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Consumer Insight Jobs (NOW HIRING)

Primark

Consumer Insights Manager

Boston, MA · On-site

Lead consumer insight projects from end to end, aligning research activities with business ... priorities and strategic objectives. * Translate business questions into research objectives and ...

Keurig Dr Pepper

Manager, Consumer Insights

Frisco, TX · On-site

$98K - $145K/yr

Own consumer insight development and deliverables to ensure insights are translated into actionable marketing plans. Translate and communicate brand's unique selling propositions to key stakeholders ...

Harley-Davidson

Consumer Insights Lead

Milwaukee, WI · On-site

Consumer Insights Lead Job Function: Digital Location: JUNEAU Workplace Category:Onsite Company ... insight * Global perspective and understanding, thinking across borders and cultures with an innate ...

General Motors

Sr. Consumer Insight Analyst

Warren, MI · Hybrid

$82K - $109K/yr

Sr. Consumer Insights Analyst The Role A Sr. Consumer Insights Analyst at General Motors plays a pivotal role in uncovering what customers truly want - translating data, market research, trends, and ...

Harley-Davidson

Consumer Insights Lead

Milwaukee, WI · On-site

Consumer Insights Lead Job Function: Digital Location: JUNEAU Workplace Category:Onsite Company ... insight * Global perspective and understanding, thinking across borders and cultures with an innate ...

Jockey

Consumer Insights Manager

Kenosha, WI · On-site

Jockey is seeking a Consumer Insights Manager to join our Marketing team! JOB SUMMARY The Consumer ... brand insight needs. * Bachelor's degree in related field (i.e. Research, Data Analytics ...

Dart Container

Sr Consumer Insight Analyst

Chicago, IL · On-site

$88K - $109K/yr

The Senior Consumer Insight Analyst uncovers consumer, category, and shopper trends to help shape the future of products, translating them into bold, insight-led strategies that drive growth for the ...

loco

Consumer Insights Manager

Costa Mesa, CA · Hybrid

We are seeking a highly motivated and detail-oriented Manager of Consumer Insights to drive our consumer research initiatives. This role is pivotal in understanding and translating consumer behavior ...

Mike's Hard

Manager, Consumer Insights

Chicago, IL · On-site

$100K - $125K/yr

The role acts as the consumer expert, ensuring the consumer perspective is embedded at every step ... Provide innovation insight support as needed and support new launch performance measurement Key ...

Harley-Davidson

Consumer Insights Lead

Milwaukee, WI · On-site

Consumer Insights Lead Job Function: Digital Location: JUNEAU Workplace Category:Onsite Company ... insight * Global perspective and understanding, thinking across borders and cultures with an innate ...

El Pollo Loco

Consumer Insights Manager

Costa Mesa, CA · On-site

$109K - $125K/yr

We are seeking a highly motivated and detail-oriented Manager of Consumer Insights to drive our consumer research initiatives. This role is pivotal in understanding and translating consumer behavior ...

Dart Container

Sr Consumer Insight Analyst

Chicago, IL

$90K - $120K/yr

The Senior Consumer Insight Analyst uncovers consumer, category, and shopper trends to help shape the future of products, translating them into bold, insight-led strategies that drive growth for the ...

Dart Container

Sr Consumer Insight Analyst

Chicago, IL · On-site

$90K - $120K/yr

The Senior Consumer Insight Analyst uncovers consumer, category, and shopper trends to help shape the future of products, translating them into bold, insight-led strategies that drive growth for the ...

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Consumer Insight information

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$32.5K

$71.2K

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How much do consumer insight jobs pay per year?

As of Jul 10, 2026, the average yearly pay for consumer insight in the United States is $71,228.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,000.00 and $84,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Consumer Insight Analyst, and why are they important?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, a background in market research or statistics, and a relevant degree such as marketing, psychology, or business. Familiarity with data analysis tools like SPSS, Tableau, or survey platforms, as well as experience with qualitative and quantitative research methods, is essential. Outstanding communication, critical thinking, and curiosity help turn data into actionable business recommendations and foster cross-functional collaboration. These skills are crucial for accurately interpreting consumer behavior, guiding product development, and supporting effective marketing strategies.

How does a Consumer Insight professional typically collaborate with marketing and product development teams?

Consumer Insight professionals play a critical role in bridging the gap between customer preferences and business strategy. They regularly collaborate with marketing teams to help shape campaign messaging based on data-driven findings and with product development teams to ensure new products or features align with consumer needs. This involves frequent meetings, sharing research reports, and participating in brainstorming sessions. Successful professionals in this role are proactive communicators who can translate complex data into actionable recommendations for various stakeholders.

What are consumer insight professionals and what do they do?

