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Cpg Trade Promotion Management Jobs (NOW HIRING)

Reese Group, Inc.

Trade Promotion Administrator

Lenexa, KS · On-site

$17 - $23.25/hr

Reese Group is a leading client service provider for consumer packaged goods companies (CPG) and ... The Trade Promotion Administrator will work closely with the Business Managers and assist in ...

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Cpg Trade Promotion Management information

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$27K

$67.1K

$106K

How much do cpg trade promotion management jobs pay per year?

As of Sep 1, 2026, the average yearly pay for cpg trade promotion management in the United States is $67,149.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,500.00 and $81,500.00 per year, depending on experience, location, and employer.

What is CPG Trade Promotion Management?

CPG Trade Promotion Management refers to the strategies, processes, and software solutions used by Consumer Packaged Goods (CPG) companies to plan, execute, analyze, and optimize promotional activities with retailers. These promotions include discounts, in-store displays, coupons, and advertising aimed at increasing product sales. Effective trade promotion management helps companies maximize return on investment, improve collaboration with retail partners, and gain insights into consumer behavior. Companies often use specialized TPM software to track spending, measure promotion effectiveness, and forecast demand.

What are the key skills and qualifications needed to thrive in CPG Trade Promotion Management?

To excel in CPG Trade Promotion Management, you need strong analytical skills, a background in sales or marketing, and a solid understanding of consumer packaged goods industry dynamics. Familiarity with trade promotion management (TPM) software, data analytics platforms, and ERP systems is typically required. Excellent communication, negotiation, and problem-solving skills help you collaborate across teams and drive successful promotional strategies. These skills are essential for optimizing trade spend, maximizing ROI, and ensuring effective execution of promotional activities in a highly competitive market.

What are some common challenges faced by professionals in CPG Trade Promotion Management, and how can they be addressed?

Professionals in CPG Trade Promotion Management often encounter challenges such as accurately forecasting promotional ROI, managing large volumes of data from multiple retailers, and ensuring alignment between sales, marketing, and supply chain teams. Addressing these challenges typically involves leveraging specialized TPM software for data integration, maintaining clear communication across departments, and continuously analyzing past promotions to optimize future strategies. Collaborating closely with cross-functional teams and staying updated on market trends can also help professionals navigate these complexities and drive successful trade promotions.

What is the difference between Cpg Trade Promotion Management vs Cpg Sales Coordinator?

AspectCpg Trade Promotion ManagementCpg Sales Coordinator
Primary FocusPlanning and executing trade promotions to boost product sales in retail channelsSupporting sales team activities and coordinating sales efforts with clients
Required SkillsTrade marketing, data analysis, promotional planningSales support, communication, customer service
Work EnvironmentMarketing and trade marketing departments, retail settingsSales teams, client meetings, retail outlets
Common CertificationsTrade marketing certifications, data analysis skillsSales support certifications, CRM training

While both roles support sales growth, Cpg Trade Promotion Management focuses on developing and executing promotional strategies to increase retail sales, whereas Cpg Sales Coordinators primarily assist the sales team with client coordination and support activities.

What cities are hiring for Cpg Trade Promotion Management jobs?

Cities with the most Cpg Trade Promotion Management job openings:

What states have the most Cpg Trade Promotion Management jobs?

States with the most job openings for Cpg Trade Promotion Management jobs include:

What job categories do people searching Cpg Trade Promotion Management jobs look for?

The top searched job categories for Cpg Trade Promotion Management jobs are:

Cpg Trade Promotion Management jobs near you
Infographic showing various Cpg Trade Promotion Management job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, and 2% Contract. Highlights an 89% Physical, 2% Hybrid, and 9% Remote job distribution, with an average salary of $67,149 per year, or $32.3 per hour.

Account Executive, Consumer Goods TPM & TPO (Remote)

TELUS Agriculture & Consumer Goods

Cincinnati, OH • Remote

Full-time

Posted 25 days ago

Job description

Are you ready to embark on an electrifying journey that will revolutionize the global Consumer Goods Trade and RGM market?

Seize this opportunity to join the trailblazing team at TELUS Agriculture and Consumer Goods (TAC) - a powerhouse committed to disrupting the status quo with state-of-the-art applications that leverage data to reimagine the way Consumer Goods Manufacturers price and prompt their brands through their channels!

We are not just a team; we are an inspired collective on a relentless mission to establish a connected value chain, unraveling transformative insights and optimizing processes from the fields to your plate. At TAC, we are more than just individuals; United in passion and purpose, we collaboratively breathe life into these extraordinary opportunities.

