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Craft Brand Manager Jobs (NOW HIRING)

Lindt and Sprungli

Senior Brand Manager

San Leandro, CA · On-site

$147K - $191K/yr

... craft of premium chocolate. From responsible sourcing to time-honored roasting and processing ... The Senior Brand Manager is responsible for leading the development and execution plans for the ...

Lindt and Sprungli

Senior Brand Manager

San Leandro, CA

$147K - $191K/yr

... craft of premium chocolate. From responsible sourcing to time-honored roasting and processing ... The Senior Brand Manager is responsible for leading the development and execution plans for the ...

Kayem Foods, Inc.

Assistant Brand Manager

Chelsea, MA · On-site

$80K - $100K/yr

Assistant Brand Manager, Kayem Kayem Foods | Chelsea, MA | Hybrid About the Job Help lead the next ... Kayem Foods is a family-owned food company that has been crafting premium meat products for over ...

Kayem Foods, Inc.

Assistant Brand Manager

Chelsea, MA · Hybrid

$80K - $100K/yr

Assistant Brand Manager, Kayem Kayem Foods | Chelsea, MA | Hybrid About the Job Help lead the next ... Kayem Foods is a familyowned food company that has been crafting premium meat products for over 100 ...

Feastables

Brand Manager (Beverage)

Chicago, IL · On-site

$120K - $140K/yr

We're not just building a brand; we're crafting a legacy and just getting started. We are charting ... As the Brand Manager, Beverage at Feastables, you will be responsible for the management of our ...

Kayem Foods, Inc.

Brand Manager - Al Fresco

Chelsea, MA · Hybrid

$90K - $130K/yr

Kayem Foods is a familyowned food company that has been crafting premium meat products for over 100 ... We're looking for a Brand Manager who's ready to step into real ownership, take on meaningful ...

Wellness Pet

Brand Manager - Cat

Burlington, MA · On-site

$118K - $175K/yr

We are committed to crafting high-quality pet food, dental chews, treats, and topper recipes that ... As the Brand Manager for Cat, you will be responsible for driving the growth of one of Wellness ...

Wellness Pet

Brand Manager - Treats

Burlington, MA · On-site

$118K - $175K/yr

We are committed to crafting high-quality pet food, dental chews, treats, and topper recipes that ... As the Brand Manager for Treats, you will be responsible for driving the growth of one of Wellness ...

Wellness Pet Company

Brand Manager - Cat

Burlington, MA · On-site

$118K - $175K/yr

We are committed to crafting high-quality pet food, dental chews, treats, and topper recipes that ... As the Brand Manager for Cat, you will be responsible for driving the growth of one of Wellness Pet ...

Wellness Pet Company

Brand Manager - Cat

Burlington, MA · On-site

$118K - $175K/yr

We are committed to crafting high-quality pet food, dental chews, treats, and topper recipes that ... As the Brand Manager for Cat, you will be responsible for driving the growth of one of Wellness Pet ...

Nutrabolt

Brand Manager, International

Austin, TX

As Nutrabolt's Brand Manager, you will be responsible for the end-to-end management of the C4 ... Proven track record of strong marketing and branding strategies, including crafting successful ...

SAMYANG AMERICA INC

Assistant Brand Manager

Brea, CA · On-site

$76K - $95K/yr

We don't just create food - we craft moments that spark excitement, inspire connection, and ... Requirements: * 3-4 years of experience in Brand / Marketing Management, Sales, Trade Marketing or ...

Citadel

Brand Marketing Manager

Exton, PA · On-site

Ensure Performance Marketing has all necessary guidance and assets to craft direct response tactics ... Brand Management * Business Administration * Advertising * 5-8+ years of experience in brand ...

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All JobsCraft Brand Manager Jobs

Craft Brand Manager information

See salary details

$29.5K

$84.2K

$143K

How much do craft brand manager jobs pay per year?

As of Jun 30, 2026, the average yearly pay for craft brand manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Craft Brand Manager, and why are they important?

