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Consumer Insight Jobs in Massachusetts (NOW HIRING)

Crocs

Director, Consumer & Brand Insights

Westwood, MA · On-site

$165K - $175K/yr

Overview At Crocs, Inc., we are seeking a Director, Consumer & Brand Insights to define and lead the enterprise consumer and brand insights strategy across the Crocs and HEYDUDE portfolios.This ...

Crocs

Director, Consumer & Brand Insights

Westwood, MA · On-site

$165K - $175K/yr

Overview At Crocs, Inc., we are seeking a Director, Consumer & Brand Insights to define and lead the enterprise consumer and brand insights strategy across the Crocs and HEYDUDE portfolios.This ...

Hasbro

Sr. Manager, Global Consumer Insights

Boston, MA · On-site

... insight integration with interested parties. We want someone enthusiastic about Hasbro's brands and ... Joining the Consumer Insights team, you will have the opportunity to represent the consumer ...

SimpliSafe

Sr. Director, Consumer Insights

Boston, MA · On-site

As the senior-most insights leader, you will own the design and quality of all quantitative research across Marketing, Product, and Customer Experience. You will also have dotted line oversight of ...

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All JobsConsumer Insight JobsConsumer Insight Jobs in Massachusetts

Consumer Insight information

See Massachusetts salary details

$35.5K

$77.8K

$109.8K

How much do consumer insight jobs pay per year?

As of Sep 10, 2026, the average yearly pay for consumer insight in Massachusetts is $77,790.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $92,300.00 per year, depending on experience, location, and employer.

What does a consumer insight professional do?

Consumer insight professionals are experts who analyze data and trends to understand consumer behavior, preferences, and motivations. They gather information through methods like surveys, focus groups, and data analysis to help companies make informed decisions about products, marketing, and customer experience. Their insights guide businesses in developing strategies that better meet the needs of their target audience and stay competitive in the market.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, a background in market research or statistics, and a relevant degree such as marketing, psychology, or business. Familiarity with data analysis tools like SPSS, Tableau, or survey platforms, as well as experience with qualitative and quantitative research methods, is essential. Outstanding communication, critical thinking, and curiosity help turn data into actionable business recommendations and foster cross-functional collaboration. These skills are crucial for accurately interpreting consumer behavior, guiding product development, and supporting effective marketing strategies.

How does a consumer insight professional typically collaborate with marketing and product development teams?

Consumer Insight professionals play a critical role in bridging the gap between customer preferences and business strategy. They regularly collaborate with marketing teams to help shape campaign messaging based on data-driven findings and with product development teams to ensure new products or features align with consumer needs. This involves frequent meetings, sharing research reports, and participating in brainstorming sessions. Successful professionals in this role are proactive communicators who can translate complex data into actionable recommendations for various stakeholders.

How to become a consumer insight analyst?

To become a consumer insight analyst, typically a bachelor's degree in marketing, psychology, statistics, or a related field is required. Developing skills in data analysis, market research, and familiarity with tools like SPSS or Tableau is important, and gaining experience through internships or entry-level roles can help build expertise in understanding consumer behavior and trends.

How to get a job in consumer insight?

To get a job in consumer insight, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with strong analytical skills and experience with data analysis tools like SPSS or Excel. Gaining experience through internships or entry-level roles in market research can also improve prospects. Developing skills in consumer behavior, research methodologies, and data interpretation is essential for success in this field.

What is a consumer insight job?

A consumer insight job involves analyzing data and research to understand consumer behaviors, preferences, and motivations. Professionals in this role use tools like surveys, focus groups, and analytics software to inform marketing strategies and product development.

What are the most commonly searched types of Consumer Insight jobs in Massachusetts?

The most popular types of Consumer Insight jobs in Massachusetts are:

What are popular job titles related to Consumer Insight jobs in Massachusetts?

For Consumer Insight jobs in Massachusetts, the most frequently searched job titles are:

What job categories do people searching Consumer Insight jobs in Massachusetts look for?

