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Craft Brand Manager Jobs (NOW HIRING)

Founders Brewing Co

Brand Manager

Grand Rapids, MI · On-site

SUMMARY The Brand Manager (BM) will play a critical role in understanding the consumer to assist in ... Be a brand steward, understanding the Founders brand and consumer to assist in crafting marketing ...

Avocados from Mexico

Sr. Brand Manager

Irving, TX · On-site

... craft creative and strategic work. · Provide clear, strategic creative feedback that elevates ideas and ensures alignment with overall brand strategy. · Manage multiple agencies (creative ...

Avery Brewing Co

Brand Manager

Grand Rapids, MI · On-site

SUMMARY The Brand Manager (BM) will play a critical role in understanding the consumer to assist in ... Be a brand steward, understanding the Founders brand and consumer to assist in crafting marketing ...

Founders Brewing Co.

Brand Manager

Grand Rapids, MI · On-site

SUMMARY The Brand Manager (BM) will play a critical role in understanding the consumer to assist in ... Be a brand steward, understanding the Founders brand and consumer to assist in crafting marketing ...

Riot Games

Senior Brand Manager

Los Angeles, CA · On-site

Brand Management at Riot is focused on players and fans. Our mission is to make it better to be a ... You will shape global perception by defining how the game shows up to players, crafting integrated ...

Monster Energy

Brand Manager, Green

Corona, CA

The Brand Manager collaborates with insights, digital, sales, and category teams to craft powerful brand stories and marketing strategies. You will develop bold campaigns, loyalty programs, and ...

Riot Games

Senior Brand Manager

Los Angeles, CA

Brand Management at Riot is focused on players and fans. Our mission is to make it better to be a ... You will shape global perception by defining how the game shows up to players, crafting integrated ...

Riot Games

Senior Brand Manager

Los Angeles, CA · On-site

Brand Management at Riot is focused on players and fans. Our mission is to make it better to be a ... You will shape global perception by defining how the game shows up to players, crafting integrated ...

GigaBrands

Amazon Brand Manager

Austin, TX

This is a leadership role for someone who thrives in a fast-paced, client-facing environment, loves the craft of Amazon brand management, and takes genuine pride in building client relationships that ...

GigaBrands

Amazon Brand Manager

Austin, TX · On-site +1

This is a leadership role for someone who thrives in a fast-paced, client-facing environment, loves the craft of Amazon brand management, and takes genuine pride in building client relationships that ...

Monster Energy

Brand Manager, Green

Corona, CA · On-site

$84K - $112K/yr

The Brand Manager collaborates with insights, digital, sales, and category teams to craft powerful brand stories and marketing strategies. You will develop bold campaigns, loyalty programs, and ...

GT'S Living Foods

Business Brand Manager

Los Angeles, CA · On-site

$110K - $150K/yr

If you are energized by the opportunity to craft a brand's trajectory, engage culture-setting ... Project management skills and ability to meet deadlines * Detail oriented, passionate about doing ...

GT'S Living Foods

Business Brand Manager

Vernon, CA · Hybrid

$110K - $150K/yr

If you are energized by the opportunity to craft a brand's trajectory, engage culture-setting ... Project management skills and ability to meet deadlines * Detail oriented, passionate about doing ...

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All JobsCraft Brand Manager Jobs

Craft Brand Manager information

See salary details

$29.5K

$84.2K

$143K

How much do craft brand manager jobs pay per year?

As of Jun 30, 2026, the average yearly pay for craft brand manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Craft Brand Manager, and why are they important?

To thrive as a Craft Brand Manager, you need expertise in brand strategy, market analysis, and product positioning, usually supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, CRM systems, and data analytics tools is commonly required. Strong creativity, communication, and relationship-building skills help differentiate a brand and foster loyalty among customers and partners. These skills ensure that craft brands are effectively promoted, resonate with target audiences, and achieve sustained growth in competitive markets.

What are the 4 types of craft?

In the context of a Craft Brand Manager, the four types of craft typically refer to different categories of craft products: traditional crafts (handmade, artisanal items), modern crafts (contemporary, innovative designs), functional crafts (useful items like pottery or furniture), and decorative crafts (artistic pieces for display). Understanding these categories helps in developing branding strategies that target specific craft markets and audiences.

How does a Craft Brand Manager typically collaborate with sales and production teams to ensure brand consistency?

A Craft Brand Manager works closely with both sales and production teams to align marketing strategies with product availability and messaging. They often coordinate regular meetings to share brand guidelines, discuss upcoming promotions, and ensure that all teams understand and represent the brand’s unique story. This collaboration helps maintain consistent branding across packaging, point-of-sale materials, and customer interactions, while also allowing the manager to quickly address feedback from the sales floor or production line. Effective communication and cross-functional teamwork are key to building a cohesive brand experience.

How to make a craft name?

A Craft Brand Manager can create a craft name by researching target audiences, ensuring the name reflects the brand's identity, and checking for trademark availability. Using tools like name generators or brainstorming sessions can help generate unique options. It's important to select a memorable, relevant name that aligns with the brand's values and market positioning.

What is the other meaning of craft?

In the context of a Craft Brand Manager, 'craft' can also refer to handmade or artisanal products created with skill and attention to detail. It often relates to industries like brewing, baking, or artisanal goods, emphasizing quality and craftsmanship. Understanding this meaning can help in managing brands that focus on authentic, handcrafted products.

What is the difference between Craft Brand Manager vs Brand Manager?

