ZipRecruiter

Log In

1

Alcohol Brand Manager Jobs (NOW HIRING)

Wine Industry Expo

$124K - $187K/yr

As Brand Marketing Manager, you'll lead strategic initiatives that strengthen brand equity, drive ... CPG, Pharmaceutical, or Alcohol beverage industry experience. * Solid understanding of 3-tier ...

Wines Worldwide Directory

$72K - $98K/yr

Build relationships with non-alcoholic brand managers inside local distributor partners, key account teams and inventory ordering teams. * Benchmark and set clear expectations for distributor ...

Dentsu, Inc.

Group Director, Planning

New York, NY · On-site

... alcohol brand. Experience in this industry is strongly preferred. Responsibilities include, but are not limited to: Integrated Planning: * Responsible for total management of a given brand's business ...

Advantage Solutions

ABI Market Manager

Hoboken, NJ

$67K - $83K/yr

Essential Job Duties and Responsibilities Team Management • Manages all aspects of Brand ... alcohol or beverage industry preferred Experience working in an agency, retail, CPG or CE ...

previous page

Showing results 41-60

All JobsBusiness JobsMarketing JobsBrand Marketing Manager JobsAlcohol Brand Manager Jobs

Alcohol Brand Manager information

See salary details

$29.5K

$84.2K

$143K

How much do alcohol brand manager jobs pay per year?

As of Sep 10, 2026, the average yearly pay for alcohol brand manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What does an alcohol brand manager do?

An Alcohol Brand Manager is responsible for developing and executing marketing strategies to promote a liquor, beer, or wine brand. They analyze market trends, manage advertising campaigns, collaborate with sales teams, and oversee product positioning to enhance brand visibility and sales. Additionally, they may work on sponsorships, events, and digital marketing efforts to engage consumers. Strong industry knowledge, creativity, and data-driven decision-making are key aspects of this role.

What are the key skills and qualifications needed to thrive as an alcohol brand manager?

To thrive as an Alcohol Brand Manager, you need a background in marketing, brand development, and consumer insights, often supported by a degree in marketing, business, or a related field. Familiarity with tools like Nielsen, IRI, market analytics platforms, CRM systems, and sometimes certifications such as WSET (Wine & Spirit Education Trust) are commonly expected. Creativity, strategic thinking, relationship management, and strong communication skills make candidates excel in this role. These abilities are crucial for successfully promoting brands, leading campaigns, and building meaningful partnerships in the competitive beverage industry.

What are some typical challenges faced by alcohol brand managers?

Alcohol Brand Managers often navigate challenges such as strict regulatory environments, evolving consumer preferences, and intense market competition. They must balance creative marketing with compliance, adapt to shifting trends, and differentiate their brands in crowded markets. Collaboration with sales, legal, and distribution teams is key to aligning strategy and ensuring effective execution. Successfully overcoming these challenges helps drive brand growth and cultivates strong loyalty among both partners and consumers.

More about Alcohol Brand Manager jobs

What cities are hiring for Alcohol Brand Manager jobs?

Cities with the most Alcohol Brand Manager job openings:

What states have the most Alcohol Brand Manager jobs?

States with the most job openings for Alcohol Brand Manager jobs include:

What are popular job titles related to Alcohol Brand Manager jobs?

For Alcohol Brand Manager jobs, the most frequently searched job titles are:

Alcohol Brand Manager jobs near you
Infographic showing various Alcohol Brand Manager job openings in the United States as of September 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $84,160 per year, or $40.5 per hour.

Category Development Specialist - Bergen County

Elizabeth, NJ

Allied Beverage Group
Beverage Manufacturing • 501 - 1,000 employees
Learn more about Allied Beverage Groupexternal

$60K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 29 days ago

Job description

Join the team at New Jersey’s largest wine and spirits distributor! At Allied Beverage Group, we’re proud of our dynamic, family-based culture and our role in keeping the beverage industry moving. If you're looking for a great company with great people—this is the place to be!

Overview
 
The Category Development Specialist role will be responsible Hemp Direct Sales, RTD, Low and No Activation inclusive of achieving customer objectives in both the Off & On Premise, Key Performance Indicators (KPI), and targets by implementing strategies and tactics while managing customers in a manner that will achieve profitable long-term growth for Hemp,  Low / No Alcohol brands within the portfolio.
 
