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Craft Brand Manager Jobs (NOW HIRING)

Husqvarna Group

Brand Manager

Charlotte, NC · On-site

We are continuously accepting applications The Brand Manager plays a key role in advancing the ... Ability to craft a well-written brief founded on channel and user insights with clear objectives ...

Avery Brewing

Brand Manager

Grand Rapids, MI

SUMMARY The Brand Manager (BM) will play a critical role in understanding the consumer to assist in ... Be a brand steward, understanding the Founders brand and consumer to assist in crafting marketing ...

GT'S Living Foods

Brand Manager

Vernon, CA

If you are energized by the opportunity to craft a brand's trajectory, engage culture-setting ... Manage external creative and media agency partners to keep execution consistent, on-brand, and on ...

Page Mechanical Group, Inc.

Sr. Brand Manager

Irving, TX · On-site

$90 - $120/hr

The Senior Brand Manager is a high‑impact, strategic leadership role responsible for shaping ... Write inspiring, insight-driven creative briefs and guide agencies toward bold, high-craft creative ...

New

Founders Brewing Co

Brand Manager

Grand Rapids, MI · On-site

SUMMARY The Brand Manager (BM) will play a critical role in understanding the consumer to assist in ... Be a brand steward, understanding the Founders brand and consumer to assist in crafting marketing ...

Avocados from Mexico

Sr. Brand Manager

Irving, TX

... craft creative and strategic work. · Provide clear, strategic creative feedback that elevates ideas and ensures alignment with overall brand strategy. · Manage multiple agencies (creative ...

SAMYANG AMERICA INC

Brand Manager

Brea, CA · On-site

$100K - $130K/yr

We don't just create food - we craft moments that spark excitement, inspire connection, and ... The Brand Manager will lead brand management and innovation function for the Samyang & MEP brands.

Avery Brewing Co

Brand Manager

Grand Rapids, MI · On-site

SUMMARY The Brand Manager (BM) will play a critical role in understanding the consumer to assist in ... Be a brand steward, understanding the Founders brand and consumer to assist in crafting marketing ...

Riot Games

Senior Brand Manager

Los Angeles, CA · On-site

Brand Management at Riot is focused on players and fans. Our mission is to make it better to be a ... You will shape global perception by defining how the game shows up to players, crafting integrated ...

Riot Games

Senior Brand Manager

Los Angeles, CA · On-site

Brand Management at Riot is focused on players and fans. Our mission is to make it better to be a ... You will shape global perception by defining how the game shows up to players, crafting integrated ...

Riot Games

Senior Brand Manager

Los Angeles, CA · On-site

Brand Management at Riot is focused on players and fans. Our mission is to make it better to be a ... You will shape global perception by defining how the game shows up to players, crafting integrated ...

Socket.dev

Brand Manager

California, MO · On-site

$129 - $207/hr

Reporting into the Brand Director, this Brand manager will drive the flawless execution of the ... class craft with scalable, repeatable asset production. * Leads the execution of our creative ...

New

Palo Alto Networks, Inc.

Brand Manager

Santa Clara, CA · On-site

$120 - $180/hr

Reporting into the Brand Director, this Brand manager will drive the flawless execution of the ... class craft with scalable, repeatable asset production. * Leads the execution of our creative ...

New

LVMH Group

Brand Manager, Krug & Ruinart

Manhattan, NY · On-site

$110 - $137/hr

From nature to communities, you'll craft unforgettable experiences that drive the collective ... Reporting directly to the Brand Director, the Brand Manager Krug & Ruinart plays an essential ...

New

Unilever

Brand Manager - Performance

Hoboken, NJ · On-site

$103K - $154K/yr

... craftsmanship and sophisticated flavor profiles; Sir Kensington's is a young, dynamic brand over ... The Brand Manager will report to the Senior Director of US Condiments Marketing and requires the ...

New

Schylling Inc.

Senior Brand Manager

Pawtucket, RI · On-site

$135 - $160/hr

... crafted to encourage curiosity, discovery, and a sense of wonder. Join us in bringing play to the ... The Brand Manager will serve as the cross-functional leader for their brands, partnering closely ...

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Craft Brand Manager information

See salary details

$29.5K

$84.2K

$143K

How much do craft brand manager jobs pay per year?

As of Sep 3, 2026, the average yearly pay for craft brand manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What is a craft brand manager?

Craft Brand Managers are marketing professionals responsible for developing, promoting, and managing the identity and market presence of craft products, such as artisanal beverages, food, or handmade goods. They work closely with product development, sales, and creative teams to ensure the brand’s message and values are consistently communicated to consumers. Their role often includes overseeing campaigns, analyzing market trends, managing budgets, and building relationships with distributors and retailers. A Craft Brand Manager plays a key part in differentiating a craft brand in a crowded marketplace and driving its growth.

How does a craft brand manager typically collaborate with sales and production teams to ensure brand consistency?

