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Craft Brand Manager Jobs (NOW HIRING)

Riot Games

Senior Brand Manager

Los Angeles, CA · On-site

Brand Management at Riot is focused on players and fans. Our mission is to make it better to be a ... You will shape global perception by defining how the game shows up to players, crafting integrated ...

Riot Games

Senior Brand Manager

Los Angeles, CA · On-site

Brand Management at Riot is focused on players and fans. Our mission is to make it better to be a ... You will shape global perception by defining how the game shows up to players, crafting integrated ...

Founders Brewing Co.

Brand Manager

Grand Rapids, MI

SUMMARY The Brand Manager (BM) will play a critical role in understanding the consumer to assist in ... Be a brand steward, understanding the Founders brand and consumer to assist in crafting marketing ...

Riot Games

Senior Brand Manager

Los Angeles, CA

Brand Management at Riot is focused on players and fans. Our mission is to make it better to be a ... You will shape global perception by defining how the game shows up to players, crafting integrated ...

Monster Energy

Brand Manager, Green

Corona, CA

The Brand Manager collaborates with insights, digital, sales, and category teams to craft powerful brand stories and marketing strategies. You will develop bold campaigns, loyalty programs, and ...

Standard Sales Company LP

Brand Manager

Louisville, KY · On-site

Brand Manager SUMMARY: Position is responsible for providing focus and support to our sales and merchandising teams on our high-end, craft, import, and non-alcoholic product lines. This position is ...

Crisp and Green

Senior Brand Manager

Wayzata, MN · On-site

$90K - $100K/yr

Job Type Full-time Description At CRISP & GREEN, we believe in food that fuels-crafted with ... This role will also oversee brand management for PURALIMA, ensuring a cohesive yet distinct ...

General Mills

Sr. Brand Manager

Minneapolis, MN · On-site

At General Mills, we're not just making food; we're crafting experiences. We're a company driven by ... Brand Management at General Mills is the engine of our success. We're looking for dynamic, data ...

Riboli Family Wines

Brand Manager (Soju)

Los Angeles, CA · On-site

$85K - $105K/yr

At Riboli Family Wines, we've spent over a century perfecting our craft-and we're just getting ... The Brand Manager will lead the strategic development, launch, and growth of Riboli's Soju business ...

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Craft Brand Manager information

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$29.5K

$84.2K

$143K

How much do craft brand manager jobs pay per year?

As of Jun 8, 2026, the average yearly pay for craft brand manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Craft Brand Manager, and why are they important?

To thrive as a Craft Brand Manager, you need expertise in brand strategy, market analysis, and product positioning, usually supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, CRM systems, and data analytics tools is commonly required. Strong creativity, communication, and relationship-building skills help differentiate a brand and foster loyalty among customers and partners. These skills ensure that craft brands are effectively promoted, resonate with target audiences, and achieve sustained growth in competitive markets.

How does a Craft Brand Manager typically collaborate with sales and production teams to ensure brand consistency?

A Craft Brand Manager works closely with both sales and production teams to align marketing strategies with product availability and messaging. They often coordinate regular meetings to share brand guidelines, discuss upcoming promotions, and ensure that all teams understand and represent the brand’s unique story. This collaboration helps maintain consistent branding across packaging, point-of-sale materials, and customer interactions, while also allowing the manager to quickly address feedback from the sales floor or production line. Effective communication and cross-functional teamwork are key to building a cohesive brand experience.

What is the difference between Craft Brand Manager vs Brand Manager?

AspectCraft Brand ManagerBrand Manager
FocusSpecializes in craft or artisanal products, emphasizing craftsmanship and authenticityOversees a broad range of products or brands, often in larger corporate settings
CredentialsTypically requires marketing or branding experience, sometimes with industry-specific knowledgeRequires marketing, business, or related degrees, with experience in brand strategy
Work EnvironmentSmaller companies, artisanal brands, or niche marketsLarge corporations, consumer goods companies, or diverse industries

While both roles involve brand strategy and marketing, a Craft Brand Manager focuses on artisanal or craft products, emphasizing authenticity and craftsmanship. A Brand Manager has a broader scope, managing various brands across industries. The choice depends on whether you prefer working in niche, artisanal markets or larger, diverse brand portfolios.

What are Craft Brand Managers?

Craft Brand Managers are marketing professionals responsible for developing, promoting, and managing the identity and market presence of craft products, such as artisanal beverages, food, or handmade goods. They work closely with product development, sales, and creative teams to ensure the brand’s message and values are consistently communicated to consumers. Their role often includes overseeing campaigns, analyzing market trends, managing budgets, and building relationships with distributors and retailers. A Craft Brand Manager plays a key part in differentiating a craft brand in a crowded marketplace and driving its growth.
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Craft Brand Manager jobs near you
Infographic showing various Craft Brand Manager job openings in the United States as of May 2026, with employment types broken down into 90% Full Time, 5% Part Time, and 5% Contract. Highlights an 89% In-person, and 11% Hybrid job distribution, with an average salary of $84,160 per year, or $40.5 per hour.

