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Customer Relationship Management Operations Manager Jobs in Michigan

Crane 1

Branch Operations Manager

Detroit, MI · On-site

$80K - $95K/yr

The Branch Operations Manager will often be a player/coach responsible for leading a safe, high ... Proficient in Microsoft Office Suite and ERP systems (Sage300 & CRM is a plus) * Strong leadership ...

Merck

The CRM could be responsible for a particular study for several countries in a cluster ... Main Point of Contact (POC) for assigned protocols and link between Country Operations and clinical ...

New

Crane 1 Services

Be Seen First

Branch Operations Manager

Detroit, MI · On-site

$80K - $95K/yr

The Branch Operations Manager will often be a player/coach responsible for leading a safe, high ... Proficient in Microsoft Office Suite and ERP systems (Sage300 & CRM is a plus) * Strong leadership ...

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Customer Relationship Management Operations Manager information

What is the difference between Customer Relationship Management Operations Manager vs Customer Service Manager?

AspectCustomer Relationship Management Operations ManagerCustomer Service Manager
Primary FocusOverseeing CRM systems, data analysis, and process optimization to enhance customer relationshipsManaging customer service teams and ensuring customer satisfaction through direct support
Required SkillsCRM software proficiency, data analysis, process improvementCustomer support, communication, conflict resolution
Work EnvironmentCollaborates with sales, marketing, and IT departmentsLeads customer service teams, interacts directly with customers
Common Industry UsageUsed in industries with CRM systems like retail, finance, techCommon in retail, hospitality, and service sectors

The Customer Relationship Management Operations Manager focuses on optimizing CRM systems and processes to improve customer engagement, while the Customer Service Manager emphasizes managing support teams to ensure customer satisfaction. Both roles require strong communication skills but differ in their core responsibilities and work environments.

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Maserati CRM & Digital Marketing Manager

Stellantis

Auburn Hills, MI • On-site

Full-time

Re-posted 6 days ago

Stellantis rating

7.5

Company rating: 7.5 out of 10

Based on 131 frontline employees who took The Breakroom Quiz

15th of 45 rated automakers

Job description

About Maserati
Alfieri, Ettore, Ernesto, and Bindo Maserati-four brothers driven by an unrelenting passion for performance-founded a brand that has shaped over a century of automotive excellence. Today, Maserati represents a unique blend of Italian heritage, luxury, and innovation across more than 70 markets worldwide.
Role Overview
The CRM & Digital Marketing Lead is responsible for the execution and continuous improvement of CRM and regional digital web operation activities across the Americas region, ensuring a strong connection between lead generation, loyalty, NA site experience, and customer conversion.
This is a hands-on role at the core of the customer funnel. The position owns the day-to-day management of leads, campaigns, and CRM processes, working closely with Sales, and HQ to ensure consistent execution and measurable results.
The role requires a profile that is hands on in both analytical and operational capacities, capable of identifying gaps and directly driving improvements independent of a team structure as needed.
Key Responsibilities
CRM Execution & Lead Management
  • Manage the end-to-end lead flow, from capture to dealer assignment, follow-up, and closure
  • Ownership of the customer journey - acquisition through retention and re-activation
    • Build scalable, automated customer journeys
    • Map touchpoints across onboarding, purchase, loyalty and win-back efforts
    • Create and manage campaign calendars, write briefs and coordinate timing of deployments between both local and global teams
  • Monitor lead quality, response times, and conversion rates, identifying gaps and driving corrective actions
  • Ensure consistent CRM usage and discipline across the dealer network
  • Actively follow up with dealers to improve lead handling and customer engagement

Digital & Funnel Optimization
  • Manage and optimize digital lead generation channels (website, paid media, landing pages)
  • Track and improve funnel performance (conversion rates, cost per lead, lead quality)
  • Work with HQ to ensure proper implementation and usage of digital platforms and tools
  • Coordinate localization of NA website efforts with global team ensuring needs of the region are comprehended
  • Manage local messaging and implementation for NA sites
  • Facilitate NA website refresh efforts, ensuring current offers, optimized UX, and aligned storytelling

Performance Tracking & Insights
  • Track KPIs across the full funnel (lead volume, response time, conversion, retention)
  • Produce clear and actionable reporting for Marketing and Sales stakeholders
  • Translate data into practical actions and improvements, not just analysis

Basic Qualifications
  • Bachelor's degree in Marketing, Business, or related field
  • Minimum 5 years of experience in CRM, digital marketing, and hands-on experience with CRM tools (Salesforce) and ESPs (Eloqua)
  • Provide sample portfolio of work that demonstrates past CRM strategy and execution
  • Strong analytical skills with the ability to translate data into actions

Preferred Qualifications
  • Ability to create, edit, modify HTML/CSS, and eye for design
  • Experience working with dealer networks or multi-location retail environments is a strong plus

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