A Craft Brand Manager works closely with both sales and production teams to align marketing strategies with product availability and messaging. They often coordinate regular meetings to share brand guidelines, discuss upcoming promotions, and ensure that all teams understand and represent the brand’s unique story. This collaboration helps maintain consistent branding across packaging, point-of-sale materials, and customer interactions, while also allowing the manager to quickly address feedback from the sales floor or production line. Effective communication and cross-functional teamwork are key to building a cohesive brand experience.

What are the key skills and qualifications needed to thrive as a craft brand manager, and why are they important?

To thrive as a Craft Brand Manager, you need expertise in brand strategy, market analysis, and product positioning, usually supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, CRM systems, and data analytics tools is commonly required. Strong creativity, communication, and relationship-building skills help differentiate a brand and foster loyalty among customers and partners. These skills ensure that craft brands are effectively promoted, resonate with target audiences, and achieve sustained growth in competitive markets.

What is the difference between Craft Brand Manager vs Brand Manager?

AspectCraft Brand ManagerBrand Manager
FocusSpecializes in craft or artisanal products, emphasizing craftsmanship and authenticityOversees a broad range of products or brands, often in larger corporate settings
CredentialsTypically requires marketing or branding experience, sometimes with industry-specific knowledgeRequires marketing, business, or related degrees, with experience in brand strategy
Work EnvironmentSmaller companies, artisanal brands, or niche marketsLarge corporations, consumer goods companies, or diverse industries

While both roles involve brand strategy and marketing, a Craft Brand Manager focuses on artisanal or craft products, emphasizing authenticity and craftsmanship. A Brand Manager has a broader scope, managing various brands across industries. The choice depends on whether you prefer working in niche, artisanal markets or larger, diverse brand portfolios.

More about Craft Brand Manager jobs

What cities are hiring for Craft Brand Manager jobs?

Cities with the most Craft Brand Manager job openings:

What states have the most Craft Brand Manager jobs?

States with the most job openings for Craft Brand Manager jobs include:

What job categories do people searching Craft Brand Manager jobs look for?

The top searched job categories for Craft Brand Manager jobs are:

Craft Brand Manager jobs near you
Infographic showing various Craft Brand Manager job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $84,160 per year, or $40.5 per hour.

Brand Manager

Husqvarna Group

Charlotte, NC • On-site

Full-time

Re-posted 8 days ago

Job description

Last date to apply:
We are continuously accepting applications
The Brand Manager plays a key role in advancing the brand strategy and achieving marketing objectives for growth across product segments. This role works closely with product management, Martech, creative and media to coordinate comprehensive marketing activation plans. This person works with both internal and external agency partners to develop holistic marketing campaigns across paid and owned channels. This person is a champion of the consumer and applies those insights and input from sales and analytics toward developing and executing effective programs.
What You Need to Know:
  • Develop a deep understanding of the consumer segments, channel partners and product to drive brand, commercialization and campaign strategy

  • Lead strategic commercialization planning for priority product launches, translating global brand, product and business objectives into clear go-to-market plans across dealer, retail, ecommerce, Pro and residential channels.

  • Ability to craft a well-written brief founded on channel and user insights with clear objectives and deliverables

  • Develop clear product and category narratives that differentiate the brand, support premium positioning and help sales teams communicate value to dealers, retailers, Pros and consumers.

  • Lead cross-functional UX projects related to web/app improvements, DIY installation or Pro sales enablement, marketing automation and the purchase journey.

  • Develop internal and external communication materials (i.e. sell sheets, product launch guides, web content, sales and event materials, FAQs)

  • Partner with global marketing teams to localize brand strategy, campaign assets and product positioning for the North American market, ensuring consistency with global direction while meeting regional commercial needs.

  • Partner with multi-agency partners to bring ideas to life and extend campaign across relevant channels on time and on budget

  • Provides tradeshow support across product lines for key messaging, on site presence, and content support

  • Lead photography shot lists, prop guides and scheduling

  • Partner with outside agencies and cross-functionally on Project/Creative Briefing, Production of Digital Content (Web, App, Social, E-mail), Claims & Packaging, Consumer Research and Paid & Earned Media Strategy & Performance

  • Support B2B, B2C and Ecommerce business in retailer expansion initiatives, sku management, promotional calendar and content development

  • Provide post-campaign reporting and analysis on marketing programs to drive continuous improvement in our advertising efforts

  • Work closely with product managers and lead commercialization process of pro and residential products and accessories

  • Work closely with PR team on influencer and affiliate programs, brand partnerships and relevant consumer/industry opportunities

What We Are Looking For:
  • Bachelor's Degree

  • 5+ years marketing experience (preferably in marketing for consumer products)

  • Detail Oriented and Organized for effective project management

  • Strong management skills with ability to balance priorities and timelines

  • Proven communication skills, both written and oral

  • Proven ability to influence cross-functional and senior sales stakeholders in a matrixed organization, with experience turning brand strategy, product positioning and market insights into successful commercial launch plans.

  • Travel is up to 15%

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