The top searched job categories for Consumer Insight jobs in Massachusetts are:

Consumer Insight jobs near you
Infographic showing various Consumer Insight job openings in Massachusetts as of September 2026, with employment types broken down into 2% Internship, and 98% Full Time. Highlights an 85% In-person, 4% Hybrid, and 11% Remote job distribution, with an average salary of $77,790 per year, or $37.4 per hour.

Director, Consumer & Brand Insights

Westwood, MA • On-site

Crocs
Manufacturing • 1 - 5K employees
Learn more about Crocsexternal

$165K - $175K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 26 days ago

Key responsibilities

  • Define and lead the enterprise consumer and brand insights strategy across Crocs and HEYDUDE portfolios.

  • Synthesize consumer, market, and business signals into strategic recommendations to influence enterprise priorities and create measurable outcomes.

  • Oversee research partners, methodologies, and insights platforms to ensure data integrity and actionable insights.

Crocs rating

7.0

Company rating: 7.0 out of 10

Based on 65 frontline employees who took The Breakroom Quiz

18th of 105 rated fashion retailers

Job description

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.

Overview

At Crocs, Inc., we are seeking a Director, Consumer & Brand Insights to define and lead the enterprise consumer and brand insights strategy across the Crocs and HEYDUDE portfolios.This leader will serve as the voice of the consumer across the organization, shaping enterprise priorities, influencing senior leaders, and ensuring consumer insights are embedded in strategic decision-making across brand, product, marketing, commercial, and corporate planning.The Director will establish and evolve a world-class consumer insights function, translating consumer understanding into actionable business strategies that drive growth, strengthen brand equity, and create competitive advantage.

What You'll Do
  • Set the vision and roadmap for consumer and brand insights across Crocs and HEYDUDE, ensuring insights directly inform business strategy, growth priorities, product innovation, and long-range planning.
  •  Champion the consumer perspective across the organization and influence senior leaders to make informed decisions grounded in consumer understanding and market dynamics.
  • Lead the enterprise insights ecosystem, including brand tracking, segmentation, consumer behaviors and attitudes, purchase drivers, competitive intelligence, and emerging trends.
  • Synthesize complex consumer, market, and business signals into clear strategic recommendations that influence enterprise priorities and create measurable outcomes.
  • Serve as a trusted advisor on investment decisions, portfolio strategy, innovation pipelines, brand positioning, and commercial planning.
  • Develop frameworks, tools, reporting, and best practices that make insights actionable and accessible, while coaching team members and cross-functional partners to strengthen consumer-centric thinking.
  • Identify emerging trends, evolving consumer needs, and market shifts to proactively inform growth opportunities, innovation strategies, and risk mitigation.
  • Oversee research partners, methodologies, and insights platforms to ensure data integ
What You'll Bring to the Table
  • 10+ years of progressive experience in consumer insights, market research, strategy, analytics, or related disciplines
  • Significant experience in consumer products, retail, footwear, apparel, or adjacent industries
  • Demonstrated success influencing senior executives and shaping enterprise-level business decisions
  • Experience developing and leading insights strategies that drive measurable business impact
  • Experience leading agencies, external research partners, and cross-functional teams

Leadership Capabilities

  • Strong strategic thinker with the ability to connect consumer insights to enterprise growth opportunities
  • Proven ability to influence senior leaders and drive alignment across complex stakeholder groups
  • Ability to balance long-term strategic thinking with practical business application
  • Strong executive communication and storytelling skills
  • Demonstrated ability to operate effectively in ambiguity and lead through change

Technical Expertise

  • Deep expertise in consumer research methodologies, segmentation, tracking studies, analytics, and insights activation
  • Strong understanding of consumer behavior, brand equity measurement, and competitive intelligence
  • Experience leveraging data visualization and analytics tools (Tableau, Power BI, AI-enabled insights platforms, etc.)
  • Ability to synthesize multiple data sources into clear business recommendations

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title: Director, Consumer & Brand Insights 

Salary or Pay Range: $165,000 - $175,000 

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This organization participates in E-Verify.

This position is eligible to participate in a company incentive program. 

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits. 

The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration.  The posting will be removed if the job is filled before the application window deadline.

Job Category: Corporate 

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