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Consumer Insight Jobs in Chicago, IL (NOW HIRING)

Fortune Brands

DTV Consumer Insights Lead

Deerfield, IL · On-site

  • Medical

  • Retirement

  • PTO

Consumer and Professional Research & Analysis * Support Design to Value (DTV) initiatives through ... Insight Development * Combine primary and secondary data to develop a complete understanding of ...

Fortune Brands

DTV Consumer Insights Lead

Deerfield, IL

  • Medical

  • Retirement

  • PTO

Consumer and Professional Research & Analysis * Support Design to Value (DTV) initiatives through ... Insight Development * Combine primary and secondary data to develop a complete understanding of ...

Fellowes Brands

Consumer Insights Analyst

Schaumburg, IL · On-site

$105K - $125K/yr

Role Summary As the Consumer Insights Analyst , you will transform consumer, market, sales, and ... of insight delivery. The ideal candidate is analytical, curious, process-minded, and able to ...

Fellowes Brands

Consumer Insights Analyst

Schaumburg, IL · On-site

$105K - $125K/yr

Role Summary As the Consumer Insights Analyst , you will transform consumer, market, sales, and ... of insight delivery. The ideal candidate is analytical, curious, process-minded, and able to ...

U.S. Bancorp

Consumer CX Insights Consultant

Chicago, IL · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Consumer CX Insights Consultant At U.S. Bank, we're committed to helping our clients make smarter ... Develop and execute integrated insight strategies and learning agendas leveraging client feedback ...

US Bank

Consumer CX Insights Consultant

Chicago, IL · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

We're seeking a Consumer CX Insights Consultant to help shape and elevate the experiences that ... Develop and execute integrated insight strategies and learning agendas leveraging client feedback ...

U.S. Bank

Consumer CX Insights Consultant

Chicago, IL · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

We're seeking a Consumer CX Insights Consultant to help shape and elevate the experiences that ... Develop and execute integrated insight strategies and learning agendas leveraging client feedback ...

Leinenkugel's

Manager, Consumer Insights - Non-Alc

Chicago, IL · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Research and insights expertise: * Plan, design and conduct various consumer research studies. This includes vendor/partner sourcing, evaluating cost/benefit tradeoffs in research design, leading ...

Molson Coors

Manager, Consumer Insights - Non-Alc

Chicago, IL · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Research and insights expertise: * Plan, design and conduct various consumer research studies. This includes vendor/partner sourcing, evaluating cost/benefit tradeoffs in research design, leading ...

BP

Consumer Card Specialist

Chicago, IL · On-site

$11K - $150K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Consumer Card Specialist The Consumer Card Specialist is responsible for managing bp's largest ... performance insights, and tools that increase program awareness, adoption, and effectiveness.

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All JobsConsumer Insight JobsConsumer Insight Jobs in Chicago, IL

Consumer Insight information

See Chicago, IL salary details

$33.5K

$73.4K

$103.5K

How much do consumer insight jobs pay per year?

As of Aug 19, 2026, the average yearly pay for consumer insight in Chicago, IL is $73,375.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,500.00 and $87,000.00 per year, depending on experience, location, and employer.

What does a consumer insight professional do?

Consumer insight professionals are experts who analyze data and trends to understand consumer behavior, preferences, and motivations. They gather information through methods like surveys, focus groups, and data analysis to help companies make informed decisions about products, marketing, and customer experience. Their insights guide businesses in developing strategies that better meet the needs of their target audience and stay competitive in the market.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, a background in market research or statistics, and a relevant degree such as marketing, psychology, or business. Familiarity with data analysis tools like SPSS, Tableau, or survey platforms, as well as experience with qualitative and quantitative research methods, is essential. Outstanding communication, critical thinking, and curiosity help turn data into actionable business recommendations and foster cross-functional collaboration. These skills are crucial for accurately interpreting consumer behavior, guiding product development, and supporting effective marketing strategies.

How does a consumer insight professional typically collaborate with marketing and product development teams?

Consumer Insight professionals play a critical role in bridging the gap between customer preferences and business strategy. They regularly collaborate with marketing teams to help shape campaign messaging based on data-driven findings and with product development teams to ensure new products or features align with consumer needs. This involves frequent meetings, sharing research reports, and participating in brainstorming sessions. Successful professionals in this role are proactive communicators who can translate complex data into actionable recommendations for various stakeholders.

How to become a consumer insight analyst?

To become a consumer insight analyst, typically a bachelor's degree in marketing, psychology, statistics, or a related field is required. Developing skills in data analysis, market research, and familiarity with tools like SPSS or Tableau is important, and gaining experience through internships or entry-level roles can help build expertise in understanding consumer behavior and trends.

How to get a job in consumer insight?

To get a job in consumer insight, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with strong analytical skills and experience with data analysis tools like SPSS or Excel. Gaining experience through internships or entry-level roles in market research can also improve prospects. Developing skills in consumer behavior, research methodologies, and data interpretation is essential for success in this field.

What is a consumer insight job?

A consumer insight job involves analyzing data and research to understand consumer behaviors, preferences, and motivations. Professionals in this role use tools like surveys, focus groups, and analytics software to inform marketing strategies and product development.

What are the most commonly searched types of Consumer Insight jobs in Chicago, IL?

The most popular types of Consumer Insight jobs in Chicago, IL are:

What are popular job titles related to Consumer Insight jobs in Chicago, IL?