Consumer insight professionals are experts who analyze data and trends to understand consumer behavior, preferences, and motivations. They gather information through methods like surveys, focus groups, and data analysis to help companies make informed decisions about products, marketing, and customer experience. Their insights guide businesses in developing strategies that better meet the needs of their target audience and stay competitive in the market.
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Consumer Insight jobs near you
Consumer Insights Manager

Consumer Insights Manager

Primark

Boston, MA • On-site

Full-time

Posted 21 days ago

Primark rating

7.1

Company rating: 7.1 out of 10

Based on 59 frontline employees who took The Breakroom Quiz

13th of 103 rated fashion retailers

Job description

Company Description
USA - Consumer Insights Manager
Location: Boston, MA (Flex - 3 days in office)
Position Summary: We are looking for an innovative, dynamic and strategic leader to serve as the Consumer Insights Manager for the US. This role is essential in informing, measuring and validating our US marketing and business strategies. This individual will build a deep understanding of Primark's existing customers and priority growth audiences and lead the development of a customer insights framework.
As a core member of our Marketing and Communications team, this role will work closely with Financial Planning, Product, Retail, Commercial and Enterprise Leaders to shape the strategic business and brand goals for the US. This marketing role reports into the US Marketing Lead and will also collaborate very closely with the Global Consumer Insights team.
This is an exciting opportunity for a data-obsessed, marketing savvy, results-driven professional to craft our customer narrative and shape our strategies for US growth.
Job Description
What You'll Do Consumer Insights Manager
Narrative Building & Market Intelligence
  • Build a deep understanding of Primark's current and future customers and translate those insights into actions that drive business objectives.
  • Establish a clear, compelling and data driven customer narrative that serves as the reference point for functional stakeholders and senior leaders.
  • Provide ongoing intelligence on the retail landscape, consumer sentiment, shopping behavior, market trends, competitors, and brand performance.
  • Translate customer insights into actionable recommendations for growth and differentiation to the Product, Marketing, Retail, and Customer Experience teams.
  • Develop and maintain insight dashboards, trend reports, and competitive intelligence updates for business stakeholders.

Brand & Customer Experience Insights
  • Leverage new and existing brand health and customer experience measurement programs to identify opportunities to drive brand and business objectives.
  • Monitor brand awareness, consideration, affinity, and perception across customer segments and connect brand metrics to business performance, marketing effectiveness, and commercial outcomes.
  • Lead consumer insight projects from end to end, aligning research activities with business priorities and strategic objectives.
  • Translate business questions into research objectives and appropriate qualitative and quantitative methodologies and synthesize research findings into clear recommendations and compelling narratives that drive action.

Data & Insight Tools
  • Leverage syndicated research sources, customer data, and industry intelligence to deepen understanding of U.S. consumers.
  • Evaluate new data sources, technologies, and research solutions that can strengthen Primark's consumer intelligence capabilities.
  • Develop business cases for new insight investments, linking recommendations to strategic and commercial outcomes.
  • Build scalable processes for sharing insights and increasing organizational understanding of customers and market trends.

What You'll Get
We're committed to your success and will provide you with an onboarding period in Primark's other U.S. trading areas. Here, you'll be empowered to succeed. As we rapidly expand across the globe, we'll give you the tools that you need to excel. We'll also offer you competitive benefits and work life balance - we know your life outside of the store is important.
Qualifications
What You'll Bring
Qualifications & Preferred Experience
  • 8 -10+ years of experience with a proven record of managing quantitative and qualitative insight studies for a fashion or consumer brand.
  • Qualified in all main quantitative and qualitative research techniques with the knowledge of when/how to apply different methodologies.
  • Agency and budget management with ability to build relationships, work in partnership with research agencies, trouble-shoot effectively, spend efficiently, and communicate accountability.
  • Skilled at storytelling and contextualizing results with the ability to interpret data, analyze research and articulate the implications of insights and trends.
  • Highly organized with strong project management skills.
  • Experience working as part of a wider global insights team is a strong plus.
  • Demonstrated ability in assessing and constructively challenging working methods to create improvements in processes and results and showing initiative to propose new directions, solutions and concepts.
  • Proven ability to navigate multi-stakeholder environments with strong interpersonal skills to work cross-functionally and generate 'buy-in' from internal and external stakeholder groups.
  • Ability to clearly articulate work both verbally and produce high-quality, relevant and impactful insight deliverables including reports, presentations and facilitate meetings and workshops.
  • Ability to travel as needed for market visits, conferences and internal meetings (domestic & international) - 20% of the time.

Additional Information
Excited? Good. Because it's energising to put your skills to work, in a growing global business committed to helping people express themselves - and feel a sense of belonging.
We encourage all our people to grow, learn, and develop, and we can't wait to see how you'll positively impact colleagues in this role Consumer Insights Manager . Apply to join as a and be welcomed to the world of Primark.
The pay range for this role is: 117,000 to 150,000
This is a good faith estimate of the minimum and maximum we would pay for this role at the time of this posting. The base pay rate offered will account for internal equity and may vary depending on the candidate's geographic region of work, job-related knowledge, skills, and experience, among other factors.
Our fashion isn't one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together. Excited? Good. There's real accountability and ownership here as you shape your store, team's futures, and steer sales. It's energizing to put your skills to work, in a growing local and global business committed to helping people express themselves- and feel a sense of belonging. Because you thrive outside your comfort zone. Apply today to start your Primark journey!
Primark is an equal opportunity employer. Primark does not discriminate against applicants or employees on the basis of race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information, or any other characteristic protected by law. Primark is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment. To request reasonable accommodation to participate in the job application or interview process, please email USACareers@primark.com with your request. This email is not for general employment inquiries or correspondence. We will only respond to those requests that are related to accessibility of the online application system due to a disability.

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