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Consumer Insight Jobs (NOW HIRING)

Kent Precision Foods Group

Lead the global consumer insights strategy, establishing research priorities, methodologies, and analytical approaches that support business objectives and address critical growth opportunities.

Tyson Foods

Manager Consumer Insights

Springdale, AR · On-site

The Manager Consumer Insights will own the development and delivery of consumer learning plans for assigned brands, businesses, categories, or strategic workstreams within the Tyson Foods portfolio.

Tyson Foods

Manager Consumer Insights

Springdale, AR · On-site

The Manager Consumer Insights will own the development and delivery of consumer learning plans for assigned brands, businesses, categories, or strategic workstreams within the Tyson Foods portfolio.

SharkNinja

Consumer Insights Manager

Needham, MA · On-site

We're seeking an exceptional Consumer Insights Manager to join our high-performance team and make a massive impact . You'll play a critical role in ensuring the consumer's voice is at the center of ...

Ninjakitchen

Consumer Insights Manager

Needham, MA · On-site

We'reseeking an exceptional Consumer Insights Manager to join our high-performance team and make a massive impact. You'llplay a critical role in ensuring the consumer's voice is at the center of ...

AEG

VP, Consumer Insights & Content Analytics

Brooklyn, NY · On-site

$190K - $200K/yr

Support brand and sales teams with insight-driven narratives for partners and sponsors * Evangelize a fan-first, data-informed culture across the company Consumer Insights Lead primary research ...

Ninjakitchen

Manager - Consumer Insights

Needham, MA · On-site

We'reseeking an exceptional Consumer Insights Manager to join our high-performance team and make a massive impact .You'llplay a critical role in ensuring the consumer's voice is at the center of ...

SharkNinja

Consumer Insights Manager

Needham, MA

We're seeking an exceptional Consumer Insights Manager to join our high-performance team and make a massive impact . You'll play a critical role in ensuring the consumer's voice is at the center of ...

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Consumer Insight information

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$71.2K

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How much do consumer insight jobs pay per year?

As of Sep 10, 2026, the average yearly pay for consumer insight in the United States is $71,228.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,000.00 and $84,500.00 per year, depending on experience, location, and employer.

What does a consumer insight professional do?

Consumer insight professionals are experts who analyze data and trends to understand consumer behavior, preferences, and motivations. They gather information through methods like surveys, focus groups, and data analysis to help companies make informed decisions about products, marketing, and customer experience. Their insights guide businesses in developing strategies that better meet the needs of their target audience and stay competitive in the market.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, a background in market research or statistics, and a relevant degree such as marketing, psychology, or business. Familiarity with data analysis tools like SPSS, Tableau, or survey platforms, as well as experience with qualitative and quantitative research methods, is essential. Outstanding communication, critical thinking, and curiosity help turn data into actionable business recommendations and foster cross-functional collaboration. These skills are crucial for accurately interpreting consumer behavior, guiding product development, and supporting effective marketing strategies.

How does a consumer insight professional typically collaborate with marketing and product development teams?

Consumer Insight professionals play a critical role in bridging the gap between customer preferences and business strategy. They regularly collaborate with marketing teams to help shape campaign messaging based on data-driven findings and with product development teams to ensure new products or features align with consumer needs. This involves frequent meetings, sharing research reports, and participating in brainstorming sessions. Successful professionals in this role are proactive communicators who can translate complex data into actionable recommendations for various stakeholders.

How to become a consumer insight analyst?

To become a consumer insight analyst, typically a bachelor's degree in marketing, psychology, statistics, or a related field is required. Developing skills in data analysis, market research, and familiarity with tools like SPSS or Tableau is important, and gaining experience through internships or entry-level roles can help build expertise in understanding consumer behavior and trends.

How to get a job in consumer insight?

To get a job in consumer insight, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with strong analytical skills and experience with data analysis tools like SPSS or Excel. Gaining experience through internships or entry-level roles in market research can also improve prospects. Developing skills in consumer behavior, research methodologies, and data interpretation is essential for success in this field.

