ZipRecruiter

Log In

1

Consumer Insight Jobs (NOW HIRING)

Welch's

Manager of Consumer Insights

Waltham, MA · Hybrid

The Manager of Consumer Insights will join the Welch's Brand & Innovation team on the journey to refresh and revitalize a 150-year old Brand with a strong equity and purpose. In 2023, we launched a ...

Fortune Brands

DTV Consumer Insights Lead

Deerfield, IL · On-site

Consumer and Professional Research & Analysis * Support Design to Value (DTV) initiatives through ... Insight Development * Combine primary and secondary data to develop a complete understanding of ...

New

Wendy's

Associate Manager - Consumer Insights

Dublin, OH

$81K - $138K/yr

Integrate consumer insights into actionable business strategies that ultimately result in short-term and long-term growth opportunities for the company. Responsibilities * Lead the initiation, design ...

next page

Showing results 1-20

All JobsConsumer Insight Jobs

Consumer Insight information

See salary details

$32.5K

$71.2K

$100.5K

How much do consumer insight jobs pay per year?

As of Jul 10, 2026, the average yearly pay for consumer insight in the United States is $71,228.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,000.00 and $84,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Consumer Insight Analyst, and why are they important?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, a background in market research or statistics, and a relevant degree such as marketing, psychology, or business. Familiarity with data analysis tools like SPSS, Tableau, or survey platforms, as well as experience with qualitative and quantitative research methods, is essential. Outstanding communication, critical thinking, and curiosity help turn data into actionable business recommendations and foster cross-functional collaboration. These skills are crucial for accurately interpreting consumer behavior, guiding product development, and supporting effective marketing strategies.

How does a Consumer Insight professional typically collaborate with marketing and product development teams?

Consumer Insight professionals play a critical role in bridging the gap between customer preferences and business strategy. They regularly collaborate with marketing teams to help shape campaign messaging based on data-driven findings and with product development teams to ensure new products or features align with consumer needs. This involves frequent meetings, sharing research reports, and participating in brainstorming sessions. Successful professionals in this role are proactive communicators who can translate complex data into actionable recommendations for various stakeholders.

What are consumer insight professionals and what do they do?

Consumer insight professionals are experts who analyze data and trends to understand consumer behavior, preferences, and motivations. They gather information through methods like surveys, focus groups, and data analysis to help companies make informed decisions about products, marketing, and customer experience. Their insights guide businesses in developing strategies that better meet the needs of their target audience and stay competitive in the market.
More about Consumer Insight jobs
What cities are hiring for Consumer Insight jobs? Cities with the most Consumer Insight job openings:
What are the most commonly searched types of Consumer Insight jobs? The most popular types of Consumer Insight jobs are:
What states have the most Consumer Insight jobs? States with the most job openings for Consumer Insight jobs include:
What job categories do people searching Consumer Insight jobs look for? The top searched job categories for Consumer Insight jobs are:
Consumer Insight jobs near you
Associate Consumer Insights Manager

Associate Consumer Insights Manager

Molson Coors

Chicago, IL • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 13 days ago

Job description

Requisition ID: 38767
Cheers to creating an incredible tomorrow!
At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we're on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.
We seek, value and respect everyone's unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other's successes.
Here's to crafting careers and creating new legacies.
Crafted Highlights:
In the role of Associate Consumer Insights Manager working in Chicago, IL, you will be a part of the Strategy and Capabilities team and work directly with the Marketing Brand teams. In this role, you will help support the development of consumer learning plans that support Molson Coors' iconic brands, embedding consumer-first thinking and delivering actionable insights. You will champion brand growth through human-led insights, partnering closely with brand teams to inform key marketing plans and initiatives. This work is critical to driving value and sales for consumers, distributors, and the broader Molson Coors business, while advancing a more forward-looking insights strategy.
You'll help plan, design and conduct various consumer research studies (including both qualitative and qualitative methods) and help build the "voice of the consumer" within the brand teams.
This position reports to the Senior Insights Manager of Above Premium Beer and works closely with internal and external stakeholders including brand, channel and/or customer teams and research suppliers.
What You'll Be Brewing:
  • Design robust, best-in-class consumer insights learning plans that meet the needs of marketing teams
  • You will help determine the appropriate research methodologies to address key strategic questions by incorporating and refining hypotheses from stakeholders to guide study design and trade-offs
  • Manage and integrate multiple research methodologies and data sources (e.g., brand health tracking, behavioral data, and custom quantitative research), translating complex findings into clear, actionable consumer insights
  • Manage research projects across key marketing focus areas, including brand positioning, campaign and communication development and consumer targeting, to inform strategy and drive business impact
  • You will identify and communicate consumer insights with key stakeholders and leadership to drive both short term tactical and long term strategic direction
  • You are expected to have influence on the direction of the company's brand strategy by always keeping the consumer first and operating with a growth mindset

Key Ingredients:
  • Bachelor's degree in Marketing, Business, Psychology or similar, or better yet MBA (ideally with social science, research focus)
  • You have at least 3 years of consumer research experience (supplier, client or agency)
  • Strong analytical skills with proven ability to manage large, complex datasets such as Nielsen and Circana
  • Working knowledge of a broad range of qualitative and quantitative methodologies and key questions for determining appropriate research approaches
  • Ability to identify and synthesize consumer information to provide insights to key customers
  • Excellent time management and organizational skills
  • Strong teamwork, problem solving and communication skills (written, verbal, interpersonal)

Beverage Bonuses:
  • Flexible work programs that support work life balance including a hybrid work model of 4 days in the office
  • We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
  • We care about our communities, and play our part to make a difference - from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
  • Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
  • Ability to grow and develop your career centered around our First Choice Learning opportunities
  • Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
  • Access to cool brand clothing and swag, top events and, of course... free beer and beverages!
  • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com.
Pay and Benefits:
At Molson Coors, we're committed to paying people fairly and equitably for the work they do.
Job Posting Total Rewards Offerings: $83,200.00 - $109,200.00 (posting salary range) + 10% target short term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).
The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting. We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.
Molson Coors logo

About Molson Coors

Sourced by ZipRecruiter

Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life's moments. We've been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.

Industry

Food and drink manufacturing

Company size

10,000+ Employees

Headquarters location

Denver, CO, US

Year founded

1786

Social media

Twitter

View All Molson Coors Jobs

Apply