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$39.5K

$127K

How much do content acquisition jobs pay per year?

As of May 31, 2026, the average yearly pay for content acquisition in the United States is $120,226.00, according to ZipRecruiter salary data. Most workers in this role earn between $126,000.00 and $126,000.00 per year, depending on experience, location, and employer.

What is a Content Acquisition job?

A Content Acquisition job involves sourcing, negotiating, and securing content for a company, such as films, TV shows, books, or digital media. Professionals in this role work with content creators, studios, publishers, or rights holders to obtain licensing or distribution deals. They analyze audience trends, evaluate content performance, and negotiate contracts to ensure the best value for their organization. This role often requires strong negotiation skills, industry knowledge, and relationship management expertise to build partnerships and expand content libraries.

What are the key skills and qualifications needed to thrive in the Content Acquisition position, and why are they important?

To thrive in Content Acquisition, you should possess strong negotiation skills, a deep understanding of media licensing, and experience analyzing content performance data, often backed by a degree in business, media, or a related field. Familiarity with rights management systems, digital content platforms, and contract management software is highly valuable. Excellent relationship-building skills, attention to detail, and strategic thinking help professionals excel in forging partnerships and navigating complex agreements. These skills and qualities are essential for securing high-quality content that aligns with business goals and maximizes audience engagement.

What does a typical day look like for someone in a Content Acquisition role?

A typical day in Content Acquisition involves researching potential content partners, negotiating licensing agreements, and collaborating with legal, marketing, and product teams to evaluate new opportunities. Professionals in this role often attend meetings with internal stakeholders to review content needs and track performance metrics of recently acquired materials. They also monitor market trends to anticipate shifts in audience preferences and stay ahead of the competition. The work environment is fast-paced and collaborative, offering opportunities to contribute directly to a company’s content strategy and long-term growth.
More about Content Acquisition jobs
What cities are hiring for Content Acquisition jobs? Cities with the most Content Acquisition job openings:
What are the most commonly searched types of Content Acquisition jobs? The most popular types of Content Acquisition jobs are:
What states have the most Content Acquisition jobs? States with the most job openings for Content Acquisition jobs include:
What job categories do people searching Content Acquisition jobs look for? The top searched job categories for Content Acquisition jobs are:
Content Acquisition jobs near you
Senior Director, Business Development - Content Acquisition

Senior Director, Business Development - Content Acquisition

Vizio

Hacienda Heights, CA

$156K - $312K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 12 days ago

Job description

Position Summary...Join Walmart as a Senior Director, Business Development and be responsible for shaping and executing the Vizio Watch Free+ content strategy across all platforms. The role includes overseeing the content budget and shaping Vizio Watch Free+ content strategy for FAST, AVOD, and Branded Content. This is a unique opportunity to drive impactful partnerships, negotiate high-value content deals, and influence the future of digital entertainment. The Senior Director will be a deal closer and point of contact for all WF+ content questions. They will build strong relationships with VIZIO’s content partners and will work closely with internal stakeholders to drive results.What you'll do...About the team:
The team leads strategic business development initiatives focused on driving growth and delivering high-quality entertainment through WatchFree+, Vizio’s free, ad-supported streaming service. They analyze market trends, develop and implement business plans, and foster strong partnerships to maximize value. Emphasizing ethical standards and operational excellence, the team supports program execution, risk mitigation, and succession planning. Collaborating across functions, they ensure alignment with business objectives while promoting continuous improvement and customer-centric solutions. This group is committed to advancing innovative strategies that enhance service offerings and sustain long-term success.
What you'll do:
  • Develop and implement a programming strategy that supports the organization’s vision and objectives with input from key stakeholders.
  • Oversee the acquisition, development, and scheduling of content across all platforms.
  • Maintain and manage the WatchFree+ programming budget.
  • Monitor industry trends and audience insights to inform programming decisions.
  • Ensure programming meets quality standards, regulatory requirements, and brand guidelines.
  • Manage and mentor the programming and licensing team, fostering creativity and collaboration.
  • Set clear goals and performance metrics for team members.
  • Analyze performance metrics and adjust strategies to maximize audience engagement and ROI.
  • Drive innovation in content formats, release strategies, and platform optimization. 

What you'll bring:
  • Extensive experience in developing and implementing business strategies that drive revenue growth and operational excellence.
  • Proven ability to analyze business objectives, customer needs, and financial data to inform decision-making and optimize resource allocation.
  • Strong leadership skills in managing cross-functional teams, succession planning, and talent development.
  • Expertise in building and maintaining high-level internal and external business relationships to support business development initiatives.
  • Proven experience in direct deal negotiations and content licensing.
  • Strong relationships with major studios and content providers.
  • Deep understanding of partnership valuation and content windowing.
  • 10+ years of experience in programming, content strategy, or media management.
  • Commitment to ethical standards, integrity, and fostering a customer-focused environment.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $156,000.00 - $312,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications: Bachelor’s degree in Business, Accounting, Finance, Marketing, or related field and 6 years’ experience in business development, market development, product development, or related area OR 8 years’ experience in business development, market development, product development, or related area. 1 year’s supervisory experience.Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Preparing and executing budgets, Sales, Working on cross-functional teams or projectsMasters: Business AdministrationPrimary Location...6601 Center Dr W, Los Angeles, CA 90045-1582, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

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