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Conversion Manager Jobs in Decatur, GA (NOW HIRING)

HeadFirst BV

B2C Growth Marketing Manager

Atlanta, GA · On-site +1

$120K - $130K/yr

You'll build and execute campaigns across lifecycle, conversion, and activation channels, partner ... This is an individual-contributor, hands-on role rather than an agency-management position. You'll ...

HeadFirst B.V.

B2C Growth Marketing Manager

Atlanta, GA · Remote

You'll build and execute campaigns across lifecycle, conversion, and activation channels, partner ... This is an individual-contributor, hands-on role rather than an agency-management position. You'll ...

HeadFirst B.V.

B2C Growth Marketing Manager

Atlanta, GA · Remote

You'll build and execute campaigns across lifecycle, conversion, and activation channels, partner ... This is an individual-contributor, hands-on role rather than an agency-management position. You'll ...

22Miles

Demand Generation Manager

Peachtree Corners, GA · On-site

$80K - $90K/yr

... • Conversion Optimization & Analytics • Track website engagement and user behavior with ... • Zoho CRM - Lead intake, scoring, lifecycle management, and reporting. • Fatjoe - Link ...

Beazer Homes

Marketing Web & AI Mgr

Atlanta, GA · On-site +1

Owns day-to-day optimization of site conversion performance, including lead generation, engagement ... Experience managing SEO programs, website content, and digital performance initiatives for a ...

Massage Heights

Sales Operations Manager

Decatur, GA · On-site

$18 - $25/hr

... Manager to lead daily operations and aggressively grow in membership sales. This is a hands-on ... Driving membership sales conversion of 25% * Building and leading a high-performing front desk ...

Beazer Homes

Marketing Web & AI Mgr

Atlanta, GA · On-site

Owns day-to-day optimization of site conversion performance, including lead generation, engagement ... Experience managing SEO programs, website content, and digital performance initiatives for a ...

Beazer Homes

Marketing Web & AI Mgr

Atlanta, GA · On-site +1

Owns day-to-day optimization of site conversion performance, including lead generation, engagement ... Experience managing SEO programs, website content, and digital performance initiatives for a ...

WebMD

Associate Marketing Manager

Atlanta, GA · On-site

$70K - $74K/yr

Monitor KPIs such as open rates, click-through rates, conversion, engagement, retention, and user ... Demonstrable experience managing social media and/or digital marketing campaigns * Ability to write ...

Next Step Systems

CEO/Operations Manager

Alpharetta, GA · On-site

Alpharetta GA Jobs, CEO/Operations Manager, eCommerce, Web Architecture, Infrastructure, Online Marketing Campaigns, SEO, Google AdWords, Google Analytics, Conversion Rate, Frameworks, Facebook Ads ...

hillman

Business Development Manager

Cincinnati, OH

The BDM's focus will be on full-conversion opportunities in which Hillman will become the primary ... Manage expenses related to travel, meetings, organization membership, and conversion resources ...

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Showing results 1-20

All JobsConversion JobsConversion Manager JobsConversion Manager Jobs in Decatur, GA

Conversion Manager information

How does a Conversion Manager typically collaborate with marketing and product teams to optimize user experience?

A Conversion Manager works closely with both marketing and product teams to analyze user behavior, identify drop-off points, and recommend improvements to increase conversion rates. This often involves sharing insights from A/B tests, aligning on messaging strategies, and coordinating website or app updates. Regular cross-functional meetings and data sharing are essential to ensure everyone is working toward common goals. By fostering open communication, Conversion Managers help bridge the gap between technical development and marketing initiatives for optimal user experience.

What are Conversion Managers?

Conversion Managers are professionals responsible for optimizing a business’s website or digital campaigns to increase the percentage of visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and implement strategies to improve conversion rates. Their role involves close collaboration with marketing, design, and development teams to ensure that user experience and messaging are aligned with business goals. Conversion Managers often use data analytics and user feedback to inform their decisions and measure the effectiveness of their efforts.

What is the difference between Conversion Manager vs Digital Marketing Specialist?

AspectConversion ManagerDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; experience in conversion optimization toolsBachelor's in Marketing, Communications, or related; proficiency in digital channels
Work EnvironmentCollaborates with marketing, design, and analytics teams to optimize user journeysDevelops and executes digital campaigns across platforms like social media, email, and search
Employer & Industry UsageCommon in e-commerce, SaaS, and online servicesUsed across various industries for online brand promotion and lead generation

The Conversion Manager focuses on improving website or app conversion rates through data analysis and user experience enhancements. In contrast, the Digital Marketing Specialist manages digital campaigns to attract and engage audiences. Both roles require marketing knowledge but differ in their primary objectives and daily tasks.

What are the key skills and qualifications needed to thrive as a Conversion Manager, and why are they important?