Teremana Brand Manager

Teremana Tequila

Manhattan, NY • On-site

Full-time

Medical, Dental, Vision, Retirement

This job post has expired today. Applications are no longer accepted.

Job description

Company Information:

Launched in early 2020, Teremana Tequila is an ultra-premium, small-batch tequila founded by Dwayne ‘The Rock’ Johnson. It is crafted at Destileria Teremana de Agave in the highest peaks of the Jalisco highland mountains with three expressions: Blanco, Reposado, and Añejo. Made from 100% fully mature Blue Weber Agave slow roasted in small traditional brick ovens and distilled in handmade copper pot stills, Teremana is one of the most awarded tequila brands in the world. Teremana has a simple goal; to create a high-quality, responsibly sourced tequila that is accessible by everyone to enjoy. To date, Teremana is one of the fastest-growing spirits brands in the world, reaching almost a million 9L cases sold in the rolling 12 months, faster than any other spirits brand in history.

Teremana loosely translates as ‘spirit of the earth’. The Latin word ‘terra’ meaning earth, and the Polynesian word ‘mana’, meaning spirit. Teremana stands for taking care of what and whom we love. From taking care of the land where we source our agave, to the painstaking process of creating our tequila, to the people we work and spend time with.

Learn more about Teremana: http://www.teremana.com/

Select trade press coverage:

Just Drinks- https://www.just-drinks.com/interviews/dwayne-is-i...,

The Spirits Business- https://www.thespiritsbusiness.com/2022/01/the-big...

Position Summary:

Teremana Tequila is looking for a high performing Brand Manager to help drive this fast-growing brand to continued success by supporting the development of brand strategy and building effective above-the-line and below-the-line programs across the Americas.

The Brand Manager will support development of key quarterly programs, including but not limited to creative development; PR/influencer programs; shopper and eCommerce programs; and NPD launches. The Brand Manager will be responsible for analyzing the effectiveness of marketing programs, evaluating strategies, and identifying new opportunities.

Our ideal candidate is an experienced brand manager with 3-5 years of brand management experience at a world-class alcohol beverage or CPG company, ideally both. In addition, our ideal candidate has a demonstrated track record of leading projects from strategy and execution through to evaluation as well as managing a number of agencies and stakeholders.

Core Responsibilities:

Responsible for the development, execution, and measurement of marketing programs in support of the brand strategic plan:

  • Partner with the Senior Brand Manager and VP of Marketing to evolve and optimize brand strategy, balancing strategic equity objectives with commercial needs
  • Support development of brand programming for ATL and BTL from brief to execution to measurement
  • Partner with external trade marketing team across all POS and merchandising playbooks from design to execution
  • Support development of ATL programs in partnership with Digital Director and Social Media manager
  • Collaborate on PR activities, including building the annual press plan, from agency brief to execution to measurement, to drive A+ earned press and holistic brand & founder communications
  • Support sports sponsorship program development and execution
  • Support trade advocacy program development and execution
  • Manage annual budget to ensure proper phasing, tracking, and reconciliation of marketing A&P
  • Analyze in market performance through use of IRI, NABCA, VIP, and other data sources

Requirements

    • A bachelor’s Degree is required
    • 3-5 years of progressively responsible brand management experience within the beverage/alcohol or consumer product goods industry experience in brand marketing. Spirits background preferred.
    • Strong analytical and strategic thinking skills, including the ability to develop methodologies and execute analysis independently, the ability to quickly adapt and execute feedback, and the ability to identify actionable findings within the analysis and develop recommendations
    • Strong interpersonal skills and ability to build relationships with key stakeholders, 3rd party agencies, and vendors
    • Exceptional organizational skills and sharp attention to detail
    • High level of autonomy with the ability to anticipate opportunities and develop actionable solutions
    • Bold, embraces risk, and wants to solve the tough problems that other competitors may fear
    • Thrives in an entrepreneurial environment where there is not a lot of structure or too many processes
    • Commitment to problem-solving and unafraid of shifting priorities
    • Computer skills (ppt, excel, etc.). Strong PowerPoint skills are necessary for this role. Experience working with data sources such as IRI, NABCA, and VIP/iDig a plus.

Benefits

  • Competitive compensation package: 110-130k + 20% bonus.
  • Comprehensive healthcare, dental, and vision benefits.
  • 401(k) retirement plan.
  • Opportunities for career growth and development within a dynamic and fast-paced environment.
  • Joining a brand strongly committed to quality, sustainability, and responsible sourcing