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Alcohol Brand Manager Jobs (NOW HIRING)

Riboli Family Wines

Brand Manager

Los Angeles, CA · On-site

Bachelor's degree in Marketing, Business Administration, or related field * 3-6+ years of experience in wine, spirits, CPG, or beverage alcohol brand management * Proven experience managing brand ...

Fedway

RTD/Malt Brand Manager

Basking Ridge, NJ · Hybrid

$110K/yr

The RTD/Malt Brand Manager is responsible for the management, strategic direction, and growth of ... Comprehensive understanding of the three-tier alcohol distribution system * Strong analytical ...

Riboli Family Wines

Brand Manager

Los Angeles, CA · On-site

$85K - $105K/yr

Bachelor's degree in Marketing, Business Administration, or related field * 3-6+ years of experience in wine, spirits, CPG, or beverage alcohol brand management * Proven experience managing brand ...

Riboli Family Wines

Brand Manager (Soju)

Los Angeles, CA · On-site

$85K - $105K/yr

Track competitive activity within the spirits and flavored alcohol categories. * Leverage insights ... brand management preferred. * Experience with digital marketing platforms and integrated campaign ...

Fedway

RTD/Malt Brand Manager

Basking Ridge, NJ · On-site

$110K/yr

The RTD/Malt Brand Manager is responsible for the management, strategic direction, and growth of ... Comprehensive understanding of the three-tier alcohol distribution system * Strong analytical ...

Southern Crown Partners

NA Brand Manager

Savannah, GA · On-site

Non-Alcoholic (NA) Brand Manager Reports To: Senior NA Brand Manager FLSA Status: Exempt Classification: Full Time Job Summary: The NA Brand Manager supports all aspects of the non-alcoholic (NA ...

Kobrand Corporation

Brand Manager

Purchase, NY · On-site

$90K - $100K/yr

Experience in brand management with alcohol beverage preferred; CPG experience with a demonstrated wine interest will be considered * Superior analytical skills with strong financial/business acumen

New

Kobrand Corporation

Brand Manager

Purchase, NY

$90K - $100K/yr

Experience in brand management with alcohol beverage preferred; CPG experience with a demonstrated wine interest will be considered * Superior analytical skills with strong financial/business acumen

New

Kobrand Corporation

Brand Manager

Purchase, NY

$90K - $100K/yr

Experience in brand management with alcohol beverage preferred; CPG experience with a demonstrated wine interest will be considered * Superior analytical skills with strong financial/business acumen

New

Avery Brewing

Brand Manager

Grand Rapids, MI

SUMMARY The Brand Manager (BM) will play a critical role in understanding the consumer to assist in ... Two to four years related marketing experience, alcohol/beverage industry experience a plus.

Founders Brewing Co

Brand Manager

Grand Rapids, MI · On-site

SUMMARY The Brand Manager (BM) will play a critical role in understanding the consumer to assist in ... Two to four years related marketing experience, alcohol/beverage industry experience a plus.

Avery Brewing Co

Brand Manager

Grand Rapids, MI · On-site

SUMMARY The Brand Manager (BM) will play a critical role in understanding the consumer to assist in ... Two to four years related marketing experience, alcohol/beverage industry experience a plus.

Founders Brewing Co.

Brand Manager

Grand Rapids, MI

SUMMARY The Brand Manager (BM) will play a critical role in understanding the consumer to assist in ... Two to four years related marketing experience, alcohol/beverage industry experience a plus.

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Alcohol Brand Manager information

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$29.5K

$84.2K

$143K

How much do alcohol brand manager jobs pay per year?

As of Jun 10, 2026, the average yearly pay for alcohol brand manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What does an Alcohol Brand Manager do?

An Alcohol Brand Manager is responsible for developing and executing marketing strategies to promote a liquor, beer, or wine brand. They analyze market trends, manage advertising campaigns, collaborate with sales teams, and oversee product positioning to enhance brand visibility and sales. Additionally, they may work on sponsorships, events, and digital marketing efforts to engage consumers. Strong industry knowledge, creativity, and data-driven decision-making are key aspects of this role.

What are some typical challenges faced by Alcohol Brand Managers?

Alcohol Brand Managers often navigate challenges such as strict regulatory environments, evolving consumer preferences, and intense market competition. They must balance creative marketing with compliance, adapt to shifting trends, and differentiate their brands in crowded markets. Collaboration with sales, legal, and distribution teams is key to aligning strategy and ensuring effective execution. Successfully overcoming these challenges helps drive brand growth and cultivates strong loyalty among both partners and consumers.

