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Consumer Insight Jobs in Massachusetts (NOW HIRING)

Crocs

Consumer & Brand Insights Manager

Westwood, MA · On-site

$115K - $125K/yr

In this role, you'll build and evolve deep consumer insight across both brands -from segmentation and behaviors to brand and competitive positioning-and turn it into clear actions that guide strategy ...

Crocs

Consumer & Brand Insights Manager

Westwood, MA · On-site

$115K - $125K/yr

In this role, you'll build and evolve deep consumer insight across both brands -from segmentation and behaviors to brand and competitive positioning-and turn it into clear actions that guide strategy ...

Welch's

Manager of Consumer Insights

Waltham, MA · Hybrid

The Manager of Consumer Insights will join the Welch's Brand & Innovation team on the journey to refresh and revitalize a 150-year old Brand with a strong equity and purpose. In 2023, we launched a ...

Welch's

Manager of Consumer Insights

Waltham, MA · Hybrid

The Manager of Consumer Insights will join the Welch's Brand & Innovation team on the journey to refresh and revitalize a 150-year old Brand with a strong equity and purpose. In 2023, we launched a ...

Tjx

Senior Manager of Consumer Insights

Framingham, MA · Hybrid

They demonstrate strong analytics and insight generation, business sense and strategic influencing ... Envision and lead consumer insights work for two key TJX brands (such as segmentation, brand ...

SharkNinja

Product Manager - Robotics

Needham, MA · On-site

The Product Manager - Robotics will lead the technical roadmap for the company's robot portfolio, ensuring product specifications align with consumer insights and market opportunities.

Zappi

VP, Channel & Partnerships

Boston, MA · On-site

Zappi is a consumer insights platform that helps the world's leading brands make better creative and innovation decisions. Our platform gives enterprise teams access to decision-grade consumer ...

Panera Bread

Senior Manager, Culinary Insights

Newton, MA · On-site

$136K - $163K/yr

Consumer Insights Leadership * Lead the end-to-end insights agenda for menu strategy, culinary innovation, and new product development. * Translate complex consumer, category, and competitive ...

BRUNT Workwear

Product Manager - Apparel

Reading, MA · On-site

Align Consumer Insights, Planning, Sourcing, and Design before development kicks off, ensuring the trade worker's voice is present from day one * Serve as the primary commercial point of contact for ...

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Consumer Insight information

See Massachusetts salary details

$35.5K

$77.8K

$109.8K

How much do consumer insight jobs pay per year?

As of Jun 14, 2026, the average yearly pay for consumer insight in Massachusetts is $77,790.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $92,300.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Consumer Insight Analyst, and why are they important?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, a background in market research or statistics, and a relevant degree such as marketing, psychology, or business. Familiarity with data analysis tools like SPSS, Tableau, or survey platforms, as well as experience with qualitative and quantitative research methods, is essential. Outstanding communication, critical thinking, and curiosity help turn data into actionable business recommendations and foster cross-functional collaboration. These skills are crucial for accurately interpreting consumer behavior, guiding product development, and supporting effective marketing strategies.

How does a Consumer Insight professional typically collaborate with marketing and product development teams?

Consumer Insight professionals play a critical role in bridging the gap between customer preferences and business strategy. They regularly collaborate with marketing teams to help shape campaign messaging based on data-driven findings and with product development teams to ensure new products or features align with consumer needs. This involves frequent meetings, sharing research reports, and participating in brainstorming sessions. Successful professionals in this role are proactive communicators who can translate complex data into actionable recommendations for various stakeholders.

What are consumer insight professionals and what do they do?

Consumer insight professionals are experts who analyze data and trends to understand consumer behavior, preferences, and motivations. They gather information through methods like surveys, focus groups, and data analysis to help companies make informed decisions about products, marketing, and customer experience. Their insights guide businesses in developing strategies that better meet the needs of their target audience and stay competitive in the market.
What are the most commonly searched types of Consumer Insight jobs in Massachusetts? The most popular types of Consumer Insight jobs in Massachusetts are:
What are popular job titles related to Consumer Insight jobs in Massachusetts? For Consumer Insight jobs in Massachusetts, the most frequently searched job titles are:
What job categories do people searching Consumer Insight jobs in Massachusetts look for? The top searched job categories for Consumer Insight jobs in Massachusetts are:
Consumer Insight jobs near you
Consumer & Brand Insights Manager

Consumer & Brand Insights Manager

Crocs

Westwood, MA • On-site

$115K - $125K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 14 days ago

Crocs rating

6.8

Company rating: 6.8 out of 10

Based on 62 frontline employees who took The Breakroom Quiz

26th of 102 rated fashion retailers

Job description

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.
Overview
At Crocs, Inc., we are seeking a Manager, Consumer & Brand Insights to lead and manage the development of a best-in-class consumer insights function across the Crocs and HEYDUDE brands.
Help us put the consumer at the center of everything we do. In this role, you'll build and evolve deep consumer insight across both brands-from segmentation and behaviors to brand and competitive positioning-and turn it into clear actions that guide strategy, product, marketing, and commercial choices. You'll partner with teams across the business and continuously improve how we gather and use insights globally.
What You'll Do
  • Fuel Strategy: Own and evolve the global consumer and brand insights ecosystem-brand tracking, segmentation, and behavior analysis-to inform long-term strategy and near-term decisions.
  • Drive Impact: Build a clear, enterprise-wide understanding of consumers' needs, motivations, barriers, and purchase drivers, turning insight into practical actions that move the business forward.
  • Lead Change: Design and continuously improve dashboards, reporting, and insight tools that drive adoption, clarity, and measurable impact across teams.
  • Think Ahead: Proactively identify trends, opportunities, and risks across consumer segments, brand health, and competitive dynamics, translating them into clear strategic recommendations.
  • Connect & Influence: Act as a trusted thought partner to marketing, product, and commercial teams-embedding insights into planning, decision-making, and execution.
  • Act with Ownership: Lead external research partners and platforms, ensuring strong methodologies, high data quality, and effective use of modern and AI-enabled tools.
  • Raise the Bar: Drive innovation and continuous improvement in how consumer insights are captured, analyzed, and activated across the organization.
  • Enable Others: Serve as the central point of contact for consumer and brand insights, supporting key initiatives such as campaign measurement, product innovation, and go-to-market strategy.

What You'll Bring to the Table
  • Five (5)+ years of experience in market research with a focus on brand health tracking; with previous experience in retail/consumer products/footwear
  • Bachelor's degree or equivalent experience in business, marketing, or related field; Advanced degree in mathematics or statistics and/or extensive experience in market research/consumer insights within research firms, agencies, or brands preferred. Proficient in MS office (Word, Excel and PowerPoint)
  • Turn complex data into clear, practical insights that shape real business decisions
  • Deep experience with consumer research (surveys, segmentation, analytics) and knowing when to use the right approach
  • Comfortable using modern insights and visualization tools, including AI-enabled platforms (e.g., Excel, Tableau, Power BI)
  • Self-starter with a bias for action-takes ownership, moves work forward, and navigates ambiguity with confidence
  • Strong storyteller and collaborator who partners across teams and influences senior leaders

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Consumer & Brand Insights Manager
Salary or Pay Range: $115,000 - $125,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate

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