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Craft Brand Manager Jobs (NOW HIRING)

GT'S Living Foods

Business Brand Manager

Los Angeles, CA · On-site

$110K - $150K/yr

If you are energized by the opportunity to craft a brand's trajectory, engage culture-setting ... Project management skills and ability to meet deadlines * Detail oriented, passionate about doing ...

Cummins

Global Brand Manager

Indianapolis, IN · On-site

Craft compelling, brand-aligned messaging and content that resonates with target audiences and ... Manage budgets, resources, and risks effectively to ensure marketing operations run efficiently and ...

GT'S Living Foods

Business Brand Manager

Vernon, CA · Hybrid

$110K - $150K/yr

If you are energized by the opportunity to craft a brand's trajectory, engage culture-setting ... Project management skills and ability to meet deadlines * Detail oriented, passionate about doing ...

Waterford Wedgwood

Market Brand Manager WF/WW

New York, NY · Hybrid

$120K - $135K/yr

The Brand Manager will be a keypartofdeveloping and implementing end-to-end market plans that align ... Analyze market trends, consumer insights, and competitive activities to craft strategies that ...

Cummins Inc.

Global Brand Manager

Indianapolis, IN · On-site

Craft compelling, brand-aligned messaging and content that resonates with target audiences and ... Manage budgets, resources, and risks effectively to ensure marketing operations run efficiently and ...

Lindt and Sprungli

Senior Brand Manager

San Leandro, CA · On-site

$147K - $191K/yr

... craft of premium chocolate. From responsible sourcing to time-honored roasting and processing ... The Senior Brand Manager is responsible for leading the development and execution plans for the ...

Fiskars Group

Market Brand Manager WF/WW

New York, NY · On-site

$120K - $135K/yr

The Brand Manager will be a key part of developing and implementing end-to-end market plans that ... Analyze market trends, consumer insights, and competitive activities to craft strategies that ...

Feastables

Brand Manager (Beverage)

Chicago, IL · On-site

$120K - $140K/yr

We're not just building a brand; we're crafting a legacy and just getting started. We are charting ... As the Brand Manager, Beverage at Feastables, you will be responsible for the management of our ...

Cummins Inc.

Global Brand Manager

Indianapolis, IN · On-site

Craft compelling, brand-aligned messaging and content that resonates with target audiences and ... Manage budgets, resources, and risks effectively to ensure marketing operations run efficiently and ...

Lindt and Sprungli

Senior Brand Manager

San Leandro, CA · On-site

$147K - $191K/yr

... craft of premium chocolate. From responsible sourcing to time-honored roasting and processing ... The Senior Brand Manager is responsible for leading the development and execution plans for the ...

Kayem Foods, Inc.

Brand Manager - Al Fresco

Chelsea, MA · Hybrid

$90K - $120K/yr

Kayem Foods is a familyowned food company that has been crafting premium meat products for over 100 ... We're looking for a Brand Manager who's ready to step into real ownership, take on meaningful ...

Kayem Foods, Inc.

Brand Manager - Al Fresco

Chelsea, MA · On-site

$90K - $120K/yr

Kayem Foods is a family-owned food company that has been crafting premium meat products for over ... We're looking for a Brand Manager who's ready to step into real ownership, take on meaningful ...

Wellness Pet

Brand Manager - Cat

Burlington, MA

$118K - $175K/yr

We are committed to crafting high-quality pet food, dental chews, treats, and topper recipes that ... As the Brand Manager for Cat, you will be responsible for driving the growth of one of Wellness ...

Wellness Pet

Brand Manager - Treats

Burlington, MA

$118K - $175K/yr

We are committed to crafting high-quality pet food, dental chews, treats, and topper recipes that ... As the Brand Manager for Treats, you will be responsible for driving the growth of one of Wellness ...

Mity-Lite

Marketing Brand Manager

Orem, UT · On-site

Broda combines innovation, craftsmanship, and care-driven design to support caregivers and the people they serve. We are seeking a Brand Marketing Manager to help elevate the Broda brand, support ...