What are the key skills and qualifications needed to thrive in the Alcohol Brand Manager position, and why are they important?

To thrive as an Alcohol Brand Manager, you need a background in marketing, brand development, and consumer insights, often supported by a degree in marketing, business, or a related field. Familiarity with tools like Nielsen, IRI, market analytics platforms, CRM systems, and sometimes certifications such as WSET (Wine & Spirit Education Trust) are commonly expected. Creativity, strategic thinking, relationship management, and strong communication skills make candidates excel in this role. These abilities are crucial for successfully promoting brands, leading campaigns, and building meaningful partnerships in the competitive beverage industry.

More about Alcohol Brand Manager jobs
What cities are hiring for Alcohol Brand Manager jobs? Cities with the most Alcohol Brand Manager job openings:
What states have the most Alcohol Brand Manager jobs? States with the most job openings for Alcohol Brand Manager jobs include:
What job categories do people searching Alcohol Brand Manager jobs look for? The top searched job categories for Alcohol Brand Manager jobs are:
Alcohol Brand Manager jobs near you
Infographic showing various Alcohol Brand Manager job openings in the United States as of June 2026, with employment types broken down into 3% As Needed, 56% Full Time, 32% Part Time, 1% Temporary, and 8% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $84,160 per year, or $40.5 per hour.
Brand Manager (Soju)

Brand Manager (Soju)

Riboli Family Wines

Los Angeles, CA

Other

Posted 8 days ago

Job description

Role Summary:

The Brand Manager will lead the strategic development, launch, and growth of Riboli's Soju business in the U.S. This role owns brand positioning, innovation, marketing programming, trade activation, and commercial execution across on-premise and off-premise channels.

The ideal candidate combines strong brand marketing capability with category insight in Wine & Spirits and understands how to build culturally relevant brands in competitive markets. This individual will act as the brand champion internally and externally and play a key role in establishing Soju as a power category within the Riboli portfolio.

Essential Duties & Responsibilities - Current duties may be changed if the job requires and/or additional duties may be assigned if necessary.

 

Brand Management

  • Develop and execute a strategic brand plan for the Soju portfolio.
  • Define brand positioning, target consumer segments, communication hierarchy, and channel strategy.
  • Establish Soju's role within the Riboli portfolio and broader spirits category.
  • Act as the internal and external brand champion.
  • Manage marketing budget, monitor sales performance, depletion trends, distribution gains, and competitive landscape.
  • Partner with Sales leadership to align brand strategy with commercial objectives.

Innovation & Product Development

  • Lead new product development (NPD) initiatives including flavor extensions, pack formats, and innovation pipeline.
  • Manage product lifecycle from concept to commercialization (pricing, packaging, positioning, regulatory coordination).
  • Identify long-term innovation opportunities within Soju and adjacent categories.

Trade & Market Activation

  • Develop national and regional trade marketing programs across on-premise and off-premise channels.
  • Support distributor engagement, sell-in materials, and brand programming.
  • Lead on-premise activation strategy including menu placements, POS development, and experiential initiatives.

Marketing Execution

  • Lead integrated marketing campaigns including digital, social, PR, and experiential.
  • Oversee packaging updates and creative development in partnership with designers and agencies.
  • Manage external vendors including advertising, PR, creative, and research partners.
  • Write and oversee brand messaging across websites, sell sheets, and promotional materials.

Consumer & Market Insights

  • Conduct and interpret market research to identify consumer trends and growth opportunities.
  • Track competitive activity within the spirits and flavored alcohol categories.
  • Leverage insights to refine brand strategy and innovation pipeline.

Team & Cross-Functional Leadership

  • Collaborate cross-functionally with Sales, Finance, Operations, and Production.
  • Provide leadership and clear direction to support teams and external partners.
  • Organize priorities across multiple initiatives to drive measurable results.

Education, Experience, & Skill Required:

  • Bachelor's degree in Marketing, Business Administration, or related field
  • 3-6+ years of experience in wine & spirits, CPG, or beverage alcohol brand management preferred.
  • Experience with digital marketing platforms and integrated campaign execution.
  • Proficiency in Microsoft Office, project management tools (Asana preferred), and DAM systems.
  • Represent the brand at trade events, distributor meetings, tastings, and cultural activations
  • Knowledge of Soju, Asian spirits, or culturally driven brands preferred.
  • 30% of travel required

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