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Alcohol Brand Manager Jobs (NOW HIRING)

Foley Family Wines

Associate Brand Manager

Santa Rosa, CA · On-site

$120K - $126K/yr

Bachelor's degree at minimum. * 2 years of alcohol brand marketing management and/or luxury goods or beverage experience preferred. Spirits experience preferred. * Significant experience in promotion ...

Kobrand Corporation

Brand Manager

Purchase, NY · On-site

$90K - $100K/yr

Experience in brand management with alcohol beverage preferred; CPG experience with a demonstrated wine interest will be considered * Superior analytical skills with strong financial/business acumen

Kobrand Corporation

Brand Manager

Purchase, NY · On-site

$90K - $100K/yr

Experience in brand management with alcohol beverage preferred; CPG experience with a demonstrated wine interest will be considered * Superior analytical skills with strong financial/business acumen

Kobrand Corporation

Brand Manager

Purchase, NY

$90K - $100K/yr

Experience in brand management with alcohol beverage preferred; CPG experience with a demonstrated wine interest will be considered * Superior analytical skills with strong financial/business acumen

Kobrand Corporation

Brand Manager

Purchase, NY · On-site

$90K - $100K/yr

Experience in brand management with alcohol beverage preferred; CPG experience with a demonstrated wine interest will be considered * Superior analytical skills with strong financial/business acumen

Founders Brewing Co.

Brand Manager

Grand Rapids, MI · On-site

SUMMARY The Brand Manager (BM) will play a critical role in understanding the consumer to assist in ... Two to four years related marketing experience, alcohol/beverage industry experience a plus.

Avery Brewing

Brand Manager

Grand Rapids, MI · On-site

SUMMARY The Brand Manager (BM) will play a critical role in understanding the consumer to assist in ... Two to four years related marketing experience, alcohol/beverage industry experience a plus.

Founders Brewing Co

Brand Manager

Grand Rapids, MI · On-site

SUMMARY The Brand Manager (BM) will play a critical role in understanding the consumer to assist in ... Two to four years related marketing experience, alcohol/beverage industry experience a plus.

Avery Brewing Co

Brand Manager

Grand Rapids, MI · On-site

SUMMARY The Brand Manager (BM) will play a critical role in understanding the consumer to assist in ... Two to four years related marketing experience, alcohol/beverage industry experience a plus.

Sazerac Company

$63K - $83K/yr

As an Associate Brand Manager , you will help shape the future of our portfolio by translating ... Experience within beverage alcohol, consumer packaged goods (CPG), or related industries

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Alcohol Brand Manager information

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$29.5K

$84.2K

$143K

How much do alcohol brand manager jobs pay per year?

As of Sep 10, 2026, the average yearly pay for alcohol brand manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What does an alcohol brand manager do?

An Alcohol Brand Manager is responsible for developing and executing marketing strategies to promote a liquor, beer, or wine brand. They analyze market trends, manage advertising campaigns, collaborate with sales teams, and oversee product positioning to enhance brand visibility and sales. Additionally, they may work on sponsorships, events, and digital marketing efforts to engage consumers. Strong industry knowledge, creativity, and data-driven decision-making are key aspects of this role.

What are the key skills and qualifications needed to thrive as an alcohol brand manager?

To thrive as an Alcohol Brand Manager, you need a background in marketing, brand development, and consumer insights, often supported by a degree in marketing, business, or a related field. Familiarity with tools like Nielsen, IRI, market analytics platforms, CRM systems, and sometimes certifications such as WSET (Wine & Spirit Education Trust) are commonly expected. Creativity, strategic thinking, relationship management, and strong communication skills make candidates excel in this role. These abilities are crucial for successfully promoting brands, leading campaigns, and building meaningful partnerships in the competitive beverage industry.

What are some typical challenges faced by alcohol brand managers?

Alcohol Brand Managers often navigate challenges such as strict regulatory environments, evolving consumer preferences, and intense market competition. They must balance creative marketing with compliance, adapt to shifting trends, and differentiate their brands in crowded markets. Collaboration with sales, legal, and distribution teams is key to aligning strategy and ensuring effective execution. Successfully overcoming these challenges helps drive brand growth and cultivates strong loyalty among both partners and consumers.

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What states have the most Alcohol Brand Manager jobs?

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Alcohol Brand Manager jobs near you
Infographic showing various Alcohol Brand Manager job openings in the United States as of September 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $84,160 per year, or $40.5 per hour.

Associate Brand Manager

Santa Rosa, CA • Hybrid

Foley Family Wines Inc
See more jobs at Foley Family Wines Incexternal

$120K - $126K/yr

Full-time

Posted 5 days ago

Job description

Description

The Associate Brand Manager at Foley Family Wines & Spirits is responsible for managing the development and execution of the marketing strategy and tactics for an assigned portfolio of brands.  The Associate Brand Manager communicates strategies and tactics to all pertinent audiences which includes Sales, Direct to Consumer and Wholesale teams.


 ** This is a hybrid role. Tues - Thursday onsite M & F remote optional. **


Marketing Programs and Production:

  • Manages execution of brand marketing plan including advertising, merchandising, promotion, public relations and product development, including packaging. Ensures consistent messaging, imagery and quality standards.
  • Maintains accountability for approved brand budgets.
  • Assigns and manages creative work through external agencies/vendors.
  • Interfaces with Production and Distillation teams including, but not limited to, written technical product specs, liaison to agencies/vendors/production to lead and monitor quality and timelines, track shipments/depletions against vintage transitions as well as participation in packaging/production meetings.
  • Works closely with Sales to monitor brand performance and ensure that materials are available to drive results.
  • Support Trade Marketing and portfolio campaigns across spirits team

Marketing Communication:

  • Communicates monthly brand business status and programs to Management, including marketplace goals and accomplishments, promotional programs, inventory, merchandising status, and spirits availability issues.  Consistent contact with Sales to maintain accuracy and evaluation; ad hoc reporting may be required.
  • Ensures that brand strategies are implemented within PR initiatives.  Coordinates branded special events, distiller appearances, spirit submissions and story pitches as needed.
  • Provides content for website and manages brands' trade materials.
  • Performs as an effective and eloquent ambassador for brands at both trade and consumer events. Direct spirits team travel commitments such as participation in events, trade shows, distributor presentations and blitzes in conjunction with the Sales team

Analysis:

  • Works with team to analyze brand performance and competitive information using several forms of intelligence including internal (Targit, Diver) and external (e.g. IRI.)  
  • Identifies opportunities by channel, market, consumer, product or other for Brand consideration.
  • Works with Sales to identify issues/opportunities, promotional needs and implements necessary programs by channel.

Requirements

  • Bachelor's degree at minimum. 
  • 2 years of alcohol brand marketing management and/or luxury goods or beverage experience preferred. Spirits experience preferred.
  • Significant experience in promotion, packaging and merchandising design/implementation.
  • Strong analytic, strategic and creative skills.
  • Excellent presentation and communication skills.
  • Ability to balance multiple priorities, meet deadlines and thrive in a demanding, constantly changing environment.
  • Attention to detail a must.  
  • Self-motivated, team-oriented ethics and excellent interpersonal skills.
  • Some travel required.

Apply