Wellness Pet Company

Brand Manager - Treats

Burlington, MA · On-site

$118K - $175K/yr

We are committed to crafting high-quality pet food, dental chews, treats, and topper recipes that ... As the Brand Manager for Treats, you will be responsible for driving the growth of one of Wellness ...

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Craft Brand Manager information

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$29.5K

$84.2K

$143K

How much do craft brand manager jobs pay per year?

As of Jun 9, 2026, the average yearly pay for craft brand manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Craft Brand Manager, and why are they important?

To thrive as a Craft Brand Manager, you need expertise in brand strategy, market analysis, and product positioning, usually supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, CRM systems, and data analytics tools is commonly required. Strong creativity, communication, and relationship-building skills help differentiate a brand and foster loyalty among customers and partners. These skills ensure that craft brands are effectively promoted, resonate with target audiences, and achieve sustained growth in competitive markets.

How does a Craft Brand Manager typically collaborate with sales and production teams to ensure brand consistency?

A Craft Brand Manager works closely with both sales and production teams to align marketing strategies with product availability and messaging. They often coordinate regular meetings to share brand guidelines, discuss upcoming promotions, and ensure that all teams understand and represent the brand’s unique story. This collaboration helps maintain consistent branding across packaging, point-of-sale materials, and customer interactions, while also allowing the manager to quickly address feedback from the sales floor or production line. Effective communication and cross-functional teamwork are key to building a cohesive brand experience.

What is the difference between Craft Brand Manager vs Brand Manager?

AspectCraft Brand ManagerBrand Manager
FocusSpecializes in craft or artisanal products, emphasizing craftsmanship and authenticityOversees a broad range of products or brands, often in larger corporate settings
CredentialsTypically requires marketing or branding experience, sometimes with industry-specific knowledgeRequires marketing, business, or related degrees, with experience in brand strategy
Work EnvironmentSmaller companies, artisanal brands, or niche marketsLarge corporations, consumer goods companies, or diverse industries

While both roles involve brand strategy and marketing, a Craft Brand Manager focuses on artisanal or craft products, emphasizing authenticity and craftsmanship. A Brand Manager has a broader scope, managing various brands across industries. The choice depends on whether you prefer working in niche, artisanal markets or larger, diverse brand portfolios.

What are Craft Brand Managers?

Craft Brand Managers are marketing professionals responsible for developing, promoting, and managing the identity and market presence of craft products, such as artisanal beverages, food, or handmade goods. They work closely with product development, sales, and creative teams to ensure the brand’s message and values are consistently communicated to consumers. Their role often includes overseeing campaigns, analyzing market trends, managing budgets, and building relationships with distributors and retailers. A Craft Brand Manager plays a key part in differentiating a craft brand in a crowded marketplace and driving its growth.
More about Craft Brand Manager jobs
What cities are hiring for Craft Brand Manager jobs? Cities with the most Craft Brand Manager job openings:
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What job categories do people searching Craft Brand Manager jobs look for? The top searched job categories for Craft Brand Manager jobs are:
Craft Brand Manager jobs near you
Infographic showing various Craft Brand Manager job openings in the United States as of May 2026, with employment types broken down into 90% Full Time, 5% Part Time, and 5% Contract. Highlights an 89% In-person, and 11% Hybrid job distribution, with an average salary of $84,160 per year, or $40.5 per hour.
Business Brand Manager