Our team and what we'll accomplish together

Join our TAC Consumer Goods team and drive transformational growth in the Trade Promotion Management (TPM) and Trade Promotion Optimization (TPO) market. As our new Account Executive, you'll partner with CPG manufacturersfrom Fortune 500 companies to emerging mid-market innovatorsto deliver comprehensive positioning  of our proprietary TPM/TPO solutions that drive measurable trade promotion effectiveness and competitive advantage. You'll serve as the critical link between TELUS Consumer Goods Pre-Sales, Business Development, and Product Management, combining your hunter instincts with deep consultative expertise to position our market-leading technology and integrated TAC ecosystem as the trusted partner transforming how manufacturers optimize their go-to-market strategies. This is a high-impact role where your ability to translate complex functionality into compelling business outcomes will directly enhance TELUS' presence and influence in the CPG manufacturer market.

What you'll do

  • Lead enterprise account strategy and relationship development with CPG manufacturers (Fortune 500 and mid-market) to enhance TELUS Consumer Goods' presence and influence in the TPM/TPO market, positioning yourself as a trusted strategic advisor and subject matter expert.
  • Conduct discovery calls and comprehensive needs assessments with manufacturer clients to deeply understand their trade promotion challenges, competitive positioning, business processes, and go-to-market strategies; translate these insights into compelling, tailored product demonstrations that directly address their specific pain points and objectives.
  • Deliver consultative, value-driven sales presentations of TELUS Consumer Goods' TPM/TPO solutions, showcasing proprietary functionality, competitive differentiation, and integration with the broader TAC ecosystem; position solutions as strategic business enablers rather than feature-focused tools.
  • Serve as the primary lead for RFP/RFI responses, articulating how TELUS solutions solve specific client business challenges and deliver measurable ROI compared to competitive alternatives.
  • Collaborate closely with Product Managers and Business Development teams to identify product gaps, refine messaging for new functionality and enhancements, and define go-to-market positioning for emerging capabilities based on market intelligence and client feedback.
  • Identify and communicate opportunities for product functional development based on competitive landscape analysis and client feedback gathered throughout the sales cycle.
  • Develop and execute account strategies that expand wallet share and drive new business growth while maintaining strong relationships with key stakeholders across the manufacturer organization.
  • Support implementation project planning by gathering and synthesizing information from key stakeholders during the sales cycle to ensure successful solution deployment.

What you bring

  • 6 to 8 years of experience in CPG sales, sales engineering, or solution architecture roles, with a proven track record of driving deals and influencing purchasing decisions with Fortune 500 and mid-market CPG manufacturers.
  • Deep understanding of Trade Promotion Management (TPM) and Trade Promotion Optimization (TPO) dynamics, including manufacturer-to-retailer-to-consumer channel relationships, trade promotion strategies, CPG business processes (trade planning, promotion execution, analytics), and how CPG companies optimize their promotional effectiveness.
  • Proven experience with TPM/TPO solutionseither as a system administrator, domain expert, or having played an integral role in a TPM system implementation or deployment.
  • Advanced consultative selling expertiseability to diagnose complex business challenges, understand client pain points, and translate them into compelling ROI-driven solution narratives that demonstrate competitive advantage.
  • Demonstrated ability to deliver clear, concise, and impactful product demonstrations and presentations that effectively communicate functionality, value proposition, and competitive differentiation to both technical and business stakeholders; comfort presenting to executive audiences.
  • Strong industry knowledge and the ability to serve as a trusted advisor to clients; proven success in building credibility and influence across complex, matrixed organizational structures.
  • Excellent communication skills (verbal and written)ability to articulate complex concepts clearly to diverse audiences including C-suite executives, finance teams, and operational stakeholders; strong RFP/RFI writing and proposal development skills.
  • Proven ability to work effectively in matrixed team environments, gaining results without direct line authority while collaborating with Sales, Business Development, and Product Management teams.
  • High degree of flexibility and adaptability in managing dynamic priorities and evolving client needs in a fast-paced environment.
  • Valid driver's license and willingness to travel as required to support key customer relationships.

Great-to-haves

  • Experience in Finance, Sales Finance, Trade Finance, or Revenue Management within a CPG manufacturer environment.
  • Demonstrated success in a hunter/business development role, with experience identifying new market opportunities and driving new business growth in the CPG or SaaS space.
  • Familiarity with competitive TPM/TPO solutions and the ability to articulate TELUS' competitive differentiation in the marketplace.
  • Experience supporting or leading implementation projects, including stakeholder management, requirements gathering, and deployment planning.
  • Knowledge of broader TAC ecosystem solutions (agriculture, supply chain, data analytics) and ability to position integrated value propositions to CPG manufacturer clients.
  • Strong analytical and problem-solving skills, with the ability to understand cause-and-effect relationships among CPG channel trading partners (manufacturers, distributors, retailers, consumers).
  • Data-driven mindset with experience in trade promotion analytics, reporting, or using data to inform ROI demonstrations and business case development for clients.
  • Commitment to continuous learning and staying current with product roadmaps, emerging functionality, and market trends in the TPM/TPO space.

At TELUS Agriculture and Consumer Goods, we are dedicated to fostering an inclusive and supportive environment where all individuals can thrive. We value the unique perspectives and experiences that each person brings to our team and invite you to join us on our journey of growth and learning. Together, we aim to create a respectful and welcoming global community.

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