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Demand Generation Specialist Jobs (NOW HIRING)

Eptura

Demand Generation Specialist

Atlanta, GA

Eptura is looking for a Demand Generation Specialist to join our growing marketing team. Reporting to the Director, Marketing Campaign and ABM Management, this role will be responsible for executing ...

New

Syndigo

Webinar & Demand Generation Specialist

Chicago, IL · Hybrid

$80K - $99K/yr

The Webinar & Demand Generation Specialist is responsible for planning, coordinating, executing, and reporting on integrated marketing programs that drive awareness, engagement, pipeline, and revenue ...

Tractor Zoom

Be Seen First

Generation Demand Specialist

Des Moines, IA · On-site

$55K - $70K/yr

Demand Generation Specialist West Des Moines, Iowa -- Hybrid | Full-Time Role Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of ...

Procare Solutions

Demand Generation Specialist

Denver, CO · On-site

$65K - $74K/yr

A Little About the Role As a Demand Generation Specialist at Procare Solutions, you'll be a key executor in our Growth Marketing team - building and running the campaigns, nurture programs, and ...

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Demand Generation Specialist information

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$30K

$59.4K

$112.5K

How much do demand generation specialist jobs pay per year?

As of Aug 23, 2026, the average yearly pay for demand generation specialist in the United States is $59,408.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,500.00 and $75,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand generation specialist?

To thrive as a Demand Generation Specialist, you need a strong grasp of marketing principles, data analysis, lead generation strategies, and typically a bachelor’s degree in marketing or a related field. Proficiency with marketing automation platforms (such as HubSpot or Marketo), CRM systems, and analytics tools like Google Analytics is essential. Exceptional communication, creativity, and project management skills help you craft compelling campaigns and coordinate cross-functional efforts. These skills are crucial for driving high-quality leads, optimizing campaigns, and contributing to business growth.

How does a demand generation specialist typically collaborate with sales and marketing teams to achieve lead generation goals?

Demand Generation Specialists work closely with both sales and marketing teams to align strategies and ensure a seamless flow of qualified leads. They often coordinate with marketing to develop targeted campaigns and content, while regularly communicating with sales to refine lead scoring criteria and handover processes. This collaboration ensures that marketing activities are generating leads that meet sales’ requirements and that feedback from sales is used to optimize future campaigns. Regular meetings, shared performance metrics, and integrated software tools are commonly used to facilitate this teamwork.

What is the difference between Demand Generation Specialist vs Content Marketing Specialist?

AspectDemand Generation SpecialistContent Marketing Specialist
Primary FocusDriving lead generation and demand through campaignsCreating and distributing content to engage audiences
Required SkillsMarketing automation, campaign management, analyticsContent creation, SEO, storytelling
Work EnvironmentMarketing teams, digital platformsContent teams, editorial platforms
Common CertificationsHubSpot, Marketo certificationsContent marketing certifications, SEO certifications

Demand Generation Specialists focus on generating leads and demand through targeted marketing campaigns, while Content Marketing Specialists concentrate on creating engaging content to attract and retain audiences. Both roles often collaborate but serve different strategic purposes within marketing teams.

How much does a demand generation specialist make?

The average salary for a demand generation specialist typically ranges from $60,000 to $100,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced professionals with skills in marketing automation tools can earn higher salaries.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand generation specialists often work with marketing automation tools and data analysis, making it a viable career for those interested in digital marketing and lead generation. The role offers opportunities for advancement and specialization in a competitive industry.

What does a demand generation specialist do?

A demand generation specialist develops and executes marketing strategies to generate interest and demand for a company's products or services. They use tactics such as content marketing, email campaigns, social media, and paid advertising, often utilizing tools like marketing automation platforms. Their goal is to attract qualified leads and support sales growth through data analysis and campaign optimization.
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Demand Generation Specialist jobs near you
Infographic showing various Demand Generation Specialist job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 12% Part Time, and 2% Contract. Highlights an 79% Physical, 2% Hybrid, and 19% Remote job distribution, with an average salary of $59,408 per year, or $28.6 per hour.

Digital Demand Generation Specialist

Electro Rent Corp

West Hills, CA • On-site

$80K - $100K/yr

Other

Medical, Dental, Vision, Retirement, PTO

Posted 10 days ago

Job description

Overview
Turn Demand Into Growth. Build What's Next.
Ready to take your B2B marketing career to the next level? Electro Rent is growing - and we're looking for a Digital Demand Generation Specialist to grow with us.
This is more than a campaign execution role. It's an opportunity to bring your ideas, expertise, and creativity to a global organization serving some of the world's most innovative technology markets.
As ourDigital Demand Generation Specialist, you'll create integrated campaigns that generate qualified leads, accelerate pipeline, and connect customers with solutions across High-Speed Digital & Semiconductor, Telecom, Data Center, and other strategic growth markets.
And the best part? This is a remote opportunity, giving you the flexibility to do your best work while making an impact across the organization.
Responsibilities
You'll have the opportunity to:
  • Own multi-channel demand generation campaigns from strategy through results
  • Build campaigns across email, paid media, social, webinars, events, landing pages, and lead nurture
  • Work hands-on with Pardot and Salesforce
  • Partner directly with Sales, Product Management, Content, and OEM partners
  • Use data, segmentation, testing, and analytics to continuously improve performance
  • Help turn marketing engagement into qualified opportunities and measurable pipeline
  • Bring forward new ideas and have meaningful ownership of your programs
Is This You?
We're looking for an experienced B2B marketer who combines creativity, curiosity, technical know-how, and a passion for results.
You'll stand out if you bring:
  • 5+ years of B2B demand generation experience
  • Strong hands-on Pardot and Salesforce expertise
  • Experience building and optimizing multi-channel campaigns
  • Knowledge of lead nurturing, segmentation, A/B testing, and campaign analytics
  • Strong project management and cross-functional collaboration skills

Experience with technology marketing, OEM/channel partnerships, MDF-funded programs, or technical markets is an added plus.
Qualifications
Because your career should come with more than a paycheck.
At Electro Rent, we want our employees to have the resources, flexibility, and opportunities they need to succeed - professionally and personally.
Our comprehensive rewards and benefits include:
  • Salary Range: $80,000-$100,000 per year
  • Remote work opportunity
  • Medical, dental & vision coverage
  • 401(k) with company match
  • Paid Time Off
  • 13 paid holidays, including observed and floating holidays
  • Generous tuition reimbursement to support your continued education and development
  • Wellness benefits and resources
  • Opportunities to learn, grow, and build your career
    And more!
Ready to Make Your Mark?
If you're energized by the intersection of marketing + technology + data + growth, we'd love to hear what you can bring to Electro Rent.
Bring your ideas. Build meaningful campaigns. Create measurable impact. Grow with us.
Apply today and discover what's next at Electro Rent.
We're Proud to Be an Equal Opportunity Employer
At Electro Rent, we value a diverse and inclusive workplace where everyone has the opportunity to succeed. We welcome qualified applicants of all backgrounds and provide equal employment opportunities in accordance with applicable law.

Apply