Business Brand Manager

GT'S Living Foods

Los Angeles, CA • On-site

$110K - $150K/yr

Full-time

Medical, Dental, Vision, Retirement

Posted 21 days ago

Job description

Company & Culture:At GT's Living Foods, we're more than just a company - we're a community passionate about creating a healthier, happier world. Over the last 30 years we've built a culture of inclusivity and authenticity, where our shared values create an environment that inspires you to do your best while achieving meaningful results. Our mission to transform health and happiness through potent, living foods has established us as the #1 Kombucha brand and a leader in the Health & Wellness space.
Requirements:
  • Experience: 3+ years in brand management or marketing within CPG (Exp. In Food & Bev or Health and Wellness industry)
  • Hands-on yogurt category expertise combined with premium brand management experience
  • Prior experience managing a premium, highly nutritious consumer brand is strongly preferred
  • Experience with premium-priced products in competitive categories, including an understanding of thin margins and high cost-of-goods dynamic
  • Familiarity with products that have a short shelf life or require close coordination across supply chain, marketing, and retail partners
  • Education: Bachelor's Degree in Marketing or related field (required); MBA (preferred)
  • Computer Skills: Experience working with syndicated data, preferably IRI, SPINS, or ACNielsen; Advanced MS PowerPoint and Excel skills

Job Description:
We are seeking a Brand Manager who blends strong foundational brand marketing with provocative approaches that break free from traditional marketing, to take the reins of our portfolio of highly-functional early-stage health and wellness beverage brand.
As an emerging leader in a category of our own, we need a bold, strategic thinker who thrives in an entrepreneurial environment. Someone who can shape brand identity, develop breakthrough marketing campaigns, and drive adoption and brand love with early adopters/leading edge consumers. If you are energized by the opportunity to craft a brand's trajectory, engage culture-setting consumers, and pioneer a movement, we'd love to meet you.
Key Responsibilities:
  • Develop, execute, and optimize brand strategies to enhance brand affinity, drive awareness, and foster consumer loyalty and advocacy
  • Support the development of brand positioning and messaging frameworks, ensuring differentiation and effective storytelling in an emerging category
  • Support the Creative team in developing breakthrough campaigns while ensuring cohesive execution across touch-points while effectively engaging with the consumer target
  • Support innovation by developing and executing go-to-market launch plans to generate news and excitement for new products
  • Leverage market research and consumer insights to inform strategies and identify growth opportunities
  • Partner with Marketing, Sales, Creative, Finance, and Operations teams to develop customer programs, brand communication plans, and sales tools that drive sales and strengthen market positioning
  • Track business and campaign performance metrics, report results and key learnings to senior leadership, and develop recommendations for optimization
  • Identify opportunities for process improvement and upskilling, communicate best practices and implement improvement where needed

Qualifications & Required Knowledge, Skills and Abilities:
  • Strategic thinking, ability to translate strategies into marketing plans that will accomplish business objectives via thoughtful and on-brand marketing tactics
  • Data-driven decision maker, able to interpret large, complex sets of data, and extract actionable, fact-based insights that will drive results for the brand
  • Effective communicator, interpersonal and presentation skills, able to communicate effectively at the executive level
  • Thrives in a scrappy, fast-moving, and entrepreneurial environment
  • Project management skills and ability to meet deadlines
  • Detail oriented, passionate about doing the little things well
  • Knowledge of the retail landscape, especially the Natural channel, a plus
  • Deep understanding of the unique mindset of early adopters in the health and wellness space
  • Knowledge in the following areas: packaging, advertising, promotions, shopper marketing, and brick & mortar retailer landscape

GT's Employee Experience (Benefits/Perks):
  • Health Insurance: Medical, Dental, Vision
  • 401K with Matching
  • Discounts on the amazing GT's product line
  • Corporate Discounts with our partners thru LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!)
  • Others: food trucks every weekday, and quarterly employee appreciation events

Job Details:
  • Work Hours: Hybrid 4:1; 4 days onsite, 1 remote day; Monday-Friday - Standard Business Hours (Based out of LA)
  • Work Attire: Smart/Business Casual
  • Pay Range: $110,000 to $150,000 salary + bonus eligible

GT's Living Foods, LLC is an Equal Opportunity Employer committed to hiring a diverse workforce and maintaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, disability or any other basis protected under federal, state or local laws.

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