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Cpg Trade Promotion Management Jobs (NOW HIRING)

Job Summary The Visualfabriq Functional Lead will be responsible for leading Trade Promotion Management (TPM) implementation initiatives for Consumer Packaged Goods (CPG) organizations. This role ...

Required Qualifications • 7+ years of experience in Trade Promotion Management (TPM), CPG commercial systems, or enterprise transformation initiatives. • Hands-on experience implementing ...

Job Title : Senior CPG Trade Finance Consultant Location: Columbus, Ohio Duration: 6 months ... Hands-on experience in Trade Promotions Management, including SAP TPM for Retail and TELUS ...

... Farms' Trade Promotion Management (TPM) software (Blue Planner/Up Clear), while providing ... Experience in the CPG or food industry * Familiarity with ERP systems and financial accrual ...

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Cpg Trade Promotion Management information

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$27K

$67.1K

$106K

How much do cpg trade promotion management jobs pay per year?

As of Jul 16, 2026, the average yearly pay for cpg trade promotion management in the United States is $67,149.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,500.00 and $81,500.00 per year, depending on experience, location, and employer.

What is the difference between Cpg Trade Promotion Management vs Cpg Sales Coordinator?

AspectCpg Trade Promotion ManagementCpg Sales Coordinator
Primary FocusPlanning and executing trade promotions to boost product sales in retail channelsSupporting sales team activities and coordinating sales efforts with clients
Required SkillsTrade marketing, data analysis, promotional planningSales support, communication, customer service
Work EnvironmentMarketing and trade marketing departments, retail settingsSales teams, client meetings, retail outlets
Common CertificationsTrade marketing certifications, data analysis skillsSales support certifications, CRM training

While both roles support sales growth, Cpg Trade Promotion Management focuses on developing and executing promotional strategies to increase retail sales, whereas Cpg Sales Coordinators primarily assist the sales team with client coordination and support activities.

What is CPG Trade Promotion Management?

CPG Trade Promotion Management refers to the strategies, processes, and software solutions used by Consumer Packaged Goods (CPG) companies to plan, execute, analyze, and optimize promotional activities with retailers. These promotions include discounts, in-store displays, coupons, and advertising aimed at increasing product sales. Effective trade promotion management helps companies maximize return on investment, improve collaboration with retail partners, and gain insights into consumer behavior. Companies often use specialized TPM software to track spending, measure promotion effectiveness, and forecast demand.

What is CPG trade management?

CPG trade management involves planning, executing, and analyzing promotional activities and trade strategies for consumer packaged goods companies. It includes managing trade promotions, retail relationships, and data analysis to optimize sales and market share, often using tools like trade promotion management software.

What is trade promotion management?

Trade promotion management is the process used by professionals in roles like CPG Trade Promotion Management to plan, execute, and analyze promotional activities with retail partners. It involves coordinating discounts, displays, and marketing campaigns to increase product sales and market share, often using specialized software tools and data analysis. Effective management helps optimize promotional budgets and improve retailer relationships.

What is TPM in sales?

In sales, TPM stands for Trade Promotion Management, which involves planning, executing, and analyzing promotional activities with retailers to increase product sales and market share. It typically requires skills in data analysis, negotiation, and the use of specialized software tools to optimize promotional budgets and effectiveness.

What are the key skills and qualifications needed to thrive in CPG Trade Promotion Management, and why are they important?

To excel in CPG Trade Promotion Management, you need strong analytical skills, a background in sales or marketing, and a solid understanding of consumer packaged goods industry dynamics. Familiarity with trade promotion management (TPM) software, data analytics platforms, and ERP systems is typically required. Excellent communication, negotiation, and problem-solving skills help you collaborate across teams and drive successful promotional strategies. These skills are essential for optimizing trade spend, maximizing ROI, and ensuring effective execution of promotional activities in a highly competitive market.

What are some common challenges faced by professionals in CPG Trade Promotion Management, and how can they be addressed?

Professionals in CPG Trade Promotion Management often encounter challenges such as accurately forecasting promotional ROI, managing large volumes of data from multiple retailers, and ensuring alignment between sales, marketing, and supply chain teams. Addressing these challenges typically involves leveraging specialized TPM software for data integration, maintaining clear communication across departments, and continuously analyzing past promotions to optimize future strategies. Collaborating closely with cross-functional teams and staying updated on market trends can also help professionals navigate these complexities and drive successful trade promotions.
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Infographic showing various Cpg Trade Promotion Management job openings in the United States as of July 2026, with employment types broken down into 89% Full Time, 3% Part Time, 3% Contract, and 5% Summer. Highlights an 82% Physical, 6% Hybrid, and 12% Remote job distribution, with an average salary of $67,149 per year, or $32.3 per hour.
Trade Promotion Management Analyst

Trade Promotion Management Analyst

House of Cheatham, LLC

Stone Mountain, GA • On-site

Other

This job post has expired 1 day ago. Applications are no longer accepted.


Job description

Description

SUMMARY OF RESPONSIBILITIES


The Trade Promotion Management Analyst serves as a member of the Sales team, helping ensure customer programs, promotions, pricing, and trade spend activities are executed accurately and supported end-to-end. This role enables Sales success by building and managing trade spend processes, supporting promotional execution, providing visibility into deductions and customer program performance, maintaining system and customer-facing pricing tools, and ensuring timely resolution of customer claims and deductions.


The analyst works cross-functionally with Sales, Finance, Accounts Receivable, Customer Service, and Trade Spend/Deductions platform teams to support execution, reporting accuracy, and customer satisfaction. This position plays an important role in improving trade spend visibility, minimizing revenue leakage, and supporting data-driven business decisions in a fast-paced CPG environment.