For Consumer Insight jobs in Chicago, IL, the most frequently searched job titles are:

What job categories do people searching Consumer Insight jobs in Chicago, IL look for?

The top searched job categories for Consumer Insight jobs in Chicago, IL are:

Consumer Insight jobs near you
Infographic showing various Consumer Insight job openings in Chicago, IL as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 18% Part Time, and 1% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $73,375 per year, or $35.3 per hour.

Sr. Manager - Consumer Insights

Tropicana Brands Group

Chicago, IL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 14 days ago

Tropicana Brands Group rating

6.5

Company rating: 6.5 out of 10

Based on 19 frontline employees who took The Breakroom Quiz

285th of 440 rated food and drinks producers

Job description

Fresh-Squeezed Legacy, Bold New Chapter
Tropicana Brands Group is a $3B startup aiming to revolutionize the beverage category. Formed in 2022 as a joint venture between PAI Partners and PepsiCo, our portfolio includes iconic brands like Tropicana, Naked, KeVita, Izze, Copella, and Punica. With over 76 years of global leadership in the orange juice category, we're committed to preserving this legacy while driving innovation in other areas. From reimagining orange juice to creating functional smoothies and driving afternoon refreshments, we are striving to become the undisputed global leader in fresh and chilled beverages.
The brand marketing team is vital to Tropicana Brands Group's success, driving brand awareness, customer engagement, and sales growth. This team's objectives are to grow market share, improve consumer loyalty, and ultimately drive profitability through knowing our target consumer's needs, trends, and behaviors. Collaborating closely with other departments, the team ensures that marketing strategies align with business objectives, influence product development, and keep us competitive in a dynamic market.
Your Next Pour: The Opportunity
We are looking to add a Senior Manager, Consumer Insights to our Consumer Insights & Analytics team, to serve as strategic thought partner and trusted advisor to cross functional teams across Marketing, Innovation, and Sales. This role is responsible for shaping the consumer insights agenda, delivering strategic, actionable insights, and influencing key business decisions that drive growth for our portfolio of brands.
This individual contributor role has a high level of influence and impact and will independently own complex insights workstreams, partner closely with stakeholders, and leverage both internal data and external research partners to ensure brand strategies remain deeply grounded in consumer understanding.
This role operates in a hybrid environment, with 3 days per week in the downtown Chicago office.
Key responsibilities include:
  • Build the insights learning agenda - ensure research plans and investments align to key strategic priorities, leveraging both internal resources and external partners. Ensure insights are actionable and embedded into marketing, innovation, and commercial decision making.
  • Define consumer and demand space targets - define and illuminate priority target segments, need states, and occasions, enabling sharper targeting, positioning, and creative development for our brands.
  • Monitor brand equity and overall consumer sentiment - analyze brand equity tracking, social listening, consumer reviews, and other qualitative and quantitative sources to uncover shifts in consumer sentiment for our brands and categories.
  • Interpret consumer & market trends - continuously identify the consumer and cultural trends having impact on our categories, and translate into forward looking implications for brand strategy and innovation. (i.e. shifting preferences, emerging flavors, breakthrough packaging, compelling claims, health and wellness behaviors, etc).
  • Inspire innovation pipeline development - design and manage consumer testing for development of innovation launches, renovations, and packaging updates, in accordance with the TBG stage-gate process and innovation insights playbook.
  • Impact through insights reporting & storytelling - develop high impact reports, presentations, and narratives that clearly communicate strategic opportunities to diverse stakeholder groups.
  • Manage external partners - serve as the primary point of contact for various research agencies, ensuring strong partnerships and high standards of delivery.

The Perfect Blend: Experience
  • 8+ years of experience in consumer insights, market research, or related fields within the CPG industry. Experience within an in-house consumer insights team required. Food or beverage industry experience preferred.
  • Deep expertise in qualitative and quantitative research methods, including surveys, focus groups, ethnographies, and emerging tools
  • Strong proficiency with syndicated consumer and market data platforms (e.g., Circana, Nielsen, Numerator, or similar tools).
  • Demonstrated ability to translate complex data into strategic, actionable recommendations that influence business decisions.
  • Exceptional communication skills, both verbal and written. Strong storytelling skills, with ability to simplify narratives and present to leadership in a visual and compelling way.
  • Strong planning and organization skills, with ability to manage multiple priorities simultaneously
  • Results oriented, consistently taking a high degree of personal initiative to deliver against business objectives.
  • Builds and maintains relationships with cross-functional teams across TBG to enable collaboration and influence without authority.
  • Continuously seeks to deepen understanding and stay on top of ongoing shifts and the market research industry.

Foundational Ingredients: Requirements
  • Bachelor's degree in Marketing, Marketing Research, Data Science, Psychology, Business, or related field
  • Must be legally authorized to work in the United States without the need for employer sponsorship now or in the future
  • Must be located in the Chicago, IL surrounding area or willing to relocate for the duration of employment
  • Willingness to adapt and thrive in a blended work environment with 3-days in office, seamlessly transitioning between remote work and in-office operations

Perks That Pack a Punch
TBG is pleased to offer you a comprehensive benefits package which includes a 401(k) plan, medical, dental, vision, company provided life, STD and LTD insurance. In addition, you may also elect to participate in voluntary life, accident, hospital, and critical illness coverages.
The salary range for this position is $109,000 - $160,000 annually.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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