Responsibilities
 
Customer
  • Sales of THC Hemp Beverage Portfolio
Deliver on volume and profitability objective by brand
• Ensure compliance to Corporate Hemp / RTD /Low / No Alcohol Brand Strategies
• Increase the quality/quantity of accepted innovative business building proposals
• Cold Box Management
• Category Management
*Understand best practices
*Apply comprehensive market, product and consumer information to generate brand and volume building activities
• Increase number of accounts where we are considered trusted advisor:
*Become part of customers planning process
*Obtain preferred supplier status (right of first refusal)
*Understand and deliver on account’s goals, strategies and opportunities
*Set goals, measure, evaluate and adapt to changes
• Meet and exceed customer expectation on fundamental business needs
 
 
Organizational
• Identify and adopt key account management best practices beyond customer and industry
• Lead development of annual plans for key accounts that reflect agreed brand and customer strategies and support the delivery of business goals
• Develop preferred supplier status with accounts by participating in the accounts planning process
• Communicate market, brand and consumer developments/trends/best practices inside and outside the category and/or industry
• Influence Allied Beverage Group sales teams to develop account specific programs in line with RTD / Low / No Alcohol brand strategies using local consumer insight as well as category trends.
• Recommend suitable account specific brand and volume mix targets
• Oversee account performance and implement corrective business building actions
• Proactively participate in strategy briefing sessions and provide continuous feedback on execution and program effectiveness
• Ensure delivery of specific Category Management guidelines and principles to strategic account category manager resource aligned against customers
• Set and achieve KPI’s (Depletions, Distribution, Ads, Displays, Features, Shelf Execution, Digital Posts, Menu Placement, Wells, House Pours, POS, Permanent Signage etc.)
• Engage in relationship building activities with buyer for all key accounts
 
KPI’s
• Weekly Pre-plans and Recaps
• Achieve Hemp Beverage Sales and Distribution KPI’s
• Achieve monthly KPI Goals
• Communicate and Manage Targets
• Work with Allied Beverage Group Managers on key priorities
*Weekly check-in on targets – Business Reviews and opportunity discussions
*Supplier ride-withs
*Key Account Manager ride-withs
*Presenting updates at weekly team meetings
*Attend events
• Responsibility for Core list of Off Premise accounts
• Responsibility for Geographic Area for Portfolio of Brands
• Plan & Prepare Account/Activities
• Account Business Reviews
• Activate Hemp / RTD / Low / No Alcohol Brand Marketing Programs
• Execute Retail Controllables and Brand Standards at L3F
• Account audits
• Assess and implement account needs
• Consumer Sampling
• Staff Education
• Digital Posts
 
 
Qualifications
  • 1-2 years Sales Experience
  • Budget, sales, and marketing experience
  • 4-year college degree or equivalent 
  • Comprehensive understanding of Hemp / RTD / Low / No Alcohol brands to include knowledge of categories, basic production, and service
  • Ability to adapt and can assist a variety of internal customer groups and varying personality types
  • Strong negotiation skills; demonstrate an entrepreneurial spirit
  • Ability to create and sell innovative ideas
  • Goal oriented, focused, and assertive individual who needs little direction or supervision
  • Ability to work flexible hours which include early morning evenings, and/or weekends
  • Ability to participate in business meetings, company initiatives and events upon request
  • Managing complex customer relationships
  • Strong sales skills, superior negotiation and influencing skills
  • Leadership capabilities with strong presentation and interpersonal skills
  • Proficient in fact-based selling and analysis of syndicated consumer data (IRI, Nielsen)
  • Basic brand marketing and finance skills
  • Basic computer skills (excel, access, word, PowerPoint etc.)
Compensation and Benefits
 
The starting salary for this role is $60,000. In addition to salary,  this role is eligible for a discretionary bonus and offers a comprehensive benefits package including Medical, Dental, Vision, 401K plan with company match, Life Insurance, Long Term Disability, Flexible Spending Account, Employee Assistance Program, Pet Insurance Plan and more.

Why You Will Love Allied Beverage Group

Industry Leader – We are New Jersey’s Largest Wine and Spirits Distributor
Culture – We may be a big corporation, but we are still family owned and we like to think that influences our work environment. We promote a culture based on trust, respect and collaboration
State of the Art Facility – We opened a brand-new corporate office and distribution center in Elizabeth, NJ in 2019
Your Continued Growth – Our company encourages our employees to reach high, live up to their potential, and advance in their careers. We offer over 9,000 professional development courses that employees can take at any time
Competitive Pay and Quality Benefits – Allied Beverage Group offers competitive pay commensurate with experience along with a comprehensive benefits package
Allied Perks! – Associate recognition, discounts with several vendors and more


The Company is dedicated to ensuring a safe and secure environment for our team members and visitors. To assist in achieving that goal, we conduct a drug and background check for all new team members post-offer and prior to the start of employment. The Immigration Reform and Control Act requires that verification of employment eligibility be documented for all new employees by the end of the third day of work.

Allied Beverage Group participates in the E-Verify program to confirm employment eligibility of all new hires in the United States.

EEO and AI Disclosure Statement
 
Allied Beverage Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other legally protected characteristics.
 
As part of our recruitment process, Allied Beverage Group uses artificial intelligence (AI) tools to support the initial review of applications. These tools are designed to assist our recruiters in identifying qualifications and experience that align with the requirements of each role. The tools do not make hiring decisions. All final decisions are made by our recruitment team and hiring managers.
 
We are committed to fair and equitable hiring practices. If you have questions about this process or need an accommodation, please contact Human Resources.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.