To thrive as a Craft Brand Manager, you need expertise in brand strategy, market analysis, and product positioning, usually supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, CRM systems, and data analytics tools is commonly required. Strong creativity, communication, and relationship-building skills help differentiate a brand and foster loyalty among customers and partners. These skills ensure that craft brands are effectively promoted, resonate with target audiences, and achieve sustained growth in competitive markets.

What are the 4 types of craft?

In the context of a Craft Brand Manager, the four types of craft typically refer to different categories of craft products: traditional crafts (handmade, artisanal items), modern crafts (contemporary, innovative designs), functional crafts (useful items like pottery or furniture), and decorative crafts (artistic pieces for display). Understanding these categories helps in developing branding strategies that target specific craft markets and audiences.

How does a Craft Brand Manager typically collaborate with sales and production teams to ensure brand consistency?

A Craft Brand Manager works closely with both sales and production teams to align marketing strategies with product availability and messaging. They often coordinate regular meetings to share brand guidelines, discuss upcoming promotions, and ensure that all teams understand and represent the brand’s unique story. This collaboration helps maintain consistent branding across packaging, point-of-sale materials, and customer interactions, while also allowing the manager to quickly address feedback from the sales floor or production line. Effective communication and cross-functional teamwork are key to building a cohesive brand experience.

How to make a craft name?

A Craft Brand Manager can create a craft name by researching target audiences, ensuring the name reflects the brand's identity, and checking for trademark availability. Using tools like name generators or brainstorming sessions can help generate unique options. It's important to select a memorable, relevant name that aligns with the brand's values and market positioning.

What is the other meaning of craft?

In the context of a Craft Brand Manager, 'craft' can also refer to handmade or artisanal products created with skill and attention to detail. It often relates to industries like brewing, baking, or artisanal goods, emphasizing quality and craftsmanship. Understanding this meaning can help in managing brands that focus on authentic, handcrafted products.

What is the difference between Craft Brand Manager vs Brand Manager?

AspectCraft Brand ManagerBrand Manager
FocusSpecializes in craft or artisanal products, emphasizing craftsmanship and authenticityOversees a broad range of products or brands, often in larger corporate settings
CredentialsTypically requires marketing or branding experience, sometimes with industry-specific knowledgeRequires marketing, business, or related degrees, with experience in brand strategy
Work EnvironmentSmaller companies, artisanal brands, or niche marketsLarge corporations, consumer goods companies, or diverse industries

While both roles involve brand strategy and marketing, a Craft Brand Manager focuses on artisanal or craft products, emphasizing authenticity and craftsmanship. A Brand Manager has a broader scope, managing various brands across industries. The choice depends on whether you prefer working in niche, artisanal markets or larger, diverse brand portfolios.

What are Craft Brand Managers?

Craft Brand Managers are marketing professionals responsible for developing, promoting, and managing the identity and market presence of craft products, such as artisanal beverages, food, or handmade goods. They work closely with product development, sales, and creative teams to ensure the brand’s message and values are consistently communicated to consumers. Their role often includes overseeing campaigns, analyzing market trends, managing budgets, and building relationships with distributors and retailers. A Craft Brand Manager plays a key part in differentiating a craft brand in a crowded marketplace and driving its growth.
More about Craft Brand Manager jobs
What cities are hiring for Craft Brand Manager jobs? Cities with the most Craft Brand Manager job openings:
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What job categories do people searching Craft Brand Manager jobs look for? The top searched job categories for Craft Brand Manager jobs are:
Craft Brand Manager jobs near you
Infographic showing various Craft Brand Manager job openings in the United States as of June 2026, with employment types broken down into 90% Full Time, 5% Part Time, and 5% Contract. Highlights an 89% In-person, and 11% Hybrid job distribution, with an average salary of $84,160 per year, or $40.5 per hour.

Associate Brand Manager

Anchor Distilling Company

San Francisco, CA • On-site

$101K - $132K/yr

Full-time

Posted 9 days ago

Key responsibilities

  • Serve as the day-to-day point of contact and liaison for ADC suppliers and manage supplier market visits and trips.

  • Contribute to the development and execution of brand marketing programs, assist with brand budgeting and logistics, and compile regular performance reports.

  • Execute and support brand events, manage event logistics, and collaborate with marketing and communications teams to implement brand plans and social media strategies.

