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Consumer Insight Jobs (NOW HIRING)

Primark

Consumer Insights Manager

Boston, MA · On-site

Lead consumer insight projects from end to end, aligning research activities with business ... priorities and strategic objectives. * Translate business questions into research objectives and ...

Molson Coors

Consumer Insights Manager

Chicago, IL · On-site

In the role of Consumer Insights Manager working in Chicago, IL, you will be a part of the Strategy and Capabilities team and work directly with the Marketing Brand teams. In this role, you will help ...

Primark

Consumer Insights Manager

Boston, MA · On-site

Lead consumer insight projects from end to end, aligning research activities with business ... priorities and strategic objectives. * Translate business questions into research objectives and ...

Primark

Consumer Insights Manager

Boston, MA · On-site

Lead consumer insight projects from end to end, aligning research activities with business ... priorities and strategic objectives. * Translate business questions into research objectives and ...

Molson Coors

Consumer Insights Manager

Chicago, IL · Hybrid

Design robust, best-in-class consumer insights learning plans that meet the needs of marketing teams * You will help determine the appropriate research methodologies to address key strategic ...

Keurig Dr Pepper

Manager, Consumer Insights

Frisco, TX · On-site

$98K - $145K/yr

Own consumer insight development and deliverables to ensure insights are translated into actionable marketing plans. Translate and communicate brand's unique selling propositions to key stakeholders ...

Keurig Dr Pepper

Manager, Consumer Insights

Frisco, TX · On-site

$98K - $145K/yr

... consumer insight development and deliverables to ensure insights are translated into actionable marketing plans. Translate and communicate brand's unique selling propositions to key stakeholders ...

AgHires

Manager Consumer Insights

Springdale, AR · On-site

The Manager Consumer Insights will own the development and delivery of consumer learning plans for assigned brands, businesses, categories, or strategic workstreams within the Tyson Foods portfolio.

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Consumer Insight information

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$32.5K

$71.2K

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How much do consumer insight jobs pay per year?

As of Sep 10, 2026, the average yearly pay for consumer insight in the United States is $71,228.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,000.00 and $84,500.00 per year, depending on experience, location, and employer.

What does a consumer insight professional do?

Consumer insight professionals are experts who analyze data and trends to understand consumer behavior, preferences, and motivations. They gather information through methods like surveys, focus groups, and data analysis to help companies make informed decisions about products, marketing, and customer experience. Their insights guide businesses in developing strategies that better meet the needs of their target audience and stay competitive in the market.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, a background in market research or statistics, and a relevant degree such as marketing, psychology, or business. Familiarity with data analysis tools like SPSS, Tableau, or survey platforms, as well as experience with qualitative and quantitative research methods, is essential. Outstanding communication, critical thinking, and curiosity help turn data into actionable business recommendations and foster cross-functional collaboration. These skills are crucial for accurately interpreting consumer behavior, guiding product development, and supporting effective marketing strategies.

How does a consumer insight professional typically collaborate with marketing and product development teams?

Consumer Insight professionals play a critical role in bridging the gap between customer preferences and business strategy. They regularly collaborate with marketing teams to help shape campaign messaging based on data-driven findings and with product development teams to ensure new products or features align with consumer needs. This involves frequent meetings, sharing research reports, and participating in brainstorming sessions. Successful professionals in this role are proactive communicators who can translate complex data into actionable recommendations for various stakeholders.

How to become a consumer insight analyst?

To become a consumer insight analyst, typically a bachelor's degree in marketing, psychology, statistics, or a related field is required. Developing skills in data analysis, market research, and familiarity with tools like SPSS or Tableau is important, and gaining experience through internships or entry-level roles can help build expertise in understanding consumer behavior and trends.

How to get a job in consumer insight?

To get a job in consumer insight, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with strong analytical skills and experience with data analysis tools like SPSS or Excel. Gaining experience through internships or entry-level roles in market research can also improve prospects. Developing skills in consumer behavior, research methodologies, and data interpretation is essential for success in this field.

What is a consumer insight job?

