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Demand Generation Specialist Jobs (NOW HIRING)

Syndigo

Webinar & Demand Generation Specialist

Chicago, IL · On-site

$68K - $74K/yr

The Webinar & Demand Generation Specialist is responsible for planning, coordinating, executing, and reporting on integrated marketing programs that drive awareness, engagement, pipeline, and revenue ...

nCino

Senior Global Demand Generation Specialist

$79K - $98K/yr

The Senior Global Demand Gen Specialist owns the strategy and execution of global demand generation across integrated marketing campaigns, driving campaign delivery, channel orchestration, and ...

nCino OpCo

Senior Global Demand Generation Specialist

OR · On-site +1

$77K - $96K/yr

The Senior Global Demand Gen Specialist owns the strategy and execution of global demand generation across integrated marketing campaigns, driving campaign delivery, channel orchestration, and ...

ViClarity, LLC.

Demand Generation Manager

Des Moines, IA · On-site

$90 - $130/hr

Partner with Marketing Operations Specialist to optimize sales funnel performance and report on MQL ... B demand generation or growth marketing experience, preferably in SaaS, Fintech, or GRC.

IDT

$100K - $130K/yr

The Demand Generation & Acquisition Specialist is responsible for developing, executing, and measuring all lead generation campaigns to drive qualified leads into the sales pipeline. A strong digital ...

IFS

Demand Generation Lead

Itasca, IL · On-site

Key Responsibilities 1. Demand Generation Strategy & Programs * Own the global AI demand generation strategy and translate it into programmatic initiatives - campaigns, call-out sessions, and ...

IFS

Demand Generation Lead

Itasca, IL · On-site

Key Responsibilities 1. Demand Generation Strategy & Programs * Own the global AI demand generation strategy and translate it into programmatic initiatives -- campaigns, call-out sessions, and ...

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Demand Generation Specialist information

See salary details

$30K

$59.4K

$112.5K

How much do demand generation specialist jobs pay per year?

As of Aug 23, 2026, the average yearly pay for demand generation specialist in the United States is $59,408.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,500.00 and $75,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand generation specialist?

To thrive as a Demand Generation Specialist, you need a strong grasp of marketing principles, data analysis, lead generation strategies, and typically a bachelor’s degree in marketing or a related field. Proficiency with marketing automation platforms (such as HubSpot or Marketo), CRM systems, and analytics tools like Google Analytics is essential. Exceptional communication, creativity, and project management skills help you craft compelling campaigns and coordinate cross-functional efforts. These skills are crucial for driving high-quality leads, optimizing campaigns, and contributing to business growth.

How does a demand generation specialist typically collaborate with sales and marketing teams to achieve lead generation goals?

Demand Generation Specialists work closely with both sales and marketing teams to align strategies and ensure a seamless flow of qualified leads. They often coordinate with marketing to develop targeted campaigns and content, while regularly communicating with sales to refine lead scoring criteria and handover processes. This collaboration ensures that marketing activities are generating leads that meet sales’ requirements and that feedback from sales is used to optimize future campaigns. Regular meetings, shared performance metrics, and integrated software tools are commonly used to facilitate this teamwork.

What is the difference between Demand Generation Specialist vs Content Marketing Specialist?

AspectDemand Generation SpecialistContent Marketing Specialist
Primary FocusDriving lead generation and demand through campaignsCreating and distributing content to engage audiences
Required SkillsMarketing automation, campaign management, analyticsContent creation, SEO, storytelling
Work EnvironmentMarketing teams, digital platformsContent teams, editorial platforms
Common CertificationsHubSpot, Marketo certificationsContent marketing certifications, SEO certifications

Demand Generation Specialists focus on generating leads and demand through targeted marketing campaigns, while Content Marketing Specialists concentrate on creating engaging content to attract and retain audiences. Both roles often collaborate but serve different strategic purposes within marketing teams.

How much does a demand generation specialist make?

The average salary for a demand generation specialist typically ranges from $60,000 to $100,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced professionals with skills in marketing automation tools can earn higher salaries.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand generation specialists often work with marketing automation tools and data analysis, making it a viable career for those interested in digital marketing and lead generation. The role offers opportunities for advancement and specialization in a competitive industry.

What does a demand generation specialist do?

A demand generation specialist develops and executes marketing strategies to generate interest and demand for a company's products or services. They use tactics such as content marketing, email campaigns, social media, and paid advertising, often utilizing tools like marketing automation platforms. Their goal is to attract qualified leads and support sales growth through data analysis and campaign optimization.
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Demand Generation Specialist jobs near you
Infographic showing various Demand Generation Specialist job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 12% Part Time, and 2% Contract. Highlights an 79% Physical, 2% Hybrid, and 19% Remote job distribution, with an average salary of $59,408 per year, or $28.6 per hour.

Demand Generation Specialist - Marketing

Union Savings Bank

Danbury, CT • On-site

Full-time

Re-posted 22 days ago

Job description

The Demand Generation Specialist will be responsible for generating and nurturing qualified consumer and business lending opportunities through marketing automation, audience segmentation, lifecycle marketing, landing page optimization, and performance analysis. This role focuses on improving SMB/commercial lending lead quality, increasing consumer loan applications and conversions, and supporting wealth management and future new-to-bank acquisition efforts. The position works closely with Marketing leadership and business-line stakeholders to improve lead quality, strengthen nurture programs, optimize conversion paths, and better understand which marketing activities are driving results.

Lead Generation & Lifecycle Marketing

  • Execute lead generation, lead nurture, and lifecycle marketing programs that improve lead quality, engagement, and conversion for consumer and business banking products.
  • Build and maintain automated workflows, email campaigns, audience segments, lead scoring models, and customer journeys within marketing automation platforms.
  • Partner with business-line stakeholders to improve lead quality, lead readiness, and marketing-qualified lead (MQL) performance while supporting new-to-bank acquisition efforts.

Conversion Optimization & Audience Development

  • Optimize landing pages, forms, and digital conversion paths to improve lead capture, application completion, and overall campaign performance.
  • Utilize customer, prospect, and behavioral data to improve audience targeting, segmentation, and campaign effectiveness.
  • Support SEO, AEO, and digital experience improvements that enhance lead generation outcomes.

Reporting, Analysis & Collaboration

  • Monitor campaign, lead, and nurture performance and provide actionable recommendations to improve results.
  • Support source tracking, lead attribution, and reporting efforts using marketing automation, website analytics, and business data sources.
  • Collaborate with internal stakeholders and external partners to ensure marketing programs are effectively executed, measured, and compliant with established governance standards.

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