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Consumer Insight Jobs in Massachusetts (NOW HIRING)

Panera Bread

Senior Manager, Culinary Insights

Newton, MA · On-site

$136K - $163K/yr

Consumer Insights Leadership * Lead the end-to-end insights agenda for menu strategy, culinary innovation, and new product development. * Translate complex consumer, category, and competitive ...

BRUNT Workwear

Product Manager - Apparel

Reading, MA · On-site

Align Consumer Insights, Planning, Sourcing, and Design before development kicks off, ensuring the trade worker's voice is present from day one * Serve as the primary commercial point of contact for ...

Earn Haus

Consumer Insights Analyst

Belchertown, MA · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Lynn, MA · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Rehoboth, MA · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Boston, MA · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Sandisfield, MA · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

East Templeton, MA · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Byfield, MA · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Whitinsville, MA · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Newton Highlands, MA · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Peabody, MA · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Springfield, MA · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Chestnut Hill, MA · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

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Showing results 1-20

All JobsConsumer Insight JobsConsumer Insight Jobs in Massachusetts

Consumer Insight information

See Massachusetts salary details

$35.5K

$77.8K

$109.8K

How much do consumer insight jobs pay per year?

As of Jun 14, 2026, the average yearly pay for consumer insight in Massachusetts is $77,790.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $92,300.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Consumer Insight Analyst, and why are they important?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, a background in market research or statistics, and a relevant degree such as marketing, psychology, or business. Familiarity with data analysis tools like SPSS, Tableau, or survey platforms, as well as experience with qualitative and quantitative research methods, is essential. Outstanding communication, critical thinking, and curiosity help turn data into actionable business recommendations and foster cross-functional collaboration. These skills are crucial for accurately interpreting consumer behavior, guiding product development, and supporting effective marketing strategies.

How does a Consumer Insight professional typically collaborate with marketing and product development teams?

Consumer Insight professionals play a critical role in bridging the gap between customer preferences and business strategy. They regularly collaborate with marketing teams to help shape campaign messaging based on data-driven findings and with product development teams to ensure new products or features align with consumer needs. This involves frequent meetings, sharing research reports, and participating in brainstorming sessions. Successful professionals in this role are proactive communicators who can translate complex data into actionable recommendations for various stakeholders.

What are consumer insight professionals and what do they do?

Consumer insight professionals are experts who analyze data and trends to understand consumer behavior, preferences, and motivations. They gather information through methods like surveys, focus groups, and data analysis to help companies make informed decisions about products, marketing, and customer experience. Their insights guide businesses in developing strategies that better meet the needs of their target audience and stay competitive in the market.
What are the most commonly searched types of Consumer Insight jobs in Massachusetts? The most popular types of Consumer Insight jobs in Massachusetts are:
What are popular job titles related to Consumer Insight jobs in Massachusetts? For Consumer Insight jobs in Massachusetts, the most frequently searched job titles are:
What job categories do people searching Consumer Insight jobs in Massachusetts look for? The top searched job categories for Consumer Insight jobs in Massachusetts are:
Consumer Insight jobs near you
Senior Manager, Culinary Insights

Senior Manager, Culinary Insights

Panera Bread

Newton, MA • On-site

$136K - $163K/yr

Full-time

Posted 7 days ago

Panera Bread rating

5.4

Company rating: 5.4 out of 10

Based on 1,423 frontline employees who took The Breakroom Quiz

9th of 16 rated cafes

Job description

Senior Manager, Culinary Insights
Position Overview
The Menu & Innovation Consumer Insights Senior Manager is a strategic leader responsible for shaping the future of the brand's food and beverage portfolio through deep consumer understanding. This role blends research expertise, culinary curiosity, and business acumen to guide menu strategy, innovation pipelines, and long-term growth opportunities. The Senior Manager ensures that guest needs, behaviors, and emerging trends directly inform product development and brand experience decisions. This position will have 2 direct reports. This role is required to be in the Greater Boston Area, with an expectation to be in Panera's Newton office 3 days per week.
Scope of Responsibilities
  • Consumer Insights Leadership
    • Lead the end-to-end insights agenda for menu strategy, culinary innovation, and new product development.
    • Translate complex consumer, category, and competitive insights into clear, actionable recommendations for cross-functional partners.
    • Build and manage a learning roadmap that integrates qualitative, quantitative, syndicated, and behavioral data sources.
  • Menu & Innovation Strategy
    • Oversee concept testing and sensory testing and ensuring methodologies translate into higher sales and traffic.
    • Partner closely with Culinary and Marketing to shape the long-term menu vision and innovation pipeline.
    • Identify whitespace opportunities, emerging food trends, and unmet guest needs to fuel future product concepts.
    • Evaluate menu performance and guest satisfaction to inform optimization, renovation, and rationalization decisions.
  • Cross-Functional Collaboration
    • Work hand-in-hand with culinary to translate insights into product briefs, prototypes, and optimizing products.
    • Present insights and strategic recommendations to culinary and marketing leadership with clarity and influence.
  • Research Excellence & Methodology
    • Most of our testing is conducted in-house, requiring team members to be fully capable of executing the work themselves and collaborating effectively throughout the process.
    • Design and oversee custom research using a mix of qualitative and quantitative.
    • Leverage advanced analytics, segmentation, and need-state frameworks to deepen understanding of guest motivations.
    • Manage external research partners, ensuring high-quality deliverables and efficient use of budget.

Qualifications
  • Experience & Expertise
    • 4 to 7+ years of consumer insights, focusing on menu/product development and innovation-ideally within the restaurant industry.
    • Proven track record of influencing product development and innovation decisions.
    • Have managed direct reports.
    • Strong understanding of culinary trends, guest behavior, and the restaurant competitive landscape.
    • Experience leading complex research programs and synthesizing insights into strategic direction.
  • Skills & Competencies
    • Comfort working in a very fast-paced, iterative environment.
    • Exceptional storytelling and communication skills.
    • Ability to translate data into compelling narratives and business recommendations.
    • Strong cross-functional leadership and relationship-building abilities.
    • Analytical rigor paired with creative, guest-centric thinking.
  • Performance & Success Measures
    • A menu rooted in deep guest understanding that translates into improved performance.
    • A robust innovation pipeline aligned with RISE strategy.
    • Clear, influential insights that shape decisions across culinary and marketing

Competitive Pay: $136,383 - $163,660 annually
The actual pay offered will be determined by multiple factors, including but not limited to the candidate's relevant experience, job-related knowledge, skills, and geographical location. Individual compensation decisions are dependent upon the facts and circumstances of each position and candidate.
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About Panera Bread

Sourced by ZipRecruiter

Panera began in 1987 as St. Louis Bread Company, a humble community bakery founded with a sourdough starter from San Francisco and a dream of putting a loaf of bread in every arm. While our business has expanded well beyond St. Louis since then, that same sourdough starter is still used in our iconic sourdough bread and the craft of baking bread fresh each day remains at the heart of Panera Bread. Each day our trained bakers fill our bakery shelves with delicious freshly baked cookies, pastries, bagels, and a range of breads from focaccia to classic baguettes. We believe in serving delicious, freshly prepared, Clean food made with carefully selected ingredients that we are proud to serve our own families. Our menu, crafted by chefs and bakers, features classic, comforting dishes, each with an intriguing twist. We respect our planet and take measures to lessen our impacts. We believe in treating people with warmth, kindness, and respect, whether it’s a guest in our cafe or one of our associates. And we believe in helping our local communities, especially in times of need.

Industry

Restaurants

Company size

10,000+ Employees

Headquarters location

Saint Louis, MO, US

Year founded

1981

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