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As a content director, you work to develop a variety of content across print, online, TV, and radio industries. Responsibilities include overseeing a team of staff to pitch and produce content, researching and developing creative content, and producing presentations and materials for consumption. Your duties also cover marketing strategy and PR campaign development, photo and copy editing, project management, communicating with clients, and social media administration. Skills in team leadership, communication, time management, writing and editing, and advertising are all valuable in this role.
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What are the key skills and qualifications needed to thrive as a content director, and why are they important?
What is the difference between Content Director vs Content Manager?
| Aspect | Content Director | Content Manager |
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| Responsibilities | Oversees overall content strategy, leads content teams, and aligns content with business goals. | Manages daily content creation, editing, and publishing tasks. |
| Required Skills | Strategic planning, leadership, content marketing, and analytics. | Content creation, editing, project management. |
| Work Environment | Senior leadership, cross-department collaboration, high-level planning. |
The main difference is that a Content Director focuses on strategic oversight and leadership of content initiatives, while a Content Manager handles the day-to-day content production and management tasks. Both roles require strong content skills, but the Content Director's role is more strategic and leadership-oriented.

$49K/yr
Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Posted 20 days ago
University Of Southern Indiana rating
7.5
Based on 13 frontline employees who took The Breakroom Quiz
288th of 617 rated colleges and universities
Job description
Apply now Job no: 494293
Work type: Professional / Salaried Staff
Location: Evansville
Categories: University Marketing and Communications
Title: Assistant Director of Athletic Communication
Division: University Marketing and Communications
Department: University Marketing and Communications
FLSA Status: Exempt
Salary Range: $49,500/Annual Salary
EEO Job Group: 2 E2
Position Summary
The Assistant Director of Athletic Communication will report to the Director of Athletic Communication and work collaboratively to promote USI's 19 men's and women's intercollegiate varsity teams. This includes serving as creator of social media content, writing game stories, notes and press releases, updating USIScreamingEagles.com, updating and archiving records and assisting with photography and video packages.
The position serves as a primary contact for several athletic teams and will publicize those sports across a wide variety of platforms using multiple tools including photography, video, graphics and creative story telling.
The Assistant Director of Athletic Communication should possess excellent organizational, interpersonal, and communication skills, as well as a strong ability to work independently and collaboratively. The position will play a crucial role in building Athletics' reputation and audience by producing high-quality content that engages and excites fans.
Duties/Responsibilities
- Manage and update USIScreamingEagles.com.
- Update and archive rosters, statistics and records for assigned sports.
- Write game stories and news releases.
- Produce official notes for media and broadcasting purposes.
- Create and post content to social media channels.
- Assist with maintaining the Athletics photo library.
- Coordinate interview requests and media relations for assigned sports.
- Help manage USI's gameday press box and scorer's table staff.
- Serve as primary contact for several varsity sports as assigned.
- Generate additional feature content, photography and video to promote awareness, engagement and interest.
- Assist in the collection and dissemination of statistics, utilizing NCAA LiveStats, StatCrew, and/or Presto Sports.
- Help oversee and uphold Athletics and University style guidelines and brand standards.
- Assist with USI's live video productions, including USI's ESPN+ and in-house Arena events.
- Participation in continuing education as required by the NCAA, Conference and/or Institution is required.
- Adhering to all NCAA, Conference, and Institutional rules and regulations is required at all times. All violations must be reported to the Senior Associate Director of Athletics, Director of Compliance or their designee immediately.
- Other duties as assigned.
Required Knowledge and Skills
- Bachelor's degree, preferably in sports communication or a related field.
- 2-3 years of experience in intercollegiate athletics or professional sports. Prior work as a graduate assistant or undergraduate may be considered.
- Knowledge of trends in the industry, techniques and principles of writing, publication and graphic design.
- Knowledge of various multimedia editing software programs.
- Knowledge of social media platforms and the latest trends and best practices for multimedia applications.
- Basic knowledge of collegiate athletic media relations practices and operations.
- Position requires considerable initiative, creativity, and independence.
- Evidence of strong communication skills.
Preferred Knowledge and Skills
- Experience with statistical software such as NCAA Live Stats, Presto, Stat Input and Statcrew. Experience with Baseball/Softball Stringer is a plus.
- Experience with Adobe Creative Suite, especially Photoshop, InDesign, and Bridge/Lightroom. Experience with Premiere, Audition, and After Effects is a plus.
- Experience with photo and video cameras.
Functional Requirements
- Remaining in a stationary position at a desk or workstation for extended periods of time for the majority of assigned duties.
- Ability to use computers and computer systems (hardware and software) to complete position requirements.
- Occasional physical access to presentations and events that occur at on-campus sites, such as classrooms and meeting rooms, and at various sites throughout the local and regional community.
- Occasional physical manipulation or transport of equipment weighing up to 20 pounds.
- Effective problem solving and the presentation of a professional demeanor while meeting deadlines and achieving critical outcomes, even under demanding conditions such as multiple priorities and short-notice deadlines.
Regular Work Hours/Travel Requirements
- Standard office hours are Monday through Friday 8:00 a.m. to 4:30 p.m.
- Evenings and weekends may be required based on athletic event scheduling
- Travel may occasionally be required for select regular-season and post-season competitions.
- Working holidays may be required.
About USI
The University of Southern Indiana is a public higher education institution located on a beautiful 1,400-acre campus in Evansville, IN. We offer employees exceptional benefits! Benefits for this position include:
- Affordable medical, dental, vision, life and short term and long-term disability insurance plans.
- Retirement plan where the University makes the total contribution equivalent to 11% of annual salary.
- Full tuition fee waiver for employees/75% for spouses and dependent children.
- Vacation and sick time
- Holiday pay
- Free access to Recreation, Fitness & Wellness Center.
- Access to on-campus University Health Center and Dental Hygiene Clinic.
For more information about the benefits that USI offers, please visit www.usi.edu/hr/benefits.
- Cover Letter
- Resume
Search Committee Chair:
If you have questions about the open position, please contact Mr. Dan McDonnell, search committee chair, at dmcdonne@usi.edu
Best Consideration Date:
For best consideration, please submit materials by August 3, 2026.
Pre-Employment Screening
A background check will be required for employment in this position.
Authorization to Work in the United States
USI will not sponsor an employment-related visa for this position.
Interview Accommodations
Persons with disabilities requiring accommodations in the application and interview process please contact the Associate Director of Human Resources, Constance Hermann, at cjhermann1@usi.edu or (812) 461-5363. Contacting the Associate Director of Human Resources is intended for use in seeking disability-related accommodations only. For general applicant inquiries, contact Human Resources at HumanRes@usi.edu or (812) 464-1815.
EEO Statement
USI is an Equal Opportunity Employer as to all protected groups, including protected veterans and individuals with disabilities
Advertised: 20 Jul 2026 Central Daylight Time
Applications close:
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About University of Southern Indiana
Sourced by ZipRecruiter
Industry
Colleges, universities, and professional schools
Company size
1,001 - 5,000 Employees
Headquarters location
Evansville, IN, US
Year founded
1965