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Consumer Insight Jobs in Massachusetts (NOW HIRING)

They demonstrate strong analytics and insight generation, business sense and strategic influencing ... Envision and lead consumer insights work for two key TJX brands (such as segmentation, brand ...

Consumer Insights Leadership * Lead the end-to-end insights agenda for menu strategy, culinary innovation, and new product development. * Translate complex consumer, category, and competitive ...

The role integrates consumer insight, product marketing and end-to-end commercialization to deliver both near-term results and long-term brand equity. Responsibilities: Category Strategy and ...

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Consumer Insight information

See Massachusetts salary details

$35.5K

$77.8K

$109.8K

How much do consumer insight jobs pay per year?

As of Aug 8, 2026, the average yearly pay for consumer insight in Massachusetts is $77,790.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $92,300.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, a background in market research or statistics, and a relevant degree such as marketing, psychology, or business. Familiarity with data analysis tools like SPSS, Tableau, or survey platforms, as well as experience with qualitative and quantitative research methods, is essential. Outstanding communication, critical thinking, and curiosity help turn data into actionable business recommendations and foster cross-functional collaboration. These skills are crucial for accurately interpreting consumer behavior, guiding product development, and supporting effective marketing strategies.

How to get a job in consumer insight?

To get a job in consumer insight, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with strong analytical skills and experience with data analysis tools like SPSS or Excel. Gaining experience through internships or entry-level roles in market research can also improve prospects. Developing skills in consumer behavior, research methodologies, and data interpretation is essential for success in this field.

How does a consumer insight professional typically collaborate with marketing and product development teams?

Consumer Insight professionals play a critical role in bridging the gap between customer preferences and business strategy. They regularly collaborate with marketing teams to help shape campaign messaging based on data-driven findings and with product development teams to ensure new products or features align with consumer needs. This involves frequent meetings, sharing research reports, and participating in brainstorming sessions. Successful professionals in this role are proactive communicators who can translate complex data into actionable recommendations for various stakeholders.

What is a consumer insight job?

A consumer insight job involves analyzing data and research to understand consumer behaviors, preferences, and motivations. Professionals in this role use tools like surveys, focus groups, and data analysis software to inform marketing strategies and product development.

What does a consumer insight professional do?

Consumer insight professionals are experts who analyze data and trends to understand consumer behavior, preferences, and motivations. They gather information through methods like surveys, focus groups, and data analysis to help companies make informed decisions about products, marketing, and customer experience. Their insights guide businesses in developing strategies that better meet the needs of their target audience and stay competitive in the market.
What are the most commonly searched types of Consumer Insight jobs in Massachusetts? The most popular types of Consumer Insight jobs in Massachusetts are:
What are popular job titles related to Consumer Insight jobs in Massachusetts? For Consumer Insight jobs in Massachusetts, the most frequently searched job titles are:
What job categories do people searching Consumer Insight jobs in Massachusetts look for? The top searched job categories for Consumer Insight jobs in Massachusetts are:
Infographic showing various Consumer Insight job openings in Massachusetts as of August 2026, with employment types broken down into 8% Internship, 84% Full Time, and 8% Part Time. Highlights an 92% In-person, and 8% Hybrid job distribution, with an average salary of $77,790 per year, or $37.4 per hour.

Senior Manager of Consumer Insights

Tjx

Framingham, MA • Hybrid

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 4 days ago


TJX rating

5.9

Company rating: 5.9 out of 10

Based on 689 frontline employees who took The Breakroom Quiz

26th of 39 rated national retailers


Job description

TJX Companies

At TJX Companies, every day brings new opportunities for growth, exploration, and achievement. You'll be part of our vibrant team that embraces diversity, fosters collaboration, and prioritizes your development. Whether you're working in our four global Home Offices, Distribution Centers or Retail Stores-TJ Maxx, Marshalls, Homegoods, Homesense, Sierra, Winners, and TK Maxx, you'll find abundant opportunities to learn, thrive, and make an impact. Come join our TJX family-a Fortune 100 company and the world's leading off-price retailer.

Job Description:

Senior Manager of Consumer Insights

The Opportunity: Contribute To The Growth Of Your Career.

The Senior Manager of Consumer Insights will join a growing, collaborative and critical team leading key work to drive growth across the TJX portfolio of brands. The Senior Manager will be responsible for leading insights and analysis to guide brand strategies, platform development, and creative. They will also be responsible for leading our consumer panel and understanding sentiment and perceptual trends impacting the TJX business.

The successful candidate should have expertise in leading research and analytics to guide brand and experience strategies. They demonstrate strong analytics and insight generation, business sense and strategic influencing, and ability to distill sophisticated data into a simple story. They will work cross-functionally with a wide variety of partners, including Brand Marketing, Media, Senior Leaders, other Insight & Analytic Leaders in US and globally and external research partners.

Who We Are Looking For: You.

  • Envision and lead consumer insights work for two key TJX brands (such as segmentation, brand strategy, brand platform creative testing, consumer journey, etc.) to influence brand strategies and executions.
  • Lead team in owning key customer panel insights from longitudinal and custom panel research and own and optimize the panel capability to drive greater impact and efficiency.
  • Analyze quantitative data and understand the why behind the data through qualitative findings.
  • Connect the dots across various data sources to determine overall implications and leverage insights as the basis to influence strategy.
  • Lead direct report and key agencies/vendors.

Qualifications

  • Bachelor's degree
  • 8+ years of proven experience in consumer insights, market research or analytics, including 4+ years leading and managing insight and analytic professionals / teams
  • Background in leading end to end insight generation- envisioning the right approach, leading analysis, and generating insight and action- from primary research, including significant quantitative experience
  • Experience influencing across a broad array of internal and external partners including guiding and influencing brand strategy
  • Naturally curious with passion for understanding customer behavior and trends, advocating for the customer, and growing in the Insights & Analytics function
  • Adept at presenting complex concepts in an easy to understand and actionable way
  • Attention to details and able to grasp the big picture
  • Experience in leading a team to develop, analyze, synthesize, and communicate data and insights effectively
  • Strong collaboration and ability to keep projects on track
  • High degree of proficiency with Microsoft Office products

This position is hybrid requiring at least two days per week in the Framingham, MA office and is not open to remote.

We are open to candidates who require relocation and are able to provide relocation assistance for this position.

Benefits include Associate discount; 401(k) match; medical/dental/vision; HSA; health care FSA; life insurance; short/long-term disability; paid holidays/vacation /sick/bereavement/parental leave; EAP; incentive programs for management; auto/home insurance discounts; tuition reimbursement; scholarship program; adoption/surrogacy assistance; smoking cessation; child care/cell phone discounts; pet/legal insurance; credit union; referral bonuses. All benefits are subject to applicable plan or program terms (including eligibility terms) and may change from time to time. Contact your TJX representative for more information.
In addition to our open door policy and supportive work environment, we also strive to provide a competitive salary and benefits package. TJX considers all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status, or based on any individual's status in any group or class protected by applicable federal, state, or local law. TJX also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

Address:

550 Cochituate Road

Location:

USA Home Office Framingham MA 550 Cochituate RdThis position has a starting salary range of $117,000.00 to $152,100.00 per year. Actual starting pay is determined by a number of factors, including relevant skills, qualifications, and experience. This position is eligible for an annual incentive as well as long-term incentives.

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