The role integrates consumer insight, product marketing and end-to-end commercialization to deliver both near-term results and long-term brand equity. Responsibilities: Category Strategy and ...
New
The role integrates consumer insight, product marketing and end-to-end commercialization to deliver both near-term results and long-term brand equity. Responsibilities: Category Strategy and ...
New
This leader will be a champion of Takeda's culture and values, translating brand strategy and consumer insights into seamless, compliant, and data-driven omnichannel experiences that educate, engage ...
This leader will be a champion of Takeda's culture and values, translating brand strategy and consumer insights into seamless, compliant, and data-driven omnichannel experiences that educate, engage ...
Fall 2026: Consumer Insights Intern (September to December)
Needham, MA · On-site
$26 - $33/hr
This part-time Consumer Insights Intern will support quantitative and qualitative research to influence SharkNinja's development of 5-star products. The ideal candidate will be naturally inquisitive ...
Fall 2026: Consumer Insights Intern (September to December)
Needham, MA · On-site
$26 - $33/hr
This part-time Consumer Insights Intern will support quantitative and qualitative research to influence SharkNinja's development of 5-star products. The ideal candidate will be naturally inquisitive ...
Product Manager - Apparel
Reading, MA · On-site
Align Consumer Insights, Planning, Sourcing, and Design before development kicks off, ensuring the trade worker's voice is present from day one * Serve as the primary commercial point of contact for ...
Product Manager - Apparel
Reading, MA · On-site
Align Consumer Insights, Planning, Sourcing, and Design before development kicks off, ensuring the trade worker's voice is present from day one * Serve as the primary commercial point of contact for ...
Senior Manager, Culinary Insights
Newton, MA · On-site
$136K - $163K/yr
Consumer Insights Leadership * Lead the end-to-end insights agenda for menu strategy, culinary innovation, and new product development. * Translate complex consumer, category, and competitive ...
Senior Manager, Culinary Insights
Newton, MA · On-site
$136K - $163K/yr
Consumer Insights Leadership * Lead the end-to-end insights agenda for menu strategy, culinary innovation, and new product development. * Translate complex consumer, category, and competitive ...
Senior Associate Brand Manager
Dedham, MA · On-site
$89K - $116K/yr
Consumer-focused thinking and ability to develop creative materials tied to consumer insights, brand positioning and company objectives * Solid inter-personal and communication skills, highly ...
Senior Associate Brand Manager
Dedham, MA · On-site
$89K - $116K/yr
Consumer-focused thinking and ability to develop creative materials tied to consumer insights, brand positioning and company objectives * Solid inter-personal and communication skills, highly ...
This leader will be a champion of Takeda's culture and values, translating brand strategy and consumer insights into seamless, compliant, and data-driven omnichannel experiences that educate, engage ...
This leader will be a champion of Takeda's culture and values, translating brand strategy and consumer insights into seamless, compliant, and data-driven omnichannel experiences that educate, engage ...
This leader will be a champion of Takeda's culture and values, translating brand strategy and consumer insights into seamless, compliant, and data-driven omnichannel experiences that educate, engage ...
This leader will be a champion of Takeda's culture and values, translating brand strategy and consumer insights into seamless, compliant, and data-driven omnichannel experiences that educate, engage ...
Senior Associate Brand Manager
Dedham, MA · On-site
$89K - $116K/yr
Consumer-focused thinking and ability to develop creative materials tied to consumer insights, brand positioning and company objectives * Solid inter-personal and communication skills, highly ...
Quick apply
Senior Associate Brand Manager
Dedham, MA · On-site
$89K - $116K/yr
Consumer-focused thinking and ability to develop creative materials tied to consumer insights, brand positioning and company objectives * Solid inter-personal and communication skills, highly ...
Leverage insights from patient ad boards and engage with advocacy groups to incorporate real ... Consumer marketing experience in media, including digital marketing, with the ideal candidate ...
Leverage insights from patient ad boards and engage with advocacy groups to incorporate real ... Consumer marketing experience in media, including digital marketing, with the ideal candidate ...
Leverage insights from patient ad boards and engage with advocacy groups to incorporate real ... Consumer marketing experience in media, including digital marketing, with the ideal candidate ...
Leverage insights from patient ad boards and engage with advocacy groups to incorporate real ... Consumer marketing experience in media, including digital marketing, with the ideal candidate ...
Leverage insights from patient ad boards and engage with advocacy groups to incorporate real ... Consumer marketing experience in media, including digital marketing, with the ideal candidate ...
Leverage insights from patient ad boards and engage with advocacy groups to incorporate real ... Consumer marketing experience in media, including digital marketing, with the ideal candidate ...
Consumer Insights: To leverage research to understand unmet needs and optimize messaging. Sales Strategy: To collaborate to build flexible programs that engage key retailers and shoppers. Finance: To ...
Consumer Insights: To leverage research to understand unmet needs and optimize messaging. Sales Strategy: To collaborate to build flexible programs that engage key retailers and shoppers. Finance: To ...
Product Manager - Robotics
Needham, MA · On-site
Defining and iterating product specifications that balance consumer insight, market opportunity, and engineering feasibility * Running competitive benchmarking to identify where SharkNinja can lead ...
Product Manager - Robotics
Needham, MA · On-site
Defining and iterating product specifications that balance consumer insight, market opportunity, and engineering feasibility * Running competitive benchmarking to identify where SharkNinja can lead ...