ESSENTIAL FUNCTIONS


Trade Promotion Management (TPM)

  • Lead the development and implementation of the company's Trade Promotion Management (TPM) capabilities, processes, and operational discipline, with strategic alignment and approval from the CEO, CFO, and CSO, in partnership with Sales, Finance, Customer Service, and Leadership teams.
  • Following approval from the CEO, CFO, and CSO, lead the implementation, management, and continuous improvement of foundational TPM process pillars, including:
  • Promotional planning and approval workflows
  • Trade funding management and visibility
  • Customer program tracking and documentation
  • Pricing and promotional compliance validation
  • Deduction prevention and resolution processes
  • Promotional accrual management
  • Reporting, analytics, and performance visibility
  • Cross-functional communication and accountability
  • Standard operating procedures (SOPs) and process documentation
  • Own the tracking, monitoring, and management of trade promotion funding activities, including:
  • Bill-backs
  • Off-invoice allowances
  • Rebates
  • Scan programs
  • Promotional accruals
  • Partner with the Trade Spend platform team to ensure customer programs align with approved pricing, promotional agreements, and internal controls.
  • Monitor promotional spend performance against expectations and proactively identify discrepancies, risks, overspending concerns, or process gaps.
  • Lead month-end and quarter-end trade spend validation activities, including accrual review, promotional activity validation, and reporting accuracy.
  • Assist with forecasting trade spend commitments and customer promotional investments.
  • Drive continuous improvement of TPM processes, reporting, controls, analytics, and operational execution as organizational capabilities mature.


Trade Promotion Optimization (TPO)

  • Lead Trade Promotion Optimization (TPO) initiatives following TPM process implementation and stabilization.
  • Evaluate promotional effectiveness, ROI, customer performance trends, and trade spend efficiency.
  • Analyze promotional results to identify opportunities for improved profitability, sales growth, customer performance, and trade spend effectiveness.
  • Develop reporting and analytics that provide visibility into promotional lift, customer performance, and return on trade investment.
  • Partner with Sales and Finance teams to support data-driven promotional planning and customer investment decisions.
  • Identify opportunities to improve promotional strategies, reduce ineffective spend, and optimize customer program performance over time.


Sales & Customer Support

  • Act as an analytical support partner to Sales Team for customer programs, pricing, promotions, and trade-related activities.
  • Support setup, validation, maintenance, and execution of customer trade programs and promotions within trade management platforms such as Promomash.
  • Assist with new customer onboarding activities, item setups, pricing updates, promotional changes, and customer program maintenance.
  • Respond to Sales Team inquiries related to trade spend, deductions, pricing, and customer claims in a timely and service-oriented manner.
  • Help ensure customer-facing programs and promotions are accurately executed and aligned with approved agreements.


Deductions & Claims Resolution

  • Research and resolve customer deductions related to promotions, pricing discrepancies, shortages, compliance issues, or other trade-related claims. 
  • Collaborate with Sales, Accounts Receivable, Customer Service, and Finance teams to ensure timely deduction resolution and minimize revenue disruption. 
  • Identify recurring deduction trends, invalid claims, or process gaps and recommend corrective actions. 
  • Maintain visibility and reporting on deduction status, root causes, and customer behavior patterns. 
  • Support recovery efforts and documentation requirements related to customer disputes and claims management.


Requirements

EXPERIENCE / KNOWLEDGE

  • Strong understanding of trade spend management, customer promotions, deductions, and sales support processes within the CPG industry.
  • Working knowledge of trade promotion management (TPM), deductions management, and pricing support processes.
  • Experience building and leading TPM/TPO development and implementation strongly preferred. 
  • Experience supporting retail, wholesale, distributor, or marketplace programs preferred.
  • Familiarity with trade spend platforms such as Promomash or similar TPM/deductions systems strongly preferred.
  • Strong analytical, organizational, and problem-solving skills.
  • Ability to manage multiple priorities and deadlines in a fast-paced environment.
  • Strong customer-service mindset with ability to support high-performing Sales teams.
  • Excellent attention to detail and follow-through.
  • Advanced Microsoft Excel skills including:
  • Pivot tables
  • Lookups
  • Data analysis
  • Reporting
  • Strong communication skills with the ability to work effectively across Sales, Finance, Customer Service, and external platform teams.
  • Solutions-oriented mindset that balances speed, accuracy, and operational discipline.


EDUCATION & EXPERIENCE

  • Bachelor's degree in Business, Finance, Accounting, or related field.
  • Equivalent combination of education and relevant experience may be considered.
  • 2-5 years of experience in:
  • Sales support 
  • Sales operations
  • Trade spend management
  • Deductions management
  • Sales finance
  • Customer support operations
  • Experience in consumer products (CPG), retail-driven, manufacturing, or distribution environments preferred.
  • Experience with Promomash or similar trade spend/deductions management platforms strongly preferred.


WORKING CONDITIONS

Primarily in-office with some hybrid office environment flexibility.

  • Frequent use of ERP systems, trade spend platforms, spreadsheets, reporting tools, email, and communication systems.
  • Ability to sit for extended periods while working on a computer.
  • Fast-paced, deadline-driven environment with shifting priorities and multiple concurrent projects.
  • Regular interaction with Sales teams, Finance, Accounts Receivable, Customer Service, and external platform partners.
  • Occasional extended hours may be required during month-end close, promotional periods, or to meet customer deadlines. 


CORE COMPETENCIES

  • Customer Focus
  • Analytical Thinking
  • Attention to Detail
  • Problem Solving
  • Communication Skills
  • Financial & Business Acumen
  • Time Management & Prioritization
  • Cross-Functional Collaboration
  • Accountability & Reliability
  • Process Improvement
  • Data Accuracy & Reporting Discipline
  • Adaptability & Responsiveness