What is a consumer insight job?

A consumer insight job involves analyzing data and research to understand consumer behaviors, preferences, and motivations. Professionals in this role use tools like surveys, focus groups, and analytics software to inform marketing strategies and product development.
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Consumer Insight jobs near you
Infographic showing various Consumer Insight job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 1% As Needed, 79% Full Time, 17% Part Time, and 2% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $71,228 per year, or $34.2 per hour.

SR CONSUMER INSIGHTS MANAGER

On-site

Kent Precision Foods Group
See more jobs at Kent Precision Foods Groupexternal

Other

Posted 9 days ago

Key responsibilities

  • Lead the global consumer insights strategy by establishing research priorities, methodologies, and analytical approaches.

  • Partner with cross-functional teams and external agencies to evaluate opportunities, interpret market trends, and support business growth.

  • Translate consumer and market intelligence into strategic recommendations and provide leadership throughout the innovation lifecycle.

Job description

MCKEE BUILDING
1000 Hershey Ave
Muscatine, IA 52761, USA

MCKEE BUILDING
1000 Hershey Ave
Muscatine, IA 52761, USA

KENT Consumer Brands Americas, LLC, a member of the KENT WORLDWIDE™ family of companies, is looking for someone ready to build, contribute, and grow in a space that connects great products with the people and customers who rely on them. This is an opportunity to bring your skills to a team that values collaboration, curiosity, and doing work that makes a visible difference across our consumer brands portfolio. If you're energized by solving challenges, working alongside talented people, and making an impact that extends beyond your desk, we'd love to hear from you!

  • This position is designed and intended to be performed on-site in Muscatine, IA.
PRIMARY DUTIES & RESPONSIBILITIES
  • Lead the global consumer insights strategy, establishing research priorities, methodologies, and analytical approaches that support business objectives and address critical growth opportunities.
  • Partner with senior leaders across Brand Management, Marketing, Innovation, and other cross-functional teams to evaluate opportunities, influence decisions, and support brand, portfolio, and market growth strategies.
  • Monitor and interpret consumer, competitive, category, and cultural trends to identify emerging opportunities, potential risks, and strategic implications for the business.
  • Integrate insights from primary research, syndicated data, social listening, sales performance, and other market intelligence sources to solve complex business challenges and guide investment decisions.
  • Translate complex consumer and market intelligence into clear, executive-level recommendations that inform strategic planning, resource allocation, and business priorities.
  • Provide strategic leadership throughout the innovation lifecycle, including opportunity identification, concept evaluation, product and marketing development, testing strategies, and post-launch performance assessment.
  • Lead and optimize relationships with external research agencies and consulting partners, including vendor selection, project prioritization, scope management, and evaluation of deliverables to maximize return on investment.
  • Champion a consumer-centric culture by ensuring customer insights are embedded across business decisions, innovation initiatives, and long-term growth strategies.
EDUCATION, EXPERIENCE AND/OR QUALIFICATIONS
  • 10+ years of global experience in consumer insights, market research, or related roles within the CPG industry.
  • Strong knowledge of consumer research methodologies, including developing research strategies aligned to business objectives, designing qualitative and quantitative studies, creating effective research instruments, and selecting the appropriate tools, platforms, and frameworks to generate actionable consumer insights.
  • Core technical skill set in research methodology expertise, statistical methods and analysis, survey design, and data visualizations. Familiarity with tools such as Nielsen IQ, Circana, Numerator a plus.
  • Proven ability to influence cross-functional teams and senior stakeholders.
  • Excellent communication, storytelling, and presentation skills.
  • Curious, emphatic, proactive, and adaptable mindset with a strong sense of ownership.
  • Highly analytical with a passion for understanding consumer behavior.
TRAVEL
  • Up to 25% - trainings, meetings, and conferences
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EducationExperienceLicenses & Certifications

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

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