Consumer Insights Analyst
Minot, MA · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Minot, MA · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Boston, MA · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Boston, MA · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Duxbury, MA · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Duxbury, MA · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Petersham, MA · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Petersham, MA · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Methuen, MA · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Methuen, MA · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Blandford, MA · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Blandford, MA · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insight information
See Massachusetts salary details
$35.5K - $42.2K
0% of jobs
$42.2K - $49K
20% of jobs
$50.8K is the 25th percentile. Wages below this are outliers.
$49K - $55.7K
18% of jobs
$55.7K - $62.5K
0% of jobs
$62.5K - $69.3K
3% of jobs
$69.3K - $76K
0% of jobs
$76K - $82.8K
3% of jobs
$82.8K - $89.5K
0% of jobs
The median wage is $90.2K / yr.
$89.5K - $96.3K
51% of jobs
$96.3K - $103K
0% of jobs
$103K - $109.8K
4% of jobs
$35.5K
$77.8K
$109.8K
How much do consumer insight jobs pay per year?
As of Jul 16, 2026, the average yearly pay for consumer insight in Massachusetts is $77,790.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $92,300.00 per year, depending on experience, location, and employer.
What are the key skills and qualifications needed to thrive as a Consumer Insight Analyst, and why are they important?
To thrive as a Consumer Insight Analyst, you need strong analytical skills, a background in market research or statistics, and a relevant degree such as marketing, psychology, or business. Familiarity with data analysis tools like SPSS, Tableau, or survey platforms, as well as experience with qualitative and quantitative research methods, is essential. Outstanding communication, critical thinking, and curiosity help turn data into actionable business recommendations and foster cross-functional collaboration. These skills are crucial for accurately interpreting consumer behavior, guiding product development, and supporting effective marketing strategies.
How does a Consumer Insight professional typically collaborate with marketing and product development teams?
Consumer Insight professionals play a critical role in bridging the gap between customer preferences and business strategy. They regularly collaborate with marketing teams to help shape campaign messaging based on data-driven findings and with product development teams to ensure new products or features align with consumer needs. This involves frequent meetings, sharing research reports, and participating in brainstorming sessions. Successful professionals in this role are proactive communicators who can translate complex data into actionable recommendations for various stakeholders.
What are consumer insight professionals and what do they do?
Consumer insight professionals are experts who analyze data and trends to understand consumer behavior, preferences, and motivations. They gather information through methods like surveys, focus groups, and data analysis to help companies make informed decisions about products, marketing, and customer experience. Their insights guide businesses in developing strategies that better meet the needs of their target audience and stay competitive in the market.
What are the most commonly searched types of Consumer Insight jobs in Massachusetts? The most popular types of Consumer Insight jobs in Massachusetts are:
What are popular job titles related to Consumer Insight jobs in Massachusetts? For Consumer Insight jobs in Massachusetts, the most frequently searched job titles are:
What job categories do people searching Consumer Insight jobs in Massachusetts look for? The top searched job categories for Consumer Insight jobs in Massachusetts are:
Job description
This role is based in Needham, MA.
About the Role
The VP, Marketing for SharkNinja will lead global category strategy, positioning, and go-to-market execution across a $2B+ portfolio of kitchen and home appliances.. This portfolio consists of mature, core-revenue-driving businesses with significant commercial scale, requiring a leader who can both protect and grow the portfolio through sharp strategy, disciplined execution, and continuous innovation.
Working across functions, this leader ensures category strategies are aligned to global priorities and designed for commercial impact. The role integrates consumer insight, product marketing and end-to-end commercialization to deliver both near-term results and long-term brand equity.
Responsibilities:
Category Strategy and Positioning
- Develop strategies that protect the legacy of these mature businesses while infusing them with innovation to maintain relevance
- Translate brand direction and business goals into insight-driven category plans that ensure commercial strength and consumer resonance across markets
Go-to-Market Execution
- Own the full go-to-market planning process for new product launches, with a focus on driving retailer momentum and consumer demand
- Create playbooks and toolkits that enable global consistency with room for regional adaptation
Portfolio Marketing and Demand Creation
- Shape the annual marketing calendar across categories, balancing innovation moments with core business sustainment
- Ensure in-market stories and product campaigns are aligned to category priorities and built to convert
- Maintain a consumer-led lens while building strategies that respect the unique maturity and market behavior of the portfolio
Team Development
- Build and lead a team with strong commercial instincts and global fluency, capable of navigating mature, complex categories
- Foster a culture grounded in action, learning, and adaptability - encouraging teams to tackle problems head first, test and pivot, and make decisions with confidence
- Champion a differentiated, insight-driven approach to marketing, pushing for bold thinking and refusing to settle for easy answers or conventional playbooks
- Model the 'Outrageously Extraordinary' mindset: a deep belief that results are personal, challenges are invitations to learn, and speed matters more than perfection
Qualifications
- 15+ years of progressive marketing experience, including global category or product marketing leadership within a consumer products company
- Strong business and commercial acumen, with a track record of growing mature categories and driving portfolio performance
- Experience leading international teams or portfolios with significant regional nuance
- Demonstrated ability to lead through complexity, influence cross-functionally, and balance long-range thinking with fast execution
About SharkNinja
Sourced by ZipRecruiter
Industry
Electrical equipment, appliance, and component manufacturing
Company size
1,001 - 5,000 Employees
Headquarters location
Needham, MA, US
Year founded
1994