A consumer insight job involves analyzing data and research to understand consumer behaviors, preferences, and motivations. Professionals in this role use tools like surveys, focus groups, and analytics software to inform marketing strategies and product development.
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Consumer Insight jobs near you
Infographic showing various Consumer Insight job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 1% As Needed, 80% Full Time, 16% Part Time, and 2% Contract. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution, with an average salary of $71,228 per year, or $34.2 per hour.

Consumer Insights Manager

Kenosha, WI • On-site

Jockey International, Inc.
Retail • 1 - 5K employees
Learn more about Jockey International, Inc.external

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 24 days ago

Job description

At Jockey, caring is our responsibility. It’s the fabric of who we are and drives everything we do. It drives us to listen, innovate and improve. To design thoughtfully. To craft skillfully. To give back wholeheartedly. Founded in 1876, Jockey is a family-owned company recognized the world over for delivering feel-good comfort. Our premium apparel is sold in more than 140 countries and our commitment to quality, innovation and customer service is legendary.

We believe that extraordinary service comes from the heart and is delivered by extraordinary individuals! Is that you?

Jockey is seeking a Consumer Insights Manager to join our Marketing team!

JOB SUMMARY

The Consumer Insights Manager will lead the planning and execution of consumer research.  This position will gather market intelligence, will be the voice of the consumer, and will provide critical consumer insights for the company that will be used to develop new products, improve current products, validate emerging consumer needs, and support brand health/marketing. 

This position will be located at our corporate headquarters in Kenosha, WI (between Chicago, IL and Milwaukee, WI area).

ESSENTIAL FUNCTIONS

  • Responsible for initiating, designing, executing, and interpreting primary and secondary data to formulate reports and make recommendations to the Jockey organization. Applies qualitative and quantitative techniques to interpret the data and produce substantiated recommendations.
  • Partner with various departments to execute primary research to identify and substantiate business opportunities for Jockey.
  • Develop market research plans and identify qualitative and/or quantitative methodologies to address specific business questions regarding product/brand positioning, pricing, concept testing, etc.
  • Design and field surveys and qualitative guides to ensure the necessary insights are captured in the research.
  • Collaborate with Data Science team to improve data collection/usage across sources.
  • Explore tools in partnership with Data Science team to improve research efficiency.
  • Identify and promote opportunities to partner with Jockey's data science team for more effective discovery of actionable consumer insights.
  • Conduct in-depth data analyses from research.
  • Develop and present research reports containing actionable recommendations to all levels of the organization.
  • Partner with external vendors to deliver insights and needs.
  • Manage Consumer Insights budget.
  • Analyze secondary research data and product actionable reports for internal clients.
  • Provide input in the development of strategies that are developed from insights.
  • Monitor and evaluate industry trends and provide a forward view to potential impact.

MINIMUM QUALIFICATIONS

  • Must have a minimum of 3-5 years of qualitative and quantitative research experience, supporting product, marketing, and/or brand insight needs.
  • Bachelor’s degree in related field (i.e. Research, Data Analytics, Merchandising).
  • Previous experience with syndicated research
  • Experience creating, executing and analyzing quantitative surveys
  • Experience with survey software and tools (i.e. Alchemer, Cint)
  • Demonstrated analytical and critical thinking skills
  • Demonstrated ability to think strategically, objectively, and creatively
  • Demonstrated ability to drive projects and results and to execute responsibilities independently
  • Ability to collaborate with internal and external clients and colleagues effectively virtually or in-person as required
  • Excellent communication skills and ability to work collaboratively
  • Time management skills are critical
  • Apparel and/or retail industry experience preferred
  • Some direct or indirect experience managing individuals or teams preferred
  • Experience working with data science/analytics teams preferred

In return for your expertise, JOCKEY offers a competitive and comprehensive flexible benefits package which includes Medical/Dental/Life/Vision, 401(k), educational support, paid Volunteerism program, fitness club discounts, onsite health & wellness programs, generous employee discounts, a business casual work environment, a challenging work environment and exciting career growth opportunities!

Apply