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Social Media Content Manager

Detroit, MI

CUC America, Detroit, MI

Location: Candidates should be based in, or willing to relocate to, the greater Detroit, MI area. Preference will be given to candidates located within reasonable commuting distance of our Detroit area operations.

How to Apply Interested candidates should submit a resume, cover letter, and any relevant portfolio samples (such as social media content, campaign materials, or event coordination examples) to their application or email Richard Owens @ r-owens@cuc-us.com. Please include “Social Media Content Manager” in the subject line. Applications will be reviewed on a rolling basis until the position is filled.

Position Title: Social Media Content Manager

About CUC America

CUC America was founded on July 5, 2023, in Delaware as the U.S. subsidiary of CUC Inc. (Japan). In January 2024, the company expanded its footprint in the healthcare sector by acquiring Beyond Podiatry, a leading Midwest platform specializing in podiatry and vein treatment. Since the acquisition, CUC America, through Beyond Podiatry, has been managing a network of clinics across the United States, delivering high-quality care and advancing its mission of Creating Hope through Healthcare.

About CUC Inc.

Founded in Japan in 2014, CUC Inc. is driven by the mission of "Creating Hope through Healthcare." Headquartered in Tokyo, the company is committed to advancing patient-centered care by enhancing healthcare quality, driving efficiency through innovation, bridging gaps between needs and solutions, and integrating business expertise into the medical field. CUC strives to develop systems that improve healthcare delivery by adapting to the evolving needs of patients and providers. The company's name, CUC (Change Until Change), reflects its relentless pursuit of progress and transformation across all aspects of healthcare. From revolutionizing care delivery to optimizing operational models, CUC continuously adapts to address the challenges faced by patients, practitioners, and society. CUC's approach is rooted in fostering sustainable solutions for healthcare systems worldwide. By prioritizing innovation and long-term viability, the company aims to strengthen the foundation of healthcare delivery, ensuring accessibility, resilience, and effectiveness for generations to come. Over the past decade, CUC has expanded rapidly, now operating more than 120 facilities across Japan, Indonesia, Vietnam, and the United States. With its mission-driven mindset and expertise, CUC is setting new standards for sustainable healthcare, addressing the unique demands of aging populations and underserved regions. Joining CUC means becoming part of a team that thrives on innovation, champions patient-first principles, and is dedicated to shaping the future of global healthcare systems.

About Beyond Podiatry

Founded in 2018 and headquartered in Chesterfield, Michigan, Beyond Podiatry has established itself as a trusted leader in podiatry and vein care across the Midwest. With over 30 clinics located in Michigan, Illinois, Ohio, Kentucky, and Indiana, and a team of more than 50 dedicated providers, the organization is committed to setting the benchmark for excellence in foot, ankle, and vein health. The team specializes in treating a wide range of conditions, including foot and ankle trauma, diabetic wounds, fractures, infections, sports injuries, plantar fasciitis, bunions, arthritis, varicose veins, and spider veins. Beyond Podiatry focuses on helping patients regain mobility and confidence, enabling them to lead more active and independent lives through personalized care tailored to each individual's needs. By addressing both immediate health concerns and long-term well-being, Beyond Podiatry empowers patients to overcome physical challenges and move forward with greater freedom and quality of life.

CUC America is seeking a creative, strategic, and data-driven Social Media Content Manager to lead the development and execution of content across our growing healthcare platform.

This individual will be responsible for building brand awareness, supporting patient acquisition initiatives, strengthening physician recruiting efforts, and enhancing the organization's digital presence across multiple healthcare brands and markets.

The ideal candidate combines exceptional storytelling and content creation skills with a strong understanding of social media strategy, analytics, healthcare marketing, and audience engagement. This role requires someone who can operate both strategically and tactically—developing content plans while also creating, editing, publishing, and measuring performance.

Key Responsibilities

Content Strategy & Brand Development

• Develop and execute social media strategies aligned with company growth objectives.
• Create and maintain content calendars across multiple brands, physician practices, and service lines.
• Ensure consistency in brand voice, messaging, and visual identity.
• Partner with leadership to develop thought leadership content highlighting physicians, executives, and organizational initiatives.
• Identify opportunities to strengthen employer branding and recruitment marketing efforts.

Social Media Management

Manage and grow organizational presence across:

• LinkedIn
• Facebook
• Instagram
• YouTube
• X (Twitter)
• Emerging social platforms as appropriate

Responsibilities include:

• Content publishing
• Community engagement
• Audience growth
• Reputation management
• Social listening and monitoring

Content Creation

• Develop engaging written, visual, and video content.
• Create physician spotlight features and patient success stories.
• Produce content supporting recruiting initiatives, practice openings, acquisitions, and healthcare education campaigns.
• Coordinate photography, videography, and graphic design projects.
• Write compelling copy tailored to each social media platform.

Video & Digital Media

• Create short-form video content for social media campaigns.
• Edit videos, reels, interviews, and promotional content.
• Coordinate production of physician interviews, educational videos, and corporate announcements.

Analytics & Performance

• Track and analyze social media performance metrics.
• Monitor engagement, audience growth, impressions, and conversion metrics.
• Provide monthly reporting and strategic recommendations.
• Utilize data insights to optimize future campaigns and content strategies.

Cross-Functional Collaboration

• Partner with recruiting teams to support physician and clinical staff recruitment campaigns.
• Work with operations and clinical leadership to highlight practice achievements and patient outcomes.
• Support acquisition announcements, new clinic launches, and community outreach initiatives.
• Collaborate with external marketing agencies and vendors as needed.

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or related field.
• 3–7 years of social media, digital marketing, or content management experience.
• Demonstrated experience managing multiple social media channels simultaneously.
• Exceptional written and verbal communication skills.
• Experience developing content calendars and campaign strategies.
• Proficiency with social media management platforms and analytics tools.
• Experience creating engaging visual and video content.

Preferred

• Healthcare marketing experience.
• Experience supporting physician practices, healthcare organizations, MSOs, or private equity-backed healthcare companies.
• Familiarity with healthcare compliance requirements and HIPAA considerations.
• Experience with Adobe Creative Suite, Canva, Figma, or similar design platforms.
• Experience with video editing software such as Adobe Premiere Pro, Final Cut Pro, or CapCut.

• Competitive base salary
• Annual performance bonus opportunity
• Medical, dental, and vision insurance
• Paid time off and holidays
• 401(k) participation
• Professional development opportunities
• Opportunity to help shape the marketing strategy of a rapidly expanding healthcare platform

How to Apply
Interested candidates should submit a resume, cover letter, and any relevant portfolio samples (such as social media content, campaign materials, or event coordination examples) to their application or email Richard Owens @ r-owens@cuc-us.com. Please include “Social Media Content Manager” in the subject line. Applications will be reviewed on a rolling basis until the position is filled.