflow platforms, and ad trafficking processes.
  • Proficiency in analytics and reporting tools (e.g., Power BI, Tableau, Google Analytics).
  • Familiarity with tag management systems (e.g., Google Tag Manager) and troubleshooting ad tags.
  • Experience with automation tools and scripting languages (e.g., Python, SQL) is a plus.
  • Excellent organizational and time management abilities.

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why behind the scenes, we believe in being an organization that fosters collaboration and communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

  • Medical | Dental | Vision
  • 401(k) matching
  • Emotional Wellness Support
  • Paid Time Off
  • Paid Parental Leave
  • LGBTQ+ Health Services 
  • Additional benefits to meet your and your family's needs

Compensation

The estimated base salary range for this role is between $83,000 and $105,000. The actual base pay is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

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