To thrive as a Conversion Manager, you need strong analytical skills, experience with conversion rate optimization (CRO), and a background in digital marketing or related fields. Familiarity with A/B testing platforms, web analytics tools like Google Analytics, and CRO certifications are commonly required. Exceptional communication, creativity, and project management skills help in collaborating with teams and driving innovative solutions. These competencies are vital for maximizing website performance, improving user experience, and achieving business growth targets.
What are popular job titles related to Conversion Manager jobs in Decatur, GA? For Conversion Manager jobs in Decatur, GA, the most frequently searched job titles are:
What job categories do people searching Conversion Manager jobs in Decatur, GA look for? The top searched job categories for Conversion Manager jobs in Decatur, GA are:
What cities near Decatur, GA are hiring for Conversion Manager jobs? Cities near Decatur, GA with the most Conversion Manager job openings:
Conversion Manager jobs near you

B2C Growth Marketing Manager

HeadFirst BV

Atlanta, GA • On-site, Remote

$120K - $130K/yr

Full-time

Posted 3 days ago

Job description

Position objective:
Impellam Group is reimagining how professionals experience flexible work, and marketing is at the center of how we build, grow, and retain our talent community. As Growth Marketer in North America, you will own the full-funnel acquisition and activation engine that attracts candidates to our platform and turns registrations into active, engaged talent.
This is a hands-on, high-autonomy role. You'll build and execute campaigns across lifecycle, conversion, and activation channels, partner closely with the paid channels owner to align on audience, timing, and messaging across paid and organic touchpoints, work closely with Product to improve in-platform conversion, and use data to make fast decisions about what's working and what isn't. AI tools are a core part of how you'll work, not an add-on.
This is an individual-contributor, hands-on role rather than an agency-management position. You'll be building, testing, and iterating in real time across multiple job categories and verticals.
This is a full-time, remote role based in the US, with East Coast candidates preferred.
Key responsibilities:
Lifecycle Marketing & Email
  • Build and run segmented nurture flows and re-engagement sequences in our marketing automation platform that move candidates from registered to actively engaged.
  • Design lifecycle programs that blend automation with well-timed human touchpoints to drive trust and conversion.
  • Own email acquisition programs end-to-end: list strategy, segmentation, copy, and performance reporting.
  • Coordinate with the paid channels owner to align lifecycle and email timing, audience targeting, and messaging with paid and programmatic campaigns.

Conversion & Landing Pages
  • Own candidate-facing acquisition pages: writing copy, configuring tracking, and running conversion tests.
  • Evaluate channel-native options (such as LinkedIn lead gen forms) to reduce friction in the registration flow.

Platform Activation & Product Partnership
  • Partner with Product to identify where candidates drop off between registration and first placement.
  • Design lifecycle interventions (email sequences, re-engagement triggers, onboarding nudges) to improve activation rates.

Measurement & Reporting
  • Build the tracking and attribution framework that connects ad spend to activation to placement, across channels and job categories.
  • Own a performance dashboard covering acquisition, activation, and engagement metrics. Present results with clear takeaways and a point of view on what's next.
  • Run structured A/B tests across messaging, CTAs, and flow sequences. Document what works and share learnings with the team.

AI-Powered Marketing
  • Use AI tools to accelerate audience research, creative production, and campaign iteration as a core part of your workflow, not a nice-to-have.
  • Stay current on emerging AI approaches relevant to candidate marketing and bring new ideas forward.

Education and qualification
Essential:
  • High School Diploma, GED / GSCEs / A Levels or equivalent credentials

Desired:
  • Bachelor's degree preferred, but can be substituted for applicable experience

Work experience and attributes:
Experience
  • 6 to 8 years of performance or growth marketing experience, with direct, hands-on ownership of lifecycle and email programs, and a track record of partnering closely with paid acquisition teams. You've managed budgets, built campaigns from scratch, and reported on results without relying on an agency.
  • Demonstrated experience using AI tools as a core part of your marketing workflow: content production, audience research, or creative scaling. We'll ask you to walk us through how you use AI today.
  • Experience in a two-sided marketplace, platform product, or any environment where users had to complete steps post-registration to generate value. You understand funnel drop-off, lifecycle stages, and how marketing intersects with product and onboarding.
  • Experience building audience personas or ICPs and translating them into differentiated campaign strategies.
  • Comfort working with imperfect data: messy exports, inconsistent categorizations, or incomplete attribution. You get results while the data foundation is still being built.

Tools & Technical Skills
  • Working knowledge of paid social and programmatic advertising (LinkedIn Campaign Manager, Meta Ads Manager, job board platforms) sufficient to collaborate effectively with the paid channels owner on cross-channel campaign strategy and attribution.
  • Hands-on experience with a marketing automation or lifecycle messaging platform (such as Braze, Iterable, or similar) is required. You've built segmented lists, automated nurture flows, A/B tested subject lines and CTAs, and used send data to optimize programs over time.
  • Experience working with a Customer Data Platform (CDP) is required. You understand how audience segments are built and activated, how data flows between the CDP and downstream channels, and how to flag gaps that limit targeting precision.
  • Ability to build and optimize landing pages independently, including writing copy, configuring tracking, and running conversion tests.
  • Analytical fluency with tools like Google Analytics and your marketing platform's reporting suite. You can build a tracking framework from scratch, not just read one that already exists.
  • Experience with SMS campaigns is a plus.

Working Style
  • Strong written judgment. You write copy that moves people, not copy that fills a slot.
  • Comfortable building without a playbook. Organized, self-directed, and ready to create systems, not just execute them.
  • Energized by ambiguity. Tracking today is manual, data requires cleaning, and attribution is incomplete. Your first months will involve as much system-building as campaign execution.

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