AspectCraft Brand ManagerBrand Manager
FocusSpecializes in craft or artisanal products, emphasizing craftsmanship and authenticityOversees a broad range of products or brands, often in larger corporate settings
CredentialsTypically requires marketing or branding experience, sometimes with industry-specific knowledgeRequires marketing, business, or related degrees, with experience in brand strategy
Work EnvironmentSmaller companies, artisanal brands, or niche marketsLarge corporations, consumer goods companies, or diverse industries

While both roles involve brand strategy and marketing, a Craft Brand Manager focuses on artisanal or craft products, emphasizing authenticity and craftsmanship. A Brand Manager has a broader scope, managing various brands across industries. The choice depends on whether you prefer working in niche, artisanal markets or larger, diverse brand portfolios.

What are Craft Brand Managers?

Craft Brand Managers are marketing professionals responsible for developing, promoting, and managing the identity and market presence of craft products, such as artisanal beverages, food, or handmade goods. They work closely with product development, sales, and creative teams to ensure the brand’s message and values are consistently communicated to consumers. Their role often includes overseeing campaigns, analyzing market trends, managing budgets, and building relationships with distributors and retailers. A Craft Brand Manager plays a key part in differentiating a craft brand in a crowded marketplace and driving its growth.
More about Craft Brand Manager jobs
What cities are hiring for Craft Brand Manager jobs? Cities with the most Craft Brand Manager job openings:
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What job categories do people searching Craft Brand Manager jobs look for? The top searched job categories for Craft Brand Manager jobs are:
Craft Brand Manager jobs near you
Infographic showing various Craft Brand Manager job openings in the United States as of June 2026, with employment types broken down into 90% Full Time, 5% Part Time, and 5% Contract. Highlights an 89% In-person, and 11% Hybrid job distribution, with an average salary of $84,160 per year, or $40.5 per hour.
Brand Manager

Brand Manager

Founders Brewing Co

Grand Rapids, MI • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 13 days ago

Key responsibilities

  • Develop and execute strategic and annual marketing plans in collaboration with other marketing functions.

  • Collaborate with creative and media agencies to achieve brand objectives and report monthly business trends and analysis to the Senior Brand Manager.

  • Work closely with sales and cross-functional teams to ensure execution of marketing programs and represent the brand at trade events, consumer promotions, and sales meetings.

Job description

SUMMARY
The Brand Manager (BM) will play a critical role in understanding the consumer to assist in creating strategic brand plans, execution of marketing programs, and coordination across other marketing and company functions. The BM will also support data analysis to arrive at business insights that lead to actionable business decisions and actions. Responsible for creating marketing and sales materials and the communication of available assets. The BM will ensure brand activation, sponsorships, and partnerships are aligned with brand priorities. The BM must possess strong critical thinking and problem-solving skills, project management skills to juggle multiple priorities at once, initiative and capacity to work independently, clear and articulate communication skills, and the ability to develop strong cross-functional relationships.
ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Includes the following. Other duties may be assigned.
  • Development of strategic and annual marketing plans in collaboration with other marketing functions including execution of said plans. Marketing plans will address all components of the marketing mix including pricing, promotion, new product development, advertising, PR, digital marketing, and market and consumer research.
  • Be a brand steward, understanding the Founders brand and consumer to assist in crafting marketing strategies that are consistent with the brand DNA and grow the business.
  • Assisting in oversight of marketing budget. Responsible for delivering year-end budget at prescribed number and ownership of media budget.
  • Collaborate with Creative Manager of outside creative and media agency to achieve brand objectives.
  • Report to Senior BM with monthly updates on key business trends and provide analysis.
  • Have an in-depth understanding of key marketing and sales programming that can impact the business.
  • Work closely with sales to ensure execution of marketing programs in the field and identify opportunities to grow the business in the trade.
  • Interact cross-functionally with finance, sales, retail, and production to proactively identify and address problems or opportunities. Prioritize solutions and opportunities that will have the greatest impact.
  • Represent the brand at trade events, consumer promotions, sales meetings, and with distributors and customers as needed.
  • Fully exploit and deploy existing sponsorship opportunities, maximizing the full value and utilization of our contracts to drive ROI and align with brand priorities.
  • Be an active participant in the Founders culture, living our principles and inspiring others to do the same.

QUALIFICATIONS, SKILLS, KNOWLEDGE & EXPERIENCE
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Bachelor's degree (B. A.) from four-year College or University in Marketing, MBA preferred.
  • Two to four years related marketing experience, alcohol/beverage industry experience a plus.
  • Ability to thrive in a complex, fast-paced environment and adaptable to change.
  • Strong analytical, critical thinking, and strategic skills. Make complex ideas simple.
  • Demonstrated ability in taking initiative to seek out opportunities and solve problems.
  • Distinguished written and verbal communication skills including strong presentation skills
  • Effective leadership and interpersonal skills. Must have the confidence and ability to communicate and influence at all levels and across functions, outside and inside the company.
  • Strong organizational skills with the ability to manage time and correctly prioritize multiple projects.
  • A valued team player that is a role model for collaboration.
  • Knowledgeable of and active within consumer trends.
  • Consistently achieves desired outcomes on time and with a minimum of avoidable errors and issues.
  • Experience with public relations and digital marketing a plus.
  • Experience with partnership and sponsorship negotiation a plus.
  • Proficient in Microsoft Office suite.

Compensation & Benefits:
  • Competitive Salary.
  • Health, dental, vision, and other coverage for all employees starts date of hire.
  • 401(k) matching
  • Paid time off, volunteer time, and floating holidays
  • Employee Assistance Program
  • Paid sabbaticals with tenure
  • Paid parental leave for all employee

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