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Conversion Manager Jobs in Atlanta, GA (NOW HIRING)

United Airlines

Workday Data Conversion Lead

Atlanta, GA

$73K - $210K/yr

Experience managing multiple data conversion activities within project timelines. * Excellent communication and stakeholder management skills with the ability to collaborate across cross-functional ...

Cummins Inc.

2025 - Summer Intern Co-op Conversion

Atlanta, GA · On-site

$14.50 - $19.25/hr

This requisition is for 2025 Summer Intern/Co-op Conversion candidates with assignment end dates ... Hiring Manager has approved headcount and a position that they wish to directly convert you to your ...

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Conversion Manager information

What is a conversion manager?

Conversion Managers are professionals responsible for optimizing a business’s website or digital campaigns to increase the percentage of visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and implement strategies to improve conversion rates. Their role involves close collaboration with marketing, design, and development teams to ensure that user experience and messaging are aligned with business goals. Conversion Managers often use data analytics and user feedback to inform their decisions and measure the effectiveness of their efforts.

What skills and qualifications are needed to thrive as a conversion manager?

To thrive as a Conversion Manager, you need strong analytical skills, experience with conversion rate optimization (CRO), and a background in digital marketing or related fields. Familiarity with A/B testing platforms, web analytics tools like Google Analytics, and CRO certifications are commonly required. Exceptional communication, creativity, and project management skills help in collaborating with teams and driving innovative solutions. These competencies are vital for maximizing website performance, improving user experience, and achieving business growth targets.

How does a conversion manager typically collaborate with marketing and product teams to optimize user experience?

A Conversion Manager works closely with both marketing and product teams to analyze user behavior, identify drop-off points, and recommend improvements to increase conversion rates. This often involves sharing insights from A/B tests, aligning on messaging strategies, and coordinating website or app updates. Regular cross-functional meetings and data sharing are essential to ensure everyone is working toward common goals. By fostering open communication, Conversion Managers help bridge the gap between technical development and marketing initiatives for optimal user experience.

What is the difference between Conversion Manager vs Digital Marketing Specialist?

AspectConversion ManagerDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; experience in conversion optimization toolsBachelor's in Marketing, Communications, or related; proficiency in digital channels
Work EnvironmentCollaborates with marketing, design, and analytics teams to optimize user journeysDevelops and executes digital campaigns across platforms like social media, email, and search
Employer & Industry UsageCommon in e-commerce, SaaS, and online servicesUsed across various industries for online brand promotion and lead generation

The Conversion Manager focuses on improving website or app conversion rates through data analysis and user experience enhancements. In contrast, the Digital Marketing Specialist manages digital campaigns to attract and engage audiences. Both roles require marketing knowledge but differ in their primary objectives and daily tasks.

What are the most commonly searched types of Conversion jobs in Atlanta, GA?

The most popular types of Conversion jobs in Atlanta, GA are:

What are popular job titles related to Conversion Manager jobs in Atlanta, GA?

For Conversion Manager jobs in Atlanta, GA, the most frequently searched job titles are:

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The top searched job categories for Conversion Manager jobs in Atlanta, GA are:

What cities near Atlanta, GA are hiring for Conversion Manager jobs?

Cities near Atlanta, GA with the most Conversion Manager job openings:

Conversion Manager jobs near you

Manager, Website & Conversion Optimization

Alpharetta, GA • On-site

CeriFi
Education Programs Administration • 1 - 10 employees
Learn more about CeriFiexternal

Full-time

Re-posted yesterday

Job description

Description:

The Opportunity 


We're looking for a hands-on Manager of Website & Conversion Optimization to own how CeriFi's digital properties look, function, and convert. This role sits at the center of our B2B and B2C growth strategy - owning execution on our website platform while running the testing and optimization program that turns traffic into revenue across CeriFi's portfolio of brands. 


You'll partner closely with Marketing, Digital, and a lean Engineering team to prioritize and ship site changes, then use data and experimentation to continuously improve conversion. This is a role for someone who is equally comfortable in a CMS and in an analytics dashboard — someone who can move fast, work within real constraints, and show measurable results. 


What you will do 

Website Ownership & Execution 

  • Own day-to-day management of CeriFi's website properties, including page builds, content updates, and navigation changes within our CMS (Builder.io) 
  • Partner with Marketing, Creative, and Engineering to scope, prioritize, and ship website initiatives 
  • Maintain site health, quality, and consistency across CeriFi's multi-brand portfolio, ensuring every property reflects our design and content standards 
  • Serve as the primary point of contact for website requests, triaging and sequencing work against business priority 

Conversion Rate Optimization 

  • Build and run a structured A/B and multivariate testing program (VWO or similar) across priority pages and funnels 
  • Identify and prioritize CRO opportunities using site analytics, funnel data, and user behavior insights 
  • Own conversion performance across key journeys, from landing pages through checkout, including mobile above-the-fold experience, content-to-conversion balance, and findability/navigation 
  • Partner with Paid/Digital and Creative teams to align landing page experiences with campaign intent and messaging 
  • Report on test results, site performance, and CRO impact against revenue and pipeline goals 

Cross-functional collaboration 

  • Work closely with Marketing leadership and Digital Marketing team to translate business priorities into a prioritized website roadmap 
  • Partner with Engineering when necessary to plan and sequence site work within capacity constraints, and with Legal on any changes with compliance implications 
  • Collaborate with Creative on page design, content structure, and brand consistency 
  • Support new brand, product, and campaign launches with timely, well-executed site
Requirements:

What we are looking for 

  • 4+ years of experience in website management, digital marketing, ecommerce, or conversion rate optimization 
  • Hands-on experience with a modern CMS (Builder.io experience a strong plus) and A/B testing platforms (VWO, Optimizely, or similar) 
  • Strong working knowledge of web analytics tools (GA4 or similar) and the ability to translate data into a prioritized action plan 
  • Experience working within a multi-site or multi-brand portfolio a plus 
  • Comfortable operating with limited engineering resources - someone who can prioritize ruthlessly and drive impact without a large dev team 
  • Detail-oriented and organized, with the ability to manage multiple concurrent site workstreams 
  • A collaborative, low-ego approach - you'll work daily across Marketing, Creative, Engineering, and Legal 
  • An execution mindset: you move fast, test and iterate, and let data guide decisions 

What success looks like 

In your first 60 days, you will have audited CeriFi's website properties, established a working cadence with Engineering and Creative, and identified the highest-impact CRO opportunities across the portfolio. 


Within 3 months, you will have a testing program live on priority pages, a clear website roadmap aligned to business priorities, and early wins on conversion improvement to point to. 


By 6 months, you will have built a repeatable system for prioritizing, shipping, and measuring website and CRO work - with a track record of measurable learnings & conversion gains across CeriFi's brand portfolio. 

Apply