Job description

Company Description
Named the 2015 Icons of Whisky Importer of the Year by Whisky Magazine, Anchor Distilling Company aims to provide the bridge between discerning buyers and world's finest spirits. A privately owned San Francisco based distiller and importer, Anchor boasts a portfolio with over 400 premium niche spirits from nearly 26 countries. Our products are from multi-generational family-owned companies, and are sought by enthusiasts and connoisseurs for their superior hand-crafted artisanal qualities. In addition to being an importer, Anchor Distilling is dedicated to creating very small batches of traditionally distilled spirits.
Job Description
Position Overview
The Associate Brand manager is a full-time position focused on building ADC brands including Nikka, Kavalan, Dingle, New Zealand whisky company, new potential whiskies suppliers (tbd).
Organizational Alignment
The Associate Brand Manager reports directly to the Marketing Director. This person will also work closely with the marketing team, the global supplier contacts and the national sales team.
Job Description
The Associate Brand Manager will assist the CMO, Marketing Director and Communication Director with the implementation and execution of special brand promotions and related projects, provide admin and project coordination assistance, and contribute to the development and execution of annual brand plans. This position will also play a key role as day to day supplier contact.
Key Responsibilities
Supplier Relations
  • Provide exceptional customer service serving as day to day ADC point of contact and US brand liaison (email, phone, in-person meetings).
  • Manage supplier market visit itineraries and supplier trips abroad.
  • Prepare and share quarterly QBRs and monthly performance reports.
  • Collaborate with Todd and sales department to prepare regular updates and reports on brand performance.
  • Compile & submit monthly reports/marketing recaps to each supplier.
  • Support with other US questions, requests, concerns and coordination.

Marketing Support
  • Contribute to the development and execution of consumer and trade marketing programs to drive growth and build brand equity
  • Develop KPIs to track and measure program effectiveness, ensure reasonable ROI
  • Field general customer inquiries relating to designated brands.
  • Assist with brand budgeting, invoice coding and processing, and supplier bill backs.
  • Support day to day brand logistics including new item/single cask launch support, allocations, and inventory
  • Develop product expertise and a strong sense of market dynamics through training, market visits, and customer interactions.

Communications
  • Execute appropriate events for each brand including education programs, bartending contests, sampling, staff trainings, experiential marketing programs, features and incentives aimed at creating brand awareness and encouraging consumer, trade, media advocacy through meaningful/ memorable experiences.
  • For events, manage external and internal staffing of events, creating event tools and POS, managing product delivery and all bar needs, and completing event recaps.
  • Act as a Brand Ambassador for the US market; develop relationships with bartending community; gatekeepers and local market influencers. Be a brand champion and brand market expert.
  • Collaborate with the Marketing Director and PR agency to execute the brand plan. This includes sending assets to writers & fact check as needed, manage media mailers & samples, coordinate staff & press/trade trips to suppliers, submitted products for competitions.
  • Work with the Social Media agencies to execute the brands social media strategy and create and post accurate, relevant and meaningful content.

Sales Support
  • Update brands on website as necessary: awards, cocktails, product info, etc.
  • Work with local market teams to develop marketing tools, educational presentations, meaningful content, update brand guidelines.
  • Assist in the creation of POS for brands as needed. Manage POS and sample area in SF warehouse.
  • Distribute POS to the sales team as needed.
  • Participate in and/or selectively lead other assigned projects important for brand or portfolio development.

Qualifications
EDUCATON, EXPERIENCE & ATTITUDE:
  • A bachelors degree required, preferably in Business and/or Marketing.
  • Minimum of 3 years of marketing experience, 1 -2 minimum in client relations. Alcohol beverages experience a plus.
  • Exceptional organization and attention to detail. Loves customer service and supporting key stakeholders.
  • High tolerance for multi-tasking, flexible and thrives in a dynamic, fast-paced executional environment.
  • Proficient in Excel, Outlook, PowerPoint and Word.
  • Broad time commitment including some nights. Travel up to 20-30% of the time and may be on short notice.

Additional Information
All your information will be kept confidential according to EEO guidelines.

Apply